SensoryMax
SensoryMax is a Toledo, Ohio-based B2B sensory marketing agency (a subsidiary of MadAveGroup) that delivers integrated video/digital signage, scent, audio, and environmental design services to multi-location enterprise clients across automotive, healthcare, financial services, and retail.
- Company typePrivate
- Founded2012
- HeadquartersToledo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SensoryMax does
SensoryMax is a Toledo, Ohio-based B2B sensory marketing agency and a subsidiary of MadAveGroup, founded in 2012. The company operates an integrated four-pillar service model covering video and digital signage, scent marketing, audio marketing, and environmental design, targeting multi-location enterprises across verticals including automotive, healthcare, financial services, hospitality, manufacturing, and retail. Its core proprietary products include LobbyVision (a multi-zone lobby digital signage CMS), BrandedTV (an internal branded television network), AuraPura (a 90-day in-cabin vehicle scent delivery system co-developed with Lincoln Motor Company), and a custom signature scent development process delivered through HVAC systems.
The business operates on a custom, quote-based professional services model with multi-year contracts, packaged under a White Glove Service tier that covers discovery, equipment installation, warranty, and ongoing account management. Revenue is generated through service contracts (creative production, equipment provision, installation, content management, and maintenance) and through AuraPura hardware sales with recurring scent cartridge replenishment cycles. The company employs 11–50 staff led by Director Victor Tehensky (and Jon Marker as of January 2023), drawing on MadAveGroup's broader creative, video production, audio engineering, and voice talent capabilities.
SensoryMax's go-to-market is sales-led and consultative, targeting enterprise and mid-market clients with multi-site deployment needs. Named customers include Lincoln Motor Company, ParkerStore (54 locations across 16 US states and one Canadian province), Dana, Toledo Clinic, Ocean Bank, Mountain View Tire (30 Southern California stores), Virginia Tire & Auto, Fifth Third Field/Toledo Mud Hens, and Louisville Title. The company is a private, pre-funding agency with no disclosed revenue, no outside investors, and no M&A or partnership activity beyond its Lincoln co-development relationship.
SensoryMax firmographics
Firmographics- Name
- SensoryMax
- Legal name
- SensoryMax
- Website
- https://sensorymax.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SensoryMax is a Toledo, Ohio-based B2B sensory marketing agency (a subsidiary of MadAveGroup) that delivers integrated video/digital signage, scent, audio, and environmental design services to multi-location enterprise clients across automotive, healthcare, financial services, and retail.
- Ownership category
- akta.pro rank
Where SensoryMax is headquartered
LocationHeadquarters
- HQ city
- Toledo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SensoryMax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Sensory Marketing Services: Full-service sensory marketing agency providing video/digital signage, scent marketing, audio marketing, and environmental design. Revenue generated through service contracts with equipment, installation, content creation, and ongoing maintenance components. No upfront equipment costs mentioned for clients.
- AuraPura Product Sales: Sale of AuraPura scent delivery systems for automotive applications, including the Essence of Lincoln brand and other signature scents. Generates recurring revenue through repeat visits for 90-day scent replacements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SensoryMax product offering
Product offeringCore offering
SensoryMax is a full-service sensory marketing agency providing integrated Video & Digital Signage, Scent Marketing, Audio Marketing, and Environmental Design services to enterprise and mid-market clients across multiple physical locations. The agency delivers custom content, proprietary scent delivery systems (including the AuraPura vehicle system), curated audio programs, and physical environment branding through a White Glove Service model covering discovery, installation, and ongoing maintenance.
Product overview
SensoryMax is a sensory marketing agency that offers an integrated suite of four core services: Video & Digital Signage, Scent Marketing, Audio Marketing, and Environmental Design. The company operates as a full-service agency rather than a software platform. Key products include BrandedTV (an internal television network), LobbyVision (multi-zone lobby content displays), and AuraPura (vehicle in-cabin scent delivery system). All services are delivered through their White Glove Service package, which provides end-to-end support from discovery through ongoing maintenance. The company is an agency within the MadAveGroup family and does not appear to offer a self-service software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Video & Digital Signage
Quantifiable outcome
- Customers stay 20% longer in scented retail environments
- +5 more outcomes
Companies that use SensoryMax
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
SensoryMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SensoryMax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lincoln Motor CompanyflagshipSensoryMax developed the 'Essence of Lincoln' signature scent for Lincoln Motor Company's dealership network. The partnership extended to in-cabin air filters (AuraPura), scented business cards, retention mailers, and merchandise stores. Represents a comprehensive co-development of automotive sensory branding.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SensoryMax competitors and assessment
Company assessmentDirect peers
- ScentAir: A leading scent marketing company providing signature scent creation and HVAC-based fragrance diffusion to retail, hotel, healthcare, and automotive clients. Directly comparable to SensoryMax's scent marketing pillar and custom scent development work.
- Air Aroma: An Australian-founded scent marketing agency offering custom fragrance creation and diffusion systems for hotels, retail, and commercial environments. Comparable to SensoryMax on signature scent development and multi-location B2B deployments.
- Mood Media: The largest direct competitor in the multi-sensory in-store experience space, offering scent, sound, visual (digital signage), and social media services to enterprise and mid-market customers globally. Mood Media overlaps almost completely with SensoryMax's four-pillar sensory marketing model.
- Cloud Cover Music: A commercial background music and messaging service for restaurants, retail, and hospitality with dayparting and licensing tools. Overlaps directly with SensoryMax's audio marketing pillar.
- YCD Multimedia: Provider of in-store digital signage, video walls, and content management software for retail and corporate clients. Directly comparable to SensoryMax's LobbyVision and BrandedTV offerings.
- Derse: A brand experience agency specializing in custom exhibit environments, retail experiences, and immersive branded spaces for enterprise clients. Comparable to SensoryMax's Environmental Design pillar at the multi-location enterprise level.
- Soundtrack Your Brand: A Spotify-powered B2B music and audio marketing platform delivering curated playlists, dayparting, and zoned messaging to retail, hospitality, and fitness businesses. Comparable to SensoryMax's Audio Marketing Platform offering.
- PingHD: A digital signage and media solutions provider focused on enterprise retail, QSR, and hospitality deployments with end-to-end content management. Comparable to SensoryMax's LobbyVision and BrandedTV offerings on a smaller scale.
Broad incumbents
- STRATACACHE: A large-scale digital media and signage technology company serving global retail, transportation, and financial services. Overlaps with SensoryMax's digital signage and content management capabilities but operates at much broader scale and across many additional product lines.
Emerging players
- Industry Weapon: A digital signage and experiential marketing platform focused on retail, hospitality, and live-event environments with custom content deployment. Comparable to SensoryMax's video/digital signage pillar for mid-market enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SensoryMax social profiles
Digital presenceSensoryMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
SensoryMax leadership team
Management profileNumber of profiles
Profiles8 records
SensoryMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SensoryMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SensoryMax
What does SensoryMax do?
SensoryMax is a full-service sensory marketing agency providing integrated Video & Digital Signage, Scent Marketing, Audio Marketing, and Environmental Design services to enterprise and mid-market clients across multiple physical locations. The agency delivers custom content, proprietary scent delivery systems (including the AuraPura vehicle system), curated audio programs, and physical environment branding through a White Glove Service model covering discovery, installation, and ongoing maintenance.
Is SensoryMax a public or private company?
SensoryMax is a private company. It is classified as corporate owned and is currently operating.
When was SensoryMax founded?
SensoryMax was founded in 2012. It employs 11 to 50 people.
Where is SensoryMax based?
SensoryMax is headquartered in Toledo, United States, in the North America region.
How does SensoryMax make money?
Two revenue lines are on record. Sensory Marketing Services are the primary driver. The others are auraPura Product Sales.
Who are SensoryMax's main competitors?
Direct peers on record are ScentAir, Air Aroma, Mood Media, Cloud Cover Music, YCD Multimedia, Derse, Soundtrack Your Brand and PingHD. STRATACACHE is listed as a broad incumbent. Industry Weapon is listed as an emerging player.
Does SensoryMax have an API?
No public API is recorded for SensoryMax.