E3 Expo

Name

E3 Expo

Website

https://e3expo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

E3 is a long-running video game industry trade show and conference operated by the Entertainment Software Association, serving publishers, developers, and hardware manufacturers. In 2023, ESA announced a strategic direction change for the event.

Ownership category

akta.pro rank

Product category

Gaming Trade Show & Industry Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Technology & Innovation Expos Organizers (THAHABAE), Technology & Developer Conferences (MPAGAGAE), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Gaming trade show
• Video game expo
• Interactive entertainment conference
• Gaming industry events
• Game publisher showcase

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

E3 (Electronic Entertainment Expo) is an annual conference and trade show for the video game industry, organized by the Entertainment Software Association (ESA). The event provides a centralized venue where video game publishers, developers, hardware manufacturers, and industry stakeholders showcase products, conduct business meetings, hold press conferences, and engage with media and consumers. After more than two decades of operation, E3 is changing directions, with the organization exploring future formats and approaches for the event.

Differentiator

Problem solved

Functional benefit

Products and services

• E3 (Electronic Entertainment Expo) Annual conference and trade show for the video game industry, organized by the Entertainment Software Association (ESA), providing a centralized venue for video game publishers, developers, hardware manufacturers, and industry stakeholders to showcase products, conduct business meetings, hold press conferences, and engage with media and consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• CES (Consumer Technology Association): CES is the world's largest consumer technology trade show. While broader than gaming, CES hosts major gaming hardware/tech launches and competes for the same exhibitor marketing budgets.
• IFA Berlin (Messe Berlin): IFA is Europe's flagship consumer electronics trade show. It is comparable to CES in scope and competes for gaming-adjacent hardware exhibitor mindshare, overlapping with E3's technology-pillar positioning.

Direct peers

• Tokyo Game Show (CESA / Nikkei BP): Tokyo Game Show is Asia's flagship annual gaming industry trade show, organized by CESA. It competes with E3 for global publisher attention and serves a similar publisher/developer/press exhibitor mix.
• D.I.C.E. Summit (Academy of Interactive Arts & Sciences): D.I.C.E. is an invitation-only executive gaming industry summit. It overlaps with E3's industry/publisher networking function but skews toward C-suite, awards, and thought leadership.
• PAX (Penny Arcade / ReedPop): PAX is a family of gaming conventions (West, East, South, Aus) operated by ReedPop. It overlaps with E3 in serving video game publishers and consumers, with a stronger consumer/community tilt.
• gamescom (Koelnmesse): gamescom is Europe's largest gaming trade fair held annually in Cologne, Germany. It is the closest direct competitor to E3 for global gaming industry mindshare, exhibitors, and press attention.
• ChinaJoy: ChinaJoy is the largest gaming and digital entertainment expo in China, organized by Howell International Trade Fair Corporation. It competes with E3 for global publishers seeking China market exposure.
• Brasil Game Show: Brasil Game Show is Latin America's largest gaming trade fair. It is comparable to E3 as a regional industry showcase serving publishers, developers, hardware manufacturers, and gamers.
• DreamHack (ESL Gaming): DreamHack is a global gaming lifestyle and esports festival series. It is comparable to E3 as a multi-stakeholder gaming industry event combining trade, consumer, and esports elements.

Others

• San Diego Comic-Con International: Comic-Con is a major pop culture convention that increasingly features gaming publishers' presence. It is an adjacent entertainment event that competes for press and consumer attention in the same calendar window.

Market position

Customer concentration

• Xx.com/E3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E3 Expo