Brasil Game Show

What Brasil Game Show does

Brasil Game Show (BGS) is the organizer of the largest gaming convention in the Americas, held annually at the Distrito Anhembi complex in São Paulo, Brazil. Founded in 2009 originally under the name Rio Game Show, the company operates a single annual consumer-and-trade event supplemented by a portfolio of integrated modules: the main expo floor with hundreds of gaming stations and playable titles (124 games in the 2025 edition, including 14 unreleased premieres and 67 indie games), the BGS Conference, BGS Talks, BGS Meet & Greet, BGS Cosplay, the Arena Monster Energy esports stage, BGS Game Music concerts, and BGS Educação. The 2025 (16th) edition drew 306,798 visitors over four days, with cumulative attendance exceeding 3.4 million across all editions.

The company's core technology stack is an event-management and ticketing platform rather than a software product business. Consumer ticket sales flow through Brazil's Ingresse platform with eight pricing tiers ranging from R$164 to R$3,996; B2B matchmaking runs on MeetToMatch via the dedicated b2b.brasilgameshow.com.br portal; and an official iOS/Android app delivers interactive maps, schedules, and exhibitor listings. BGS earns revenue across four streams: direct-to-consumer ticket sales, tiered exhibitor and sponsor fees (Diamond through Copper), official merchandise sold through the BGS Store on Rank1, and a caravan organizer affiliate program that spans 20+ Brazilian states. Major Diamond-tier sponsors include Monster Energy, Nintendo, Samsung, and Supercell, with additional Silver, Bronze, and Copper commitments from TCL, Team Liquid, Pokémon, SEGA, Hoyoverse, Devolver Digital, EA, Ubisoft, and Blizzard, among others. The company also operates a social-impact program that has collected 578+ tonnes of food donations since 2011 in partnership with organizations including Casa de David, Greenpeace Brasil, and Médecins Sans Frontières.

Name

Brasil Game Show

Legal name

Brasil Game Show

Website

https://brasilgameshow.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasil Game Show organizes the largest annual gaming convention in the Americas, held in São Paulo, Brazil, serving both consumer gaming enthusiasts and gaming-industry exhibitors and sponsors through ticketing, sponsorship, merchandise, and B2B matchmaking.

Ownership category

akta.pro rank

Product category

Gaming Convention Services

NAICS

Convention and Trade Show Organizers (56192), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Gaming convention services
• Esports tournament events
• Consumer gaming expo
• B2B matchmaking events
• Cosplay competition events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: BGS generates primary revenue from direct-to-consumer ticket sales across multiple tiers: single-day (R$204–R$350), premium single-day (R$408–R$700), passport (R$699), premium passport (R$769–R$1,299), camarote single-day (R$599–R$999), and camarote passport (R$2,396–R$3,996). Additional revenue comes from add-on official merchandise bundles.
2. Exhibitor and Sponsor Fees: BGS charges exhibitors for booth/stand space at the event, with a tiered sponsorship structure (Diamond, Gold, Silver, Bronze, Copper) providing progressively more prominent placement, branding, and exclusive access benefits. The B2B portal facilitates exhibitor onboarding.
3. Merchandise Sales: Official branded merchandise including t-shirts (R$99.90), cups (R$19.90), drawstring bags (R$29.90), cup straps (R$14.90), and bundled kits (R$199.90) are sold online through the BGS Store (Rank1 platform) and at the event.
4. Caravan Organizer Program: Group travel organizer program with tiered benefits (Bronze, Silver, Gold, Diamond, Master) based on group size (15–200+ participants). Organizers receive free premium passports, merchandise, and discounted tickets in exchange for driving attendee volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brasil Game Show (BGS) organizes a single annual multi-day gaming convention at Distrito Anhembi in São Paulo, combining consumer-facing attractions (hands-on game demos, esports tournaments, cosplay competitions, meet & greets, game music concerts, and conferences) with B2B activities (exhibitor booths, sponsor activations, and matchmaking meetings). Revenue is generated primarily from tiered consumer ticket sales and from tiered exhibitor/sponsor packages, supplemented by official merchandise sales. The 2025 edition drew 306,798 visitors over four days, with 124 playable games and tiered sponsorship ranging from Diamond to Copper.

Product overview

Brasil Game Show (BGS) is a comprehensive gaming expo that operates as a single major annual event supplemented by multiple integrated modules and services. The core offering is the BGS Expo itself, a large-scale gaming exhibition held at Distrito Anhembi in São Paulo featuring interactive gaming stations, playable titles, and celebrity appearances. Supporting the main event are the Official BGS App (mobile companion with maps and schedules), BGS Business/B2B Matchmaking (professional networking via MeetToMatch), BGS Conference (exhibitor announcements), BGS Meet & Greet (autograph sessions), BGS Cosplay (competitions), BGS Talks (panel discussions), Arena Monster Energy (eSports tournaments), BGS Game Music (concerts), and BGS Educação (educational content). Additional services include official merchandise, multi-tier ticketing, and the Caravan Program for organized group attendance. The event attracts hundreds of thousands of attendees, media, and industry professionals annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Brasil Game Show (BGS) Expo Annual multi-day large-scale gaming convention held at Distrito Anhembi in São Paulo, featuring interactive exhibition halls with hundreds of gaming stations, playable titles including world premieres and indie games, eSports competitions, celebrity meet-and-greets, cosplay contests, conferences, and game music performances. Targets consumer gaming enthusiasts, exhibitors, sponsors, esports fans, and industry professionals.
• BGS Business / B2B Matchmaking Service B2B matchmaking service accessed through the dedicated b2b.brasilgameshow.com.br portal and the Passport Business ticket, using the MeetToMatch platform to connect exhibitors, publishers, and industry professionals for scheduled meetings and business development during the BGS Expo.
• BGS Tiered Ticket Sales Multi-tier ticketing system sold online through the Ingresse platform with six product tiers (Single Day R$204–R$350, Premium Single Day R$408–R$700, Passport R$699, Premium Passport R$769–R$1,299, Camarote Single Day R$599–R$999, Camarote Passport R$2,396–R$3,996) priced in multi-batch lots, with half-price schemes for students, elderly, PCD, CadUnico, and food donors. Targets consumer attendees of the BGS Expo.
• Official BGS Merchandise Official branded merchandise sold through the BGS Store on Rank1 (rank1.com.br/bgs-store) including t-shirts (R$99.90), cups (R$19.90), drawstring bags (R$29.90), cup straps (R$14.90), and bundled kits (R$199.90). Products are purchased online and picked up at the BGS Expo.
• Caravan Organizer Program Organized group travel program with tiered membership levels (Bronze, Silver, Gold, Diamond, Master) where caravan organizers purchase bulk tickets at discounts and receive premium passports, merchandise, and benefits scaled to group size, in exchange for driving attendee volume from their region. Active across 20+ Brazilian states.

Quantifiable outcome

• 306,798 visitors attended the 16th edition (2025) over four days
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered diamond, silver, core, minor and partner.

• Monster EnergydiamondStrategic or Co-development Partner · 1 January 2025Monster Energy is the title sponsor of the Arena Monster Energy esports stage, the primary competition venue at BGS. The partnership includes branded activations, esports tournaments, and prominent logo placement across event materials. The collaboration positions Monster Energy at the center of BGS's competitive gaming programming.
• NintendodiamondStrategic or Co-development Partner · 1 January 2025Nintendo is a Diamond-level exhibitor and sponsor, presenting its latest games and hardware at BGS with a major interactive booth presence, live demonstrations, and exclusive content reveals.
• SamsungdiamondStrategic or Co-development Partner · 1 January 2025Samsung is a Diamond sponsor showcasing its technology products through interactive displays and activations at the event, with significant brand visibility across the expo floor and event materials.
• Supercell (Brawl Stars, Clash Royale)diamondStrategic or Co-development Partner · 1 January 2025Supercell operates a Diamond-level presence at BGS with interactive booths for Brawl Stars and Clash Royale, and serves as the host for the Brawl Stars Championship Last Chance Qualifier (LCQ) esports tournament.
• TCLsilverGTM or Marketing Partner · 1 January 2025TCL holds naming rights sponsorship of the TCL BGS Meet & Greet stage, providing exclusive meet-and-greet experiences with international gaming personalities. TCL also exhibits its display and home entertainment technology at the event.
• Team LiquidsilverStrategic or Co-development Partner · 1 January 2025Team Liquid, a leading global esports organization with a strong Brazilian fanbase, participates in competitive events and activations at the Arena Monster Energy, leveraging BGS as a platform for fan engagement and brand visibility.
• IngressecoreTechnology or Integration · 1 January 2025Ingresse serves as the primary ticketing and event management platform for BGS, handling all consumer ticket sales, including single-day tickets, passports, camarote passes, and caravan group tickets. Integrated into the BGS website for seamless purchasing.
• MeetToMatchcoreTechnology or Integration · 1 January 2025MeetToMatch is the B2B matchmaking platform integrated into the BGS Business area, enabling industry professionals to schedule meetings, connect with decision-makers, and create business opportunities. Available to Passport Business and Business area ticket holders.
• ChinaJoyminorStrategic or Co-development Partner · 1 January 2025Cross-promotional partnership between ChinaJoy (China's major gaming expo) and BGS, featuring logo placement in each other's partner sections and mutual promotion of both events to their respective audiences.
• Taipei Game ShowminorStrategic or Co-development Partner · 1 January 2025Cross-promotional partnership between Taipei Game Show (Taiwan's premier gaming expo) and BGS, with mutual logo and brand presence in each event's partner listings.
• Drone ComunicaçãocoreImplementation/ SI/ Consulting Partner · 1 January 2025Drone Comunicação serves as BGS's official press and communications agency, managing media relations, influencer accreditation, press kit distribution, and media credential approvals for all editions.
• TerrapartnerGTM or Marketing Partner · 1 January 2025Terra, a major Brazilian digital media portal, is a media partner of BGS, providing editorial coverage, promotional visibility, and audience reach to the gaming event.
• LoudpartnerGTM or Marketing Partner · 1 January 2025Loud, a prominent Brazilian esports and content creation organization, partners with BGS for content creation, promotional activities, and community engagement.
• IGNpartnerGTM or Marketing Partner · 1 January 2025IGN, a leading global gaming media network, is a media partner of BGS, providing editorial coverage, video content, and promotional support for the event to its Brazilian audience.
• UOL PlaypartnerGTM or Marketing Partner · 1 January 2025UOL Play, a major Brazilian streaming and digital media platform, is a media partner providing coverage and promotional visibility for BGS.
• BandpartnerGTM or Marketing Partner · 1 January 2025Band, a major Brazilian TV network, partners with BGS for promotional visibility and media coverage across its broadcast and digital platforms.
• Casa de DavidminorOthers · 1 January 2025Social charity institution partnered with BGS's social action program in 2025, 2023, 2022, 2017, 2016, 2015, and 2014, benefiting from food donations and social visibility generated by the event.
• Greenpeace BrasilminorOthers · 1 January 2025Environmental organization partnered with BGS's social and environmental initiatives, participating in 2025 and 2022 editions to raise awareness among the gaming community.
• Médicos sem Fronteiras (Doctors Without Borders)minorOthers · 1 January 2025International humanitarian medical organization partnered with BGS in 2022 as part of the event's social impact programming.
• Indigo (Parking Operator)minorOthers · 1 January 2025Indigo operates the paid parking facilities at the Anhembi venue, managing vehicle, motorcycle, van, micro-bus, and bus parking for BGS attendees at standardized rates.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Summer Game Fest: Multi-city summer gaming showcase organized by Geoff Keighley featuring publisher reveals, fan events, and live streams. Represents the publisher-direct competition for BGS's launch marketing moments.
• Tokyo Game Show (TGS): Asia's flagship gaming expo held annually in Chiba, Japan, with 200K+ visitors and a structure (consumer days + B2B business days + esports) closely mirroring BGS's hybrid B2C/B2B model.
• Gamescom: The world's largest gaming expo (Cologne, Germany), directly comparable to BGS as an annual consumer-facing gaming convention featuring publisher booths, esports, and B2B matchmaking. Both serve as flagship launch-marketing events in their respective regions.
• PAX (Penny Arcade Expo): Major North American gaming convention series (West, East, South, Unplugged) with consumer focus, publisher showcases, esports, and cosplay—directly comparable to BGS's consumer event programming.
• DreamHack: Global gaming lifestyle festival combining esports tournaments, LAN parties, cosplay, and publisher booths. Comparable to BGS's Arena Monster Energy esports + consumer expo hybrid model.
• Taipei Game Show: Taiwan's flagship gaming expo featuring consumer days, B2B business matching, and indie showcases. BGS is a current cross-promotional partner, making this a direct regional counterpart.
• ChinaJoy: China's largest gaming and digital entertainment expo held in Shanghai with 300K+ attendees, publisher floors, esports, and B2B matchmaking. BGS is already a cross-promotional partner, and the events are structurally analogous.

Regional players

• Game On! Expo: Mexico's growing gaming and esports convention, comparable in structure to BGS but serving the Mexican/Latin American consumer market north of Brazil with publisher showcases and esports.
• Argentina Game Show: Argentina's flagship gaming expo with consumer attendees, publisher booths, and esports. Direct LATAM regional peer competing for similar exhibitor and audience share within Spanish-speaking South America.

Broad incumbents

• Comic-Con International: The largest pop-culture convention in the U.S., broader than BGS but operating a similar consumer-attendee, sponsor-tiered, multi-day expo model that includes gaming alongside comics, film, and TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/brasilgameshow
• TikToktiktok.com/@brasilgameshow
• Xx.com/brasilgameshow
• Facebookfacebook.com/BrasilGameShow
• LinkedInlinkedin.com/company/brasil-game-show

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasil Game Show