Attacus Cycling
Attacus Cycling is a UK-based direct-to-consumer brand designing premium Italian-made cycling apparel — bib shorts, jerseys, base layers, gilets, jackets, and accessories — for recreational and enthusiast road, gravel, and adventure cyclists in the UK and US.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Attacus Cycling does
Attacus Cycling is a London-headquartered, privately held direct-to-consumer brand that designs premium cycling apparel and accessories for recreational and enthusiast road, gravel, and adventure cyclists. The company's core offering spans men's and women's bib shorts, jerseys, base layers, gilets, bib tights, and jackets, complemented by accessories (socks, caps, gloves, bags, warmers) and a small off-bike apparel line; products are organized into the close-fitting Foundation Collection, the relaxed-fit Cruiser Collection, and the technical Adventure Collection. Technically, the products are built around premium Italian-made compression fabrics, a proprietary high-density endurance chamois for long-ride pressure relief, laser-cut grippers, and mesh bib straps; manufacturing is outsourced to specialist Italian partners while design and brand stewardship sit in the UK.
The business model is a single-channel DTC e-commerce operation: Attacus sells exclusively through its owned storefront at attacus.cc and, more recently, a separate custom kit platform at attacuscustom.cc, with no third-party retail distribution. Pricing is unit-based and mid-premium (e.g., Foundation Bib Shorts $117–$154, Pro Shield Jacket $189, Thermal Foundation Bib Tights $201), supported by bundle SKUs (Everything You Need, Summer Starter Kit at 15% off), free UK shipping above £150, a free-item incentive above £100, and an archive sale channel. Customer acquisition leans on content marketing through the Journal (Stories and Help & Advice), organic social on Facebook and Instagram, email/newsletter, a rewards points program, and an Ambassador Program; the brand reports a 4.88-star rating across 324 verified reviews and backs every purchase with a 30-Day Comfort Guarantee. The company is small (1–10 employees), operates across the UK and US markets, and shows no disclosed revenue, no app, and no AI or integration platform layer.
Attacus Cycling firmographics
Firmographics- Name
- Attacus Cycling
- Legal name
- Attacus Cycling
- Website
- https://attacus.cc
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Attacus Cycling is a UK-based direct-to-consumer brand designing premium Italian-made cycling apparel — bib shorts, jerseys, base layers, gilets, jackets, and accessories — for recreational and enthusiast road, gravel, and adventure cyclists in the UK and US.
- Ownership category
- akta.pro rank
Attacus Cycling industry classification
Industry- Product category
- Cycling Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Manufacturing (315)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Attacus Cycling is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Attacus Cycling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Retail: One-time product sales through their owned e-commerce storefront. Products include bib shorts, jerseys, base layers, gilets, jackets, accessories, and off-bike apparel. No subscription model mentioned; purchases are individual transactions with bundle discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bib Shorts - Premium Italian-made |
| Unit Pricing | Pay-as-you-go | Jerseys - Foundation Collection |
| Unit Pricing | Pay-as-you-go | Base Layers |
| Unit Pricing | Pay-as-you-go | Gilets and Vests |
| Unit Pricing | Pay-as-you-go | Jackets - Pro Shield and Waterproof |
| Unit Pricing | Pay-as-you-go | Bib Tights - Thermal |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Off-Bike Apparel |
| Unit Pricing | Pay-as-you-go | Bundle Discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Attacus Cycling product offering
Product offeringCore offering
Attacus Cycling designs and sells premium cycling apparel and accessories — including bib shorts, jerseys, base layers, gilets, bib tights, jackets, socks, caps, gloves, bags and warmers — for men and women cyclists. Products are designed in Britain, manufactured by specialist partners in Italy, and sold direct-to-consumer through the brand's own online storefront to deliver premium-quality kit without traditional retail markups.
Product overview
Attacus Cycling offers a comprehensive range of premium cycling clothing designed in Britain and made in Italy. The core product portfolio spans bib shorts, jerseys, base layers, gilets, bib tights, and jackets for both men and women, complemented by accessories (socks, caps, bags, gloves, warmers) and off-bike casual wear. Products are organized into distinct collections: the close-fitting Foundation Collection for road cycling, the relaxed-fit Cruiser Collection for versatile on/off-road use, and the technical Adventure Collection for gravel and long-distance riding. The company also offers seasonal SS26 and AW25 collections, bundle kits for value savings, and all products are backed by a 30-Day Comfort Guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Bib Shorts
Quantifiable outcome
- 4.88★ rating from 324 verified reviews
- +1 more outcomes
Companies that use Attacus Cycling
Customer profileSegments3 records
Ideal customer profiles2 records
Attacus Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Attacus Cycling partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Attacus Cycling competitors and assessment
Company assessmentDirect peers
- MAAP: Australian premium cycling apparel brand with strong DTC and design-forward positioning. Closely comparable on target customer (enthusiast cyclists), premium pricing, and direct-to-consumer model.
- Le Col: British premium cycling apparel brand, founded by a former pro cyclist, with DTC-first model. Highly comparable given shared UK origin, premium positioning, and performance-focused customer base.
- Rapha: London-based premium cycling apparel brand with direct-to-consumer model and strong brand identity. Most comparable peer given shared UK origin, DTC premium positioning, and enthusiast cyclist targeting.
- Castelli: Italian heritage premium cycling apparel manufacturer with strong pro-team pedigree. Highly comparable on product category (bib shorts, jerseys, jackets) and Italian manufacturing origin.
- Pas Normal Studios: Danish premium cycling apparel brand with design-led collections and strong DTC presence. Comparable on premium positioning, fashion-forward aesthetics, and direct-to-consumer retail model.
- Sportful: Italian heritage cycling apparel manufacturer with broad collection including road, gravel, and winter. Comparable on Italian manufacturing and broad cycling apparel range.
- Assos: Swiss heritage premium cycling apparel manufacturer with deep technical expertise. Comparable on premium positioning, technical fabric innovation, and bib short/chamois engineering focus.
- Q36.5: Italian premium cycling apparel brand with proprietary fabric technologies. Comparable on Italian manufacturing origin, technical innovation, and premium DTC positioning.
- Café du Cycliste: French premium cycling apparel brand with strong lifestyle and road cycling offering. Comparable on premium DTC positioning and enthusiast cyclist target market.
Broad incumbents
- Pearl Izumi: Established broad sporting goods and cycling apparel brand with both DTC and wholesale channels. Comparable on cycling apparel category but operates at significantly larger scale and broader product portfolio than Attacus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Attacus Cycling social profiles
Digital presenceAttacus Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attacus Cycling leadership team
Management profileNumber of profiles
Attacus Cycling funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attacus Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attacus Cycling
What does Attacus Cycling do?
Attacus Cycling designs and sells premium cycling apparel and accessories — including bib shorts, jerseys, base layers, gilets, bib tights, jackets, socks, caps, gloves, bags and warmers — for men and women cyclists. Products are designed in Britain, manufactured by specialist partners in Italy, and sold direct-to-consumer through the brand's own online storefront to deliver premium-quality kit without traditional retail markups.
Is Attacus Cycling a public or private company?
Attacus Cycling is a private company. It is classified as unknown and is currently operating.
When was Attacus Cycling founded?
Attacus Cycling was founded in 2015. It employs 1 to 10 people.
Where is Attacus Cycling based?
Attacus Cycling is headquartered in London, United Kingdom, in the Europe region.
How does Attacus Cycling make money?
One revenue line is on record: direct E-commerce Retail.
Who are Attacus Cycling's main competitors?
Direct peers on record are MAAP, Le Col, Rapha, Castelli, Pas Normal Studios, Sportful, Assos, Q36.5 and Café du Cycliste. Pearl Izumi is listed as a broad incumbent.
Does Attacus Cycling have an API?
No public API is recorded for Attacus Cycling.
What industry is Attacus Cycling in?
Attacus Cycling's product category is Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 45911 and its SIC code is 3949.