Hokibet
HeyLink.me is a global link-in-bio platform serving content creators, social media professionals, small businesses, and agencies, enabling users to consolidate multiple online destinations into a single shareable URL with built-in monetization, social analytics, e-commerce, and 200+ third-party integrations.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hokibet does
HeyLink.me operates a link-in-bio platform that consolidates users' multiple online destinations—including personal websites, social profiles, stores, videos, and services—into a single shareable URL, addressing the constraint imposed by social media platforms (e.g., Instagram, TikTok) that allow only one link in a user's bio. The platform primarily serves content creators, social media influencers, YouTubers, and TikTokers, followed by small and medium businesses using the link as a digital storefront, and a secondary segment of marketing agencies and enterprises. HeyLink.me claims 11,719,523 customers across 195 countries with 30+ language localizations.
The core product is a customizable page builder operating on a freemium model (50 links on the free tier; 100 links on the paid PRO tier) and supported by a templates library organized across 14+ categories (creators, musicians, NFT/crypto, brand/business, fashion, food, lifestyle, photography, real estate, etc.). Underlying technology includes social analytics, multi-platform feed integration, QR code generation, digital wallet card generators (Apple Wallet, Google Wallet), lead capture forms, payment collection (bank details, crypto wallet, payment forms, tips/donations), and an Enterprise API for white-label and custom integrations. The marketplace exposes 100+ apps and integrations spanning social, music streaming, NFT, payment, ecommerce, and communication categories. The company also operates three sub-brands: KODE.link (QR code and digital card solutions), RapidWombat (SEO optimization tool targeting AI chatbots including Gemini, ChatGPT, and Perplexity), and Baby Passport & Visa Photo Maker.
Revenue is generated through three primary streams: (1) PRO subscriptions at $9/month or $84/year (23% saving on annual billing), with reduced transaction fees relative to the free tier; (2) percentage-based transaction fees on commerce processed through the platform (9.9% + $0.30 on Starter, 3.9% + $0.30 on PRO); and (3) advertising revenue share via Google AdSense integration, where users monetize their pages through on-page ads. Distribution is predominantly product-led via self-serve sign-up with a freemium conversion path, complemented by direct enterprise sales motion for white-label and agency-tier (3+ accounts) customers. The company is private, has 101-250 employees, and discloses no parent company, funding history, or revenue figures.
Hokibet firmographics
Firmographics- Name
- Hokibet
- Website
- https://heylink.me
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HeyLink.me is a global link-in-bio platform serving content creators, social media professionals, small businesses, and agencies, enabling users to consolidate multiple online destinations into a single shareable URL with built-in monetization, social analytics, e-commerce, and 200+ third-party integrations.
- Ownership category
- akta.pro rank
Hokibet industry classification
Industry- Product category
- Online Mobile Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)
Hokibet business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- PRO Subscription: Monthly and annual subscription tiers offering expanded features including 100 links, custom branding, custom domain, advanced analytics, and reduced transaction fees
- Transaction Fees: Percentage-based transaction fees on sales processed through the platform: 9.9% + 30c for Starter, 3.9% + 30c for PRO tier
- Advertising Revenue (AdSense): Revenue share from displaying ads on user pages through Google AdSense integration, allowing users to monetize their traffic
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 50 links, basic analytics, and templates |
| Subscription | Monthly | Premium tier with 100 links, advanced branding, and lower transaction fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hokibet product offering
Product offeringCore offering
Hokibet is identified in the provided firmographics as a platform for playing online mobile games, accessible via its website at hokibet.app. No additional descriptive detail about specific game offerings, features, mechanics, target mechanics, or service scope was available in the provided source material.
Product overview
HeyLink.me is a unified link-in-bio platform that allows users to consolidate all their online content, social profiles, products, and services into a single shareable link. The core platform is complemented by KODE.link (QR code and digital card solutions), the Marketplace (100+ integrations), and specialized modules for Business, Agency, and Enterprise customers. Users can monetize through ads, sell products, generate leads, and accept payments—all from their bio link page.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR Code Solutions platform for creating custom QR codes, digital business cards, and wallet passes
- RapidWombat
- Baby Passport & Visa Photo Maker
Products and services
- Online Mobile Games Platform
Quantifiable outcome
- 11,719,523 customers from 195 countries
- +1 more outcomes
Companies that use Hokibet
Customer profileSegments4 records
Hokibet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature4 records
Hokibet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google AdSensecoreIntegration with Google AdSense enables users to monetize their HeyLink.me pages by displaying relevant advertisements, with revenue share model for creators
- KODE.linkcoreIntegrated QR code generation and management solution powering the platform's QR code features across all plans
- InstagramcoreDeep integration with Instagram allowing users to connect profiles and display recent posts, with dedicated Instagram-optimized templates
- TikTokcoreTikTok integration enabling link sharing functionality and dedicated TikTok-optimized templates
- YouTubecoreYouTube video and channel integration for sharing content directly from HeyLink.me pages
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hokibet competitors and assessment
Company assessmentEmerging players
- GameHag: Platform rewarding gamers for playing and completing in-game activities. Comparable to Hokibet as a mobile gaming rewards and engagement platform.
- Mistplay: Mobile gaming loyalty/rewards platform where users earn rewards for playing. Comparable to Hokibet as a mobile gaming engagement and monetization layer.
- DraftKings: Online sports betting and daily fantasy operator. Comparable to Hokibet if the mobile gaming product expands into wagering or pick'em verticals.
- FanDuel: Leading US online sportsbook and fantasy operator. Comparable to Hokibet as a mobile-first wagering/daily fantasy platform if Hokibet moves into regulated betting.
Broad incumbents
- Zynga: One of the largest mobile game publishers, focused on casual and social games (Words With Friends, Zynga Poker). Comparable to Hokibet as a mobile game publisher targeting the same casual player demographic.
- Roblox: Mobile-accessible gaming platform with UGC and creator monetization. Comparable to Hokibet as a mobile gaming platform exploring creator/user monetization mechanics.
- BetMGM: Major US online sportsbook and casino operator backed by MGM Resorts. Comparable to Hokibet if Hokibet's mobile gaming expands into regulated online gambling verticals.
- King (Activision Blizzard): Mobile casual gaming giant (Candy Crush franchise). Comparable to Hokibet as a publisher of leading mobile games, demonstrating what scaled success in the category looks like.
- Playtika: Leading mobile gaming company specializing in casual and casino-style games. Comparable to Hokibet for mobile gaming scale, live ops sophistication, and monetization design.
Direct peers
- Skillz: Mobile-first competitive gaming platform where players compete for cash and prizes. Highly comparable to Hokibet as a skill-based mobile gaming operator with potential wagering economics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights3 records
Customer concentration
Hokibet social profiles
Digital presenceHokibet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hokibet leadership team
Management profileNumber of profiles
Hokibet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hokibet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hokibet
What does Hokibet do?
Hokibet is identified in the provided firmographics as a platform for playing online mobile games, accessible via its website at hokibet.app. No additional descriptive detail about specific game offerings, features, mechanics, target mechanics, or service scope was available in the provided source material.
When was Hokibet founded?
Hokibet was founded in -1. It employs 101 to 250 people.
How does Hokibet make money?
Three revenue lines are on record. PRO Subscription is the primary driver. The others are transaction Fees and advertising Revenue (AdSense).
Who are Hokibet's main competitors?
Emerging players on record are GameHag, Mistplay, DraftKings and FanDuel. Broad incumbents are Zynga, Roblox, BetMGM, King (Activision Blizzard) and Playtika. Skillz is listed as a direct peer.
Does Hokibet have an API?
Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity, allowing integration of HeyLink.me's powerful features directly into existing systems with smooth, efficient, and tailored user experience.
What industry is Hokibet in?
Hokibet's product category is Online Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAEAHAG, Fantasy Player Props & Pick’em (Skill-Based Fantasy). Its NAICS code is 7132 and its SIC code is 7990.