What SKHAI does

SKHAI is a private luxury villa developer and operator founded in 2019 by Jean-Michel García and headquartered in Phuket, Thailand. The company builds, sells, and manages premium pool villas across five destinations: Phuket, Koh Samui, Bali, Mykonos, and Ibiza. Its portfolio spans both off-plan new developments (e.g., Sunrise Lake Phuket, Sunrise Hills Koh Samui, CORE Villas Bali, Domaine Agapè Mykonos, Casa Anita Ibiza) and an operating portfolio of completed villas already generating rental income under Staylar, SKHAI's in-house rental management brand. Ownership structures are tailored per jurisdiction — leasehold in Thailand, Hak Pakui in Indonesia, and freehold in Greece and Spain, with European projects positioned for Golden Visa eligibility.

The business operates on two integrated revenue streams. First, one-time villa sales (developer-direct, no intermediaries) with payment milestones tied to construction progress and revenue recognized upon handover. Entry prices range from THB 6.9M (Sunrise Suites Koh Samui) to €5M (Domaine Agapè Mykonos), with destination-specific yield projections of 6-18%. Second, recurring managed services through Staylar, which handles distribution across Airbnb, Booking.com, Agoda, VRBO, and a direct booking engine; dynamic pricing; guest management; housekeeping; and owner reporting. Staylar manages 40+ villas across three destinations, targeting 70-80% annual occupancy and 8-10% net yields on named properties. A joint development partnership with CORE Concept Living (CORE x SKHAI) extends the model into Bali without requiring full local operating capability.

Customer acquisition is sales-led and direct-to-consumer, using gated investment guides, an SEO-driven blog with 100+ articles, Instagram, LinkedIn, YouTube, and WhatsApp outreach with coverage across GMT+0 to GMT+11 timezones. The company has 35+ team members across sales, construction, architecture, interior design, and operations, with regional heads in each destination and a sales/marketing office in Shanghai to serve Chinese and Asian investor markets. Cumulative property sales to investors exceed $50M, with 150+ villas sold and 50+ delivered across the portfolio.

Name

SKHAI

Legal name

SKHAI CO LTD

Website

https://skhai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SKHAI is a luxury villa developer and operator that builds, sells, and manages premium pool villas across five destinations (Phuket, Koh Samui, Bali, Mykonos, Ibiza) for international investors, with in-house rental management via its Staylar brand.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Villas & Luxury Estates (THAMAAAC)

akta.pro secondary industries

Luxury Vacation Rental Management (BPAJAIAD), Luxury Beachfront & Waterfront Villas (THAMAEAE), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Luxury villa development
• Rental property management
• Real estate investment
• Vacation home sales
• Villa construction services

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Villa Sales: One-time sales of luxury pool villas across Phuket, Koh Samui, Bali, Mykonos, and Ibiza. Developer-direct pricing with payment milestones tied to construction progress. Revenue recognized upon villa handover.
2. Rental Management Services: Staylar manages 40+ villas across three destinations (Phuket, Koh Samui, Bali) with a performance-based fee structure. Manages booking distribution, dynamic pricing, guest services, and maintenance. Owners receive monthly P&L statements with transparent net yield reporting.
3. Development Partnership Revenue: Joint development arrangements such as CORE x SKHAI (Bali) where SKHAI partners with CORE Concept Living for villa development, sharing development and marketing responsibilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SKHAI is an integrated luxury villa developer and operator that builds, sells, and manages premium pool villas across five premier destinations: Phuket, Koh Samui, Bali, Mykonos, and Ibiza. The company sells developer-direct villas to international investors and operates Staylar, an in-house rental management brand that handles multi-channel distribution (Airbnb, Booking.com, Agoda, VRBO, direct booking), dynamic pricing, guest services, and owner reporting for 40+ managed villas.

Product overview

SKHAI is an integrated luxury villa developer and operator that builds, manages, and sells premium villas across five destinations: Phuket, Koh Samui, Bali, Mykonos, and Ibiza. The company's portfolio consists of both off-plan new developments and operating income-generating properties. SKHAI operates two primary brands: the development arm (SKHAI) which builds villas across destinations, and Staylar, the in-house rental management brand that handles property management, guest services, and dynamic pricing optimization across a 40+ villa portfolio. Development brands include Sunrise (Phuket, Koh Samui), CORE Villas (Bali, CORE x SKHAI co-development), Domaine Agapè (Mykonos), and Casa Anita (Ibiza). Properties are offered under various ownership structures including leasehold (Thailand), Hak Pakai (Indonesia), and freehold (Greece, Spain), with Golden Visa eligibility in European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Staylar Rental Management In-house villa rental management service handling property listing distribution across Airbnb, Booking.com, Agoda, VRBO, and a direct booking engine. Includes dynamic pricing, guest management, housekeeping, maintenance, and monthly P&L reporting for villa owners. Manages 40+ villas across Phuket, Koh Samui, and Bali.
• Sunrise Lake Phuket Gated community of 31 private pool villas with 2-4 bedrooms in Manik/Bangtao, Phuket. Off-plan development featuring lake views, modern Mediterranean design, lobby, and gym. Entry from THB 9.99M.
• CORE Villas Bali Co-development with CORE Concept Living featuring 18 private pool villas with 2-4 bedrooms in Munggu, Bali. Designed for entrepreneurs, digital nomads, and investors. Entry from IDR 3.5B with projected 14-18% ROI.
• Sunrise Hills Koh Samui Exclusive collection of 4 contemporary sea-view villas with 2-4 bedrooms in Chaweng Noi, Koh Samui. 650m from beach, panoramic views, and private pools. From THB 24.9M.
• Sunrise Suites Koh Samui Boutique collection of 12 private 1-bedroom pool suites in Chaweng Noi, Koh Samui. 650m from Chaweng Noi Beach with sea views. Fully managed by Staylar. From THB 6.9M.
• Sunrise Valley Phuket Development of 29 private pool villas with 2-5 bedrooms in Pasak/Bangtao, Phuket. 118-351 sqm build area, 4.8km from beach. Under construction off-plan. From THB 13.99M.
• Domaine Agapè Mykonos Luxury seaside villa development of 5-6 villas near Stefanos, Mykonos with panoramic Aegean Sea views. Freehold ownership with Golden Visa eligibility. From €5M, project value €50M.
• Casa Anita Ibiza Luxury villa development in Ibiza, Spain with Mediterranean Sea views. Freehold ownership, Golden Visa eligible (€500K minimum), ETV tourist rental license assistance, fully managed by Staylar. From €3.2M.
• Sunrise Park Koh Samui Completed development of 6 luxury private pool villas on a hillside in Chaweng Noi, Koh Samui. 2-3 bedroom units, 116-142 sqm build area, fully managed by Staylar.
• Sunrise Valley Koh Samui Secure gated hillside compound of 12 luxury pool villas with sea views in Chaweng Noi, Koh Samui. 120-350 sqm build area, 550-650 metres from beach, fully operational with Staylar management.
• Coral Cove Residences Koh Samui Beachfront residences near Coral Cove Beach, Koh Samui with 8 villas (2-4 bedrooms). 154-290 sqm build area with customizable interiors and private pools, 300 metres from sand, managed by Staylar.
• Sunrise Garden Phuket 8-villa boutique gated community in Bang Tao Beach, Phuket. Operating development fully operational on the Staylar rental programme with resale units available, achieving 8.4% net yield.
• Sunrise Palms Phuket
• SKHAI Seminyak Residences Upcoming boutique 2-3 bedroom villa development in Seminyak's premium lifestyle corridor, Bali. Walking distance to beach clubs, restaurants, and boutiques. Early access pricing available.
• Uluwatu Cliff Villas

Quantifiable outcome

• 8-10% net annual yield for managed villas (Phuket)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CORE Concept LivingcoreStrategic or Co-development PartnerCORE x SKHAI joint development partnership for CORE Villas Bali project. CORE Concept Living provides local Bali development expertise and design capabilities while SKHAI contributes capital, sales infrastructure, and Staylar rental management. The partnership combines CORE's Canggu-area development knowledge with SKHAI's international investor network and management platform.
• Knight Frank ThailandminorOthersSKHAI references Knight Frank Thailand reports for market data and yield benchmarks. Knight Frank provides third-party validation of market positioning and comparable pricing data used in investment projections.
• C9 HotelworksminorOthersC9 Hotelworks provides hospitality and villa market research data referenced by SKHAI for occupancy benchmarks and market analysis in Phuket.
• Bamboo RoutesminorOthersBamboo Routes provides short-term rental revenue benchmarks for Phuket villa market used in Staylar yield projections.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wimco: Long-established luxury villa rental agency with curated Mediterranean and Caribbean properties including Mykonos. Competes with SKHAI for European luxury villa bookings and the same HNW traveler demographic with comparable concierge service positioning.
• Oliver's Travels: European luxury villa rental platform with inventory across the Mediterranean including Greece, Spain, and emerging destinations. Targets similar high-net-worth traveler and investor segments as SKHAI's Mykonos and Ibiza offerings, with comparable curated luxury villa positioning.
• CV Villas: UK-headquartered luxury villa rental specialist with curated inventory across the Mediterranean (including Greece and Spain) and selected global destinations. Comparable to SKHAI's European portfolio and competes for the same high-net-worth villa vacation and investment buyers.
• Villa Finder: Asia-focused luxury villa rental platform headquartered in Singapore with strong Bali and Phuket presence. Combines a curated villa marketplace with property management services, directly competing with Staylar for managed villa inventory and investor marketing.
• Elite Havens: Asia-Pacific's largest luxury villa rental management company with 200+ villas across Bali, Phuket, Sri Lanka, and Lombok. Operates an integrated developer-management model very similar to SKHAI, including dynamic pricing and multi-channel distribution across Airbnb, Booking.com, and direct channels.

Others

• Engel & Völkers: Global luxury real estate franchise with significant presence in Phuket, Bali, and Mediterranean destinations offering property sales, brokerage, and select holiday rental services. Adjacent competitor targeting similar HNW villa investors and buyers across SKHAI's destinations.
• Luxury Escapes: Australian-headquartered luxury travel platform offering premium vacation packages including villa stays across Bali, Phuket, and Mediterranean destinations. Represents an adjacent distribution channel and indirect competitor for luxury villa bookings and investor awareness.

Broad incumbents

• Marriott Homes & Villas: Marriott's luxury short-term rental offering combining whole-home accommodations with hotel-grade services and Marriott Bonvoy loyalty integration. Operates globally with curated luxury villa inventory including Asia-Pacific, directly comparable to SKHAI's managed villa positioning.
• Luxury Retreats: Luxury villa rental platform acquired by Airbnb in 2017, focusing on curated high-end villa experiences with concierge services. Operates as a distinct brand within Airbnb's portfolio with properties in comparable Mediterranean and Southeast Asian destinations.
• Airbnb Luxe: Airbnb's luxury villa rental tier offering vetted high-end properties with dedicated trip designers. Competes with Staylar at the distribution channel level for luxury villa bookings and represents both a partner (multi-channel distribution) and competitive threat (direct luxury inventory).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SKHAI
• LinkedInlinkedin.com/company/skhai
• Instagraminstagram.com/skhairealestate
• Xx.com/SkhaiOfficial
• Facebookfacebook.com/Skhairealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKHAI