Stripes
Stripes Convenience Stores is a wholly-owned subsidiary of 7-Eleven, Inc. operating 580+ convenience stores across Texas, Louisiana, New Mexico, and Oklahoma. It serves on-the-go consumers with fuel, proprietary food brands like Laredo Taco Company, and 7-Select private label beverages.
- Company typePrivate
- Founded1938
- HeadquartersCorpus Christi, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Stripes does
Stripes Convenience Stores is a regional convenience store chain operating more than 580 stores across Texas, New Mexico, Oklahoma, and Louisiana, with a 10,000+ employee base. Founded in 1938 and headquartered in Corpus Christi, Texas, Stripes operates as a wholly-owned subsidiary of 7-Eleven, Inc., the world's largest convenience retailer. The company serves general consumers seeking convenient access to food, beverages, snacks, tobacco, and fuel through physical store locations, the 7NOW mobile delivery app, and a Favor Delivery partnership.
The company's product portfolio centers on proprietary in-store restaurant brands — primarily Laredo Taco Company (Tex-Mex tacos and quesadillas operating in 450+ stores) and Raise the Roost (chicken concept) — alongside the 7-Select private label beverage line including sodas ($1.99), energy drinks, fruit beverages, and bottled water. Core technology is conventional convenience retail operations supplemented by the 7NOW app platform and shared private label systems inherited from the 7-Eleven parent.
Revenue is generated through four streams: retail store sales (food, beverages, snacks, tobacco), fuel sales at store locations, franchise fees and royalties from independent operators running franchised Stripes locations, and delivery/digital revenue via 7NOW and Favor. Pricing follows a unit-pricing model with promotional bundles ($1.99 soft drinks, 2-for-$3.50 energy drinks and water). Marketing is multi-channel, including the 7Rewards and Speedy Rewards loyalty programs, seasonal event-driven promotions (Slurpee Day, Pi Day, FanLand), and flagship cause-marketing partnerships with Driscoll Children's Hospital and MD Anderson Children's Cancer Hospital.
Stripes firmographics
Firmographics- Name
- Stripes
- Legal name
- Stripes Convenience Stores
- Website
- https://stripesstores.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Stripes Convenience Stores is a wholly-owned subsidiary of 7-Eleven, Inc. operating 580+ convenience stores across Texas, Louisiana, New Mexico, and Oklahoma. It serves on-the-go consumers with fuel, proprietary food brands like Laredo Taco Company, and 7-Select private label beverages.
- Ownership category
- akta.pro rank
Stripes industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131), Gasoline Stations with Convenience Stores (45711), Snack and Nonalcoholic Beverage Bars (722515), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Retail-Food Stores (5400)
- akta.pro primary industry
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)
- akta.pro secondary industries
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA)
Keywords
Where Stripes is headquartered
LocationHeadquarters
- HQ city
- Corpus Christi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stripes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Store Sales: Revenue generated from selling convenience items including beverages, snacks, tobacco, and fresh food through company-owned and franchised store locations.
- Franchise Fees and Royalties: Income from franchised Stripes locations where independent operators pay franchise fees and ongoing royalties to 7-Eleven, Inc.
- Fuel Sales: Revenue from gasoline and diesel fuel sales at store locations with fuel pumps.
- Delivery and Digital: Revenue from app-based delivery orders through 7NOW platform and third-party delivery partnerships including Favor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 7-Select soft drinks at $1.99 per bottle |
| Unit Pricing | Pay-as-you-go | 7-Select Fusion energy drinks at 2 for $3.50 |
| Unit Pricing | Pay-as-you-go | 7-Select Farmer's Grove drinks at 2 for $3.50 |
| Unit Pricing | Pay-as-you-go | 7-Select Pure and Alkaline water at 2 for $3.50 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Stripes product offering
Product offeringCore offering
Stripes Convenience Stores operates more than 525 convenience retail locations across Texas, Louisiana, New Mexico, and Oklahoma, selling beverages, snacks, tobacco, fresh food, and fuel. Its offering is anchored by two proprietary restaurant brands — Laredo Taco Company (Tex-Mex available in more than 450 stores) and Raise the Roost (chicken-focused) — alongside the 7-Select private label beverage portfolio and digital ordering via the 7NOW app and Favor delivery partnership.
Product overview
Stripes Convenience Stores operates a convenience retail platform with over 380-570 stores in Texas and Louisiana, offering a combination of proprietary food service brands and private-label beverages. The core product portfolio centers on two proprietary restaurant concepts—Laredo Taco Company (serving tacos, quesadillas, and specialty items in over 250 locations) and Raise the Roost (chicken-focused offerings)—alongside the 7-Select private brand beverage line featuring soft drinks, energy drinks, fruit beverages, and water. The company is owned by 7-Eleven, Inc. and participates in cross-brand promotions with Speedway and 7-Eleven stores.
Differentiator
Problem solved
Functional benefit
Brands
- Laredo Taco Company: Proprietary Mexican/Tex-Mex fast food restaurant brand operating within Stripes stores, offering tacos, quesadillas, and related menu items.
Products and services
- Laredo Taco Company Proprietary taco and Tex-Mex restaurant brand operated inside Stripes stores, offering authentic Laredo-style Mexican food including tacos, quesadillas, breakfast items, and specialty items such as the G.O.A.T. Hot Chicken Sandwich; available in more than 450 Stripes stores across Texas and Louisiana.
- Raise the Roost Proprietary chicken-focused restaurant brand featured at participating Stripes locations, offering chicken sandwiches and related menu items, including limited-time items such as the G.O.A.T. Hot Chicken Sandwich during the FanLand promotion.
- 7-Select Soda Line Private label soft drink line offering classic flavors (Cola Classic, Orange Soda, Lemon-Lime Twist) at $1.99 per bottle with resealable cap, sold exclusively at participating Stripes, Speedway, and 7-Eleven stores.
- 7-Select Fusion Energy Drinks Private brand energy drink line featuring multiple flavors (including Strawberry Lemonade) offered at promotional pricing of 2 for $3.50 at participating Stripes, Speedway, and 7-Eleven stores.
- 7-Select Farmer's Grove Private brand fruit-flavored beverage line (e.g., Strawberry Lemonade) available on a limited-time basis at promotional pricing of 2 for $3.50 at participating Stripes, Speedway, and 7-Eleven stores.
- 7-Select Pure and Alkaline Water Private brand bottled water available in Pure and Alkaline 1L varieties at promotional pricing of 2 for $3.50 at participating Stripes, Speedway, and 7-Eleven stores.
- Slurpee Iconic proprietary frozen carbonated beverage brand celebrated annually on Slurpee Day, with a 60th anniversary milestone in 2026; sold at participating Stripes stores including limited-edition flavors such as Mountain Dew Confetti Chill.
- Fuel Sales Gasoline and diesel fuel sold at store locations with fuel pumps, offered alongside in-store convenience purchases.
Companies that use Stripes
Customer profileSegments1 record
Ideal customer profiles2 records
Stripes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Stripes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Favor DeliveryminorFavor is a delivery service partnership enabling Stripes customers to order snacks and beverages for home delivery. The partnership extends Stripes' reach beyond physical store locations to door-to-door delivery service.
- 7-Eleven, Inc.core7-Eleven, Inc. is the parent company and owner of Stripes Convenience Stores. Stripes operates as part of the 7-Eleven corporate umbrella, benefiting from shared systems, branding, private label products, and the 7NOW delivery platform.
- FIFA World Cup 2026flagshipStripes is an official promotional partner for FIFA World Cup 2026, hosting the FanLand soccer-themed promotion across stores with exclusive drinks, food deals, and limited-edition merchandise during the tournament.
- MD Anderson Children's Cancer HospitalflagshipAnnual charitable partnership since 2014 where Stripes hosts in-store fundraising campaigns to raise money for pediatric cancer research and programs. Over $5.8 million raised to-date.
- Driscoll Children's HospitalflagshipLong-standing charitable partnership since 1994 supporting the Stripes Child Life Program at Driscoll Children's Hospital. Stripes has donated more than $5.5 million to support Child Life Specialists helping pediatric patients and their families.
- Mountain DewminorLimited-edition Mountain Dew Confetti Chill Slurpee flavor collaboration for Slurpee Day 2026 marking the 60th anniversary of the iconic drink.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Stripes competitors and assessment
Company assessmentDirect peers
- Wawa: Pennsylvania-based convenience chain with industry-leading proprietary foodservice (coffee, hoagies, hot food) and no fuel. Comparable as a foodservice-led convenience operator with strong brand affinity, though operating on the East Coast.
- Sheetz: Family-owned convenience chain with proprietary MTO foodservice, fuel, and strong loyalty program. Directly comparable as a foodservice-integrated c-store operator, though concentrated in the Mid-Atlantic.
- Buc-ee's: Texas-based mega-convenience chain with proprietary foodservice (brisket, bakery, tacos) at high-volume travel center locations. Directly comparable to Stripes in geography and competitive set, with a stronger foodservice reputation and larger average store size.
- Casey's General Stores: Public convenience store chain with strong foodservice (pizza, donuts, sandwiches) and fuel across the Midwest and South. Comparable as a foodservice-led c-store operator, though primarily outside Stripes' core geography.
- RaceTrac: Atlanta-based convenience and fuel retailer operating across the Southeast and Texas. Comparable as a multi-format fuel/convenience operator competing in overlapping Texas markets.
- QuikTrip: Privately-held convenience and fuel retailer with deep Texas/Southwest presence. Closely comparable to Stripes in store footprint, fuel-led model, and expanding fresh food offerings.
Broad incumbents
- Speedway: Sister brand of Stripes under 7-Eleven, Inc. operating primarily in the Midwest and East. Comparable as a sister c-store banner sharing 7-Select private label, 7Rewards loyalty, and procurement systems with Stripes.
- 7-Eleven, Inc. Parent company of Stripes and the largest c-store chain in North America (nearly 16,000 stores). Comparable at the portfolio level - Stripes is essentially a regional sub-banner of 7-Eleven's national footprint and inherits its parent branding, systems, and supply chain.
- Murphy USA: Public convenience and fuel retailer with smaller-format, low-cost stores typically co-located with Walmart. Comparable as a fuel-led convenience operator competing for similar customer occasions, though with a different format strategy.
Regional players
- Yesway: Regional convenience and fuel operator in the Midwest and Southwest acquired by Global Partners. Comparable as a smaller private c-store operator with fuel-led model and limited foodservice, competing in adjacent geographies.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stripes social profiles
Digital presenceStripes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stripes leadership team
Management profileNumber of profiles
Profiles2 records
Stripes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stripes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stripes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stripes
What does Stripes do?
Stripes Convenience Stores operates more than 525 convenience retail locations across Texas, Louisiana, New Mexico, and Oklahoma, selling beverages, snacks, tobacco, fresh food, and fuel. Its offering is anchored by two proprietary restaurant brands — Laredo Taco Company (Tex-Mex available in more than 450 stores) and Raise the Roost (chicken-focused) — alongside the 7-Select private label beverage portfolio and digital ordering via the 7NOW app and Favor delivery partnership.
Is Stripes a public or private company?
Stripes is a private company. It is classified as corporate owned and is currently operating.
When was Stripes founded?
Stripes was founded in 1938. It employs 5,001 to 10,000 people.
Where is Stripes based?
Stripes is headquartered in Corpus Christi, United States, in the North America region.
How does Stripes make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are franchise Fees and Royalties, fuel Sales and delivery and Digital.
Who are Stripes's main competitors?
Direct peers on record are Wawa, Sheetz, Buc-ee's, Casey's General Stores, RaceTrac and QuikTrip. Broad incumbents are Speedway, 7-Eleven, Inc. and Murphy USA. Yesway is listed as a regional player.
Does Stripes have an API?
No public API is recorded for Stripes.
What industry is Stripes in?
Stripes's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared), with a secondary code of CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus). Its NAICS code is 445131 and its SIC code is 5412.