What Wyndham does

Club Wyndham is the largest vacation club in the United States, operating as a wholly-owned brand of Travel + Leisure Co. (NYSE: TNL), a publicly traded company. The company sells points-based vacation ownership interests to over 500,000 owner families, granting annual point allocations redeemable across 100 resorts and 14,000 vacation suites in North America. Club Wyndham also operates WorldMark by Wyndham, Margaritaville Vacation Club, Sports Illustrated Resorts, Shell Vacations Club, Extra Holidays (a rental marketplace), and Club Wyndham Travel (an in-house owner travel agency), with sub-brands including VIP by Wyndham, Wyndham Cares, PlusPartners, and the Wyndham Rewards loyalty program.

The company's technology stack centers on a points-based booking and inventory system with mobile-first distribution through branded iOS/Android apps (Club Wyndham, WorldMark, Margaritaville Vacation Club) that have accumulated 435,000+ downloads with 4.5-4.7 star App Store ratings. AI investments are being deployed across reservation data processing, booking pattern analysis, pricing optimization, and revenue management, contributing to Q1 2026 margin improvements. The platform integrates with third-party activity providers (Viator, Disneyland, Expedia) and is linked to the broader Wyndham Rewards program operating in 50+ countries. Distribution combines direct-to-consumer channels (website, Vacation Planning Center, field sales centers) with a co-branded Barclays credit card portfolio including the new $395 Earner Premier Card.

Revenue is generated through multiple streams: recurring annual maintenance fees from the 500,000+ owner base (subscription), timeshare point sales, transaction fees from the Extra Holidays rental program, affiliate/referral revenue from the Barclays credit card partnership, and professional services revenue from Club Wyndham Travel. The 2021 acquisition by Travel + Leisure Co. combined the Wyndham Destinations vacation ownership business with Travel + Leisure media assets, creating a vertically integrated hospitality and media platform. While Club Wyndham's standalone revenue is not separately disclosed, it sits within Travel + Leisure Co.'s Vacation Ownership segment, which historically represents one of the largest U.S. timeshare operations.

Name

Wyndham

Legal name

Wyndham Vacation Ownership, Inc.

Website

https://clubwyndham.wyndhamdestinations.com

Company type

Public

Founded year

2006

Operating status

Operating

Short description

Club Wyndham is the largest U.S. vacation club (a brand of Travel + Leisure Co., NYSE: TNL), operating a points-based timeshare program serving over 500,000 owner families across 100 North American resorts and 14,000 vacation suites, with in-house travel agency, rental marketplace, and Barclays co-branded credit card businesses.

Ownership category

akta.pro rank

Product category

Vacation Ownership / Timeshare Services

NAICS

Accommodation (721), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Vacation ownership club
• Timeshare points program
• Resort membership network
• Vacation exchange services
• Loyalty rewards program

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Timeshare/Points Sales: Annual maintenance fees from over 500,000 owner families; points-based vacation club system where owners purchase vacation ownership interests granting annual point allocations for resort stays
2. Extra Holidays Rental Program: Rental program allowing owners to list confirmed reservations or rent accommodations for cash; transaction-based revenue from rental bookings
3. Club Wyndham Travel Agency: In-house travel agency providing exclusive access and travel coordination services for owners, including PlusPoints system for combining points + credit card for activities
4. Wyndham Rewards Credit Cards: Co-branded credit card portfolio with Barclays including Wyndham Rewards Earner Premier ($395 annual fee), Earner Plus, and Earner cards generating interchange and merchant fees

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Club Wyndham operates a points-based vacation ownership (timeshare) club serving over 500,000 owner families with access to 100 resorts and 14,000 vacation suites across North America. Owners purchase vacation ownership interests granting annual point allocations for flexible resort stays, supported by an in-house travel agency (Club Wyndham Travel), the Wyndham Rewards loyalty/conversion program, a co-branded Barclays credit card portfolio, and the Extra Holidays rental marketplace. The brand operates as part of Travel + Leisure Co.'s Vacation Ownership and Rental Group of Companies.

Differentiator

Problem solved

Functional benefit

Brands

• Wyndham Rewards: Loyalty rewards program allowing conversion of Club Wyndham points to Wyndham Rewards points for hotel stays, gas discounts, and gift cards.
• VIP by Wyndham
• PlusPartners
• Club Wyndham Travel
• Wyndham Cares
• Certified Exit
• Extra Holidays

Products and services

• Club Wyndham Vacation Club The nation's largest vacation club and timeshare ownership program, providing over 500,000 owner families with points-based memberships enabling flexible booking at 100 resorts and 14,000 vacation suites across North America, from the Big Apple to Hawaii.
• Wyndham Rewards Loyalty Program Travel rewards loyalty program enabling Club Wyndham owners and other members to convert Club Wyndham points into Wyndham Rewards points (standard rate 1,000:400, with 15% acceleration for Platinum and 20% for Founders status) for redemption at hotels, gas, gift cards, and airline tickets across 50+ countries.
• Club Wyndham Travel (In-House Travel Agency) In-house owner travel agency offering exclusive access and savings on cruises, tours, activities, and vacation packages. Owners can book PlusPoints experiences (combining points + credit card) and destination activities (Napa Valley Wine Train, Hawaiian surfing, NYC tours), with coordination supported by travel advisors.
• Extra Holidays Rental Program Official rental program allowing Club Wyndham owners to list confirmed reservations for cash rental or rent accommodations when not using their timeshare, generating transaction-based rental income for owners and revenue for the program.
• Wyndham Rewards Earner Premier Credit Card Premium co-branded consumer credit card issued with Barclays at $395 annual fee, offering up to 120,000 welcome bonus points, Wyndham Rewards Diamond status, $100 hotel credit, and up to $125 toward TSA PreCheck or Global Entry fees. Joins the Earner Plus and Earner cards in the Barclays-Wyndham co-branded portfolio.
• Certified Exit Timeshare Exit Program Wyndham-backed timeshare exit program offering five points of protection, free consultations, a 15-minute call to start with no paperwork, potential exit in as few as 90 days, and resale guidance. Options include transferring ownership to family members, hardship exceptions, and listing unused points.

Quantifiable outcome

• 80% of parents wish they had taken more family vacations with their children; 79% feel they have limited time left for family travel (17 Summers campaign research)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BarclayscoreChannel Partner/ Reseller/ DistributorBarclays refreshes Wyndham credit card portfolio including new Wyndham Rewards Earner Premier Card ($395 annual fee) with up to 120,000 welcome bonus points and Diamond status. Existing Earner Plus and Earner cards also enhanced with higher bonuses and expanded reward categories. Partnership drives customer acquisition through financial services channel.
• Dezer DevelopmentminorOthersBillionaire developer Michael Dezer's Sunny Isles Beach firm acquired Club Wyndham Orlando International for $8.1 million in federal bankruptcy court sale. Deal uses Bankruptcy Code Section 363(h) to extinguish existing timeshare interests and clear title, potentially setting precedent for aging Orlando timeshare liquidations.
• Apple (iOS App Store)coreTechnology or IntegrationClub Wyndham and WorldMark apps achieved 4.5 and 4.7 star ratings respectively on iOS App Store, enabling 435,000+ total downloads. App supports on-property activity booking at resorts in St. Thomas and Hawaii as part of mobile-first strategy.
• Viator (TripAdvisor)coreTechnology or IntegrationViator provides booking platform for Club Wyndham Travel activities including catamaran sails, kayak explorations, food tours, and various excursions. Owners book activities through viator.com with Club Wyndham Travel coordination.
• Wyndham Hotels & ResortscoreTechnology or IntegrationWyndham Rewards program enables Club Wyndham owners to convert points for hotel stays, Go Free and Go Fast awards at 50+ countries of Wyndham properties. Integration provides extended travel redemption options beyond vacation club resorts.
• RCI (Resort Condominiums International)coreChannel Partner/ Reseller/ DistributorExchange network allowing Club Wyndham owners to deposit points and access thousands of resorts globally through RCI exchange system. Provides global vacation flexibility beyond Club Wyndham's 100 North American properties.
• In Honor of Our Troops (IHOOT) FoundationminorOthersClub Wyndham's Charitable Gift Program allows owners to donate points to Vacations for Vets, supporting military veterans through IHOOT Foundation Inc. Points must have at least three months remaining usage at gift time.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marriott Vacations Worldwide: Public timeshare operator with Marriott, Hyatt, Ritz-Carlton, and Sheraton-branded vacation clubs using points-based ownership. Direct competitor in the premium vacation ownership segment with comparable scale, exchange network (Interval International), and ancillary travel/credit card revenue.
• Bluegreen Vacations: Timeshare and vacation ownership company acquired by Hilton Grand Vacations; operates points-based ownership system with resort network across the US. Closely comparable business model and mid-market family customer focus.
• Disney Vacation Club: Disney-branded points-based vacation ownership program offering access to Disney resorts and exchange network. Directly comparable points-based club model targeting families with children — Club Wyndham's primary demographic.
• Hilton Grand Vacations: Public timeshare and vacation ownership company operating Hilton-branded resorts with points-based club system. Directly comparable to Club Wyndham in business model (vacation ownership points), customer base (family vacationers), and ancillary revenue (credit card, exchange network).
• Westgate Resorts: Privately-held timeshare operator with 28+ resorts in the US, offering points-based and fixed-week ownership. Comparable scale and family vacationer customer base, though operating with a more traditional sales model.
• Hyatt Vacation Club: Hyatt-branded vacation ownership program offering points-based access to Hyatt residence clubs. Comparable points-based ownership model and luxury-resort positioning, with similar exchange network participation through Interval International.
• Holiday Inn Club Vacations: Orange Lake Resorts-owned vacation club with IHG brand affiliation, operating 28+ resorts across the US. Comparable family-vacationer target market and points-based ownership system.

Emerging players

• Inspirato: Subscription-based luxury vacation club offering curated travel experiences rather than traditional timeshare ownership. Competes with Club Wyndham for affluent family vacationers seeking flexibility, but with a different (subscription, not ownership) business model.

Others

• Interval International: Vacation ownership exchange network enabling timeshare owners to trade weeks/points across affiliated resorts. Comparable ancillary ecosystem to Club Wyndham's RCI relationship, supporting competitive vacation clubs like Marriott and Hyatt.
• RCI (Resort Condominiums International): Timeshare exchange network owned by Travel + Leisure Co. (Club Wyndham's parent) that allows Club Wyndham owners to access thousands of affiliated resorts globally. Functions as both an exchange partner and sister business within the same corporate parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/clubwyndham
• YouTubeyoutube.com/user/MyClubWyndham
• Facebookfacebook.com/CLUBWYNDHAM
• LinkedInlinkedin.com/company/wyndham-destinations
• Instagraminstagram.com/clubwyndham

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyndham