At Home

What At Home does

At Home is a U.S. omnichannel home décor and furniture big-box retailer founded around 1980 and headquartered in Coppell, Texas, operating as At Home Stores LLC / At Home Group Inc. It serves individual consumers and, through its Insider Perks BOSS program, design professionals, offering affordable-to-moderately-priced indoor and outdoor furniture, rugs, wall décor, bedding, bath, kitchen and dining, window treatments, lighting, storage, and seasonal/holiday merchandise.

The company's core platform is its multi-channel retail infrastructure: hundreds of U.S. physical big-box stores supported by the athome.com e-commerce storefront, iOS and Android mobile apps, in-store pickup (free 2-hour), same-day delivery (from $10), and standard shipping. Merchandise is organized around signature patio collections (Haven, Highland, Monaco, Parkview, Paloma), licensed partnerships (Real Simple Housewares Collection launched September 2025), and exclusive designer collaborations (Ty Pennington, Laila Ali, Grace Mitchell). Supporting customer infrastructure includes the Insider Perks loyalty program (Base and $350-spend VIP tier) and the At Home Insider Perks co-branded Mastercard issued by Synchrony Bank, with Klarna offered for buy-now-pay-later checkout and Akamai powering site delivery and security.

At Home's business model is primarily one-time retail merchandise sales across price points from $1.99 entry-level housewares to moderately priced furniture, supplemented by recurring revenue through its private-label credit card and loyalty engagement programs. At time of analysis the company is operating at large scale (nearly 9,000 employees, 272 facilities) under new ownership following its June 2025 Chapter 11 filing and October 2025 emergence, with ~$2 billion of funded debt eliminated via restructuring and a $200 million capital infusion from a syndicate of New York and San Francisco-based hedge funds and investment firms.

Name

At Home

Legal name

At Home Stores LLC

Website

https://athome.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

At Home is a US omnichannel home décor and furniture big-box retailer operating through hundreds of physical stores, the athome.com e-commerce site, and iOS/Android mobile apps, serving individual consumers and design professionals with affordable indoor and outdoor home merchandise and a Synchrony Bank-backed loyalty and credit card ecosystem.

Ownership category

akta.pro rank

Product category

Home Decor Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Off-Price Home Décor & Accessories Retail (CRAEACAA)

akta.pro secondary industries

Off-Price Kitchenware, Tabletop & Housewares Retail (CRAEACAD), Off-Price Furniture & Upholstery Retail (CRAEACAB), Home & Furniture Omnichannel (CRAFAEAD)

Keywords

• Home decor retail
• Furniture retailer
• Outdoor patio furniture
• Seasonal decor
• Loyalty program

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail merchandise sales: Sale of home décor, furniture, outdoor furniture, bedding, bath, kitchen, and seasonal products through physical retail stores and online channels. Revenue generated from product sales at various price points from budget to moderate.
2. Credit card financing programs: At Home Insider Perks credit card issued through Synchrony Bank offering special financing on purchases of $299 or more, rewards points, and promotional financing options.
3. Private label credit card: At Home Insider Perks Mastercard offered through Synchrony Bank with rewards program earning points on purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

At Home is an omnichannel home décor and furniture big-box retailer selling indoor furniture, outdoor and patio furniture, rugs, wall art, kitchen and dining, bed and bath, lighting, storage and organization, and seasonal décor to U.S. consumers through hundreds of physical stores, athome.com, and a mobile app. The retailer complements its merchandise assortment with the Insider Perks loyalty program (including a professional BOSS tier for designers), the At Home Insider Perks private label credit card issued by Synchrony Bank, and licensed collections such as Real Simple Housewares. Revenue is generated primarily through one-time product sales across a wide price band (from $1.99 housewares upward), plus recurring contribution from loyalty engagement and credit-card financing economics.

Product overview

At Home is an omnichannel home decor and furniture big-box retailer operating under a unified brand with a platform-plus-program architecture. The core offering consists of a comprehensive product portfolio spanning outdoor furniture and décor, indoor furniture, rugs, wall art, home décor, kitchen and dining, bed and bath, window treatments, lighting, storage and organization, and seasonal décor. This is complemented by the Insider Perks loyalty program (with a professional BOSS tier for designers), the At Home Insider Perks credit card issued by Synchrony Bank, and a mobile app for iOS and Android. The outdoor furniture lineup features five signature collections (Haven, Highland, Monaco, Parkview, and Paloma) designed for different aesthetics and price points, while the recent Real Simple Housewares Collection extends the brand into licensed housewares. The company has also invested in a corporate sustainability program using carbon accounting technology to track environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• Haven Collection: Solid acacia wood frame with all-weather rope detail - Coastal Relaxation collection
• Highland Collection
• Monaco Collection
• Parkview Collection
• Paloma Collection
• Insider Perks BOSS
• Insider Perks

Products and services

• At Home retail storefront (indoor and outdoor home décor and furniture) Omnichannel home décor and furniture assortment — including indoor furniture, outdoor and patio furniture, rugs, wall art, kitchen and dining, bed and bath, lighting, storage, and seasonal décor — sold to U.S. consumers via hundreds of physical stores, athome.com, and a mobile app.
• Insider Perks loyalty program Free loyalty program for individual shoppers offering a 15% birthday coupon, exclusive deals, 90-day receiptless returns, gift with purchase, sweepstakes, and easy online account access; a paid-equivalent VIP tier is unlocked at $350 annual spend with a 20% birthday coupon, VIP bonus coupon, and priority customer care.
• Insider Perks BOSS professional tier Loyalty tier targeted at interior designers, decorators, and builders that provides an automatic 10% discount on every purchase, yearly purchase summaries for business record-keeping, and inclusion in At Home's designer directory.
• At Home Insider Perks Credit Card Store-branded private label credit card issued through Synchrony Bank, providing 15% off first purchase for new accounts, a $5 reward certificate for every $100 spent, 6 months of special financing on At Home purchases of $299+, and no annual fee.
• At Home mobile shopping app Native iOS and Android application enabling online shopping, in-store pickup ordering, same-day delivery ordering, mobile-exclusive offers, and loyalty account management on the go.
• Real Simple Housewares Collection Licensed housewares collection developed in partnership with Real Simple magazine, offering affordable and stylish cookware, storage, and organization items priced starting at $1.99, sold through At Home stores and online channels under the Real Simple brand.
• At Home gift cards Purchasable At Home gift cards for gifting to consumers, redeemable in-store and online across the home décor and furniture assortment.
• At Home gift registry Gift registry service for weddings and other life events enabling customers to build a registry list of At Home merchandise for friends and family to purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PersefonicoreTechnology or Integration · 5 May 2025At Home implemented Persefoni's carbon accounting platform to bring its emissions tracking in-house. The implementation processed approximately 600,000 data points across 272 facilities, enabling At Home to calculate 70% of its carbon footprint for the first time and expand tracking to include material Scope 3 product emissions. The retailer now plans to set its first carbon reduction targets and expand its climate risk assessment.
• U.S. Bankruptcy Court for the District of DelawareminorOthersAt Home filed for Chapter 11 bankruptcy protection on June 16, 2025, in this court, reporting $1 billion to $10 billion in both assets and liabilities.
• Real SimpleminorStrategic or Co-development PartnerLicensed brand partnership for the Real Simple Housewares Collection launched September 2025. Collection includes cookware, storage, and organization items priced starting at $1.99, combining Real Simple brand appeal with At Home's retail distribution.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• West Elm: West Elm is a national home furnishings retailer specializing in modern furniture, rugs, and decor sold through stores and online. Overlapping categories with At Home (furniture, rugs, decor) but differentiated by a more design-forward, mid-market-to-premium positioning.
• Crate & Barrel: Crate & Barrel is an established national home furnishings retailer offering indoor and outdoor furniture, rugs, kitchen, and decor through stores and e-commerce. Overlapping core categories with At Home but skews to a higher price point and lifestyle positioning.
• Ross Stores: Ross Stores operates off-price Ross Dress for Less and dd's DISCOUNTS chains with home decor and furnishings as one of several categories alongside apparel. Comparable off-price value positioning but home goods is not the primary focus; broader incumbent in adjacent value-retail space.
• Burlington Stores: Burlington is a national off-price retailer offering home decor, furniture, and housewares alongside apparel and accessories. Comparable off-price model and home category overlap, but home is one of several categories rather than the core focus.

Direct peers

• Bed Bath & Beyond (Overstock / Beyond Inc.): Beyond Inc. (parent of Overstock and the relaunched Bed Bath & Beyond brand) is a national online home furnishings retailer carrying furniture, rugs, decor, kitchen, and bed & bath categories. Directly comparable category mix and online-led home goods model that competes with At Home's e-commerce offering.
• World Market: World Market (Cost Plus) operates a national chain of stores selling eclectic furniture, rugs, wall decor, kitchen, dining, and seasonal home goods at accessible price points. Directly comparable assortment breadth, value positioning, and physical-retail-plus-omnichannel model to At Home.
• HomeGoods: HomeGoods is the closest direct peer: an off-price home decor and furnishings retailer owned by TJX Companies with a rotating assortment of furniture, rugs, wall decor, kitchen, and seasonal items sold at value price points through a national big-box store footprint. Comparable assortment, customer base, and off-price go-to-market model to At Home.
• Big Lots: Big Lots is a national closeout and value-oriented general merchandise retailer with a meaningful home decor, furniture, and seasonal assortment. Directly comparable off-price value positioning and big-box store model to At Home, particularly in core home categories.
• Wayfair: Wayfair is the leading online home goods and furniture retailer and is now opening large physical stores (e.g., the 130,000-square-foot Cincinnati location cited as displacing an At Home store). Comparable core categories (furniture, rugs, decor, outdoor) and overlapping customer base, with an omnichannel model that competes head-to-head with At Home.
• Hobby Lobby: Hobby Lobby is a national big-box retailer with a broad assortment of home decor, furniture, rugs, wall art, seasonal, and craft categories sold at value price points. Comparable store size, category breadth, and value-oriented home decor positioning to At Home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/athomestores
• YouTubeyoutube.com/@athome
• Facebookfacebook.com/AtHomeStores
• LinkedInlinkedin.com/company/athomestores
• Instagraminstagram.com/athome
• Pinterestpinterest.com/athome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Home