What Adtech S.A does

Adtech S.A. is a privately held Colombian educational technology company founded in 1994 and headquartered in Bogot\u00e1, operating as a value-added distributor and pedagogical integrator for K\u201312 schools, universities, vocational training centers, parents, and senior-care institutions across Colombia and Latin America. The company markets and implements a multi-brand portfolio spanning the full educational lifecycle: Arduino Educaci\u00f3n (open-source electronics, IoT kits, cloud-based classroom management, and the Alvik multi-sensor robot), Makerzoid (smart building-block robotics with drag-and-drop programming and 23\u201347 bundled courses), Nashenbot (screen-free AI/robotics kits for ages 5\u20138 using proprietary micro-brain button programming), The Cool Tool UNIMAT line (modular machine tools from PLAYmake through CNC training systems for vocational education), and WePlay (Taiwan-designed physical development and active-aging products).

The business is built on distribution agreements and technology integrations with these international brands rather than on internally developed IP; Adtech adds value through curriculum alignment, learning-environment design, and teacher training/workshop delivery. Revenue is generated from one-time hardware sales to schools and consumers plus professional-services revenue from workshops and socio-emotional skills programs for corporate clients, with all pricing quote-based and sales converted primarily via WhatsApp and direct institutional outreach. Operating with a 13-person team after three decades, the company functions as a lean, founder-led distribution specialist rather than a product development organization, relying on its brand portfolio and Colombian institutional relationships for differentiation.

Name

Adtech S.A

Legal name

ADTECH S.A

Website

https://adtechsa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Adtech S.A is a Colombian educational technology distributor founded in 1994, integrating internationally branded STEAM, robotics, IoT, AI, and vocational-training products (Arduino, Makerzoid, Nashenbot, The Cool Tool, WePlay) into schools, universities, training centers, parents, and senior-care institutions across Colombia and Latin America.

Ownership category

akta.pro rank

Product category

Educational Technology Distribution

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)

akta.pro secondary industries

IoT, Sensors & Embedded Systems (Arduino/Raspberry Pi) Programs (EDAMADAI), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Educational technology distribution
• STEAM education kits
• Educational robotics
• Arduino education
• Pedagogical solutions

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Technology Hardware Sales: Adtech S.A generates revenue primarily through the sale of educational technology products including Arduino kits, robotics kits (Makerzoid, Nashenbot), modular tools (The Cool Tool), and physical development products (WePlay). Products are sold as one-time purchases of physical kits and tools to educational institutions, schools, and parents.
2. Educational Services and Training: Revenue derived from workshops, training programs, and pedagogical support services. The company offers play-based workshops using educational robotics and technology model construction for celebrations, and socio-emotional skills strengthening workshops for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Adtech S.A is a Colombian value-added distributor and integrator of educational technology, distributing and supporting STEAM education kits and robotics from international brands (Arduino Educación, Makerzoid, Nashenbot, The Cool Tool, WePlay) to schools, vocational training centers, and parents in Colombia. The company bundles hardware distribution with pedagogical methodology, learning environment design, and teacher training to enable K-12 and professional-level robotics, programming, IoT, AI, science, and technical making education.

Product overview

Adtech S.A is a Colombian educational technology company founded in 1994, operating as a distributor and integrator of multiple international educational technology brands. The company offers a multi-brand portfolio organized around five core product lines: (1) Nashenbot - screen-free AI-powered robotics for children ages 5+ featuring physical button programming controllers and IoT-enabled robotics kits (AISTEAM, MPBOT, AIBOT series); (2) Makerzoid - smart building block robotics with programming capabilities for STEAM education including Robot Master, Robot Master Premium, SUPERBOT, and building block sets; (3) WePlay - physical and recreational educational products for motor skills development across all ages; (4) The Cool Tool - modular educational tools and machines (PLAYmake, UNIMAT series including primary, secondary, MetalLine, and CNC variants); and (5) Arduino Educacion - a comprehensive distribution of Arduino's open-source electronics and IoT platform featuring Robot Alvik, Science Kit R3, Plug and Make Kit, Explore IoT Kit R2, Greenhouse Kit, all connected through Arduino Cloud for education. These products are complemented by learning environments design, educational kits/materials, and training services, collectively targeting robotics, programming, science, IoT, and technology education for children, students, and educators across Colombia and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Arduino Educación: Educational focus of Arduino platform, offering programming, electronics, and robotics kits for students, including robotics and programming, scientific education, IoT, electronics, mechatronics engineering, and AI/ML learning solutions.
• The Cool Tool
• Makerzoid
• WePlay
• Nashenbot

Products and services

• Nashenbot Robotics Kits AI-powered robotics education kits including MPBOT 609 (ages 5-8), MPBOT 209, MPBOT S1, AISTEAM 203S, AISTEAM 101S, and AIBOT301S. Features screen-free programming through physical button controllers, infrared and sound sensors with RGB visual feedback, IoT interoperability, and modular expansion for AI and computational thinking education in schools and homes.
• Makerzoid Robotics Kits Smart building block robotics kits including Robot Master (370+ blocks, 100+ models, 23 courses), Robot Master Premium (600+ blocks, 200+ models, 47 courses across three levels), SUPERBOT (400+ pieces, 26 racing car/truck models), DIVERSE BUILDING (370+ pieces, 100+ models), and FUN BUILDING (150+ pieces, 30+ models). Designed for STEAM learning through block-based programming.
• The Cool Tool Educational Machines Modular educational machine systems including PLAYmake (ages 5+), UNIMAT 1 Escuela Primaria (age 8+), UNIMAT 1 Secundaria (age 12+), UNIMAT MetalLine, and UNIMAT CNC Formacion Tecnica. Enables safe woodworking, metalwork, plastics work, prototyping, and CNC manufacturing training from primary school through professional technical education.
• WePlay Educational and Recreational Products Physical development and recreational educational products from Kiddie's Paradise Inc. covering gross motor skills, fine motor skills, tactile stimulation, balance, creative play, and active aging. Designs inspired by nature with Red Dot, iF Design, and Good Design award recognition. Used in kindergartens, childcare centers, and elder care facilities.
• Arduino Educación Platform Distribution Official distribution of Arduino's complete education ecosystem in Colombia, including Arduino hardware (UNO R4 WiFi, MEGA, NANO, Nano ESP32, MKR WiFi 1010, Nano RP2040 Connect), open-source software (Arduino IDE), Arduino Cloud for Schools, and pedagogical resources for teaching programming, electronics, robotics, IoT, AI/ML, and mechatronics engineering.
• Arduino Cloud for Schools Cloud-based educational platform integrating programming, IoT, and STEAM education with classroom management tools, personalized learning paths, real-time data visualization, and Google Classroom integration for student projects.
• Robot Alvik Flexible educational robot based on Arduino Nano ESP32, designed for continuous learning from age 7+, featuring block-based programming progressing to MicroPython and Arduino, with advanced sensors including line tracking, time-of-flight distance, 6-axis accelerometer/gyroscope, RGB color sensors, and wheel encoders.
• Arduino Science Kit R3 Physics education kit featuring Arduino Nano RP2040 Connect and Science Carrier R3 with sensors for air quality, temperature, humidity, pressure, and light measurement. Transforms abstract concepts into tangible experiments with real-time data collection and analysis via Bluetooth, integrated with Google Drive for data sharing.
• Arduino Plug and Make Kit Entry-level IoT kit featuring Arduino UNO R4 WiFi and Modulino sensors/actuators (buttons, knob, pixels, distance, motion, buzzer, thermo) enabling quick project creation without complex setup using Qwiic connectors.
• Arduino Explore IoT Kit R2 Comprehensive IoT education kit featuring MKR WiFi 1010 and MKR IoT Carrier Rev2 with sensors and actuators, including 10 sustainability-focused projects aligned with UN Sustainable Development Goals.
• Arduino Greenhouse Kit IoT-enabled mini-greenhouse kit with Arduino MKR WiFi 1010, MKR IoT Carrier Rev2, CO2/VOC/humidity/temperature sensors, water pump, fan, and LED strip for teaching urban agriculture and sustainability through real data monitoring.
• Educational Environments Design and Training Workshops Design of modern learning spaces with technological resources and pedagogical strategies, plus play-based workshops using educational robotics and technology model construction, and socio-emotional skills strengthening workshops for corporate clients.

Quantifiable outcome

• More than 100 LEGO-compatible building pieces in Nashenbot MPBOT 609 kit
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Arduino (Arduino Educación)coreTechnology or IntegrationAdtech S.A is an official distributor and integrator of Arduino's education-focused product line. The partnership provides Adtech with access to Arduino's complete education ecosystem including hardware (UNO, MEGA, NANO, Nano ESP32, MKR WiFi 1010, Nano RP2040 Connect), software (Arduino IDE, Arduino Cloud), and IoT platforms. Adtech distributes Arduino Education kits for robotics, programming, IoT, science experiments, and mechatronics throughout Colombia.
• Kiddie's Paradise Inc. (WePlay)coreChannel Partner/ Reseller/ DistributorWePlay, a brand of Kiddie's Paradise Inc. founded in Taiwan in 1987, has partnered with Adtech S.A for distribution of its educational and recreational products in Colombia. WePlay develops products promoting creativity, movement, and communication through play, with designs inspired by nature and culture. Products cover developmental areas including gross motor skills, fine motor skills, tactile stimulation, balance, creative play, and active aging. WePlay products have received international design awards including Red Dot, iF Design, and Good Design.
• MakerzoidcoreChannel Partner/ Reseller/ DistributorAdtech S.A distributes Makerzoid educational robotics products in Colombia. Makerzoid is a brand of educational robotics that inspires children to learn while playing with smart building blocks connecting fun with STEAM learning. The product line includes Robot Master Standard and Premium, Superbot, Diverse Building, and Fun Building, covering robotics construction and block-based programming.
• NashenbotcoreTechnology or IntegrationNashenbot is described as a company at the forefront of AI education, offering innovative robotics and AI solutions to schools and institutions worldwide. Adtech S.A distributes Nashenbot products including MPBOT 609 (ages 5-8), MPBOT 209, MPBOT S1, AISTEAM 203S, AISTEAM 101S, and AIBOT301S. Nashenbot products feature screen-free AI education using physical button-based programming and the proprietary micro-brain autonomous programming system.
• The Cool ToolcoreChannel Partner/ Reseller/ DistributorAdtech S.A partners with The Cool Tool to offer innovative modular tool and machine systems for educational technology in Colombia. The Cool Tool designs safe, precise, and didactic tools for teaching prototyping, carpentry, metalwork, and plastics in educational settings. Product lines include PLAYmake (ages 5+), UNIMAT 1 Primary, UNIMAT 1 Secondary, UNIMAT MetalLine, and UNIMAT Technical CNC.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Educabot: Argentina-based educational robotics and STEAM platform serving schools across Latin America. Directly comparable as a LatAm EdTech distributor/integrator competing in similar school procurement environments and offering complementary robotics products.
• RobotGroup: Mexican STEAM education distributor bringing robotics, programming, and 3D printing products into Mexican schools. Highly comparable regional peer operating with similar multi-brand distribution and institutional sales motion in Latin America.
• RobotLAB: US-based K-12 EdTech distributor and integrator that brings robotics and STEAM solutions into schools. Closely comparable business model to Adtech as a regional multi-brand educational robotics distributor with pedagogical integration services.

Others

• Adafruit Industries: US open-source electronics retailer and learning resource publisher for makers, educators, and students. Adjacent ecosystem player in educational electronics distribution; serves hobbyist/maker channel rather than Colombian institutional procurement.
• SparkFun Electronics: US electronics education supplier offering microcontrollers, sensors, and learning kits to makers and classrooms. Thematically related as a similar educational electronics distributor; not a direct competitor due to geography and channel focus.

Emerging players

• CircuitMess: Croatian STEAM education company producing DIY electronics and robotics kits (e.g., Nibble, Spencer) for learners. Emerging player with overlapping electronics/robotics kit focus, though primarily direct-to-consumer rather than institutional distribution.
• SAM Labs: UK-based STEAM learning company offering wireless electronic building blocks and curriculum for K-12 classrooms. Emerging player with partial overlap in IoT/electronics educational kits and complementary school distribution focus.

Broad incumbents

• LEGO Education: Global leader in educational building sets and STEAM learning solutions including SPIKE Prime and WeDo. Broad incumbent whose products overlap Adtech's Nashenbot (LEGO-compatible) and Makerzoid building block offerings in K-12 schools.
• VEX Robotics: Global educational robotics platform with VEX IQ, VEX V5, and VEX GO used in schools and competitions. Broad incumbent competing for the same robotics curriculum budgets that Adtech serves via Arduino and Makerzoid kits.
• Makeblock: Global STEAM education products company offering mBot, Codey Rocky, and other robotics platforms with software curriculum. Broad incumbent serving the same K-12 STEAM market with proprietary products that overlap Adtech's Makerzoid and Arduino lineups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adtech-sa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtech S.A