Alert Centric
Alert Centric is a cloud-based SaaS backup monitoring platform that parses email notifications from 30+ backup vendors (Veeam, Acronis, Datto, etc.) into a single dashboard for MSPs and IT technicians, and is now part of Invarasoft's StackSaver platform.
- Company typePrivate
- Founded2016
- HeadquartersCessnock, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Alert Centric does
Alert Centric is a cloud-based SaaS platform that provides unified backup monitoring for managed service providers (MSPs) and IT technician teams. The platform ingests email notifications generated by third-party backup software products and parses them to surface failures, warnings, and successful backup events in a single web-based dashboard accessible at app.alertcentric.com. It supports monitoring across 30+ backup vendors including Veeam, Acronis, Datto, Unitrends, Nakivo, Code42, Barracuda, Dell, MSP360, VMware, and many others, eliminating the need to log into multiple vendor consoles to verify backup health. Key features include a single-pane-of-glass dashboard with status filtering and grouping, automated failure email forwarding to technicians or ticketing systems, missed-notification detection (flagging devices that fail to send expected notifications), and daily summary reports delivered at 7:30am in the user's configured time zone.
The product is delivered via a product-led growth motion with a free trial that does not require a credit card; customers self-serve through the company website. Pricing tiers are not publicly disclosed and the platform operates on a recurring subscription model. The three named customer references (Superior IT, Hosted Network, Greenlight ICT) are all small IT-services / hosting firms using the platform to consolidate multi-vendor backup monitoring. Marketing is primarily digital, anchored by an extensive vendor-specific knowledge base and supplemented by LinkedIn, Facebook, and Reddit community engagement. Alert Centric is privately held and was acquired by Invarasoft in 2024, after which it was repositioned as a component of the Invarasoft StackSaver platform.
Alert Centric firmographics
Firmographics- Name
- Alert Centric
- Legal name
- Alert Centric
- Website
- https://alertcentric.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alert Centric is a cloud-based SaaS backup monitoring platform that parses email notifications from 30+ backup vendors (Veeam, Acronis, Datto, etc.) into a single dashboard for MSPs and IT technicians, and is now part of Invarasoft's StackSaver platform.
- Ownership category
- akta.pro rank
Alert Centric industry classification
Industry- Product category
- IT Backup Monitoring Software
- NAICS
- Business Service Centers (56143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)
Keywords
Where Alert Centric is headquartered
LocationHeadquarters
- HQ city
- Cessnock
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Alert Centric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS platform with subscription pricing. Free trial available without requiring credit card. The platform is now part of the Invarosoft platform (StackSaver).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Alert Centric product offering
Product offeringCore offering
Alert Centric is a cloud-based SaaS platform that monitors backup jobs by ingesting email notifications from 40+ third-party backup products (e.g., Veeam, Acronis, Datto, Unitrends, Nakivo, Barracuda, StorageCraft, MSP360) and surfaces failures, warnings, successful backups, and missed notifications in a single web dashboard. It is sold primarily to Managed Service Providers and IT support teams who need centralized visibility across diverse backup environments and customer tenants, with features for immediate failure forwarding, scheduled daily reports, and missed-notification detection.
Product overview
Alert Centric is a unified backup monitoring SaaS platform designed for MSPs and IT technicians. It operates as a single product with a web-based dashboard that aggregates and centralizes email-based notifications from a wide range of third-party backup products (including Veeam, Acronis, Datto, StorageCraft, Barracuda, Unitrends, Nakivo, MSP360, and many others). The core platform monitors backup job health by parsing incoming email notifications from each backup application, surfacing failures, warnings, and missed notifications in one pane of glass. Key platform features include automated daily reports (delivered at 7:30am), immediate failure email forwarding, missed notification detection, and multi-tenant group/job management. In 2024, Alert Centric became part of the Invarosoft platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Alert Centric Backup Monitoring Platform A unified backup monitoring SaaS platform that ingests email notifications from 40+ third-party backup applications (Veeam, Acronis, Datto, Unitrends, Nakivo, Barracuda, StorageCraft, MSP360, VMware, etc.) and surfaces success, failure, warning, and missed-notification status in a single web dashboard. Built for Managed Service Providers and in-house IT support teams that manage multiple backup products and customer tenants.
- Alert Centric Dashboard (Web Application) The web-based control panel at app.alertcentric.com that provides the operational interface for the Alert Centric platform, including vendor/product management, user management, plan management, reports, QuickDash, dashboard, and settings. Accessed as part of the Alert Centric Backup Monitoring Platform subscription.
Quantifiable outcome
- Reduced daily backup checking time from 2 hours to a few minutes
- +1 more outcomes
Companies that use Alert Centric
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Alert Centric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature6 records
Alert Centric partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Alert Centric competitors and assessment
Company assessmentEmerging players
- Atera: Atera is an all-in-one RMM and PSA platform targeting SMB MSPs, with native backup monitoring and alerting capabilities. It overlaps with Alert Centric in serving small IT service providers seeking consolidated monitoring.
- MSP360 (CloudBerry): MSP360 is a backup product natively targeting MSPs and integrates with Alert Centric for monitoring. As a backup vendor itself, it competes in the same SMB/MSP backup monitoring conversation.
- Unitrends: Unitrends is a backup and disaster recovery appliance vendor with its own monitoring and reporting capabilities, integrated with Alert Centric via SMTP. It competes at the backup-monitoring layer for hybrid IT environments.
Broad incumbents
- SolarWinds (N-able / SolarWinds Backup): SolarWinds and its former N-able spin-off provide RMM and backup solutions with built-in monitoring dashboards for MSPs. Alert Centric's email integration supports SolarWinds, indicating customer overlap.
- ConnectWise: ConnectWise provides a suite of MSP business management and operations tools, including backup monitoring integrations. It competes for the same MSP wallet but as a horizontal platform rather than a backup-specific point solution.
- NinjaOne: NinjaOne is a leading RMM and endpoint management platform used by MSPs that includes backup monitoring as part of a broader IT operations suite. It overlaps with Alert Centric's MSP customer base but sells a much wider workflow.
- Kaseya (VSA / Datto): Kaseya owns Datto and offers integrated RMM, BDR, and monitoring capabilities to MSPs. Datto's native backup monitoring competes directly with the Datto-integration value Alert Centric provides.
- Veeam ONE: Veeam ONE is the native monitoring, reporting, and capacity-planning suite bundled with the Veeam backup ecosystem. It competes with Alert Centric for the attention of MSPs running Veeam, but only covers a single vendor's stack.
- Acronis Cyber Protect: Acronis Cyber Protect combines backup, cybersecurity, and monitoring in a single platform for MSPs. Alert Centric integrates with Acronis, but Acronis's native console competes for the same monitoring use case.
Direct peers
- Backup Radar: Backup Radar is a backup monitoring and reporting platform purpose-built for MSPs, aggregating status from multiple backup products into a single dashboard. It is the most direct functional competitor to Alert Centric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alert Centric social profiles
Digital presenceAlert Centric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert Centric leadership team
Management profileNumber of profiles
Alert Centric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert Centric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert Centric
What does Alert Centric do?
Alert Centric is a cloud-based SaaS platform that monitors backup jobs by ingesting email notifications from 40+ third-party backup products (e.g., Veeam, Acronis, Datto, Unitrends, Nakivo, Barracuda, StorageCraft, MSP360) and surfaces failures, warnings, successful backups, and missed notifications in a single web dashboard. It is sold primarily to Managed Service Providers and IT support teams who need centralized visibility across diverse backup environments and customer tenants, with features for immediate failure forwarding, scheduled daily reports, and missed-notification detection.
Is Alert Centric a public or private company?
Alert Centric is a private company. It is classified as corporate owned and is currently operating.
When was Alert Centric founded?
Alert Centric was founded in 2016. It employs 1 to 10 people.
Where is Alert Centric based?
Alert Centric is headquartered in Cessnock, Australia, in the Oceania region.
How does Alert Centric make money?
One revenue line is on record: saaS Subscription.
Who are Alert Centric's main competitors?
Emerging players on record are Atera, MSP360 (CloudBerry) and Unitrends. Broad incumbents are SolarWinds (N-able / SolarWinds Backup), ConnectWise, NinjaOne, Kaseya (VSA / Datto), Veeam ONE and Acronis Cyber Protect. Backup Radar is listed as a direct peer.
Does Alert Centric have an API?
No public API is recorded for Alert Centric.
What industry is Alert Centric in?
Alert Centric's product category is IT Backup Monitoring Software. Its primary akta.pro industry code is BPAEALAC, Managed Backup Operations (On-Prem & Hybrid). Its NAICS code is 56143 and its SIC code is 7372.