GODclick

What GODclick does

GODclick is a privately held U.S. mobile adtech company headquartered in Birmingham, Michigan, that delivers cross-screen advertising (video, native, and Digital Out-of-Home) exclusively to consumers who have been physically present at a church service. The company's core technology combines polygon-based geofencing of 317,221 U.S. church addresses with IMEI (device identifier) capture to match mobile ad IDs (MAIDs) to verified churchgoers, producing a first-party location-verified audience of approximately 63.4 million devices. GODclick also packages this data into a downloadable U.S. Church Database (100MB+) segmented by state and denomination (Catholic, Baptist, Methodist, Lutheran, and African-American), and offers heat-map visualizations of churchgoer density via a partnership with VistarMedia.

The business operates on a single $14.95 CPM rate across all formats, segments, and screens, with a founder-led direct sales motion (Greg Swan, sole contact) targeting three broad buyer categories: college and university admissions marketers, political campaigns, and consumer product advertisers seeking faith-based audiences. The company is small (1-10 employees), self-funded with no disclosed institutional capital, and operates exclusively in the U.S. market. Its value proposition rests on the "proof of faith" framing, that physical church attendance is a behavioral signal of commitment that self-declared religious affiliation cannot replicate, and on the proprietary first-party device data it claims to have assembled since its 2016 founding.

Customer concentration, revenue, and growth metrics are not disclosed; the company presents itself as a niche, vertically specialized adtech platform with a single product, a single price point, and a direct-to-advertiser go-to-market. Strategic moves are limited to product expansion (denomination modules, state data, African-American targeting) and the VistarMedia DOOH integration, with no acquisitions, funding events, or geographic expansion visible in the source data.

Name

GODclick

Legal name

GODclick

Website

https://godclick.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GODclick is a U.S. mobile adtech platform that uses polygon geofencing and IMEI device tracking at 317,221 churches to serve cross-screen video, native, and DOOH ads exclusively to verified churchgoers, charging a flat $14.95 CPM to advertisers targeting faith-based audiences.

Ownership category

akta.pro rank

Product category

Mobile Advertising Technology

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Mobile advertising technology
• Location-based ad targeting
• Faith-based audience targeting
• Programmatic mobile ads
• Device ID advertising

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPM Advertising: Cost-per-thousand impressions model for cross-screen ads served to churchgoers. Ads delivered as video, native, and DOOH formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GODclick operates a mobile adtech platform that delivers cross-screen ads (video, native, and Digital Out-of-Home) exclusively to verified U.S. churchgoers. The platform uses polygon-based geofencing of church addresses combined with IMEI device ID capture to identify and target mobile devices physically present at 317,221 U.S. churches, charging advertisers on a CPM basis.

Product overview

GODclick is a mobile adtech platform that delivers cross-screen ads exclusively to churchgoers using location-based targeting. The core product uses polygon geofencing of filled church addresses combined with IMEI (device ID) tracking to identify and serve mobile ads to churchgoers' cell phones. The company offers a comprehensive USA Church Database (317,221 churches, 63.4M attenders), downloadable by state and denomination, alongside denomination-specific targeting modules (Catholics, Baptists, Methodists, Lutherans, African-American churches) and heat map visualizations powered by VistarMedia. Pricing is set at $14.95 CPM (cost per thousand impressions) for 1st party in-church cross-screen ads served as video, native, and DOOH formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Screen Mobile Ad Platform A mobile advertising platform that delivers cross-screen ads (video, native, and DOOH) exclusively to churchgoers using polygon-based geofencing of church addresses and IMEI device ID tracking to identify believers' cell phones. Sold to advertisers, political campaigns, and educational institutions on a $14.95 CPM basis.
• USA Church Database Comprehensive downloadable dataset of 317,221 U.S. churches serving 63.4 million weekly attenders, available as Excel/CSV files with church listings organized by state, denomination, and Top 500/100 rankings. Sold as a standalone data product to advertisers and researchers.
• Church Heat Maps Visual heat map overlays powered by VistarMedia data showing the concentration and movement of churchgoer audiences across U.S. regions, cities, and denominations. Used by advertisers to plan campaign targeting and visualize audience density.
• Denomination Targeting Targeted advertising audiences segmented by religious denomination, including Catholics (77M), Baptists (14M), Methodists (6M), Majority-Black churches (5.2M), and Lutherans (3.4M), with device-ID-identified churchgoers. Sold to advertisers running denomination-specific campaigns.
• African-American Church Targeting Specialized mobile ad targeting for 26,162 African-American churches with 5.2 million attending device-ID-identified members, serving ads directly to their cell phones while in church. Sourced from Easter Sunday 2022 attendance data.
• State-Specific Church Data Downloadable church directory data for all 50 U.S. states, each containing the number of churches and churchgoers per state (e.g., Pennsylvania: 14,413 churches serving 2,882,600; Washington: 5,317 churches hosting 1,063,400). Sold as standalone state-level data products.

Quantifiable outcome

• 63.4M phones ID'd IN church
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• VistarMediacoreTechnology or IntegrationPartnership for Digital Out-of-Home (DOOH) ad serving capabilities. GODclick utilizes VistarMedia's programmatic DOOH infrastructure for serving ads to churchgoers at venues and across digital displays. VistarMedia heat maps are used for audience movement visualization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salem Web Network: Salem Web Network is a digital advertising network reaching faith-based audiences across Christian and conservative-content websites. It is the closest direct peer — a faith-focused digital ad network — though it relies on contextual/content targeting rather than GODclick's location-verified churchgoer approach.
• Foursquare: Foursquare's location intelligence and Pilgrim SDK power location-based audience targeting and footfall attribution at scale. Its location data infrastructure is technologically analogous to GODclick's polygon geofencing approach to church premises.
• GroundTruth (Blue Bite): GroundTruth operates a leading location-based mobile advertising platform using device-level location signals to deliver targeted campaigns. It is directly comparable to GODclick's polygon + device ID methodology, though it serves broad retail and CPG verticals rather than faith audiences.

Emerging players

• Kochava: Kochava provides mobile attribution, analytics, and device ID infrastructure for advertisers. It is comparable to GODclick's MAID/IMEI identity layer but serves advertisers broadly across mobile measurement rather than specializing in church-attendance targeting.
• PlaceIQ: PlaceIQ provides location data and audience targeting for mobile programmatic advertising. It is comparable to GODclick in its reliance on polygon-based location signals for audience definition, though it focuses on retail and CPG verticals rather than faith.

Others

• Vistar Media: Vistar Media is GODclick's strategic DOOH technology partner, providing programmatic out-of-home ad serving and heat map data. While not a competitor, it is the core infrastructure enabler for GODclick's cross-screen offering and is included for completeness.

Broad incumbents

• Place Exchange: Place Exchange is a leading programmatic DOOH supply-side platform. It is comparable as a DOOH infrastructure layer overlapping with the OOH leg of GODclick's cross-screen delivery, though Place Exchange operates broadly across all venue types rather than specializing in faith-based locations.
• Hivestack: Hivestack is a global programmatic DOOH ad platform. It is a comparable DOOH infrastructure provider, operating at broader scale across retail, transit, and venue types versus GODclick's church-focused DOOH inventory via VistarMedia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GODclick