What WEB Stratégies does

WEB Stratégies is a privately held French digital agency founded in 2006 and headquartered at 4 Quai Deschamps, Bordeaux, with a secondary office serving the Paris region. The firm is structured as a Société par Actions Simplifiée (SAS) with a share capital of EUR 55,500 and operates without disclosed institutional investors, funding rounds, or subsidiaries. Leadership includes Arnaud Pedenon as Director of Publication and Eric Litzler as Co-Founder and Associate Director.

The agency delivers three integrated service lines: Ecommerce (site creation and redesign, marketplace and CRM integrations, SEO/SMO, with PrestaShop as a core platform — partner since 2019), Social Media (community management, editorial planning, customer-service support with a dedicated sports-sector specialism), and Web Development (CMS-implementation, mobile-first responsive design, multi-site and multi-language platforms). All work is delivered through project-based engagements and retainer agreements, with pricing customized via qualification forms — no publicly disclosed rates. Underlying technology is conventional: web development platforms, CMS-based solutions, and responsive frameworks, without proprietary AI/ML components or exposed APIs.

Customers are predominantly French mid-market and enterprise organizations across sports sponsorship activation (Team Cofidis, Banque Populaire sailing, Caisse d'Epargne multi-sport, Agence Nationale du Sport Team Go Girls), banking and insurance (BNP Paribas, BPCE, Caisse d'Epargne, Banque Populaire, Groupama, GMF), retail and consumer (E.Leclerc, Conforama, Renault, Peugeot, L'Oréal, Total), media and services (Spotify, SFR, Volkswagen, Hyundai, Transdev, Essilor, Moët Hennessy), and public/nonprofit (Paris Habitat, Fondation Belem, OARA, Agence Nationale du Sport). The go-to-market is sales-led and direct, leveraging the website and project qualification forms, supported by partnerships with Sporsora, French Tech Bordeaux, PrestaShop, and the Lucie sustainability community (membership since 2019; LUCIE 26000 RSE certification in 2023; ISO 14001 also held). Operations are confined to France (Nouvelle-Aquitaine and Île-de-France regions), and there is no public ticker, app, or disclosed revenue figure.

Name

WEB Stratégies

Legal name

WEB Stratégies

Website

https://webstrategies.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

WEB Stratégies is a French digital agency founded in 2006 in Bordeaux, offering web development, ecommerce, and social media management with a specialization in sports marketing and sponsorship activation. It serves French mid-market and enterprise clients across banking, retail, sports, and public-sector verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Web development services
• Ecommerce platform development
• Social media management
• Digital strategy consulting
• Website design services

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Development Services: Custom website and platform development, including corporate sites, ecommerce solutions, and digital transformations
2. Social Media Management: Community management, content creation, and social media strategy services for clients
3. Ecommerce Services: Platform migration (e.g., Powerboutique to Prestashop), maintenance, and marketing optimization for ecommerce clients
4. Digital Strategy Consulting: SEO, SEM, and broader digital strategy engagements

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WEB Stratégies is a French digital agency that designs, builds, and maintains custom websites, ecommerce platforms, and social media presences for business clients. Services include ecommerce site creation/redesign with PrestaShop and Magento, community management and editorial planning for social media, and CMS-based custom web development with mobile-first responsive design. Engagements are delivered as project-based work and ongoing retainer agreements to clients in banking, sports, ecommerce, publishing, and public sectors across France.

Product overview

WEB Stratégies is a French digital agency headquartered in Bordeaux and Paris, founded in 2006. The company offers an integrated portfolio of three core service offerings: Ecommerce (site creation/redesign, promotional campaigns, marketplace integrations, CRM, SEO/SMO, leveraging platforms such as PrestaShop and Magento), Social Media (community management, editorial planning, customer service support, and sports-sector social media expertise), and Web Development (custom digital platforms, CMS, and responsive web design). These services are delivered to a diverse client base spanning banking, sports, publishing, e-commerce, public housing, and non-profit sectors. The agency also holds LUCIE 26000 RSE certification and ISO 14001 environmental commitment, reflecting its corporate responsibility program.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Full-lifecycle ecommerce services for online merchants: site creation and redesign, promotional campaigns, supplier and marketplace communication interfaces, CRM management, SEO, and SMO. Delivered leveraging PrestaShop and Magento platforms, including migrations such as Powerboutique to PrestaShop.
• Social Media Social media community management offering: community animation, editorial planning, customer service support, and sports-sector expertise for campaigns across Facebook, Instagram, Twitter, Strava, and Giphy.
• Web Development Custom web and digital platform development focused on security and performance, covering web design, CMS implementation, and responsive/mobile-first web design. Supports multi-site and multi-language international deployments as well as B2B and B2C ecommerce platforms.

Quantifiable outcome

• +300% revenue growth for Atout Loisir since 2016
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PrestaShopcoreTechnology or Integration · 1 January 2019Official PrestaShop partner since 2019. Agency specializes in Prestashop-based ecommerce solutions and platform migrations.
• Communauté LuciecoreStrategic or Co-development Partner · 1 January 2019Member of the Lucie community since 2019, a network of actors committed to sustainable development. Achieved Lucie 26000 certification in 2023.
• French Tech BordeauxminorStrategic or Co-development PartnerMember of the French Tech Bordeaux community, supporting local tech ecosystem development.
• SporsoraminorGTM or Marketing PartnerSports marketing association membership supporting agency's sports sponsorship activation expertise.
• SMALL AgencyminorImplementation/ SI/ Consulting PartnerCollaboration partner for Paris Habitat project, where SMALL handled design and WEB Stratégies handled technical integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: Global communications group headquartered in France offering creative, media, digital and content services across verticals. Competes for the same French enterprise digital mandates and serves several shared verticals (banking, automotive).
• Publicis Groupe: Global advertising and digital services holding group with significant French operations and broad portfolio spanning creative, media, digital and ecommerce. Represents scaled incumbent competition for the same French enterprise RFPs WEB Stratégies targets.
• BETC: Havas-owned Paris creative agency with strong digital and social media capabilities serving global brands. Comparable on the social media management and sports/brand sponsorship activation front.
• Dentsu: Global advertising and digital services network with French operations offering creative, media, digital transformation and CX services. Represents scaled competition across the same enterprise verticals WEB Stratégies serves.
• Marcel: Paris-based creative and digital agency within Publicis group serving major French and global brands with integrated digital campaigns. Overlaps with WEB Stratégies on social media, content and creative services for enterprise clients.

Direct peers

• Dn'D: French digital agency specializing in web platforms, CMS implementation and digital strategy for enterprise clients. Directly comparable on the custom web development and platform integration side of WEB Stratégies' offering.
• Eskimoz: French digital/SEO agency of comparable size serving mid-market and enterprise clients with web and search marketing services. Direct overlap with WEB Stratégies on SEO, content strategy and digital consulting offerings for the French market.
• Effilab: French SEO and digital marketing agency serving SMB and mid-market clients with measurable performance marketing outcomes. Overlaps with WEB Stratégies on SEO/SEM, content strategy and ecommerce optimization services.
• Junto: Paris-based digital transformation and web agency focused on mid-cap French enterprises with custom development, ecommerce and content services. Comparable integrated offering and client profile to WEB Stratégies.
• TheTribe: French digital collective providing web development, design and growth marketing services to mid-market clients. Comparable integrated service model and similar European SMB/mid-cap client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WEB_Strategies
• Facebookfacebook.com/WEBStrategiesFR
• LinkedInlinkedin.com/company/web-strategies-fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEB Stratégies