CapitalTaxi
CapitalTaxi is an Ottawa-based taxi service operating a 350+ vehicle fleet under Coventry Connections Inc., serving individual consumers, corporate clients, and delivery customers through mobile app, text, web, and phone booking channels with no surge pricing.
- Company typePrivate
- Founded1938
- HeadquartersOttawa, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CapitalTaxi does
CapitalTaxi is an Ottawa-based taxi service company operating as a brand under Coventry Connections Inc., a privately-held diversified transportation conglomerate. The company runs a fleet of over 350 vehicles equipped with satellite-based GPS dispatch systems, onboard tablets, and passenger-facing displays, serving the Ottawa metropolitan area and the adjacent Rockland region through a wholly-owned subsidiary. Founded in 1938, CapitalTaxi is one of the oldest continuously operating taxi services in Canada and competes in a market where meter rates are regulated by City of Ottawa bylaws.
The company's product surface includes multiple booking channels: a mobile app (iOS and Android) with driver recognition, real-time vehicle tracking, two-factor authentication, and Google Pay/Apple Pay integration; SMS text booking; an online web booking portal powered by iCabbi; a 24/7 phone dispatch line; and a Business Solutions portal for corporate accounts with digital taxi chits. Additional services include delivery for groceries, pharmacy and restaurant orders, airport transfers, long-distance trips, and address pickup. The technical architecture centers on a computer-aided dispatch station connected via satellite to fleet vehicles, with the consumer-facing app layered on top of this dispatch infrastructure.
CapitalTaxi generates revenue through transaction-fee based metered fares (with no surge pricing as a stated differentiator), corporate account billing, app payment processing, and delivery fees priced at meter rates. Go-to-market is multi-channel: self-serve via app and web (product-led), inside sales for corporate accounts, and direct-to-consumer via phone and street hails. The customer base spans individual consumers (primary), corporate/business clients, airport travelers, and delivery customers, with community partnerships (Boys and Girls Club of Ottawa, Ottawa Senators Foundation) supporting brand awareness in the Ottawa market.
CapitalTaxi firmographics
Firmographics- Name
- CapitalTaxi
- Legal name
- Capital Taxi (operated by Coventry Connections Inc.)
- Website
- https://capitaltaxi.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CapitalTaxi is an Ottawa-based taxi service operating a 350+ vehicle fleet under Coventry Connections Inc., serving individual consumers, corporate clients, and delivery customers through mobile app, text, web, and phone booking channels with no surge pricing.
- Ownership category
- akta.pro rank
CapitalTaxi industry classification
Industry- Product category
- Taxi Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
Keywords
Where CapitalTaxi is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
CapitalTaxi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Metered Taxi Fares: Standard taxi meter fares set by City of Ottawa bylaws. Revenue based on distance and time traveled. No surge pricing - rates remain constant.
- Delivery Services: Delivery fee for groceries, pharmacy, restaurant orders and other items. Charged at taxi meter rate. Available since April 8, 2020.
- Corporate Account Services: Business Solutions portal for corporations to manage employee transportation with taxi chits and account billing.
- App Payment Processing: Credit card, debit card, Google Pay, and Apple Pay payments processed through mobile app with automatic tipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Metered Fare |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
CapitalTaxi product offering
Product offeringCore offering
CapitalTaxi operates a fleet of 350+ GPS-tracked vehicles providing 24/7 point-to-point taxi service across Ottawa and the Rockland region. The company offers multiple booking channels including a mobile app (iOS/Android), SMS text booking, an iCabbi-powered online web booker, and phone dispatch, with payment via cash, credit card, Google Pay, or Apple Pay. Adjacent revenue lines include a Business Solutions corporate portal with taxi-chit billing and a delivery service for groceries, pharmacy, and restaurant orders.
Product overview
CapitalTaxi is an Ottawa-based taxi service company operating a fleet of over 350 vehicles with satellite-based GPS tracking and onboard tablet technology. The company offers multiple booking channels: a mobile app (Capital Taxi Mobile App), text booking, online web booking, and phone booking. The core mobile app integrates with Google Pay and Apple Pay for payments, while the Business Solutions Portal serves corporate accounts. Additional services include delivery (groceries, pharmacy, restaurant orders), account services with taxi chits, airport transfers, and long-distance trips. The dispatch system uses computer-aided dispatch with GPS tracking for fleet management.
Differentiator
Problem solved
Functional benefit
Products and services
- Capital Taxi Mobile App Mobile application (iOS/Android) for booking taxis featuring car/driver recognition by visible taxi number, real-time map showing the approaching vehicle, multi-card and digital wallet support, contact driver, favorites, trip rating, history, pre-booking, two-factor authentication, ETA sharing, emailed receipts, estimated ride amount, vehicle type preference, and tipping. Available on Google Play and Apple App Store.
- Online Booking (Web Booker) iCabbi-powered web-based booking portal at capitaltaxi.webbooker.icabbi.com for desktop users who prefer to book online without downloading the mobile app.
- Business Solutions Portal Corporate account management portal enabling Ottawa-area businesses to set up administrators and manage employee/client transportation with digital taxi chits and consolidated account billing.
- Delivery Services Door-to-door delivery service using the Capital Taxi fleet for groceries, pharmacy orders, restaurant orders, and other items, booked through the same app platform with meter-based pricing and optional automatic tipping.
- Account Services with Taxi Chits Personal and corporate account services issuing physical or digital taxi chits bearing the customer's account number for payment, with chit booklets available for order via Accounts Receivable.
Quantifiable outcome
- No surge pricing - rates remain constant regardless of demand
- +1 more outcomes
Companies that use CapitalTaxi
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
CapitalTaxi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
CapitalTaxi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Orleans Health Hub (Le Carrefour santé d'Orléans)minorHealth hub partnership providing transportation services to healthcare facilities in the Orleans area. Listed on Capital Taxi partners page as a health-related community partner.
- Boys and Girls Club of OttawaminorCharitable partnership through Holiday Hamper program providing holiday assistance to deserving families. Capital Taxi participates as community partner supporting the organization's holiday hamper program.
- Ottawa Senators FoundationminorCharitable sponsorship of annual Bell Ottawa Senators Charity Golf Classic. Capital Taxi participates as sponsor supporting the foundation's fundraising efforts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CapitalTaxi competitors and assessment
Company assessmentRegional players
- West Way Taxi: Ottawa-based licensed taxi operator providing on-demand taxi service under the same City of Ottawa bylaws and meter-rate structure; competes for Ottawa riders with overlapping service area and similar fleet model.
- BlueLine Taxi: Ottawa-area licensed taxi company operating under similar City of Ottawa regulatory framework with own dispatch and app booking; direct local competitor sharing the same market, regulations, and customer base as Capital Taxi.
- Beck Taxi: Large licensed taxi operator in Toronto, Canada with app-based dispatch and corporate account services; comparable traditional taxi business model with regulated meter rates and fleet operations in a different Canadian metro.
- Co-op Taxi: Cooperative taxi operator in Ottawa with similar app-based dispatch, corporate account services, and City of Ottawa regulatory exposure; relevant local peer for fleet scale and customer segmentation comparisons.
Direct peers
- Uber: Global rideshare platform operating in Ottawa with dynamic (surge) pricing and app-based dispatch; directly competes with Capital Taxi for on-demand passenger rides, with comparable booking and payment features but contrasting pricing model.
- Lyft: North American rideshare platform offering app-based on-demand ride-hailing; competes head-to-head with Capital Taxi in the Canadian market on convenience, pricing transparency, and driver availability.
Others
- iCabbi: Taxi dispatch and booking platform provider whose webbooker technology (capitaltaxi.webbooker.icabbi.com) Capital Taxi uses; relevant technology enabler/peer given Capital Taxi's operational dependence on this third-party platform.
- Coventry Connections Inc. Parent company of Capital Taxi operating a diversified transportation portfolio in Ottawa (taxi, paratransit, and other mobility services); comparable as a multi-modal Ottawa transportation group with overlapping governance and shared back-office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CapitalTaxi social profiles
Digital presenceCapitalTaxi compliance and trust
Trust signalCompliance1 record
CapitalTaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
CapitalTaxi leadership team
Management profileNumber of profiles
CapitalTaxi subsidiaries and ownership
Company hierarchySubsidiaries1 record
CapitalTaxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CapitalTaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CapitalTaxi
What does CapitalTaxi do?
CapitalTaxi operates a fleet of 350+ GPS-tracked vehicles providing 24/7 point-to-point taxi service across Ottawa and the Rockland region. The company offers multiple booking channels including a mobile app (iOS/Android), SMS text booking, an iCabbi-powered online web booker, and phone dispatch, with payment via cash, credit card, Google Pay, or Apple Pay. Adjacent revenue lines include a Business Solutions corporate portal with taxi-chit billing and a delivery service for groceries, pharmacy, and restaurant orders.
Is CapitalTaxi a public or private company?
CapitalTaxi is a private company. It is classified as corporate owned and is currently operating.
When was CapitalTaxi founded?
CapitalTaxi was founded in 1938. It employs 51 to 100 people.
Where is CapitalTaxi based?
CapitalTaxi is headquartered in Ottawa, Canada, in the North America region.
How does CapitalTaxi make money?
Four revenue lines are on record. Metered Taxi Fares are the primary driver. The others are delivery Services, corporate Account Services and app Payment Processing.
Who are CapitalTaxi's main competitors?
Regional players on record are West Way Taxi, BlueLine Taxi, Beck Taxi and Co-op Taxi. Direct peers are Uber and Lyft. Others are iCabbi and Coventry Connections Inc..
Does CapitalTaxi have an API?
No public API is recorded for CapitalTaxi.
What industry is CapitalTaxi in?
CapitalTaxi's product category is Taxi Services. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 485310 and its SIC code is 7510.