Crossing
- Company typePrivate
- Founded2012
- HeadquartersCoimbra, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crossing does
Crossing is the legal predecessor entity behind Spotside, a Portugal-headquartered, private B2B technology company that builds digital and intelligent solutions for operators of professional unattended equipment — primarily vending machines, digital signage networks, and digital out-of-home (DOOH) advertising screens. The company states it serves 100+ clients and partners across Portugal, Spain, and the United Kingdom, and lists enterprise customers including Unilever, Altice, Areas, DreamMedia, Moobo, Cordeiro, Spoon, Prio, Esistemas, and Nvending. Its platform is organized into three core product lines: spotside ads (a programmatic marketplace for DOOH advertising inventory), spotside display (an ecosystem for managing and controlling professional digital displays, including DisplayOS, a no-code Display Studio, an App Catalog, and Developer Tools), and spotside manager (an intelligent management layer combining telemetry, digital payments via BuyOn, loyalty cards, pay terminals, ERP integration, OnTheGo mobile app, and proprietary SmartBox hardware).
Spotside monetizes through multiple revenue streams: marketplace commissions on programmatic advertising transactions, recurring SaaS subscriptions for display and management platforms, and hardware sales/integration revenue from SmartBox devices and payment terminals. Go-to-market is primarily direct enterprise sales with regional teams in each of its three markets, supplemented by an online professional store and a partner-branded white-label channel (DreamMedia.store). The company was formed through the merger of Crossing Answers Lda and Mutantalent Lda, operates with 11–50 employees, claims more than 10 years of relevant experience, and is co-financed by European Union funds. No public funding rounds, revenue figures, or leadership team details are disclosed in the available data, limiting the depth of third-party validation.
Crossing firmographics
Firmographics- Name
- Crossing
- Legal name
- Spotside
- Website
- https://crossing.pt
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Crossing industry classification
Industry- Product category
- Digital Signage and Unattended Equipment Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where Crossing is headquartered
LocationHeadquarters
- HQ city
- Coimbra
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Crossing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Programmatic Advertising Marketplace: Spotside operates an ad marketplace for programmatic digital OOH advertising, connecting advertisers with display network operators. Revenue generated through advertising transaction fees and marketplace commissions.
- Display Management Platform: SaaS platform for managing professional digital displays, providing tools for content management, scheduling, and analytics. Offered through subscription model with different tiers.
- Operations Management Suite: Intelligent management suite including telemetry, payment processing, and hardware (SmartBox). Revenue from software subscriptions and hardware sales/integration services.
- Professional Store and Solutions: Spotside Store offers software and hardware solutions to professionals. Additional revenue from professional services and implementation support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Crossing product offering
Product offeringCore offering
Crossing (operating through its Spotside brand) provides an integrated digital ecosystem for professional digital and unattended equipment, spanning three core product lines: a programmatic advertising marketplace for digital out-of-home (DOOH) advertising, a display management ecosystem for controlling professional digital displays, and an intelligent operations management platform combining telemetry, payment processing, and device control. Its solutions serve vending operators, digital signage network owners, and DOOH media buyers with software, hardware (SmartBox), and partner-store enablement.
Product overview
Spotside is a platform-plus-modules architecture offering three core product lines: spotside ads (programmatic digital out-of-home advertising marketplace), spotside display (ecosystem for managing professional digital displays including DisplayOS, Display Studio, and an app catalog), and spotside manager (intelligent management combining telemetry, payments, and device management). These three core products are supported by specialized sub-products including BuyOn (digital payments), SmartBox (telemetry hardware), Loyalty Cards, Pay Terminals, Manager ERP integration, and Manager OnTheGo mobile app. The display ecosystem also includes Developer Tools for building custom applications. The platform serves vending, retail, and digital signage industries with over 100 customers and partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Spotside Ads Programmatic advertising marketplace for digital out-of-home (DOOH) inventory, enabling media buyers and display network owners to transact ad placements across connected digital screens.
- Spotside Display Ecosystem for managing and controlling professional digital displays, including an operating system for displays (DisplayOS), content design tools, an application catalog, and developer tools for building signage apps.
- Spotside Manager Intelligent management platform that combines telemetry, payment processing, and smart device management into a single solution for vending and self-service equipment operators.
- SmartBox Hardware device for smart vending management and telemetry collection, providing connectivity and remote monitoring capabilities for unattended equipment.
- BuyOn Digital payment solution for vending machines enabling cashless transactions, integrated within the Spotside Manager platform.
- Spotside Store Online storefront for professional software and hardware solutions from Spotside, where customers register and request access to products.
Quantifiable outcome
- 100+ clients and partners served
Companies that use Crossing
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Crossing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crossing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DreamMediacoreDreamMedia operates dreammedia.store powered by Spotside technology, serving as a channel partner distributing Spotside's programmatic advertising marketplace and display ecosystem solutions to the digital OOH market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crossing competitors and assessment
Company assessmentDirect peers
- Cantaloupe: Cantaloupe (formerly USA Technologies) provides a connected vending and unattended retail management platform with payments and telemetry. Directly comparable to Spotside Manager's vending-side stack (SmartBox, BuyOn, telemetry).
- Yodeck: Yodeck is a SaaS digital signage management platform targeted at SMBs and mid-market operators. Closely comparable to Spotside Display's cloud-managed signage OS and content tooling approach.
- Broadsign: Broadsign provides a DOOH content management platform and programmatic marketplace (Broadsign Reach) for digital signage networks. It is the closest analog to Spotside's combined ads + display offering, serving similar media owner and operator customers at a larger scale.
- Nayax: Nayax provides cashless payment, telemetry, and management solutions for the unattended retail and vending industry. Closely comparable to Spotside Manager's BuyOn, Pay Terminals, and SmartBox hardware stack.
- Vistar Media: Vistar Media operates one of the largest programmatic DOOH ad marketplaces globally, connecting advertisers with digital screen networks. Directly comparable to Spotside Ads as a programmatic transaction layer for DOOH inventory.
- VIOOH: VIOOH is a programmatic DOOH marketplace backed by JCDecaux and major outdoor advertisers. Operates a similar transactional marketplace model to Spotside Ads for monetizing digital screen inventory.
- Hivestack: Hivestack is a programmatic DOOH ad exchange and supply-side platform with global reach. Competes directly with Spotside Ads on programmatic buying/selling of digital out-of-home inventory.
- ScreenCloud: ScreenCloud provides cloud-based digital signage OS with an app marketplace and no-code content tools. Directly comparable to Spotside Display's DisplayOS, Display Studio, and App Catalog stack.
- Place Exchange: Place Exchange operates a programmatic SSP for DOOH inventory, connecting media owners with omnichannel DSPs. Directly comparable to Spotside Ads as a programmatic monetization layer for digital out-of-home networks.
Broad incumbents
- Scala (Stratacache): Scala, owned by Stratacache, is a long-established enterprise digital signage CMS and media player vendor. Competes in the same digital display management space as Spotside Display but at enterprise scale with a much broader product portfolio.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crossing social profiles
Digital presenceCrossing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossing leadership team
Management profileNumber of profiles
Crossing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossing
What does Crossing do?
Crossing (operating through its Spotside brand) provides an integrated digital ecosystem for professional digital and unattended equipment, spanning three core product lines: a programmatic advertising marketplace for digital out-of-home (DOOH) advertising, a display management ecosystem for controlling professional digital displays, and an intelligent operations management platform combining telemetry, payment processing, and device control. Its solutions serve vending operators, digital signage network owners, and DOOH media buyers with software, hardware (SmartBox), and partner-store enablement.
Is Crossing a public or private company?
Crossing is a private company. It is classified as unknown and is currently operating.
When was Crossing founded?
Crossing was founded in 2012. It employs 11 to 50 people.
Where is Crossing based?
Crossing is headquartered in Coimbra, Portugal, in the Europe region.
How does Crossing make money?
Four revenue lines are on record. Programmatic Advertising Marketplace is the primary driver. The others are display Management Platform, operations Management Suite and professional Store and Solutions.
Who are Crossing's main competitors?
Direct peers on record are Cantaloupe, Yodeck, Broadsign, Nayax, Vistar Media, VIOOH, Hivestack, ScreenCloud and Place Exchange. Scala (Stratacache) is listed as a broad incumbent.
Does Crossing have an API?
No public API is recorded for Crossing.
What industry is Crossing in?
Crossing's product category is Digital Signage and Unattended Equipment Software. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.