Off Grid Electrical

What Off Grid Electrical does

Off Grid Electrical Limited is a Taupo, New Zealand-based electrical contracting firm operating since 2018 across four customer segments: Commercial, Residential, Industrial, and Rural. Its service portfolio spans electrical installation and maintenance, solar PV systems (grid-tied, hybrid, and off-grid), heat pump and air conditioning supply-and-install (Daikin, Mitsubishi Electric, Panasonic), EV charging infrastructure, data and fibre optic cabling, CCTV and security, HVAC integration, backup power, and specialty rural electrical work including dairy vat refrigeration, cowshed wiring, irrigation, and frost protection. The firm holds Master Electricians, SEANZ, and Prequal accreditations, and has delivered large-scale commercial projects including the Woolworths Taupo South supermarket (~5,000 man-hours, commenced February 2022), the Kokomea Village Centre retail development (2023), the Taupo Airport terminal, and what was at the time New Zealand's largest EV fast charging station (nine superchargers, September 2023) — the latter involving a custom earthing design developed for challenging Taupo ground conditions.

The business is privately held and owner-operated by Managing Director Sean McCullough, supported by Operations Manager Josh Keys (Mercury Geothermal background), Registered Electrician Caleb Bate (joined June 2024), and apprentices Jacob Skipper and Brandon Renata. Headcount sits in the 11-50 range. All work is quoted on a custom per-project basis with no public pricing; residential customers can access solar financing through Finance Now. The go-to-market is sales-led and relationship-driven: direct enquiry via phone and website, Google Business Profile / local SEO, organic social (Facebook, Instagram, LinkedIn), word-of-mouth referrals, and tendered subcontracting through head contractor Watts & Hughes Construction on flagship commercial builds. Geographic reach is concentrated in Taupo and the broader Central North Island / Waikato Region. The company earns revenue through three primary streams: professional electrical contracting services (per-project), solar power system sale and installation (one-time equipment + install), and heat pump / air conditioning supply-and-install (professional services). No external funding, parent company, or institutional investors are disclosed.

Name

Off Grid Electrical

Legal name

Off Grid Electrical Limited

Website

https://offgridelectrical.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Off Grid Electrical is a Taupo, New Zealand-based electrical, solar, heat pump, and air conditioning contracting firm serving commercial, residential, industrial, and rural customers across the Central North Island, with a flagship subcontractor relationship with Watts & Hughes Construction.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Field Services & Repair (Troubleshooting, Corrective Maintenance, Parts Replacement) (EUAMAGAE)

akta.pro secondary industries

Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK), Distribution System Hardening & Resilience Upgrades (EUAEACAK), Compliance, Safety & Code-Driven Retrofit Programs (NERC CIP, arc-flash, OSHA) (EUAEALAO)

Keywords

• Electrical contracting services
• Solar power installation
• Heat pump installation
• Commercial electrical services
• Rural electrical services

Headquarters

HQ city

Taupo

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Contracting Services: The primary revenue stream is professional electrical services billed on a per-project or per-job basis. Services span residential, commercial, industrial, and rural electrical work including new installations, maintenance, fault finding, rewiring, and compliance certification. Quotes are provided on a custom basis per site and scope.
2. Solar Power Systems: Design, supply, and installation of solar PV systems for residential, commercial, and rural customers. Revenue is generated through the sale and installation of solar equipment including panels, inverters, batteries, and associated balance-of-system components. Both grid-tied and off-grid systems are offered.
3. Heat Pump and Air Conditioning Installation: Supply and installation of heat pumps and air conditioning systems from Daikin, Mitsubishi Electric, and Panasonic brands. Revenue is earned through equipment supply and professional installation services for residential, commercial, and rural customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Off Grid Electrical supplies and installs electrical, solar PV, heat pump, and air conditioning systems for residential, commercial, industrial, and rural customers in Taupo and the Central North Island of New Zealand. Services include new installations, maintenance, fault finding, rewiring, EV charging stations, data and fibre networking, CCTV/security, backup power, and 24/7 emergency breakdown support. Revenue is generated through professional installation services and sale of associated equipment from brands such as Daikin, Mitsubishi Electric, and Panasonic.

Product overview

Off Grid Electrical is an electrical services company operating as a unified service provider rather than a product platform. The company offers a comprehensive portfolio of services across four distinct sectors: Commercial (electrical installation, maintenance, solar systems, EV charging, automation, data networking, security/CCTV, heat pumps, LED lighting, emergency lighting, underground services), Residential (electrical wiring, rewiring, solar systems, heat pumps, air conditioning, EV chargers, home automation, AV solutions, security/CCTV, ventilation, pool lighting), Industrial (electrical fit-outs, maintenance, LED lighting, heat pumps/HVAC, security/CCTV), and Rural (farming infrastructure including cowsheds, dairy vat refrigeration, farm/water pumps, irrigation systems, frost protection, backup power, solar). The company specializes in solar power systems and heat pump/air conditioning installations as key service offerings, working with equipment brands including Daikin, Mitsubishi Electric, and Panasonic. Financial services through Finance Now are available for residential solar purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Electrical Services End-to-end electrical services for commercial clients in Taupo, including switchboard upgrades, fit-outs, fault finding, preventative maintenance, LED lighting, emergency lighting, EV chargers, solar systems, CCTV/access control, data networking, fibre optic installation, automation, AV solutions, 24-hour electrician cover, appliance testing, COV certification, and underground services. Designed for retail stores, offices, schools, gyms, commercial complexes, property managers, and property developers.
• Residential Electrical Services Electrical services for homeowners, landlords, and residential property developers in Taupo, ranging from small jobs to full new home wiring. Includes rewiring, switchboard upgrades, LED lighting, heat pumps and air conditioning, solar systems, EV chargers, home automation, AV solutions, gate access automation, pool lighting, tiny house wiring, ventilation systems, COV certification, Healthy Homes Standards compliance, and 24-hour emergency cover.
• Industrial Electrical Services Electrical services for industrial clients in manufacturing, processing, and warehousing in Taupo, including industrial building fit-outs, control systems, switchboard and machinery installation, LED lighting, lighting design, HVAC and heat pumps, appliance testing (Test and Tag), emergency lighting, CCTV and security, preventative maintenance, and 24-hour emergency support.
• Rural Electrical Services Electrical services for rural and farming operations in the Taupo area, including cowsheds, dairy vat refrigeration, farm and water pumps, irrigation (new and repair), frost protection, hot water systems, horticulture wiring, monitoring and control, backup power supplies, solar systems, security and CCTV, preventative maintenance, and 24-hour breakdown service.
• Solar Power Systems Design, supply, and installation of solar PV systems for residential, commercial, and rural customers, including grid-tied systems with export options, hybrid systems with battery storage, and fully off-grid solar solutions. Includes servicing and fault finding; delivered with Daikin, Mitsubishi Electric, and Panasonic equipment via supplier partnerships, and financed for residential customers via Finance Now.
• Heat Pump and Air Conditioning Installation Supply and installation of heat pumps and air conditioning systems from Daikin, Mitsubishi Electric, and Panasonic for residential, commercial, industrial, and rural customers. Includes air-to-air and ground-source models, with custom selection based on site requirements and energy efficiency needs.

Quantifiable outcome

• Up to 80% reduction in electrical costs with solar power
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Watts & Hughes ConstructionflagshipImplementation/ SI/ Consulting Partner · 1 February 2022Watts & Hughes (also referred to as Watts Construction) is a major New Zealand construction company and head contractor. They engaged Off Grid Electrical for electrical works on the Woolworths Taupo South supermarket (2,358 m2, commenced February 2022) and subsequently Kokomea Village Centre. Project Manager Alan Benjamin has stated Off Grid 'sit up there with the top electrical guys that I have worked with around the country.'
• Master ElectricianscoreOthersIndustry-recognised membership organisation for New Zealand electricians. Membership signifies professionalism, safety standards, and commitment to delivering high-end service. Off Grid Electrical holds this membership as a mark of industry credibility and quality assurance.
• SEANZ (Sustainable Energy Association of New Zealand)coreOthersNational industry association for the sustainable energy sector in New Zealand. SEANZ membership demonstrates Off Grid Electrical's expertise and standards compliance in solar and renewable energy installations.
• PrequalminorOthersSafety assessment and prequalification service. Off Grid Electrical has expanded its services alongside the addition of Prequal, which provides safety assessments backing the company's commitment to workplace safety and best practices.
• DaikincoreTechnology or IntegrationDaikin is a leading global heat pump and air conditioning brand. Off Grid Electrical is an authorised installer of Daikin products, supplying and installing Daikin heat pumps and air conditioning systems for residential, commercial, and industrial customers. Daikin is known for innovative, energy-efficient products.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Electric is a trusted heat pump and air conditioning brand known for advanced features, durability, and quiet operation. Off Grid Electrical installs Mitsubishi Electric heat pumps and air conditioning systems, offering both air-to-air and ground-source models for diverse applications.
• PanasoniccoreTechnology or IntegrationPanasonic is a well-established brand recognised for cutting-edge technology and reliable products in the heat pump industry. Off Grid Electrical installs Panasonic heat pumps offering high energy efficiency ratings and customisable settings for optimal comfort.
• Watts ConstructionflagshipImplementation/ SI/ Consulting PartnerHead contractor for the Taupo Airport terminal development, Watts Construction engaged Off Grid Electrical to complete the electrical works on the new terminal building project. This follows successful collaboration on the Woolworths Taupo South project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northpower: New Zealand multi-service contractor with electrical, fibre, and solar capabilities serving residential, commercial, and utility customers. Comparable to Off Grid across the same contracting disciplines (electrical, solar, communications infrastructure) and multi-segment customer base.
• Electrix: New Zealand electrical contracting firm providing electrical and instrumentation services to utilities, infrastructure, and commercial clients. Comparable to Off Grid as a NZ electrical contractor delivering medium-to-large commercial and industrial projects.
• Laser Electrical (Laser Group): New Zealand's largest national electrical and plumbing services franchise network, offering residential, commercial, and industrial electrical work across the country. Directly comparable to Off Grid as a multi-segment electrical contractor operating under a recognized brand with similar scope (wiring, solar, HVAC, EV charging).
• HRV: New Zealand home heating, ventilation, and heat pump specialist offering design, supply, and installation services nationally. Comparable to Off Grid's heat pump and air conditioning installation business, with a similar residential focus and authorized-installer model for leading HVAC brands.

Broad incumbents

• Vector: Major New Zealand electricity distributor and infrastructure operator with interests in EV charging networks and distributed solar. Adjacent to Off Grid's EV charging and solar installation work, but operates at much larger scale and as a regulated utility rather than a contractor.

Others

• Contact Energy: New Zealand renewable electricity generator (geothermal, wind, hydro). Adjacent to Off Grid's solar and renewable installation work as a downstream player in the NZ clean energy ecosystem, not a direct competitor.
• Daikin New Zealand: New Zealand arm of a global heat pump and air conditioning manufacturer. Adjacent to Off Grid as an authorized-installer partnership (Daikin is one of Off Grid's primary equipment brands), functioning as an upstream supplier rather than a direct competitor.
• Mercury NZ: New Zealand renewable energy generator (geothermal, wind, hydro) with retail electricity offerings. Connected to Off Grid through the Operations Manager's prior background at Mercury Geothermal, and adjacent as a renewable energy ecosystem participant rather than a direct contracting competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/offgridelectrical
• LinkedInlinkedin.com/company/off-grid-electrical-limited
• Instagraminstagram.com/offgrid_electrical_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off Grid Electrical