Prequal

What Prequal does

Prequal is an Illinois-based revenue and growth consultancy founded in June 2020 by Andrea Mac, focused exclusively on women entrepreneurs, coaches, and consultants. The firm sells a stack of digital products built around its proprietary 6A Framework and Sales Action Plan CRM, including the flagship Sales Is Freedom course, the self-paced Lead to Sales program, and (as of 2025) Selly, an always-on text-based AI sales coach trained on Prequal's own methodologies. Selly is positioned as a low-friction subscription layer ($15/month) that converts the consultancy's coaching IP into a scalable AI-delivered service, likely implemented on top of a third-party large language model.

The business model blends three revenue streams: (1) one-time course purchases priced at $199–$300, (2) subscription revenue from Selly and ancillary digital tools, and (3) higher-touch consulting engagements (with Outside Interactive cited as a named client and at least one additional unnamed consulting firm referenced). Acquisition is community-led, with growth channels including a Give/Get newsletter, a Facebook group, the Resource Vault, the Tour My Business video series, and recurring Dinner Club workshops. Prequal reports having coached 200+ entrepreneurs and trained 1,000+ people and reached six-figure revenue in its first year.

Operationally, Prequal is a bootstrapped, founder-led microbusiness with 1–10 employees and no institutional funding to date. The company has begun its first observable organizational scaling, with open roles for a Content Producer, Sales Trainer, and Community Manager. Strategic direction is toward productizing consulting IP into recurring digital and AI revenue, while expanding community touchpoints to lift customer lifetime value within a tightly defined niche.

Name

Prequal

Legal name

The Prequal, LLC

Website

https://theprequal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Prequal is a Chicago-based revenue and growth consultancy that helps women entrepreneurs, coaches, and consultants build sales skills through courses, workshops, consulting engagements, and an AI-powered text-based sales coach called Selly.

Ownership category

akta.pro rank

Product category

Sales Training and Revenue Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Solution Selling & Value-Based Selling (EDABABAD), Sales & Customer Service Training (EDAGANAC), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Sales training
• Revenue consulting
• Sales coaching
• Business development
• Sales enablement

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Courses and Training: Self-paced on-demand courses including Sales Is Freedom masterclass and Lead to Sales program. Revenue generated through one-time purchase payments with optional payment plans.
2. Selly AI Coach Subscription: Monthly or annual subscription to access the AI-powered sales coaching platform via text/SMS. Provides real-time sales guidance and support.
3. Sales Consulting and Training Services: Bespoke consulting engagements including sales coaching, training workshops, pitch prep, stakeholder interviews, and sales funnel strategy. Revenue from professional services engagements with businesses and organizations.
4. Revenue Generation Workshops: Small-group intensive workshops (virtual and in-person) focused on building revenue action plans. Offered at $500 (virtual) or $700 (in-person Chicago) per participant.
5. Digital Products (E-books, Resources): Sale of digital downloadable resources including the Selling Made Simple e-book and various sales tools, scripts, and templates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Prequal is a revenue and growth consultancy that helps women entrepreneurs, coaches, and consultants develop sales skills and grow their client base. The company sells an online sales masterclass (Sales Is Freedom), a self-paced lead conversion program (Lead to Sales) with a proprietary CRM, an AI-powered text-based sales coach subscription (Selly), paid workshops, consulting and training services, and digital products such as e-books. The offering combines structured sales training curricula, a proprietary AI coaching tool, and bespoke consulting engagements delivered virtually and in Chicago.

Product overview

Prequal is a revenue and growth consultancy focused on women entrepreneurs, coaches, and consultants. The company operates a multi-product portfolio anchored by three core programs: Sales Is Freedom™ (a comprehensive $300 masterclass with the proprietary 6A Framework covering Articulate, Audit, Advance, Activate, Accelerate, and Amplify), Lead to Sales (a $199 self-paced program with a proprietary Sales Action Plan CRM, playbook, and live Zoom workshop), and Selly (a $15/month or $150/year AI-powered text/SMS sales coach). These are supported by a free Resource Vault of downloadable tools, a Consulting & Training Services division offering sales coaching and workshops, the Give/Get Newsletter community platform, and the Tour My Business video series. The company was founded by Andrea Mac, who serves as Lead Growth Strategist, and delivers courses via Kajabi while using Zoom for live workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Is Freedom™

Quantifiable outcome

• Win rates improved from 40% to nearly 60% in two months for consulting firm client
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Women Who Startup: Women Who Startup is a community organization supporting women entrepreneurs with events, networking, and resources. Comparable to Prequal in fostering women-focused business growth communities, though primarily event-driven rather than training-product driven.

Others

• Kajabi: Kajabi is a course creation and knowledge commerce platform used by Prequal to deliver its online courses. While not a direct competitor, Kajabi is an ecosystem enabler for Prequal's product distribution and comparable platforms (Teachable, Thinkific) represent both infrastructure dependencies and adjacent market participants.

Direct peers

• The Futur: The Futur is a business education platform offering courses on sales, marketing, and creative entrepreneurship. Directly comparable to Prequal in offering self-paced courses, live workshops, and tools for entrepreneurs seeking to grow revenue, though with a creative-business focus rather than women-only positioning.
• Richardson Sales Performance: Richardson Sales Performance provides sales training, coaching, and consulting services to organizations and individuals. Directly comparable to Prequal in the sales training and methodology category, though Richardson serves a broader enterprise market rather than the women entrepreneur niche.
• BossBabe: BossBabe is a community and education platform for female entrepreneurs and business owners. Directly comparable to Prequal in the women-focused business education space, offering courses, content, and community designed to help women grow their businesses and income.
• Ellevate Network: Ellevate Network is a professional community and networking platform for women. Directly comparable to Prequal in the women-focused business community and professional development space, with overlapping missions around women's economic empowerment and growth.

Emerging players

• HeyMama: HeyMama is a community and platform connecting working mothers and women entrepreneurs. Comparable to Prequal as a women-focused business community with content, events, and networking, though more focused on working mothers rather than sales-specific training.
• Female Invest: Female Invest is an education platform focused on financial literacy and investing for women. Compares to Prequal through its women-focused education and community model, though focused on investing and personal finance rather than sales training.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie is a globally recognized training provider with courses spanning sales, leadership, and professional development. Comparable to Prequal as a sales and professional skills training provider, though operating at much larger scale with a broader, gender-neutral audience and corporate client base.
• Sandler Training: Sandler Training is a well-established global sales training franchise offering comprehensive sales methodology, coaching, and consulting. While Prequal targets women entrepreneurs with a more relationship-network-driven approach, both companies occupy the sales training and consulting category with overlapping methodologies and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prequal
• Facebookfacebook.com/theprequal
• Instagraminstagram.com/theprequal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prequal