Amarena
Amarena is the wholly-owned digital subsidiary of Cafom Group, operating a Dommarket marketplace connecting European e-commerce players to French overseas consumers, a custom ERP for Cafom, and 20 e-commerce sites for Cafom brands across DROM-COM territories.
- Company typePrivate
- Founded2021
- HeadquartersLe Pré-saint-gervais, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Amarena does
Amarena is a French private limited company (SAS, capital 50,000 EUR) and wholly-owned subsidiary of Cafom Group (Euronext: CAFO), a diversified conglomerate with operations across French overseas territories. The company operates as the digital and innovation arm of Cafom, organized around three business poles: Marketplace (Dommarket, a B2B2C platform connecting European e-commerce pureplayers to DROM-COM consumers via optimized logistics), Tech (custom ERP development and infrastructure management for the Cafom group, built on Django, Angular, Zeebe workflow orchestration, and Kubernetes deployed on OVH baremetal), and E-commerce (operation of 20 e-commerce websites for Cafom-controlled retail brands including Darty, Habitat, Cosmo, and DOM-TOM, plus mobile applications and omnichannel customer experience management). The company employs approximately 15-20 people across offices in Le Pré-Saint-Gervais (metropolitan France) and Le Lamentin, Martinique.
The company's revenue model combines three streams: marketplace commissions on transactions between European sellers and DROM-COM consumers (Dommarket); transaction fees from e-commerce site operations for Cafom retail brands; and professional services (custom software development, ERP, infrastructure management) billed internally to parent Cafom. Customer segments are predominantly intra-group (Cafom and its subsidiaries), with the Dommarket marketplace positioned as the vehicle for diversifying into third-party European e-commerce sellers. Geographic scope is focused on DROM-COM (six French overseas departments and regions including Martinique, Guadeloupe, Réunion, Guyane, Mayotte, and Saint-Pierre-et-Miquelon). Pricing is not publicly disclosed; the model is B2B quote-based for services and commission-based for marketplace transactions.
Amarena's go-to-market combines sales-led enterprise field sales for B2B partnerships and account management with parent Cafom, alongside a marketplace-listing model on Dommarket for European pureplayers. Distribution is primarily through its own 20 e-commerce storefronts and the proprietary Dommarket platform. The company markets itself as the technological and economic disruptor of DROM-COM digital commerce. With no disclosed funding rounds, no public revenue, and a 50,000 EUR share capital, Amarena functions primarily as an intra-group technology subsidiary rather than an independently capitalized venture.
Amarena firmographics
Firmographics- Name
- Amarena
- Legal name
- AMARENA
- Website
- https://amarena.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amarena is the wholly-owned digital subsidiary of Cafom Group, operating a Dommarket marketplace connecting European e-commerce players to French overseas consumers, a custom ERP for Cafom, and 20 e-commerce sites for Cafom brands across DROM-COM territories.
- Ownership category
- akta.pro rank
Amarena industry classification
Industry- Product category
- E-commerce marketplace services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
Keywords
Where Amarena is headquartered
LocationHeadquarters
- HQ city
- Le Pré-saint-gervais
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Amarena business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Commission: Dommarket marketplace takes commission on transactions between European sellers and DROM-COM consumers
- E-commerce Site Operations: Operates 20 e-commerce websites managing online retail sales for the CAFOM group
- Digital Services to Parent: Provides technology services, custom software development, and infrastructure management to parent company CAFOM
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Amarena product offering
Product offeringCore offering
Amarena operates three business divisions as the digital arm of CAFOM Group: the Dommarket marketplace, which connects European e-commerce pureplayers to consumers in French overseas territories (DROM-COM) via optimized and automated logistics; a Tech division that develops a custom ERP system and manages the group's IT infrastructure; and an E-commerce division that runs 20+ omnichannel retail websites, mobile applications, and social channels for brands including DARTY, HABITAT, COSMO, and DOM-TOM.
Product overview
Amarena is a digital subsidiary of the Cafom Group operating three main business poles: a Marketplace platform called Dommarket (which connects European e-commerce players with DROM-COM consumers through automated logistics), a custom-built ERP system for group-wide operations management, and an E-commerce pole handling omnichannel customer experiences across websites, mobile apps, and social networks. The company manages 20 e-commerce sites and one integrated marketplace front-end with backoffice.
Differentiator
Problem solved
Functional benefit
Brands
- Dommarket: Marketplace connecting European e-commerce pureplayers to DROM-COM consumers with optimized logistics and automated platform.
Products and services
- Dommarket A marketplace platform that connects European e-commerce pureplayers with consumers in French overseas territories (DROM-COM) through optimized and automated logistics, developed and managed by Amarena's Marketplace division.
- Custom ERP System A bespoke ERP system developed in-house by Amarena's Tech division to meet the specific operational and productivity needs of the CAFOM group, including integration with peripheral tools and solutions.
- Pôle E-Commerce (Omnichannel Platform) Omnichannel customer experience management through website management, mobile applications, and social networks for online sales development, covering 20+ e-commerce sites operated for retail brands including DARTY, HABITAT, COSMO, and DOM-TOM.
Companies that use Amarena
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Amarena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amarena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CAFOMcoreCAFOM is the parent company of Amarena. Amarena is a wholly-owned subsidiary (SAS à associé unique) charged with digital transformation and innovation for the group. Amarena develops custom ERP solutions, manages infrastructure, and operates e-commerce activities for CAFOM.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Amarena competitors and assessment
Company assessmentOthers
- OVHcloud: French cloud infrastructure provider that hosts Amarena's Kubernetes deployment on baremetal infrastructure. Comparable as French-headquartered technology infrastructure partner enabling Amarena's cloud-native operations rather than direct competitive peer.
Broad incumbents
- Amazon France: Global marketplace incumbent that serves French consumers including DROM-COM territories via Amazon.fr. Represents the largest competitive threat to Dommarket through marketplace scale and existing cross-border logistics capabilities, though not specialized in DROM-COM.
- Wayfair: Large-scale marketplace operator connecting third-party sellers with buyers using proprietary technology platform and logistics. Comparable marketplace business model and platform technology, though broader geographic focus and significantly larger scale than Amarena.
Direct peers
- Showroomprivé: French flash-sale and marketplace operator connecting European brands with consumers. Comparable marketplace technology and seller-buyer dynamics, with similar French origin and cross-border European seller base.
- Veepee: French private-sales marketplace (formerly Vente-privee.com) operating flash-sale events with European brand sellers. Comparable marketplace business model and technology-platform orientation, though focused on time-limited events rather than persistent cross-border listings.
- Mirakl: French-headquartered marketplace platform technology provider enabling retailers to launch third-party marketplaces. Comparable as a French company operating at the intersection of marketplace technology and seller ecosystem enablement, with similar B2B/B2C platform approach to Dommarket.
- ManoMano: French marketplace focused on DIY, home improvement, and gardening, connecting European sellers with buyers. Comparable to Amarena's Dommarket as a French-origin marketplace model built on third-party seller ecosystem and proprietary platform technology.
- Back Market: French marketplace for refurbished electronics with a third-party seller model and proprietary platform tech. Comparable in being a French-origin marketplace operator with technology platform differentiation and curated seller network.
- Cdiscount: French general-merchandise marketplace that ships to DROM-COM overseas territories. Closest comparable to Dommarket in product category, target customer (French-speaking consumers including overseas), and business model (third-party marketplace with logistics). Most direct competitive overlap in DROM-COM specifically.
- La Redoute: French heritage retailer with marketplace and e-commerce operations serving French consumers including overseas territories. Comparable in operating multi-brand e-commerce and serving DROM-COM markets directly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Amarena social profiles
Digital presenceAmarena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amarena leadership team
Management profileNumber of profiles
Amarena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amarena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amarena
What does Amarena do?
Amarena operates three business divisions as the digital arm of CAFOM Group: the Dommarket marketplace, which connects European e-commerce pureplayers to consumers in French overseas territories (DROM-COM) via optimized and automated logistics; a Tech division that develops a custom ERP system and manages the group's IT infrastructure; and an E-commerce division that runs 20+ omnichannel retail websites, mobile applications, and social channels for brands including DARTY, HABITAT, COSMO, and DOM-TOM.
Is Amarena a public or private company?
Amarena is a private company. It is classified as corporate owned and is currently operating.
When was Amarena founded?
Amarena was founded in 2021. It employs 11 to 50 people.
Where is Amarena based?
Amarena is headquartered in Le Pré-saint-gervais, France, in the Europe region.
How does Amarena make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are E-commerce Site Operations and digital Services to Parent.
Who are Amarena's main competitors?
OVHcloud is listed as an others. Broad incumbents are Amazon France and Wayfair. Direct peers are Showroomprivé, Veepee, Mirakl, ManoMano, Back Market, Cdiscount and La Redoute.
Does Amarena have an API?
No public API is recorded for Amarena.
What industry is Amarena in?
Amarena's product category is E-commerce marketplace services. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 541511 and its SIC code is 7370.