Clever Academy

Name

Clever Academy

Legal name

Công Ty Cổ Phần Học Thuật Thông Minh

Website

https://cleveracademy.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industries

University & Graduate Language Exam Prep (GRE/GMAT Verbal, Academic Writing) (EDANACAF), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

Keywords

• Standardized test preparation
• International exam prep
• Study abroad consulting
• English language training
• Corporate English training

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition (1-on-1 and Group): Primary revenue from personalized tutoring and small-group courses in SAT, IELTS, GMAT, GRE, CFA, TOEFL, TOEIC, ACT, SSAT, LSAT. Tuition is based on actual study hours for 1-on-1 (hourly rate multiplied by agreed hours), with fixed package prices for group courses. Includes all learning materials. Third-party exam fees (College Board, ETS, GMAC, CFA Institute) are not included and billed separately.
2. Corporate Training (Corporate Success): B2B corporate English and test-prep training for organizations. Needs assessment, placement testing, and tailored syllabus design. Revenue recognized through training agreements with measurable outcomes. HR receives attendance and progress reports throughout delivery.
3. Referral/Affiliate Commission: Affiliate partners earn commission on referred student enrollments. Commission paid monthly on completed transactions after a 31-day qualifying period. Partners include individuals, education centers, consultancies, agencies, and content creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Clever Academy delivers personalized standardized test preparation courses for SAT, IELTS, GMAT, GRE, CFA, TOEFL, TOEIC, SSAT, ACT, and LSAT, alongside U.S. study abroad advisory services. Instruction is delivered via small group classes (5-10 students), 1-on-1 tutoring, and blended online/on-campus formats at two landmark campuses in Hanoi and Ho Chi Minh City, supported by a proprietary Student Portal with AI-powered writing assessment and course recommendation.

Product overview

Clever Academy is an education technology company offering standardized test preparation and study abroad advisory services as a multi-format learning ecosystem. The core portfolio consists of test-prep courses (SAT, IELTS, GMAT, GRE, CFA, TOEFL, TOEIC, SSAT, ACT, LSAT) and U.S. study abroad consulting, delivered through in-person classroom, live online, on-demand, and one-on-one tutoring formats. The product architecture centers on a proprietary Student Portal (CRM) that manages class schedules, progress tracking, AI-graded writing feedback, and mock testing. An AI-powered advisor provides conversational course recommendations, while free digital tools (SAT Practice Tests, IELTS Band Goal Planner, GMAT Score Estimator, CFA Readiness Checker, Scholarship Fit Checker) support lead generation and student assessment. The Corporate Success program extends the offering to enterprise clients. All courses are supported by a 12+ instructor team holding real top-percentile test scores, with small class sizes (5–10 students), an on-campus Self-Study Center, and a free original-materials library. The CA Loyalty program adds a points-based retention mechanism for enrolled students.

Differentiator

Problem solved

Functional benefit

Products and services

• SAT Prep

Quantifiable outcome

• 95% of students achieve or exceed their target score
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VNIS GroupcoreStrategic or Co-development PartnerClever Academy and Clever Junior are business units of VNIS Group. VNIS Group is the parent organization providing corporate infrastructure and governance. Clever Academy is the trading brand of Clever Academy Joint Stock Company (Công Ty Cổ Phần Học Thuật Thông Minh), operating under English training licence no. 4280/GCN-SGDĐT.
• Partner Banks (0% Installments)minorOthersClever Academy offers 0% installment payment programs for tuition through credit cards issued by partner banks in Vietnam. The program is subject to the partnership policy in force at each period. Partner banks rotate by period, providing flexible payment options to students.
• TechcombankminorOthersOfficial tuition payment account held at Techcombank (Vietnam Technological and Commercial Joint Stock Bank). Account number: 19133763093019, Account holder: Clever Academy Joint Stock Company. This is the only authorized account for tuition transfers.
• AlePayminorOthersOnline card and e-wallet payment processor for deposit payments via the deposit reservation system. Customers can pay by bank QR or card through the AlePay gateway.
• College Board (SAT)minorOthersCollege Board is the official test administrator of the SAT. Clever Academy is a test preparation provider using College Board's official practice materials and aligned to the Digital SAT format.
• British Council (IELTS)minorOthersBritish Council is the co-owner of the IELTS test alongside IDP and Cambridge. Clever Academy's IELTS preparation uses British Council-aligned standards for Writing and Speaking assessment.
• GMAC (GMAT)minorOthersGMAC (Graduate Management Admission Council) administers the GMAT. Clever Academy's GMAT Focus Edition preparation uses GMAC official materials and score concordance tables.
• ETS (TOEFL, GRE, TOEIC)minorOthersETS (Educational Testing Service) administers TOEFL, GRE, and TOEIC. Clever Academy's preparation aligns to the latest ETS formats including the new shorter TOEFL iBT.
• CFA InstituteminorOthersCFA Institute awards the CFA charter. Clever Academy's CFA program uses CFA Institute official curriculum and sample questions for Levels I, II, and III.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PrepScholar: Online adaptive SAT/ACT prep platform popular with international students. Represents the digital, algorithm-driven threat to instructor-led test prep in Vietnam.
• Magoosh: Online-only test-prep platform with affordable self-study courses for GMAT, GRE, IELTS, TOEFL and SAT. Complements Clever's instructor-led model with a lower-cost digital alternative for the same exams.
• ELSA Speak: Vietnam-origin AI-powered English pronunciation and speaking app. Adjacent competitor for Speaking-skill training within IELTS/TOEFL prep, leveraging AI in a similar way to Clever's AI Writing Assessment.

Direct peers

• VUS (Vietnam USA Society English): Major Vietnamese English-training and test-prep operator with extensive campus network. Competes for the same middle-class families seeking IELTS/TOEFL/SAT preparation.
• Wall Street English Vietnam: Premium English-language school operating in Vietnam targeting adult learners and professionals. Overlaps with Clever's adult English and Corporate Success offerings.
• ILA Vietnam: One of the largest English-language and test-prep chains in Vietnam, with multiple campuses and a similar student demographic. Direct overlap in IELTS, TOEFL and youth English programs.

Broad incumbents

• IDP Education: Global IELTS co-owner and study-abroad placement giant with a large Vietnam presence. Competes on both IELTS test booking/advice and study-abroad consulting, though it does not run its own SAT/GMAT prep courses.
• British Council Vietnam: Co-owner of IELTS and established English-training provider in Vietnam. Clever aligns Writing/Speaking marking to British Council standards; this is both a content alignment and a competitive overlap.
• The Princeton Review: Global test-prep brand offering SAT, GMAT, GRE, LSAT prep with online and in-person delivery. Competes for Vietnamese students seeking U.S.-bound test prep, especially via online channels.
• Kaplan: Diversified international education company with test prep, English training and university pathway programs. Overlaps in GMAT/GRE/IELTS preparation and study-abroad advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever Academy