REVSquared B2B Sales Agency

What REVSquared B2B Sales Agency does

REVSquared B2B Sales Agency is a Canada-based, privately-held fractional sales consultancy that delivers outsourced B2B sales leadership, training, and business speaking services to small and mid-sized businesses. Founded and operated by Ruth van Vierzen, the company targets 'lean and ambitious SMBs' that need senior-level sales expertise without committing to a full-time sales hire. The core value proposition is flexible, as-needed access to experienced sales talent, structured around three pillars: Fractional Sales (end-to-end outsourced sales execution), Sales Training (1:1 and team coaching focused on improving training retention and ROI), and Business Speaking (keynotes, moderation, and workshops). The firm is a service-only business with no software platform; the only technology components are a set of rule-based tools and trademarked methodologies, namely the Sales Campaign Launch System™ and the Smart Sales Hire Calculator™.

The business model is professional services / managed services, monetized through consulting engagements structured as retainers or project fees, supplemented by 1:1 training, keynote fees, and a low-friction PayPal-booked 1-Hour Sales Breakthrough Consultation. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct: the website funnels traffic to a 'Book a Call' CTA, supported by content marketing (blog, free checklists, a calculator, a webinar on ICP) and business speaking appearances as top-of-funnel demand generation. The geographic footprint is North America-rooted with a stated 'global collaboration' posture, though no specific international operating presence is disclosed.

The company is structurally a solo-practitioner consultancy: the only disclosed management team member is the founder, there is a single general contact email and phone number, no headcount is published, no funding has been raised, and no parent company or institutional ownership exists. Product breadth has expanded in 2024–2025 with the addition of the Sales Campaign Launch Challenge, the Sales Campaign Launch System™, and the Dealer Network Sales Fix 2025 program, indicating active productization of the founder's methodology. No customer logos, revenue figures, or partnership disclosures are available in the source material.

Name

REVSquared B2B Sales Agency

Legal name

REVSquared B2B Sales Agency

Website

https://revsquared.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

REVSquared B2B Sales Agency is a Canada-based fractional sales consultancy, founded by Ruth van Vierzen, delivering outsourced sales leadership, training, and business speaking services to lean SMBs seeking senior sales expertise without a full-time hire.

Ownership category

akta.pro rank

Product category

B2B Sales Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)

Keywords

• Fractional sales services
• B2B sales consulting
• Sales training programs
• Outsourced sales leadership
• Revenue growth consulting

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional Sales Services: Senior-level sales expertise delivered on an as-needed basis, providing outsourced sales solutions without the expense of in-house staff. Revenue generated through consulting engagements, likely structured as retainers or project-based fees.
2. Sales Training and Coaching: 1:1 and team sales training services focused on improving training ROI and maximizing sales talent performance.
3. Business Speaking: Keynote speaking, moderation, and workshop presentation services for business events.
4. 1-Hour Sales Breakthrough Consultation: 60-minute focused consultation sessions booked via PayPal for rapid solutions to pressing sales challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

REVSquared delivers fractional outsourced sales services, 1:1 and team sales training, and business speaking engagements to small and mid-sized businesses that need senior-level sales expertise without the cost of full-time sales hires. The firm provides end-to-end sales consulting, structured programs such as the Sales Campaign Launch System™ and Dealer Network Sales Fix, and a paid 1-Hour Sales Breakthrough Consultation for rapid, focused advisory engagements.

Product overview

REVSquared B2B Sales Agency is a B2B sales growth and training solutions company offering a portfolio of professional services. The core offerings include Fractional Sales (outsourced sales solutions), Sales Training (1:1 and team training), and Business Speaking services. These are complemented by structured programs including Sales Campaign Launch Challenge, Sales Campaign Launch System™, and Dealer Network Sales Fix. Free tools are offered including the Sales Campaign Launch Checklist, No-Ghosting Proposal Checklist, Smart Sales Hire Calculator™, and Fix Your ICP Webinar. A premium 1-Hour Sales Breakthrough Consultation is available as an add-on service. The company operates on a fractional/consulting model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Sales
• Sales Training 1:1 and team sales training designed to improve training retention and ROI, addressing the fact that more than 50% of sales training is not retained or applied.
• Sales Campaign Launch Challenge A program designed to help businesses launch their sales campaigns effectively.
• Sales Campaign Launch System™ A systematic, trademarked methodology for launching sales campaigns with structured processes and checkpoints.
• Dealer Network Sales Fix Specialized sales solutions targeting dealer network sales challenges and performance issues, aimed at improving sales process consistency across dealer locations.
• Business Speaking Keynote speaking, moderation, and workshop presentation services covering a range of business topics with 360° speaking services.
• 1-Hour Sales Breakthrough Consultation A 60-minute focused consultation session for business owners to address pressing sales challenges with practical next steps, bookable via PayPal.

Quantifiable outcome

• More than 50% of sales training is not retained or applied — REVSquared aims to improve training ROI

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RAIN Group: Global sales training and consulting firm delivering sales methodology, training, and consulting engagements. Closely comparable to REVSquared's sales training/coaching and sales consulting offerings, with overlap in custom sales programs and methodology IP.
• Force Management: Enterprise sales transformation consultancy offering methodology, training, and consulting for B2B sales teams. Comparable to REVSquared in consultative sales training and methodology design, though operating primarily at mid-market and enterprise scale.
• Sales Gravy: Sales training, coaching, and consulting company built around a founder-led brand (Jeb Blount) offering keynote speaking, training, and consulting. Closely mirrors REVSquared's founder-led business model combining speaking, training, and consulting revenue streams.
• Predictable Revenue: B2B sales consulting and training firm specializing in outbound sales process, SDR program design, and sales training. Directly comparable to REVSquared's fractional sales, sales process consulting, and 1:1/team training offerings.
• Sales Xceleration: Fractional sales leadership platform that places experienced sales executives into SMB and mid-market companies on a part-time basis. Directly competes with REVSquared's fractional-sales core offering for the same under-served SMB segment unwilling to hire full-time sales leadership.
• Sandler Training: Long-standing sales training franchise offering structured methodology, training, and coaching. Overlaps directly with REVSquared's sales training/coaching pillar and represents the scaled, franchise-based competitive alternative in the same SMB training market.
• Sales Assembly: B2B sales training, community, and professional development platform serving sales professionals and revenue teams. Comparable to REVSquared on the sales training and content-led demand-gen side, with a broader community-led model.
• Vengreso (FullFunnel): B2B sales transformation consultancy offering fractional sales, sales training, and content syndication services. Directly comparable to REVSquared across fractional sales delivery and sales training programs targeting SMB and mid-market revenue teams.

Broad incumbents

• Gong: Revenue intelligence platform providing conversation analytics and sales enablement tooling. Adjacent to REVSquared's sales enablement consulting but operating as a scaled software incumbent rather than a human-delivered consultancy.
• Salesloft: Sales engagement platform supporting outbound cadencing, workflow, and sales enablement. Represents the scaled, software-driven alternative to REVSquared's consultative sales-process services and signals where the market may consolidate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REVSquared B2B Sales Agency