CUS Genova

What CUS Genova does

CUS Genova (legal name: CUS GENOVA a.s.d., P.IVA 02444900100) is a non-profit amateur sports association headquartered at Via Monte Zovetto, 21a in Genoa, Italy. Founded in 1947, it operates a university sports center serving primarily University of Genoa students and, secondarily, general-public members in the Liguria region. The organization runs a portfolio of courses (dance, yoga, mountain biking, rugby), competitive tournaments (Winter Cup football, CUS Soccer League, university volleyball and tennis, Baloncesto y Fiesta basketball, Gerbino's Cup beach volleyball), and bookable sports facilities, all accessed through the CUS Card membership system, online registration, and a mobile app for membership management.

The underlying technology platform is a website-based booking and membership management system with online registration, course reservation, facility booking, an e-commerce storefront for branded apparel, and user account management including payment tracking. There are no proprietary technology components of note beyond standard web functionality and Google Analytics integration. The organization is affiliated with the Università degli Studi di Genova as main sponsor and institutional partner, with governance oversight from the Comitato per lo Sport Universitario (CSU) and national affiliation with Centro Universitario Sportivo Italiano (CUSI).

Revenue is generated across five streams: recurring CUS Card membership fees, recurring sports course fees (dance, yoga, MTB, rugby), usage-based facility and playing-field rentals, transaction-based tournament entry fees, and one-time merchandise/apparel sales through the e-commerce shop. Pricing for courses, tournaments, and facility rentals is not publicly disclosed on the website. The organization also benefits from annual public funding allocations routed through CUSI from the Italian Ministry and has been recognized with CONI's Stella d'oro al merito sportivo.

Name

CUS Genova

Legal name

CUS GENOVA a.s.d.

Website

https://cusgenova.it

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

CUS Genova is a non-profit amateur sports association founded in 1947 in Genoa, Italy, that runs courses, tournaments, and bookable sports facilities for University of Genoa students and general-public members via its CUS Card membership system and online platform.

Ownership category

akta.pro rank

Product category

University Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industries

Collegiate & Scholastic Tournament Organizers (MPAKADAG), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

Keywords

• University sports programs
• Sports facility rentals
• Amateur athletics association
• Sports event management
• Membership sports club

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees (CUS Card): Annual membership card that provides access to sports activities, facility reservations, and partner discounts. The CUS Card is the primary association card for participating in CUS Genova sports programs.
2. Sports Courses: Revenue from sports courses including dance, yoga, mountain biking (MTB), rugby, and other disciplines offered throughout the year.
3. Facility Rentals: Revenue from renting sports facilities and playing fields to members and external parties.
4. Tournament Entry Fees: Revenue from organizing and hosting competitive tournaments including football, volleyball, tennis, basketball, beach volleyball, and calcio tennis events.
5. Merchandise and Apparel: Online shop selling CUS-branded clothing and sports apparel through the e-commerce storefront.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CUS Genova is a non-profit university sports association that provides access to sports facilities, organizes tournaments and leagues (football, volleyball, tennis, basketball, beach sports), and offers sports courses (dance, yoga, mountain biking, rugby) primarily to University of Genoa students and the general public in the Liguria region. The organization operates an annual CUS Card membership system, online booking for courses and facilities, an e-commerce shop for branded merchandise, and conducts community sports events serving the Genoa area.

Product overview

CUS Genova is a university sports center (Centro Universitario Sportivo) offering a comprehensive digital platform for sports activities. The core offerings include the CUS Card membership system, bookable sports facilities and fields, organized tournaments across multiple sports (soccer, volleyball, tennis, basketball, beach sports), sports courses, and an online shop for merchandise. Users can register, manage their accounts, book facilities, and enroll in courses through the digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• CUS Card: The CUS Card is the associative membership card of CUS Genova that allows registration for sports activities, booking of facilities and playing fields, and access to discounts and benefits with partners.

Products and services

• CUS Card Membership The CUS Card is the associative membership card of CUS Genova that allows users to register for sports activities, book sports facilities and playing fields, and access discounts and benefits with partner businesses including apparel shops, restaurants, optical/photo stores, museums, sports shops, and supermarkets. It is the primary gateway for members to participate in CUS Genova's sports programs.
• Sports Courses (Corsi) Structured sports courses offered throughout the year including dance, yoga, mountain biking (MTB), and rugby, available to university students and general public members with professional coaching and training programs.
• Bookable Sports Facilities (Impianti Prenotabili) Online reservation system for CUS Genova's sports facilities and playing fields, available to CUS Card members and external parties for recreational use, training, and events.
• Sports Tournaments (Tornei) Organized competitive sports tournaments held annually across multiple disciplines including football (Winter Cup, CUS Soccer League), volleyball, tennis, basketball (Baloncesto y Fiesta), beach volleyball, beach soccer, and calcio tennis (Gerbino's Cup), open to university students and members.
• Online Shop (Negozio) - CUS Branded Merchandise E-commerce platform selling CUS Genova-branded sports clothing and apparel to members, supporters, and the general public.
• User Registration and Account Management Online platform enabling members to register, manage profile data, modify passwords, book courses and facilities, track pending payments, and access their account information through the CUS Genova website and app.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Università degli Studi di Genova (University of Genoa)coreStrategic or Co-development PartnerOfficial main sponsor and institutional partner. The university provides support and oversight through the CSU (Comitato per lo Sport Universitario) committee, which supervises sports facility management and activity development programs. The partnership provides student access to CUS Genova sports services.
• Centro Universitario Sportivo Italiano (CUSI)coreStrategic or Co-development PartnerNational university sports organization (FISU Italy member) that CUS Genova is affiliated with. CUSI provides funding oversight through the Ministry's annual financing allocations and sets national university sports guidelines. CUS Genova's founder Emanuele Scarpiello also co-founded CUSI.
• CUS Card Partner DiscountsminorGTM or Marketing PartnerVarious local businesses providing discounts and special offers to CUS Card holders. Categories include: clothing/apparel, bars and restaurants, optical/photo, museums, sports shops, supermarkets, and miscellaneous retail. The partner network enhances membership value through consumer discounts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CUS Bologna: University sports center serving the University of Bologna, operating with the same multi-sport programming, CUSI affiliation, and CUS Card-equivalent membership structure. Direct peer for benchmarking course mix and member engagement strategies.
• CUS Milano: University sports center serving the University of Milan and Polytechnic of Milan, offering the same multi-sport course, tournament, and facility model under the CUSI national federation. Most directly comparable peer given parallel structure, university affiliation, and revenue mix.
• CUS Roma: University sports center serving multiple Rome universities, including La Sapienza and Tor Vergata. Direct peer operating the same membership, course, and tournament model under the CUSI national network, with a larger student population catchment.
• CUS Padova: University sports center affiliated with the University of Padua, operating multi-sport programming and competitive teams under the CUSI national framework. Direct peer for university sports club benchmarking.
• CUS Napoli: University sports center serving the University of Naples Federico II and other southern Italian universities under the CUSI framework. Direct peer offering similar sports course, tournament, and facility rental programming.
• CUS Torino: University sports center affiliated with the University of Turin and Polytechnic of Turin, operating under the same CUSI framework with comparable sports course, tournament, and facility offerings. Strong direct peer given parallel northern Italian university sports context.

Others

• Federazione Italiana Sport Universitario (FISU Italy via CUSI): International University Sports Federation (FISU), co-founded by CUS Genova's historical president Emanuele Scarpiello. Relevant as the international governing body that sets the competitive and developmental framework for university sports globally, including the World University Games.

Broad incumbents

• OPES - Organizzazione Per l'Educazione allo Sport: Italian amateur sports promotion body (Ente di Promozione Sportiva) recognized by CONI, operating across multiple sports disciplines with a similar amateur/non-profit orientation. Broader incumbent peer for understanding the Italian amateur sports association landscape.
• Centro Universitario Sportivo Italiano (CUSI): National federation of Italian university sports centers to which CUS Genova belongs. CUSI oversees funding allocation, national competition organization, and policy coordination across all CUS affiliates, making it both a parent and a peer organization at the system level.
• Sport e Salute S.p.A. Italian government-owned company that manages public funding for sport promotion in Italy, including allocations to CUSI-affiliated university sports centers. Relevant as the upstream funding channel and policy-setting entity in the Italian amateur sports ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CusGenova
• YouTubeyoutube.com/channel/UCmUoIOVMty4d7vwOnggQ6sA
• Facebookfacebook.com/CusGenova1947
• Instagraminstagram.com/cusgenova

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUS Genova