Whalers Realty

What Whalers Realty does

Whalers Realty, operating under the DBA 'Maui Luxury Real Estate Team', is a private real estate brokerage founded in 1976 and headquartered in Lahaina, Maui, Hawaii. The firm operates as a specialized luxury division under the Keller Williams Realty Maui franchise (Real Estate License RB-21851) and is led by four licensed agents — Katie Zimmerman, Ann Williams, Gina M. Parola, and Susan DeLoria — each holding multiple industry designations (ABR, e-PRO, RSPS, RENE, SRS). The firm targets luxury property buyers, condo investors, land buyers, and time-interval purchasers across the Maui island chain, with coverage spanning West Maui, South Maui, North Maui, East Maui, Central Maui, Upcountry Maui, Molokai, and Lanai. Two physical offices in Lahaina (Fairway Shops and Ka'anapali Shores) support walk-in client engagement in the resort corridor.

The firm's product portfolio is centered on an MLS-based property search platform featuring 1,206 condominium listings, 759 residential listings, 258 land parcels, and 105 time interval properties, with YouTube-hosted virtual tour videos and curated subdivision landing pages for high-value communities such as The Whaler, Kaanapali Alii, and Papakea Resort. The website supports advanced filtering by region, property type, and price range, and offers per-agent listing pages that allow clients to track specific agents' portfolios. The platform is built on standard real estate CMS technology with no proprietary AI/ML components.

The business model is commission-based: agents earn a percentage of transaction value upon successful closing of property sales, purchases, and time-interval transactions. Marketing relies on content-led channels including the company website, blog content covering Maui real estate topics, SEO, email newsletter signup, and embedded YouTube virtual tours. The firm has achieved $404,962,211 in cumulative lifetime sales volume and currently holds $34,476,350 in active listing volume. No external funding, institutional investment, or public-market activity is associated with the company.

Name

Whalers Realty

Legal name

Maui Luxury Real Estate Team – Keller Williams Realty Maui

Website

https://whalersrealty.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Whalers Realty (DBA Maui Luxury Real Estate Team) is a private, Maui-based luxury real estate brokerage operating under Keller Williams Realty Maui, with 4 licensed agents serving luxury buyers and sellers across the Maui island chain.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Condominium listings
• Maui real estate services
• Time interval ownership

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: Commission-based revenue model for residential and commercial property sales, purchases, and time interval transactions. Agents earn commissions on successful closings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Whalers Realty is a full-service independent real estate brokerage that represents buyers and sellers of residential homes, condominiums, land, and fractional time intervals across Maui, with a specialty focus on luxury properties in West Maui, Ka'anapali, and Lahaina. The firm combines personalized agent-based representation with an MLS-integrated property search platform, virtual tour videos, and curated subdivision portfolios to facilitate high-value property transactions. It operates as a team within the Keller Williams Realty Maui franchise and earns revenue through transaction commissions.

Product overview

Maui Luxury Real Estate Team is a Keller Williams Realty affiliate offering a comprehensive real estate brokerage platform for Maui's luxury property market. The portfolio includes 1206 condominium listings, 759 residential listings, 258 land parcels, and 105 time interval properties. The platform features an advanced property search tool, virtual tour videos, and seller/buyer representation services. Featured subdivisions include Whaler, Kaanapali Alii, Kaanapali Shores, Papakea Resort, Mahana, and Maui Eldorado. The company reports $404,962,211 in lifetime sales and $34,476,350 in active listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Maui Condominium Property Listings MLS-based search platform offering condominium listings across Maui, including West Maui, South Maui, and resort areas such as Ka'anapali and Lahaina, for buyers and investors.
• Maui Residential Property Listings Residential home listings service covering single-family homes across Maui's diverse regions from Upcountry to beachfront estates, available to home buyers and investors.
• Maui Land Listings Land and vacant parcel listings for residential and commercial development across Maui, serving buyers seeking estate, agricultural, or commercial land.
• Maui Time Intervals For Sale Fractional ownership and timeshare interval listings in Maui's resort communities including Papakea Resort and The Whaler, targeted at seasonal visitors and investors.
• Luxury Property Listings Premium luxury real estate portfolio including oceanfront, beachfront, and high-end residential properties in West Maui and South Maui for high-net-worth buyers and sellers.
• Seller Representation Services Home selling services for property owners, including valuation, staging tips, open house preparation, offer negotiation, and assistance with the full sales process.
• Buyer Representation Services Home buying services providing access to MLS listings, property search tools, and dedicated agent representation across all Maui property types for individual buyers.

Quantifiable outcome

• $404,962,211 in lifetime sales volume
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller Williams Realty MauicoreChannel Partner/ Reseller/ DistributorThe Maui Luxury Real Estate Team operates as a specialized luxury property division under the Keller Williams Realty Maui brokerage. This affiliation provides access to Keller Williams' global resources, training programs, technology platforms, and brand recognition while maintaining a boutique team approach focused on Maui's luxury real estate market.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Regional players

• Locations LLC: Largest independent Hawaii brokerage with strong Oahu roots and expanding Maui presence. Competes across price points but increasingly in the same luxury residential segment.

Direct peers

• Coldwell Banker Island Properties: Established Hawaii residential and luxury brokerage with statewide coverage including Maui. Directly competes for Maui luxury condo, residential, and land listings.
• Berkshire Hathaway HomeServices Hawaii Realty: National luxury-affiliated brokerage with Hawaii operations focused on residential and luxury properties across the islands, including Maui resort and second-home markets.
• Island Sotheby's International Realty: Luxury-oriented Sotheby's-affiliated brokerage with deep Maui presence, serving ultra-high-net-worth buyers for oceanfront, beachfront, and resort properties — closely overlapping with Whalers' West Maui luxury niche.
• Hawaii Life Real Estate Brokers: Hawaii-focused luxury brokerage operating across Maui, Oahu, Kauai, Big Island, and Molokai with a similar high-net-worth client base and luxury residential/land focus. Direct competitor in Maui's luxury segment.
• Engel & Völkers Hawaii: Luxury-focused international franchise with Hawaii offices targeting high-end residential and resort properties — directly comparable positioning to Whalers' Maui luxury team.

Emerging players

• Real Broker LLC: Tech-enabled, cloud-based brokerage franchise model expanding rapidly across the U.S. with emerging Hawaii presence. Competes for agent recruitment and increasingly for the same luxury transaction flow.

Broad incumbents

• Compass Hawaii: Technology-forward national luxury brokerage with a Hawaii presence. While broader in geography and price point, it competes directly for Maui's luxury buyer pool and brings materially larger marketing budgets.
• Better Homes and Gardens Real Estate (BHGRE) Hawaii: National affiliated brokerage with Hawaii operations spanning residential and luxury segments, including Maui. Broader portfolio but overlaps in the same luxury buyer pool.

Others

• Keller Williams Realty Maui (parent franchise): Parent franchise providing brand, technology, and back-office infrastructure to Whalers. Not a competitor but a structural counterparty whose economics and platform decisions directly shape Whalers' cost base and capabilities.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whalersrinc
• LinkedInlinkedin.com/company/whalers-realty-inc._3

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whalers Realty