TORQ
TORQ is a Canadian professional services firm specializing in Pimcore, Shopware, and Microsoft Azure implementations of PIM, DAM, MDM, and ecommerce systems for enterprise and mid-market manufacturers, distributors, and online retailers across North America.
- Company typePrivate
- Founded2015
- HeadquartersCharlottetown, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TORQ does
TORQ (legal name: Torq IT Limited) is a Canadian private professional services firm founded in 2015, headquartered in Charlottetown, Prince Edward Island, with a second office in Halifax, Nova Scotia. The firm operates as a full-service enterprise software integration and digital experience agency, delivering consulting, implementation, and support services for Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), ecommerce platforms, and systems integration. TORQ holds Pimcore Platinum Partner status (named North American Partner of the Year in 2025), Shopware Gold Partner status, and Microsoft Solutions Partner certification with an Azure designation. Its core technology stack centers on Pimcore (open-source PIM/DAM/MDM), Shopware (B2B/B2C ecommerce), Microsoft Azure (cloud infrastructure and Cognitive Services), and iPaaS integration platforms, supported by custom-built proprietary tooling such as the Store Syndicator Pimcore bundle (Shopify GraphQL integration), the Pimcore Version Tracker (Azure Functions, C#), and contributions to Pimcore core (Expression Functions, available in Pimcore 2025.4+).
The firm serves enterprise and mid-market clients across North America—including product manufacturers, wholesale distributors, online retailers, government entities, and regulated industries—through a fully onshore team of approximately 20 employees. Revenue is generated entirely through professional services engagements (consulting, implementation, customization, integration, and ongoing support); the firm is self-funded, profitable, and uses a direct sales motion led by Senior Solutions Consultants with a sales-led GTM anchored by 'Schedule a Demo' and 'Talk to an expert' CTAs. Notable client relationships include a decade-long engagement with AmerCareRoyal (ACR) and enterprise work with Graybar Canada (a Fortune 500 subsidiary), Cattron Global, Government of Northwest Territories, and Inuvialuit Regional Corporation. AI capabilities are integrated as features rather than proprietary models, leveraging ChatGPT (via Pimcore Copilot), Azure Cognitive Services for image analysis and sentiment, and zero-shot classification for product tagging.
TORQ firmographics
Firmographics- Name
- TORQ
- Legal name
- TORQ IT Limited
- Website
- https://builtbytorq.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TORQ is a Canadian professional services firm specializing in Pimcore, Shopware, and Microsoft Azure implementations of PIM, DAM, MDM, and ecommerce systems for enterprise and mid-market manufacturers, distributors, and online retailers across North America.
- Ownership category
- akta.pro rank
TORQ industry classification
Industry- Product category
- Enterprise Software Integration Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where TORQ is headquartered
LocationHeadquarters
- HQ city
- Charlottetown
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
TORQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Consulting & Implementation: TORQ generates revenue through consulting, implementation, and support services. They deliver tailored strategy, action plans, tech ecosystem structure, and development resources for enterprise software integration projects including PIM, DAM, MDM, and ecommerce implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Professional services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TORQ product offering
Product offeringCore offering
TORQ is an enterprise software integration and digital experience agency that delivers consulting, implementation, and support services for product information management (PIM), digital asset management (DAM), master data management (MDM), ecommerce platforms, and systems integration. As a Pimcore Platinum Partner and Shopware Gold Partner, they implement and configure these third-party platforms for enterprise and mid-market clients across North America. They also develop custom extensions such as the Store Syndicator bundle for Shopify integration and contribute to the Pimcore open-source core.
Product overview
TORQ is an enterprise software integration and digital experience agency that delivers solutions as a services-led consulting practice rather than a packaged software product. Their core offerings center on implementing and integrating three interconnected platforms: Pimcore (PIM, DAM, MDM), Shopware (Ecommerce), and iPaaS (data integration). TORQ serves as a Platinum Partner for Pimcore and Gold Partner for Shopware, providing implementation, customization, and ongoing support services. Their service portfolio includes consulting (MDM, data modeling, UX, marketing), implementation (PIM, DAM, ecommerce, systems integration, DevOps, Pimcore upgrades), and support (maintenance, performance analysis, training). They have developed custom extensions including the Store Syndicator for Shopify integration, Pimcore Expression Functions contributed to core, and the Pimcore Version Tracker internal tool. The company also delivers client-specific solutions such as the SENTRY water monitoring system.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Information Management (PIM) Centralized product data management service enabling organizations to consolidate, standardize, and distribute product information across multiple sales channels with data quality controls, workflow management, and multi-channel syndication capabilities. Built on Pimcore platform.
- Digital Asset Management (DAM) Service for organizing and controlling digital assets including images, videos, documents, and multimedia with centralized storage, metadata management, version control, access control, and workflow automation.
- Master Data Management (MDM) Consulting and implementation service providing a unified, accurate view of key business entities (products, customers, suppliers, employees) ensuring data standardization, governance, and reliability across the enterprise.
- Ecommerce Implementation End-to-end ecommerce platform implementation service including Shopware B2B and B2C commerce deployments with integrations to PIM, ERP, and CRM systems.
- Systems Integration Integration services connecting enterprise software systems including middleware, mobile solutions, data connectivity, and cloud integrations for seamless data flow between PIM, DAM, ecommerce, and existing enterprise systems.
- Pimcore Upgrades
Quantifiable outcome
- 80% efficiency increase in data maintenance & procurement for Graybar Canada
- +3 more outcomes
Companies that use TORQ
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
TORQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature4 records
TORQ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- B2B eCommerce AssociationcoreTORQ is a Premium Member of the B2B eCommerce Association, an organization dedicated to advancing B2B digital commerce through education and connection, empowering manufacturers and distributors to lead in B2B digital transformation.
- Canadian Manufacturers and Exporters (CM&E)coreTORQ is a member of CM&E's Manufacturers Innovation Growth Council. This collaboration provides opportunity to share expertise in B2B ecommerce, PIM, and digital evolution for Canadian manufacturers and distributors.
- AmerCareRoyal (ACR)flagshipTORQ and ACR celebrated a decade-long partnership (2015-2025) where TORQ provided Pimcore-based product information management, enterprise integrations, and digital transformation services. TORQ supported ACR through ten acquisitions between 2016-2025, architecting technical infrastructure for scalable operations.
- PimcoreflagshipTORQ is a Pimcore Platinum Partner (highest tier), Shopware Gold Partner, and Certified Microsoft Solutions Partner. They specialize in Pimcore implementation for PIM, DAM, and MDM solutions. TORQ participates in the Pimcore Partner Advisory Council and was named North American Partner of the Year 2025.
- ShopwarecoreTORQ is a Shopware Gold Partner with extensive expertise building quality solutions using this powerful ecommerce platform. They completed their first two Shopware launches in 2025.
- MicrosoftcoreTORQ is a certified Microsoft Solutions Partner with Azure designation. They have Azure Certified Developers integrating Pimcore with Microsoft Azure's Cognitive Services for AI features.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
TORQ competitors and assessment
Company assessmentEmerging players
- Akeneo: Akeneo is a leading pure-play PIM vendor with a partner ecosystem of implementation specialists; represents both a competitor platform and an adjacent partner whose adoption could either complement or threaten Pimcore-dominated TORQ engagements.
- Optimizely: Optimizely is a DXP/CMS/ commerce platform that competes with Pimcore/Shopware at the technology layer; relevant peer because it shapes the platform decisions that drive demand for implementation partners like TORQ.
Broad incumbents
- Slalom: Slalom is a US/Canada-based technology consulting firm with a dedicated commerce practice covering PIM, MDM, and ecommerce implementations; overlaps with TORQ's mid-market enterprise segment and is a credible competitor for similar PIM digital transformation mandates.
- Deloitte Digital: Deloitte Digital is the consulting giant's enterprise experience practice delivering PIM, master data, and commerce transformations for Fortune 500 manufacturers and distributors; competes with TORQ in larger RFPs where the addressable deal requires a Big Four grade.
- Accenture: Accenture is the global systems integrator with extensive PIM/ecommerce/digital transformation practices serving the world's largest manufacturers and distributors; competes at the top end of the same enterprise PIM/MDM market that TORQ addresses.
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe delivering enterprise commerce, PIM, and customer experience implementations globally; overlaps heavily with TORQ in PIM/ecommerce-enabled transformation deals but operates across a much broader portfolio.
- Capgemini: Capgemini is a global IT services firm with a substantial digital customer experience and PIM/MDM practice; intersects with TORQ's enterprise digital transformation work for large manufacturers and distributors.
Direct peers
- Pivotree: Pivotree is a Toronto-headquartered commerce and MDM specialist that delivers PIM, master data, and B2B commerce implementations for manufacturers and distributors; directly comparable Canadian peer with similar vertical segmentation and platform-led delivery model.
- Bounteous: Bounteous is a US-based digital experience agency that designs and implements commerce, PIM, and content platforms for enterprise brands, with overlapping service lines (platform implementation, systems integration, PIM/DAM work) to TORQ and a comparable mid-market partner-led model.
- Northern Commerce: Northern Commerce is a Canadian digital commerce agency focused on ecommerce platform implementations and integrations for mid-market and enterprise retailers; competes in the same Shopware/Magento/headless commerce space and serves overlapping North American clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TORQ social profiles
Digital presenceTORQ compliance and trust
Trust signalCompliance5 records
TORQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
TORQ leadership team
Management profileNumber of profiles
Profiles3 records
TORQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TORQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TORQ
What does TORQ do?
TORQ is an enterprise software integration and digital experience agency that delivers consulting, implementation, and support services for product information management (PIM), digital asset management (DAM), master data management (MDM), ecommerce platforms, and systems integration. As a Pimcore Platinum Partner and Shopware Gold Partner, they implement and configure these third-party platforms for enterprise and mid-market clients across North America. They also develop custom extensions such as the Store Syndicator bundle for Shopify integration and contribute to the Pimcore open-source core.
Is TORQ a public or private company?
TORQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TORQ founded?
TORQ was founded in 2015. It employs 11 to 50 people.
Where is TORQ based?
TORQ is headquartered in Charlottetown, Canada, in the North America region.
How does TORQ make money?
One revenue line is on record: professional Services - Consulting & Implementation.
Who are TORQ's main competitors?
Emerging players on record are Akeneo and Optimizely. Broad incumbents are Slalom, Deloitte Digital, Accenture, Publicis Sapient and Capgemini. Direct peers are Pivotree, Bounteous and Northern Commerce.
Does TORQ have an API?
Yes. TORQ does not offer a standalone public API. However, as a Pimcore implementation partner, they leverage Pimcore's native GraphQL API (via Data Hub) and REST capabilities for data integration. The Pimcore GraphQL API enables querying, mutating, and managing data including products, digital assets, and master data. It supports CRUD operations with role-based access control and API key authentication. TORQ also developed the 'Store Syndicator' bundle that uses Shopify's GraphQL API to push product data updates from Pimcore to Shopify storefronts. Developer documentation is at docs.pimcore.com.
What industry is TORQ in?
TORQ's product category is Enterprise Software Integration Services. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 54151 and its SIC code is 7373.