RHB Insurance Bank Berhad

What RHB Insurance Bank Berhad does

RHB Insurance Berhad is a Malaysian general insurance company incorporated on 7 March 1978 and operating as a strategic subsidiary of RHB Bank Berhad within the RHB Banking Group. It sells a full suite of personal and commercial general insurance products — private car, motorcycle, travel (Travel Protector Plus), personal accident (including Shariah-compliant Rahmah PA), medical (MediSure Supreme), property, motor fleet, workmen's compensation, public liability, and specialty lines such as Cancer Care — to individual consumers and SMEs across Malaysia, with sums insured up to RM100 million for large commercial risks. The core technology stack is a digital self-service platform comprising the rhbinsurance.com.my portal and the RHB Insurance Mobile App (50,000+ downloads on Android 13+ and iOS 16+) integrated with the third-party Merimen claims portal and a native 0% Smart Installment Payment Plan on RHB credit cards.

The business model is a subscription-style premium model under a "cash before cover" principle with risk-based pricing post-de-tariffication, monetized through annual or per-trip policy premiums. Go-to-market combines a product-led digital channel (online and mobile purchase with 10–25% instant rebates) with an extensive physical distribution network: 16 RHB Insurance branches, RHB Bank branches, POS Malaysia offices, and more than 2,000 authorized agents. Value-added services include a 700+ panel workshop roadside assistance network, Motor Saver mileage-based rebates, free 24/7 emergency lines, and a 7–8 working day claim processing SLA. Customer-facing technology differentiation centers on convenience (instant quotes, claims tracking, mobile self-service) rather than proprietary AI; pricing and underwriting rely on traditional rating factors and PIAM-aligned No Claim Discount frameworks (up to 55% for cars, 25% for motorcycles).

Operationally, RHB Insurance is positioned for a transformative transaction: on May 11, 2026, Bank Negara Malaysia approved negotiations under which Tokio Marine Asia would acquire up to 100% of RHB Insurance and merge it into Tokio Marine Insurans (Malaysia), with RHB Bank retaining a 35% stake in the combined entity. The post-merger combination would hold close to 10% of Malaysia's general insurance market and rank among the top four insurers, leveraging the parties' existing 20-year bancassurance partnership and a prior failed merger attempt in 2018.

Name

RHB Insurance Bank Berhad

Legal name

RHB Insurance Berhad

Website

https://rhbinsurance.com.my

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

RHB Insurance Berhad is a Malaysian general insurer (incorporated 1978) within the RHB Banking Group, offering motor, travel, personal accident, medical, property, and commercial insurance to consumers and SMEs via 16 branches, 2,000+ agents, and digital channels.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK)

Keywords

• General insurance
• Motor insurance
• Travel insurance
• Personal accident insurance
• Commercial insurance

Headquarters

HQ city

Tanjong Karang

HQ country

Malaysia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from various personal and business insurance products including motor (car, motorcycle), travel, personal accident, medical, property, and liability insurance. Premiums collected annually or as per policy terms with 'cash before cover' principle.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

RHB Insurance Berhad is a Malaysian general insurance company providing personal lines (private car, motorcycle, travel, personal accident, medical, property, and motor add-ons) and commercial lines (motor fleet, property up to RM100 million sum insured, workmen compensation, public liability, and miscellaneous business insurance). Products are distributed via digital channels (website and mobile app), 16 own branches, RHB Bank Berhad branches, POS Malaysia offices, and more than 2,000 authorized agents nationwide.

Product overview

RHB Insurance Berhad is a general insurance company within the RHB Banking Group, incorporated in 1978, offering a comprehensive portfolio of personal and business insurance products. The personal insurance lineup includes Private Car Insurance, Motorcycle Insurance, Travel Protector Plus, Rahmah Personal Accident, MediSure Supreme medical insurance, and various motor add-ons. Business insurance offerings cover Motor, Property (with packages for SMEs up to RM100 million sum insured), Workmen Compensation, Public Liability, and Miscellaneous coverage. Products are distributed through digital platforms (online portal and mobile app), RHB Bank branches, POS Malaysia offices, and over 2000 authorized agents nationwide. The company offers competitive discounts including 10-25% instant rebates online, Motor Saver pay-per-mile savings, and 0% installment payment options via RHB Credit Cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Car Insurance

Quantifiable outcome

• Instant 10-25% rebate on online purchases
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tokio Marine AsiacoreStrategic or Co-development Partner · 11 May 2026Proposed merger transaction where RHB Bank would sell up to 100% stake in RHB Insurance Bhd to Tokio Marine Asia. The proposed merged entity would combine RHB Insurance with Tokio Marine Insurans (Malaysia), with RHB Bank retaining 35% stake. The combined entity would hold close to 10% of Malaysia's general insurance market share, ranking among top four insurers. This is the second merger attempt between the parties; prior negotiations in 2018 collapsed without a deal. Analysts see stronger prospects given their existing 20-year bancassurance partnership. Bank Negara Malaysia approved negotiations on May 11, 2026 with six months to reach agreement subject to Ministry of Finance approval.
• Tokio Marine Insurans (Malaysia)coreStrategic or Co-development PartnerProposed merger target entity. Combined entity would rank among top four insurers in Malaysia with near 10% market share in general insurance.
• RHB Bank BerhadcoreChannel Partner/ Reseller/ DistributorParent banking group providing branch distribution network for RHB Insurance products. RHB Bank would retain 35% stake in the combined entity following proposed Tokio Marine merger. 20-year existing bancassurance partnership with Tokio Marine.
• POS Malaysia BhdminorChannel Partner/ Reseller/ DistributorStrategic distribution partnership allowing policy sales through POS Malaysia branch offices nationwide.
• Persatuan Insurans Am Malaysia (PIAM)minorOthersIndustry association that sets motor insurance guidelines including No Claim Discount rates (up to 55% for cars, 25% for motorcycles) and approved market valuation systems.
• Perbadanan Insurans Deposit Malaysia (PIDM)minorOthersDeposit insurance corporation that provides protection for eligible insurance policies up to specified limits. RHB Insurance is a member of PIDM.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MSIG Malaysia: Malaysia general insurance arm of MS&AD Insurance Group; directly competes across motor, fire, marine, personal accident, and SME commercial lines with similar bancassurance and agent distribution.
• Zurich General Insurance Malaysia: Malaysian subsidiary of Zurich Insurance Group offering motor, property, and commercial lines through similar bank partnership and broker/agent channels; directly comparable product breadth and target segments.
• Allianz General Insurance Malaysia: Malaysian arm of Allianz's general insurance business; competes head-to-head in motor, travel, personal accident, and commercial property with comparable digital purchasing and bancassurance partnerships.
• Lonpac Insurance: LONpac is a Malaysian general insurer within the LPI Group offering motor, fire, marine, and personal lines; comparable mid-sized competitor with similar bank-tied and agency distribution.
• Tokio Marine Insurans (Malaysia): Malaysian general insurance arm of Tokio Marine Group and the proposed merger counterpart. Directly comparable product set (motor, property, liability, personal accident) and identical target market; the May 2026 transaction would merge RHB Insurance into this entity.
• AXA Affin General Insurance: Bank-affiliated (Affin Bank) Malaysian general insurer with overlapping motor, property, medical, and personal accident products; directly comparable distribution mix combining bank branches and agents.
• Chubb Insurance Malaysia: Malaysian arm of Chubb Limited competing in personal accident, motor, property, and specialty commercial lines; comparable focus on affluent consumer and SME segments with similar digital claim capabilities.
• Great Eastern General Insurance: Malaysian general insurance subsidiary of Great Eastern Holdings; offers motor, fire, personal accident, and commercial lines with a comparable agency-led distribution model and digital self-service portal.
• Pacific & Orient Insurance: Malaysian general insurer offering motor, fire, and personal accident coverage through bank partners and a large agent network; similar scale and bancassurance-anchored go-to-market.
• Etiqa General Insurance: One of Malaysia's largest general insurers within the Maybank/Singapore Post group; offers the same personal and commercial motor, property, and accident products through a comparable bank-affiliated distribution model and direct digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rhb-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHB Insurance Bank Berhad