Jewel Tours

What Jewel Tours does

Jewel Tours, legally Asia Jewel Tours and Trading Joint-Stock Company, is a Hanoi-headquartered destination management company (DMC) founded in 2005 that operates across Vietnam, Cambodia, Laos, Thailand, and Myanmar. The company curates an inventory of 179+ tour itineraries and maintains partnerships with 343+ hotels, serving leisure travelers, small private groups, and corporate MICE clients through a multilingual guide team. Its distribution is sales-led via the company website, B2B travel-agent relationships, and inbound MICE inquiries, with no proprietary technology platform and no disclosed funding rounds. Pricing is quote-based per itinerary, with revenue derived from bundled accommodation, transportation, guiding, and excursion components.

The business is privately held and has not disclosed headcount, revenue, or senior management data in the public record. Recent 2025 activity indicates strategic expansion: Sri Lanka and Colombo coverage has been added to the destination list, an India-market trade brochure targets Indian outbound travel agents, named corporate clients (Analytica, ASEAN Ceramics, CONBUILD, Hero Motor) reflect a MICE push, and an educational partnership with Hanoi Open University builds a guide-recruitment pipeline. Recognition as a 2025 TripAdvisor Traveler's Choice and a post-Covid CSR partnership with Kampong Khleang School in Siem Reap round out the current public positioning.

The underlying business model is operationally intensive and asset-light at the corporate level, with no AI/ML or automation capabilities evidenced. Revenue concentration appears low, given the long-tail mix of individual travelers, agents, and corporate clients, and there is no indication of subscription, recurring-contract, or anchor-customer economics. The competitive position rests on two decades of regional presence, hotel and guide network depth, and brand reputation rather than proprietary technology or regulatory barriers.

Name

Jewel Tours

Legal name

Asia Jewel Tours and Trading Joint-Stock Company

Website

https://jeweltours.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Jewel Tours is a Hanoi-based destination management company founded in 2005, operating 179+ tour itineraries across Vietnam, Cambodia, Laos, Thailand, Myanmar, and now Sri Lanka, serving leisure travelers, travel agents, and corporate MICE clients through a multilingual guide team and 343+ hotel partnerships.

Ownership category

akta.pro rank

Product category

Tour Operator and Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Boutique Yacht Cruise Operators (Scheduled Itineraries) (THAEADAA)

Keywords

• Tailor-made tours
• Southeast Asia travel
• Indochina tour packages
• MICE event services
• Mekong cruise bookings

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Packages: Customized and pre-packaged tour itineraries covering Vietnam, Cambodia, Laos, Thailand, and Myanmar. Tours range from day trips to 20+ day multi-country experiences.
2. Hotel Bookings: Commission-based hotel booking services across featured destinations, including partner hotels ranging from budget to luxury properties.
3. Cruise Bookings: Cruise bookings for Mekong Delta and Halong Bay with various cruise partners.
4. Transportation Services: Arrangement of ground transportation including cars, mini-vans, buses, and specialized transport options.
5. MICE Services: Meetings, Incentives, Conferences, and Exhibitions hosting services for corporate events in Vietnam.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jewel Tours designs and sells guided and tailor-made tour itineraries across Vietnam, Cambodia, Laos, Thailand, and Myanmar, ranging from 2 to 21 days across 10+ travel styles. The company also books Mekong Delta and Halong Bay cruises, reserves hotels from homestays to 5-star resorts, arranges ground transportation, and hosts MICE corporate events in Vietnam. Each booking is supported by a dedicated travel consultant who responds within 24 hours and provides free itinerary customization.

Product overview

Jewel Tours is a tour operator founded in 2005 offering a comprehensive portfolio of travel services across Vietnam, Cambodia, Laos, Thailand, Myanmar, and Sri Lanka. The core offering consists of Tour Packages with both fixed itineraries and Tailor-Made Tours for customized planning, supplemented by Cruise Services for Mekong Delta and Halong Bay, Hotel Bookings across multiple destinations, MICE Services for corporate events, Photography Tours designed by professional photographers, Transportation Services with various vehicle options, and Team Building & Charity Activities. The company organizes tours into specialized Travel Styles categories including Culture-Heritage, Adventure, Family, Beach-Island, Photography, Wellness, Golf, Honeymoon, Education, Joined Group, and Daily Tours. The company emphasizes sustainable tourism practices and authentic local experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made Tours Custom itinerary planning service allowing clients to specify destinations, travel dates, group size, accommodation class, preferred guide language, meals, transportation mode, and special requirements to receive a personalized quote and itinerary for Vietnam, Cambodia, Laos, Thailand, and Myanmar.
• Pre-Packaged Tour Itineraries Pre-designed guided tour itineraries ranging from 2 to 21 days across 10+ travel styles including Culture-Heritage (67 tours), Adventure (44 tours), Family, Beach-Island, Photography (6 tours), Wellness, Golf, Honeymoon, Education, Joined Group, and Daily Tours covering Vietnam, Cambodia, Laos, Thailand, and Myanmar.
• Cruise Bookings Cruise reservations and packages for Mekong Delta and Halong Bay itineraries on partner vessels such as Pelican Cruise, Image Cruise, and Victory Star Cruise, including multi-day voyages, on-board activities, and shore excursions.
• Hotel Booking Services Hotel reservation services across Vietnam (181 hotels), Cambodia (36), Laos (29), Thailand (33), and Myanmar (64), offering properties ranging from homestays and boutique hotels to 5-star resorts on a commission basis.
• MICE Services Meetings, Incentives, Conferences, and Exhibitions hosting services in Vietnam for corporate events, including event coordination, group logistics, venue selection, and team-building activities for clients such as Analytica, ASEAN Ceramics, CONBUILD, and Hero Motor.
• Photography Tours Exclusive photography tour through Vietnam designed by professional photographer and tour leader Mr. Giang Nguyen, offering curated access to landscapes, markets, rice terraces, and cultural sites for photographers.
• Transportation Services Ground transportation arrangements including cars, mini-vans, buses, motorbike taxis, and boats with drivers for airport transfers and inter-city travel across Vietnam and Southeast Asia.
• Team Building and Charity Activities Organized games and activities for group cohesion including charity activities for children and environmental protection initiatives such as beach cleanups, offered as part of MICE and group tour packages.

Quantifiable outcome

• Respond within 24 hours to customer inquiries
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Hanoi Open UniversityminorOthers · 1 January 2025Educational partnership providing practical skills training to tourism students, including 3-month training programs covering office work to street-level touring, with practical tour guide sessions.
• Local Hotels and AccommodationscoreOthersPartnership network of 343+ hotels across Vietnam (181), Cambodia (36), Laos (29), Thailand (33), and Myanmar (64). Properties range from homestays to boutique hotels to 5-star resorts, personally selected by Jewel Tours for quality standards.
• Cruise OperatorscoreOthersPartnerships with cruise operators for Mekong Delta and Halong Bay cruises including Pelican Cruise, Image Cruise, and Victory Star Cruise offerings.
• Transportation ProviderscoreOthersNetwork of transportation partners providing cars, mini-vans, buses, boats, and specialized vehicles for tours throughout Vietnam and Southeast Asia.
• Kampong Khleang School (Siem Reap)minorOthersPost-Covid collaboration and sponsorship project for school consolidation. The school is located by Tonle Sap Lake in Cambodia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vietravel: Vietnam's largest domestic tour operator with outbound and inbound tour programs across Southeast Asia; a much larger incumbent competing for both Vietnamese and inbound travelers.
• Klook: Asia-Pacific destination activities and tours platform offering instant booking of tours, cruises, and experiences; competes for end-customer attention and may list Jewel Tours' offerings as a third party.
• TourRadar: OTA marketplace aggregating multi-day tour operators globally, including many Indochina DMCs; represents a major distribution channel and competitive threat to direct-booking tour operators like Jewel Tours.

Direct peers

• Exo Travel: Indochina-focused DMC offering tailor-made and small-group tours across Vietnam, Cambodia, Laos, Thailand, and Myanmar with an overlapping product set, multilingual guides, and travel-agent distribution.
• Asia Pioneer Travel: Hanoi-based tour operator focused on Vietnam and Indochina multi-country tours, including Halong Bay cruises and tailor-made itineraries, competing directly for similar customer profiles.
• Travel Authentic Asia: Vietnam-based DMC designing custom and small-group tours across Vietnam, Cambodia, Laos, Thailand, and Myanmar with comparable itinerary customization and local guide services.
• Buffalo Tours: Vietnam-headquartered DMC operating multi-country tours across Indochina and Southeast Asia with similar tailor-made and group tour models; one of the closest direct competitors to Jewel Tours in the region.
• Handspan Travel: Vietnam-headquartered adventure and cultural tour operator offering off-the-beaten-path itineraries across Indochina, overlapping on adventure and culture-heritage travel styles.
• Impress Travel: Vietnam-based DMC offering tailor-made tours, cruise packages, and hotel bookings across Indochina with a comparable operational footprint and B2B/B2C distribution model.
• Indochina Travel: Long-established tour operator specializing in multi-country Indochina itineraries with custom and group tour options, directly competing for the same customer segments as Jewel Tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/jeweltours
• Facebookfacebook.com/JewelTours
• Xx.com/jeweltours
• LinkedInlinkedin.com/company/jewel-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewel Tours