What Cleaning World does

Cleaning World, Inc. is a privately held, founder-led commercial and residential cleaning services company headquartered in Hackensack, New Jersey, founded circa 1989 by Jon Vatcher, who remains President and Owner after 30+ years. The company operates three owned New Jersey locations (Hackensack, Park Ridge, Fords) and serves all of New Jersey plus Rockland County, New York, with a service catalog spanning commercial janitorial, office cleaning, industrial/warehouse cleaning, carpet cleaning via the Aerotech truck-mounted system, heavy-duty deep cleaning, post-construction cleanup with Drieaz air scrubbers, hoarder cleanup, power washing, junk removal, street sweeping, and window washing. Its customer base is diversified across more than 300 commercial accounts and includes national-brand logos such as Walmart, BJ's Wholesale Club, ShopRite, CSX, NBC, the NJ Devils, Morton's Steakhouse, Olive Garden, Jersey Mike's, Acura, Dassault Aviation, Ferragamo, and Cole Haan, alongside residential long-tail customers and nonprofits such as the American Red Cross and American Cancer Society. All services are priced via free on-site quotes delivered within two hours, billed either monthly (recurring commercial) or per-project (one-time/specialty), with no contracts required and a 100% satisfaction guarantee. Go-to-market is direct sales via phone, website, and walk-in at the three offices, supported by an active blog, social media presence on Facebook/Instagram/YouTube/Yelp, and 300+ five-star reviews; industry certifications (IICRC, PWNA, IWCA, BSCAI) and BBB A+ accreditation are used as trust signals. The company is family-owned with second-generation involvement (Ryan Vatcher) and has no disclosed external funding, parent company, or acquisition history.

Name

Cleaning World

Legal name

Cleaning World, Inc.

Website

https://cleaningworldinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleaning World is a family-owned, Hackensack-based commercial and residential cleaning services company operating across New Jersey with three locations, 300+ commercial clients, and a diversified service catalog spanning janitorial, industrial, carpet, post-construction, and specialty cleaning.

Ownership category

akta.pro rank

Product category

Commercial Janitorial and Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Sanitary Services (4950)

akta.pro primary industry

Industrial & Manufacturing Facility Cleaning (IMAIADAB)

akta.pro secondary industries

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)

Keywords

• Commercial cleaning services
• Janitorial services
• Industrial cleaning
• Floor maintenance services
• Carpet cleaning

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commercial Janitorial & Recurring Cleaning Contracts: Ongoing janitorial and cleaning services for offices, warehouses, retail, restaurants, medical, and industrial facilities. Provided on daily, weekly, or customized schedules with flexible arrangements (no contracts required).
2. One-Time & Project-Based Cleaning Services: Single-occurrence services including deep cleaning, post-construction cleanup, hoarder cleanup, power washing, carpet cleaning, and junk removal. Billed per project based on scope.
3. Residential Cleaning & Specialty Services: Heavy-duty residential cleaning, move-in/move-out cleaning, hoarder cleanup, and estate cleanouts for homeowners. Offered on one-time or recurring basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cleaning World is a New Jersey-based professional cleaning services company that provides commercial janitorial, industrial, and residential cleaning across three office locations in Hackensack, Park Ridge, and Fords. Its services span office cleaning, warehouse and industrial cleaning, floor care and maintenance, carpet cleaning using a proprietary truck-mounted system, post-construction cleanup, hoarder cleanup, power washing, junk removal, street sweeping, and window washing. The company sells directly via phone, website, and on-site consultations with no contracts required and free on-site estimates within 2 hours across New Jersey.

Product overview

Cleaning World offers a diversified portfolio of professional cleaning services as a single unified service offering rather than a platform-plus-modules architecture. Their core services include Commercial Cleaning, Office Cleaning, Industrial Cleaning, Floor Care & Maintenance, Carpet Cleaning (utilizing the Aerotech Truck Mount System), Heavy Duty Deep Cleaning, Post-Construction Cleaning, Hoarder Cleanup, Power Washing, Junk Removal, Street Sweeping, and Window Washing. These services are offered to both commercial and residential clients across various industries including warehouses, restaurants, retail, medical facilities, and offices throughout New Jersey. The company also provides specialized services such as concrete floor cleaning and polishing, commercial kitchen cleaning, high dusting, and disinfecting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning
• Office Cleaning
• Industrial Cleaning
• Floor Care & Maintenance
• Carpet Cleaning
• Heavy Duty Deep Cleaning
• Post-Construction Cleaning
• Hoarder Cleanup
• Power Washing
• Junk Removal
• Street Sweeping
• Window Washing

Quantifiable outcome

• On-site estimates delivered within 2 hours across all New Jersey service areas
• +4 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Molly Maid: National residential cleaning franchise serving move-in/move-out, recurring, and one-time deep cleaning needs. Comparable to Cleaning World's heavy-duty residential and move-in/move-out cleaning segments, though Molly Maid focuses exclusively on residential while Cleaning World serves commercial as the core.
• Jan-Pro Cleaning Systems: Top global commercial cleaning franchise with 10,000+ franchise owners focused on office and commercial janitorial. Direct competitor in commercial office cleaning, medical facility cleaning, and floor care; competes with Cleaning World's commercial janitorial and specialized institutional segments via franchise model.
• ServiceMaster Clean: Long-established national franchise offering commercial janitorial, carpet cleaning, and disinfection services. Direct overlap with Cleaning World's commercial cleaning, floor care, and specialty services; comparable breadth of service portfolio and enterprise customer base.
• SERVPRO: National franchise specializing in disaster restoration, commercial cleaning, and carpet/floor care with 2,000+ franchise locations. Direct overlap with Cleaning World's carpet cleaning, post-construction, and commercial janitorial services, but operates at national scale via franchising rather than direct-owned regional operations.

Direct peers

• Vanguard Cleaning Systems: National commercial janitorial franchise network serving offices, warehouses, medical, and educational facilities. Closely comparable business model and customer segments to Cleaning World's commercial and industrial cleaning services; operates via regional franchise structure.
• Duraclean: National carpet, upholstery, and restoration cleaning franchise with truck-mounted equipment comparable to Cleaning World's Aerotech system. Direct peer on carpet cleaning, commercial floor care, and post-construction/restoration services.
• Anago Cleaning Systems: National commercial cleaning franchise specializing in office janitorial, medical cleaning, and floor care. Direct peer to Cleaning World's commercial office and specialized institutional segments; both target mid-market and enterprise commercial clients with recurring contract models.
• Coverall Health-Based Cleaning System: Franchise network specializing in commercial janitorial with health-based cleaning protocols for offices, medical, and educational facilities. Comparable to Cleaning World's specialized institutional segment and commercial office cleaning services.
• Stanley Steemer: National carpet, upholstery, and floor cleaning company with truck-mounted equipment fleet comparable to Cleaning World's Aerotech system. Most direct peer on carpet cleaning equipment methodology (truck-mounted hot water extraction), commercial/residential floor care, and one-time specialty cleaning services.

Regional players

• BMS Building Maintenance Services: Mid-Atlantic commercial janitorial and building maintenance provider serving similar office, industrial, and institutional clients as Cleaning World. Comparable business model and customer profile, with similar regional mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CleaningWorldNJ
• Facebookfacebook.com/cleaningworldinc
• Instagraminstagram.com/cleaning_world_inc
• Xx.com/cleaningworldi1

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaning World