What buff does

buff.rocks GmbH is a German advertising and digital agency headquartered at Albert-Vater-Str. 102, 39108 Magdeburg, operating as the Magdeburg location of the +Pluswerk network of digital agencies (8 European offices). It provides integrated agency services across six pillars: idea and strategy, design (corporate, UI/UX, print), TYPO3 CMS web projects, campaign execution, content and online marketing, and hosting/digitalization, plus corporate publishing such as the BAUinfo magazine (over 60,000 printed copies). The agency's core technology is TYPO3 CMS, with claimed 20 years of implementation experience and Silver Member status in the TYPO3 Association, positioning it as an enterprise-CMS specialist.

The company serves mid-market and enterprise clients across diverse industries including energy/utilities (Städtische Werke Magdeburg), non-profit/social services (Volkssolidarität habilis gGmbH), trade associations (Baugewerbeverband/BAUinfo), green energy (NEXOGAS), IT services (ComTS GmbH), and food and beverage (Röstfein). Several client relationships are multi-year (7+ years with Röstfein; since 2009 with BAUinfo; since 2020 with SWM and Volkssolidarität habilis), indicating a project-and-retainer mix typical of regional creative agencies.

Revenue is generated on a project-based, quote-driven professional services model. Pricing is not publicly disclosed. Go-to-market is sales-led via direct outreach, referrals, the +Pluswerk network, and association memberships (TYPO3 Association, Verband der Kreativwirtschaft Sachsen-Anhalt). The company is a private GmbH with no disclosed funding, revenue, or headcount; founder Markus Buff remains involved in operations per client testimonials. Recent industry recognition includes the German Brand Award 2026 and the Marketing Award 2025.

Name

buff

Legal name

buff.rocks GmbH

Website

https://buff.media

Company type

Private

Operating status

Operating

Short description

buff.rocks GmbH is a Magdeburg-based advertising and digital agency, operating as the +Pluswerk Magdeburg location, specializing in TYPO3 CMS web development, branding, campaigns, and content marketing for mid-market and enterprise clients across multiple industries in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agency Services (Professional Services): buff.rocks generates revenue through providing integrated advertising and digital agency services including strategy, design, web development with TYPO3 CMS, campaigns, content and online marketing, and hosting/digitalization services. Revenue is project-based and likely follows a combination of fixed-price project engagements and potentially retainer arrangements for ongoing clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

buff.rocks GmbH is a full-service advertising and digital agency that delivers strategy and conception, design, TYPO3 CMS-based web projects, campaigns, content and online marketing, hosting/digitalization, and corporate publishing services. The agency is part of the +Pluswerk network and serves clients such as SWM, Volkssolidarität habilis gGmbH, NEXOGAS, Röstfein, ComTS GmbH, and BAUinfo.

Product overview

buff.rocks GmbH is a full-service advertising and digital agency based in Magdeburg, Germany, operating as part of the +Pluswerk group (8 European locations). Rather than a single software product, the company offers a portfolio of agency services including strategic consulting, corporate design, TYPO3 CMS web development, campaign management, content/online marketing, hosting, and corporate publishing. The service offerings integrate through project-based collaboration where strategic ideation feeds into design, which is then implemented via TYPO3 CMS for web projects, supported by campaign execution and content marketing distribution. Notable client projects include NEXOGAS brand identity and website, Volkssolidarität habilis gGmbH annual reports, and SWM TYPO3 website relaunch.

Differentiator

Problem solved

Functional benefit

Products and services

• Idee und Strategie (Strategy and Conception) Strategic and conceptual service covering brand and campaign strategy development for clients seeking integrated advertising and digital marketing solutions.
• Design Corporate design service delivering visual identity and design assets for enterprise and mid-market clients across sectors.
• Webprojekte mit TYPO3 CMS (TYPO3 CMS Web Projects) Web project service built on TYPO3 CMS, leveraging 20 years of agency TYPO3 experience and TYPO3 Silver Membership for enterprise-grade website builds.
• Kampagnen (Campaigns) Campaign service delivering integrated advertising campaigns across digital and traditional channels for clients such as SWM and Volkssolidarität habilis gGmbH.
• Content und Onlinemarketing (Content and Online Marketing) Content and online marketing service encompassing content creation, distribution, and digital marketing execution for client brands.
• Hosting und Digitalisierung (Hosting and Digitalization) Hosting and digitalization service providing technical hosting and digital transformation support alongside web project delivery.
• Corporate Publishing Corporate publishing service producing branded content, publications, and editorial materials for enterprise clients.

Quantifiable outcome

• Over 60,000 printed copies of BAUinfo magazine distributed
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• +PluswerkcoreStrategic or Co-development Partnerbuff.rocks is the Magdeburg location of +Pluswerk, a multi-award-winning digital solutions provider with 8 European locations. +Pluswerk is recognized as one of the best Digital Solution Providers for online communication and digital value creation. buff.rocks operates as part of this network, benefiting from shared resources, expertise, and cross-referrals.
• TYPO3 AssociationcoreTechnology or Integrationbuff.rocks is a Silver Member of the TYPO3 Association, demonstrating deep expertise in TYPO3 CMS and commitment to the open-source community. This membership provides access to the latest TYPO3 developments and positions the agency as a recognized TYPO3 specialist.
• Verband der Kreativwirtschaft Sachsen-Anhalt e.V. (KWSA)minorGTM or Marketing Partnerbuff.rocks is a member of the Verband der Kreativwirtschaft Sachsen-Anhalt e.V., a regional creative industry association providing networking and industry representation.
• Ministerium für Infrastruktur und Digitales (Saxony-Anhalt)minorStrategic or Co-development PartnerGovernment ministry collaborated with buff.rocks on the #aufjepasst traffic safety campaign, demonstrating public sector partnership capabilities.
• ADAC Sachsen-AnhaltminorStrategic or Co-development PartnerADAC (German automobile club) collaborated with buff.rocks on the #aufjepasst traffic safety awareness campaign, providing organizational support and road safety expertise.
• AGFK (Arbeitsgemeinschaft Fahrrad- und Walking-Freundlicher Kommunen)minorStrategic or Co-development PartnerAGFK collaborated with buff.rocks on the #aufjepasst traffic safety campaign focused on bicycle and pedestrian safety, supporting the regional initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent agency with creative, digital, and content capabilities; comparable as a German creative/digital agency targeting brand-led enterprise engagements.
• SinnerSchrader: German digital agency offering strategy, design, and technology services across web, mobile, and platforms; comparable to buff.rocks as a mid-sized full-service digital/advertising agency serving enterprise clients in Germany.
• Kolle Rebbe: Hamburg-based creative and digital agency known for integrated brand communication and digital products; comparable in offering mix (strategy, design, digital platforms) and German mid-market/enterprise client base.
• nexum: Cologne-based digital agency with strategy, creative, technology, and media offerings for enterprise clients; directly comparable in service scope and target market to buff.rocks' Werbe- und Digitalagentur positioning.
• Werkraum: German digital agency combining strategy, design, and technology for brand and platform work; comparable full-service agency model serving similar mid-market and enterprise buyers.

Emerging players

• b13 GmbH: Stuttgart-based TYPO3-specialized agency with deep open-source CMS expertise; the closest direct competitor on buff.rocks' signature TYPO3 CMS web development capability.
• AmedickSommer: Stuttgart-based TYPO3 and digital agency with comparable open-source CMS web development focus; directly comparable in technology niche and German mid-market/enterprise client focus.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative networks; overlaps with buff.rocks' integrated brand, digital, and campaign work but at materially larger scale and geographic reach.
• Scholz & Friends: Major German creative agency group with integrated advertising, digital, and content services; broader incumbent competitor for enterprise brand and campaign mandates.

Others

• Dskom (Ströer Digital): German digital marketing/agency ecosystem player offering advertising, content, and digital services; adjacent competitor for the digital and content marketing work buff.rocks provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/buffrocks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about buff