What Gino Spa does

Gino Spa is an Italian multi-brand automotive dealership group founded in 1959 and privately headquartered in Cuneo, Piedmont. It operates as an official authorized dealer for more than 24 brands, including Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Mercedes-Benz Vans, BMW, BMW M, BMW i, MINI, Volvo, Aston Martin, Lotus, Polestar, smart, Caterham, Hyundai, Lynk & Co, Omoda, Jaecoo, Aixam, GWM, ICH-X and Sportequide, across five owned locations in Cuneo, Asti, Savona, Biella and Livorno (the last in Tuscany). The group serves both retail individuals — including luxury, performance, and urban-mobility buyers — and commercial fleet operators, with a dedicated Product Expert for Mercedes-Benz Vans.

The business monetizes across the full vehicle lifecycle: new-vehicle sales, certified pre-owned sales through the Gino Store and Gino Luxury sub-brands, F&I (financing, leasing, insurance products under IVASS RUI number E00068025, with in-house claims handling via "Ufficio Sinistri"), authorized service and parts, long-term rental through Gino Rent & Fleet, motorsport/track activities (Gino Motorsport), chauffeur services (Man in Black NCC), lifestyle accessories (Gino Shop online), and a young-driver programme (Gino Young Club). Commercial vans are a meaningful slice, with dedicated pricing inventory for Citan, Vito, Sprinter and Classe V/Marco Polo models, including electric variants.

Gino Spa is not a technology company — its stated "core_technology" is "Not applicable." Distribution is exclusively physical: showrooms, service centres and direct enterprise sales, supported by a promotional website (ginospa.com), social channels (Facebook, Instagram, YouTube), WhatsApp Business, and certified pre-owned programmes (Mercedes-Benz Certified, BMW Premium Selection, Volvo Selekt, Aston Martin Timeless). No revenue, headcount exact figure, funding events, or M&A activity is disclosed in the input; ownership is described as independent/private with no evidence of external investment.

Name

Gino Spa

Legal name

Gino Spa

Website

https://ginospa.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Gino Spa is a privately held Italian multi-brand automotive dealership group founded in 1959 in Cuneo, operating five showrooms across Piedmont and Tuscany as an official dealer for Mercedes-Benz, BMW, Volvo, Aston Martin, Lotus, Hyundai and other premium brands, serving retail consumers and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new, used, and km0 vehicles across 24+ automotive brands including Mercedes-Benz, BMW, MINI, Volvo, Aston Martin, Lotus, Caterham, Polestar, Hyundai, smart, and commercial vehicles (Mercedes Vans). Revenue generated from vehicle transactions with various pricing tiers.
2. After-Sales Service and Parts: Authorized service centers and spare parts division providing maintenance, repairs, and genuine parts for all represented brands.
3. Rental Services: Gino Rent provides long-term vehicle rental solutions for individuals, professionals, and businesses.
4. Insurance Services: Insurance products and claims management services (Ufficio Sinistri) for vehicle protection.
5. Financial Services: Financing, leasing, and purchase formula solutions for vehicle acquisitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gino Spa is an authorized multi-brand automotive dealership operating five physical locations across Northern and Central Italy, selling new, used, and km0 vehicles from 24+ premium brands including Mercedes-Benz, BMW, Volvo, Aston Martin, Lotus, Polestar, smart, and Hyundai. Beyond vehicle retail, the company provides the full vehicle lifecycle ecosystem: certified pre-owned programs, long-term rental (Gino Rent), authorized maintenance and parts (Officina), insurance intermediation, financing/leasing solutions, and collision/claims management (Ufficio Sinistri).

Product overview

Gino Spa is a multi-brand automotive dealership operating as an official dealer for luxury, premium, and mainstream vehicle brands. The portfolio includes Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Mercedes-Benz Vans, BMW, BMW M, BMW i, BMW Motorrad, MINI, MINI JCW, Volvo, Aston Martin, Lotus, Polestar, smart, Caterham, Lynk & Co, Omoda, Jaecoo, Hyundai, ICH-X, Sportequipe, Aixam, and GWM. The offering spans new vehicles, certified pre-owned programs (Gino Store, Gino Luxury, BMW Premium Selection), and a full ecosystem of services including long-term rental (Gino Rent & Fleet), insurance, maintenance (Officina), collision services (Ufficio Sinistri), and online retail (Gino Shop). The company operates across multiple Italian locations including Cuneo, Asti, Livorno, Savona, and Biella.

Differentiator

Problem solved

Functional benefit

Brands

• Gino Store: Used vehicle division offering carefully selected and inspected pre-owned vehicles with quality guarantees.
• Gino Luxury
• Gino Rent
• Gino Motosport
• Gino Young Club
• Man in Black

Products and services

• New vehicle sales (multi-brand) Authorized retail sales of new passenger and commercial vehicles across Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Mercedes Vans, BMW, BMW M, BMW i, MINI, MINI JCW, Volvo, Aston Martin, Lotus, Polestar, smart, Caterham, Lynk & Co, Omoda, Jaecoo, Hyundai, ICH-X, Sportequipe, Aixam, GWM, and BMW Motorrad (motorcycles). Targeted at private individuals and business/fleet buyers; vehicles are available with manufacturer warranties, financing, and trade-in evaluation.
• Certified pre-owned and used vehicle sales (Gino Store, Gino Luxury) Retail sales of inspected used vehicles including the Gino Store program (12-month warranty, financing options, vehicle evaluation) and Gino Luxury division for premium/exotic pre-owned vehicles, alongside the Aston Martin Timeless certified program. Targeted at individual consumers and luxury car buyers seeking quality-assured pre-owned options across multiple brands.
• Long-term vehicle rental (Gino Rent & Fleet) Subscription-based long-term vehicle rental service providing flexible mobility solutions for individuals, professionals, and businesses, including electric and hybrid vehicles (e.g., BMW X2 from €299/month, Omoda 9 from €299/month, Lynk & Co 01 from €349/month). Targeted at customers seeking vehicle access without ownership commitment and businesses requiring fleet rotation.
• Authorized maintenance, repair, and parts service (Officina / Ricambi) Manufacturer-authorized repair, scheduled maintenance, and genuine OEM spare parts (Ricambi) for all represented brands, performed by qualified technicians with rapid intervention to minimize downtime. Targeted at existing vehicle owners across all represented brands, including warranty and post-warranty service.
• Insurance intermediation and claims management (Assicurazioni / Ufficio Sinistri) Insurance product distribution, accident/claims management (Ufficio Sinistri), and complete vehicle restoration handling. Gino Spa acts as an authorized insurance intermediary under IVASS supervision (RUI E00068025). Targeted at vehicle owners needing insurance products, claims assistance, and collision repair coordination.
• Vehicle financing and leasing (Formule d'acquisto) Customized financing, leasing, and purchase-formula plans enabling individuals and businesses to acquire vehicles through tailored payment structures. Targeted at retail customers and business buyers seeking structured acquisition options beyond outright purchase.
• Extended warranty and luxury vehicle protection (Gino Luxury Protection) Extended warranty and protection programs specifically designed for luxury and exotic vehicles owned by Gino Spa customers. Targeted at owners of Aston Martin, Lotus, Mercedes-AMG, Mercedes-Maybach, and other luxury models.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorGino Spa is an official authorized dealer for Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and Mercedes-Vans. The partnership provides access to the full Mercedes-Benz passenger and commercial vehicle range, official warranties, and brand-specific service training.
• BMW Group (BMW, MINI, BMW M, BMW i)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for BMW, MINI, BMW M (performance), and BMW i (electric) brands. Offers BMW Premium Selection certified pre-owned vehicles and full brand service support.
• Aston MartincoreChannel Partner/ Reseller/ DistributorOfficial partner for Aston Martin vehicles including Aston Martin Timeless certified pre-owned program. Specializes in luxury and supercar sales and service.
• LotuscoreChannel Partner/ Reseller/ DistributorOfficial partner for Lotus sports cars including new Lotus Emira and Lotus Eletre electric SUV. Provides supervaluation offers on trade-in vehicles.
• VolvocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volvo vehicles. Offers Volvo Selekt certified pre-owned vehicles.
• smartcoreChannel Partner/ Reseller/ DistributorOfficial dealer for smart electric vehicles and microcars, supporting urban mobility solutions.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hyundai vehicles including Tucson, Kona, Santa Fe, IONIQ 5, and IONIQ 6. Recently inaugurated dedicated Hyundai showroom space at Alba location.
• Lynk & CocoreChannel Partner/ Reseller/ DistributorOfficial dealer for Lynk & Co vehicles including Lynk & Co 01, featuring subscription-based ownership options.
• Omoda & JaecoocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Omoda and Jaecoo brands (Chery subsidiary), representing new Asian automotive brands in the Italian market.
• AixamcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Aixam microcars and quadricycles, providing mobility solutions for drivers from age 14 without license requirements.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for BMW Motorrad motorcycles including BMW CE04 electric scooter, F series, R series, and C400 GT.
• IVASS (Istituto per la Vigilanza sulle Assicurazioni)minorOthersRegulatory oversight body. Gino Spa is subject to IVASS surveillance and registered in the RUI (Unified Register of Insurance Intermediaries) under number E00068025.
• Neuroland (Ospedale Regina Margherita)minorStrategic or Co-development PartnerCSR partnership: Gino Group supported Neuroland initiative to donate new telemetry equipment to pediatric patients at Regina Margherita children's hospital.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Bergé: Spanish premium automotive distribution and dealer group operating luxury and premium franchises (Mercedes-Benz, BMW, Audi, Porsche) across Iberia. Comparable in premium multi-brand portfolio and full-service dealer model, though serving a different national market.
• Fimauto: Italian premium automotive dealer group with Mercedes-Benz, BMW, and other premium franchises concentrated in Northern Italy (Turin area). Direct comparable in brand portfolio and Northern Italian market focus.
• Bonaldi: Italian premium multi-brand automotive dealer group headquartered in Bergamo with Mercedes-Benz, BMW, Audi, Porsche, and other premium franchises across Northern Italy. Highly comparable in business model, premium brand portfolio, geographic overlap, and multi-location footprint.
• Ceccato Automobili: Italian multi-brand premium automotive dealer group with Mercedes-Benz and other franchise authorizations. Operates with similar sales-service-parts model and multi-location Italian footprint.
• Antonelli Group: Italian automotive dealer group with multi-brand premium portfolio and long operating history. Direct comparable in scale, geographic coverage across Italy, and franchise-based dealership model.
• Emil Frey Group: Swiss-rooted European automotive retail and distribution group operating premium franchises across multiple European countries. Comparable in premium brand portfolio, multi-location operations, and integrated sales-service-mobility offering.
• Intergea Group: One of Italy's largest multi-brand automotive dealer groups operating premium franchises across multiple regions. Comparable as a scaled Italian dealership operator with similar brand portfolio and full-service (sales/service/rental) model.

Broad incumbents

• Lithia Motors: Large US-based automotive retailer that has expanded into the UK via Pendragon/Jardine acquisitions. Comparable in franchise-based multi-brand retail and growing emphasis on premium and electric vehicle portfolios, though operating at much greater scale and on a different continent.
• Inchcape plc: Global automotive distributor and retailer listed in London, operating across multiple continents with a portfolio of premium franchises. Comparable at the category level (multi-brand premium automotive retail), though far larger and geographically diversified versus Gino Spa's Italy-only footprint.

Emerging players

• Auto1 Group: Berlin-based digital automotive platform operating across Europe with focus on used vehicle wholesale and retail. Adjacent/emerging competitor representing the digital-native model that increasingly challenges traditional dealer economics for Gino Spa's used-vehicle (Gino Store) business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@alessandrogino/videos
• Facebookfacebook.com/ginospa
• Instagraminstagram.com/gruppo.gino
• Xx.com/gino_spa
• LinkedInlinkedin.com/company/gino-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gino Spa