WorkDo
WorkDo is a Surat, India-based SaaS marketplace (legal entity WorkDo FZCO, UAE) selling self-hosted, white-labelable ERP, HRM, CRM, accounting, eCommerce, and ticketing software through CodeCanyon under a one-time license model, serving 26,000+ SMBs, agencies, and SaaS resellers globally with 300+ add-ons.
- Company typePrivate
- Founded2017
- HeadquartersSurat, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WorkDo does
WorkDo is a Surat, India-headquartered SaaS marketplace, registered as WorkDo FZCO in the UAE, that sells modular, self-hosted business software through the CodeCanyon/Envato marketplace where it maintains Power Elite Author status. Founded in 2017, the company distributes a portfolio of more than 13 core products organized into three families: ERP (Dash SaaS, ERPGo SaaS, HRM SaaS, AccountGo SaaS, POS SaaS, BookingGo SaaS), eCommerce (eCommerceGo SaaS, StoreGo SaaS, vCard SaaS, WhatsStore SaaS), and Project Management (TicketGo, Advocate SaaS, Taskly SaaS, Task SaaS, Sales SaaS). The flagship Dash SaaS platform is built on Laravel with multi-tenant/multi-workspace architecture, integrates 60+ payment gateways, supports Arabic RTL and multi-language deployments, and is extended by 300+ paid add-ons covering finance, HR, sales, operations, AI tools, social media, and industry-specific modules.
The core technical proposition is the delivery of clean, unencrypted source code with 100% white-label capability, enabling customers (often agencies and resellers) to modify the platform and rebrand it as their own. Live product demos are accessible without registration, supporting a product-led growth model anchored by the Envato marketplace. WorkDo monetizes through one-time perpetual licenses (no monthly subscriptions), individual add-on purchases ($7–$89 each), custom development services (341 clients served to date), an extended license allowing SaaS resale to end clients, and an affiliate program paying up to 30% commission. The company claims 26,000+ businesses served globally, 6 months of VIP support per purchase, and lifetime free updates.
Recent commercial emphasis (May–June 2026) has shifted toward AI-assisted document tools, workflow automation, manufacturing ERP modules, and India-focused ERP content, indicating targeted vertical and geographic expansion within the same self-hosted, one-time-purchase architecture.
WorkDo firmographics
Firmographics- Name
- WorkDo
- Legal name
- WorkDo FZCO
- Website
- https://workdo.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WorkDo is a Surat, India-based SaaS marketplace (legal entity WorkDo FZCO, UAE) selling self-hosted, white-labelable ERP, HRM, CRM, accounting, eCommerce, and ticketing software through CodeCanyon under a one-time license model, serving 26,000+ SMBs, agencies, and SaaS resellers globally with 300+ add-ons.
- Ownership category
- akta.pro rank
WorkDo industry classification
Industry- Product category
- Business Management Software (ERP/HRM/eCommerce)
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where WorkDo is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
WorkDo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- One-Time Software Licenses: Customers purchase software as a one-time perpetual license with full source code. No monthly subscriptions or per-user fees. Price varies by product (e.g., Dash SaaS core platform, ERPGo, HRM, eCommerceGo, vCard, TicketGo).
- Add-On Marketplace: Supplementary add-ons sold individually (e.g., Custom Field $39, Workflow Automation $69, Theme Customizer discounted from $49 to $14). Add-ons extend functionality across Finance, HR, Sales, Operations, and integrations.
- Custom Development Services: Professional services for installation, customization, and custom development. 341 clients served. Contact-based pricing for tailored solutions.
- Affiliate Program: Resellers earn up to 30% commission on every successful sale through the affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Dash SaaS Core Platform - One-time license |
| One time/ perpetual license | Multi-year contract | Add-Ons - Individual purchases |
| One time/ perpetual license | Multi-year contract | Extended License (for SaaS reselling) |
| Other | Pay-as-you-go | Affiliate Commission - Up to 30% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WorkDo product offering
Product offeringCore offering
WorkDo sells self-hosted, modular SaaS business applications through the CodeCanyon/Envato marketplace under a one-time perpetual license with full source code and lifetime updates. Its product portfolio spans ERP (Dash SaaS, ERPGo), HRM, accounting, POS, eCommerce (eCommerceGo, StoreGo, WhatsStore), appointment booking (BookingGo), digital business cards (vCard), support ticketing (TicketGo), legal practice management (Advocate), and project/task management (Taskly, Task, Sales). Customers include SMBs, agencies, and SaaS resellers who white-label or self-host the software on their own infrastructure.
Product overview
WorkDo is an all-in-one SaaS marketplace offering premium self-hosted business software with a platform-plus-modules architecture. The portfolio consists of three product families: ERP Family (Dash SaaS, ERPGo SaaS, ERPGo, HRM SaaS, HRM, AccountGo SaaS, AccountGo, POS SaaS), eCommerce Family (eCommerceGo SaaS, StoreGo SaaS, vCard SaaS, WhatsStore SaaS), and PM Family (TicketGo, Advocate SaaS, Taskly SaaS, Taskly, Task SaaS, Task, Sales SaaS). Dash SaaS serves as the flagship platform with 300+ add-ons covering AI, automation, payment gateways, HR, sales, and industry-specific solutions. The company differentiates through one-time payment licensing (no subscriptions), full source code access, 100% white-label capabilities, and lifetime free updates with 6 months of VIP support.
Differentiator
Problem solved
Functional benefit
Brands
- Dash SaaS: Open-source ERP with multi-workspace capability, white-label control, and 300+ Add-Ons for business operations customization.
- ERPGo SaaS
- HRM SaaS
- AccountGo SaaS
- eCommerceGo SaaS
- StoreGo SaaS
- BookingGo SaaS
- vCard SaaS
- WhatsStore SaaS
- TicketGo
- Taskly SaaS
- Advocate SaaS
- POS SaaS
Products and services
- Dash SaaS Open-source ERP platform with multi-workspace, multi-tenant architecture and 300+ add-ons, sold with full source code for white-label SaaS deployment. Targeted at agencies, SaaS resellers, and businesses needing customizable ERP foundations.
- ERPGo SaaS Multi-tenant SaaS ERP application covering projects, sales, accounting, HR, and daily operations. Targets businesses needing consolidated management of multiple operational areas.
- ERPGo Self-hosted on-premise edition of the all-in-one ERP system for business management. Delivered with source code for full customer control.
- HRM SaaS SaaS HR management application covering hiring, payroll, attendance, and team management. Targeted at HR teams and growing businesses needing full employee lifecycle management.
- HRM Self-hosted HR and payroll software for human resource administration on customer infrastructure.
- AccountGo SaaS Cloud-based accounting and billing SaaS platform for financial management operations.
- AccountGo Self-hosted accounting and billing software for financial operations on customer infrastructure.
- POS SaaS Point-of-sale SaaS application for purchase and sales management at retail and commercial operations.
- BookingGo SaaS Multi-business appointment booking and scheduling SaaS platform with extensive add-ons for service industries such as barber, salons, and professional services.
- eCommerceGo SaaS eCommerce SaaS platform with multi-theme and multi-store capabilities for online retail operations. Targeted at eCommerce operators needing multi-store management from one installation.
- StoreGo SaaS Online store builder SaaS for creating and managing eCommerce stores, part of the eCommerce Family.
- vCard SaaS Digital business card builder with bio links, smart sharing, and brand customization. Targeted at professionals and small businesses for digital networking.
- WhatsStore SaaS WhatsApp ordering store builder enabling businesses to sell products through WhatsApp messaging platform. Targeted at retailers and small businesses in WhatsApp-heavy markets.
- TicketGo Support ticket system SaaS with add-ons for automating customer support operations and improving team collaboration. Targeted at support teams and customer service operations.
- Advocate SaaS Legal practice management SaaS system for law firms and advocates handling case and client management.
- Taskly SaaS Project management SaaS application for teams and organizations needing task tracking, project planning, and collaboration.
- Taskly Self-hosted on-premise project management application for task and project tracking on customer infrastructure.
- Task SaaS Task management SaaS application for small businesses needing lightweight task tracking and team coordination.
- Task Self-hosted on-premise task management application for small business operations.
- Sales SaaS
Quantifiable outcome
- 26,000+ businesses served globally
- +5 more outcomes
Companies that use WorkDo
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
WorkDo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature8 records
WorkDo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Envato/CodeCanyonprimaryEnvato's CodeCanyon marketplace is WorkDo's primary sales channel. WorkDo operates as a Power Elite Author, the highest seller tier, distributing all products through the marketplace. The partnership enables global reach to millions of Envato customers with built-in payment processing, licensing management, and review systems.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
WorkDo competitors and assessment
Company assessmentDirect peers
- SugarCRM: Open-source-origin CRM with on-premise and cloud editions targeting sales, marketing, and customer service. Comparable to WorkDo's CRM/Sales SaaS modules with similar SMB and mid-market positioning, though now subscription-focused after open-source era.
- Perfex CRM: Popular CodeCanyon-origin CRM script sold as a one-time license with self-hosted PHP architecture. The closest direct competitor to WorkDo on the same marketplace channel, using nearly identical commercial model and target customer.
- Dolibarr: Free open-source ERP/CRM software with self-hosted PHP architecture similar to WorkDo's stack. Targets SMBs with modular add-ons (similar to WorkDo's marketplace model) and supports white-label deployments; directly comparable in technology approach and target buyer.
- Odoo: Open-source ERP/CRM/eCommerce/HRM suite with both community (free/self-hosted) and enterprise editions. Directly comparable to WorkDo's ERP product family (Dash SaaS, ERPGo) with broader modules and stronger ecosystem, but cloud-delivered with subscription pricing.
- ERPNext: India-based open-source ERP covering accounting, HR, manufacturing, sales, and eCommerce. Directly competes with WorkDo's ERPGo and HRM offerings; offers both self-hosted and cloud deployment, undercutting WorkDo on price for SMBs in similar emerging markets.
- vtiger: Open-source-origin CRM with both on-premise and cloud editions; India-headquartered. Directly competes with WorkDo's Sales SaaS and CRM module, offering sales automation, marketing, and help desk features with similar SMB and reseller target market.
- Bitrix24: Self-hosted and cloud CRM/collaboration/ERP platform with free tier and paid plans. Comparable to WorkDo's broad product family (CRM, project management, HR, eCommerce-like features) and offers on-premise option appealing to similar self-hosting buyers.
Broad incumbents
- Zoho: Established SMB-focused SaaS suite covering 50+ applications including CRM, Books (accounting), HRM, and eCommerce. Comparable product breadth to WorkDo but cloud-delivered with subscription pricing; represents the incumbent alternative WorkDo's perpetual-license buyers are rejecting.
- Salesforce: Global CRM and business application cloud platform; the dominant incumbent in CRM that sets buyer expectations for SaaS delivery, mobile apps, and AI features. Represents the cloud-first future WorkDo's self-hosted model is structurally opposed to, anchoring enterprise customer defection risk.
Emerging players
- SuiteCRM: Open-source CRM forked from SugarCRM, offering self-hosted and community editions with add-on marketplace. Directly comparable to WorkDo's Sales SaaS / CRM module, particularly for buyers seeking open-source alternatives to subscription CRM platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WorkDo social profiles
Digital presenceWorkDo compliance and trust
Trust signalCompliance1 record
WorkDo financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkDo leadership team
Management profileNumber of profiles
Profiles1 record
WorkDo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkDo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkDo
What does WorkDo do?
WorkDo sells self-hosted, modular SaaS business applications through the CodeCanyon/Envato marketplace under a one-time perpetual license with full source code and lifetime updates. Its product portfolio spans ERP (Dash SaaS, ERPGo), HRM, accounting, POS, eCommerce (eCommerceGo, StoreGo, WhatsStore), appointment booking (BookingGo), digital business cards (vCard), support ticketing (TicketGo), legal practice management (Advocate), and project/task management (Taskly, Task, Sales). Customers include SMBs, agencies, and SaaS resellers who white-label or self-host the software on their own infrastructure.
Is WorkDo a public or private company?
WorkDo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WorkDo founded?
WorkDo was founded in 2017. It employs 51 to 100 people.
Where is WorkDo based?
WorkDo is headquartered in Surat, India, in the Asia region.
How does WorkDo make money?
Four revenue lines are on record. One-Time Software Licenses are the primary driver. The others are add-On Marketplace, custom Development Services and affiliate Program.
Who are WorkDo's main competitors?
Direct peers on record are SugarCRM, Perfex CRM, Dolibarr, Odoo, ERPNext, vtiger and Bitrix24. Broad incumbents are Zoho and Salesforce. SuiteCRM is listed as an emerging player.
Does WorkDo have an API?
Yes. WorkDo offers API add-ons for its products. The API – Dash SaaS Add-On (166 sales) enables API connectivity and integrations. The API – eCommerceGo Add-On (46 sales) provides API connectivity for the eCommerce platform. These are separate add-on purchases rather than a built-in public API, allowing developers to build integrations and automate workflows across the SaaS products. Developer documentation is at workdo.io/documents.
What industry is WorkDo in?
WorkDo's product category is Business Management Software (ERP/HRM/eCommerce). Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.