La Pulga
La Pulga LLC is a Las Vegas-based Spanish-language digital community platform operating 100+ online communities reaching 4M+ Latino members across five US states, providing political campaign advisory, government advertising, and corporate outreach services.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Pulga does
La Pulga LLC operates a Spanish-language digital community platform branded as 'La Voz Latina,' serving as an intermediary between the US Latino community and political campaigns, government agencies, and corporations. Founded in 2014 in Las Vegas by Christian Hernandez Vela, Hernan Hernandez Vela, and Leonidas Ferraz, the company has built a network of more than 100 online communities reaching 4M+ national members and 12M+ annual visitors, with 650,000 members in its home Las Vegas market. The platform extends across Nevada, California, Arizona, Colorado, and Texas, enabling community members to share services and information in Spanish.
The underlying technology stack is comparatively lightweight: community operations are anchored on Facebook groups, complemented by in-house video production capabilities and organic social presence on TikTok and Twitter. The company produces exclusive video interviews with political figures (including Vice President Kamala Harris) as both content and credibility assets. The 'Comunidades Digitales' sub-brand formalizes the multi-state expansion of this community network model.
La Pulga's business model spans four revenue streams: facilitating transactions within its digital communities (which generate $118M in annual sales volume, though this is platform GMV rather than company revenue), political campaign advisory and advertising services (clients include the Biden presidential campaign, Senator Cortez Masto, and multiple congressional offices), government marketing and advertising (City of North Las Vegas, Clark County, Southern Nevada Health District), and corporate advisory work (Facebook Latin Communities, Google App Community). Go-to-market is community-led and event-driven, with services sold via direct client engagement rather than standardized product channels, and pricing is not publicly disclosed.
La Pulga firmographics
Firmographics- Name
- La Pulga
- Legal name
- La Pulga LLC
- Website
- https://lapulgallc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Pulga LLC is a Las Vegas-based Spanish-language digital community platform operating 100+ online communities reaching 4M+ Latino members across five US states, providing political campaign advisory, government advertising, and corporate outreach services.
- Ownership category
- akta.pro rank
La Pulga industry classification
Industry- Product category
- Hispanic Digital Media Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where La Pulga is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Pulga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Community Transaction Facilitation: Facilitates transactions within its digital communities, generating over $118 million in annual sales through its platform.
- Political Campaign Services: Provides political advisory, advertising, and content creation services to political campaigns targeting the Latino vote. Clients include presidential, senate, congressional, and local campaigns.
- Government Marketing and Advertising: Provides marketing and advertising services to government entities including cities, counties, and health districts seeking to reach the Latino community.
- Corporate Marketing Services: Provides advisory and marketing services to corporations (Facebook, Google) seeking to engage with Latino communities.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
La Pulga product offering
Product offeringCore offering
La Pulga LLC operates a Spanish-language digital community platform branded as "La Voz Latina" that connects the Latino community across the United States through 100+ online digital communities (Comunidades Digitales). The company generates revenue by providing political campaign advisory and advertising services, government marketing and advertising, and corporate advisory services to clients (such as the Biden campaign, Senator Cortez Masto, and Facebook) seeking to reach Latino audiences, while also facilitating transactions within its digital communities.
Product overview
La Pulga is a digital community platform operating under the brand 'La Voz Latina' (The Latin Voice). The company offers a unified platform comprising its core brand La Pulga and a national network called 'Comunidades Digitales' (Digital Communities). The platform connects the Latino community across the United States through online communities in Spanish, facilitating community engagement, content sharing, and services. Additional services include political campaign advisory, Spanish-language marketing and advertising, community event organization, and video content production.
Differentiator
Problem solved
Functional benefit
Products and services
- La Pulga (La Voz Latina) Digital Community Platform Spanish-language digital community platform branded as "La Voz Latina" (The Latin Voice), serving as a network connecting the Latino community across the United States through online communities in Spanish.
- Comunidades Digitales (Digital Communities) A national network of digital communities spanning states including California, Arizona, Colorado, and Texas, enabling the Latino community to share, collaborate, and offer services in Spanish.
- Political Campaign Advisory and Advertising Services Political advisory, advertising, and content creation services for political campaigns targeting the Latino vote, including video production, event organization, and Spanish-language campaign content for presidential, senate, congressional, gubernatorial, and local campaigns.
- Government Marketing and Advertising Services Marketing and advertising services to government entities including cities, counties, health districts, and political committees seeking to reach the Latino community through Spanish-language channels.
- Corporate Advisory and Latino Community Engagement Services Advisory and marketing services to corporations (including Facebook and Google) seeking to authentically engage with Latino communities, including participation in programs like Facebook's Power Admins Global.
- Community Event Organization Organization and sponsorship of community events including job fairs, concerts, women's entrepreneur fairs, and community celebrations, strengthening community ties and creating opportunities for political and commercial partnerships.
- Video Interview Content Production Production of Spanish-language video interviews with notable political and public figures (e.g., Vice President Kamala Harris, Secretary Xavier Becerra, Vice Governor Cano Burkhead, Tom Perez) serving as both editorial content and proof of political access and credibility.
Quantifiable outcome
- $118M in annual sales generated within digital communities
- +3 more outcomes
Companies that use La Pulga
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
La Pulga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Pulga partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Vice President Kamala HarrisflagshipLa Pulga conducted an exclusive video interview with Vice President Kamala Harris, demonstrating high-level political access and content production capabilities. This interview serves as both a marketing asset and proof of political credibility.
- Governor Steve Sisolak CampaigncoreDuring the 2018 Nevada gubernatorial election, La Pulga played a crucial role in Steve Sisolak's campaign by creating videos, organizing events, and generating Spanish-language content. The Latino vote was fundamental to his victory.
- Councilwoman Olivia Diaz CampaigncoreLa Pulga supported Olivia Diaz's campaign to become the first Latina councilwoman of Las Vegas, contributing to her historic victory through campaign support and community outreach.
- Senator Catherine Cortez Masto CampaignflagshipLa Pulga played a crucial role in Senator Catherine Cortez Masto's Senate campaign, organizing events to attract Latino voters and serving as a vital bridge between the Senator and Spanish-speaking voters.
- Facebook Latin Communities (Power Admins Global)coreLa Pulga serves as an advisor for Facebook's Latin communities, participating in the Power Admins Global program to help manage and grow Spanish-language communities on the platform.
- Google App CommunityminorLa Pulga provides advisory services for Google App community initiatives targeting the Latino demographic.
- City of North Las VegascoreProvides marketing and advertising services to the City of North Las Vegas for Latino community outreach.
- Clark CountycoreProvides marketing and advertising services to Clark County for Latino community outreach.
- Southern Nevada Health DistrictcoreProvides marketing and advertising services to the Southern Nevada Health District for public health communication to the Latino community.
- Democratic National CommitteeflagshipProvides advertising services to the Democratic National Committee for Latino voter outreach and engagement.
- LULAC (League of United Latin American Citizens)coreCollaboration with LULAC, the largest and oldest Latino civil rights organization in the United States, for community initiatives and Latino advocacy.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
La Pulga competitors and assessment
Company assessmentDirect peers
- Sensis: Cross-cultural marketing agency with strong Hispanic and multicultural practice areas. Comparable to La Pulga in providing culturally informed digital, creative, and media services to brands seeking to engage diverse audiences.
- Dieste: Hispanic marketing agency within the Havas network, with deep experience in Latino consumer marketing. Comparable to La Pulga in its focus on Hispanic audience engagement across digital, social, and experiential channels.
- ALMA: Hispanic creative advertising agency within the Omnicom network. Comparable to La Pulga as a multicultural agency producing culturally relevant creative campaigns for brands targeting the US Hispanic market.
- Conill: Hispanic marketing agency within the Publicis network, serving major brand clients with culturally targeted campaigns. Comparable to La Pulga in its mission to connect brands with US Hispanic consumers.
- Cultura Collective: Multicultural creative and media agency focused on connecting brands with diverse US audiences, including Latino communities. Comparable to La Pulga in offering culturally informed digital and social marketing.
- Gallegos United: Hispanic-focused creative and media agency, founded by Hispanic agency pioneer John Gallegos. Comparable to La Pulga as a culturally rooted agency with capabilities across advertising, digital, and experiential work.
- República: Multicultural marketing agency specializing in Hispanic and Latin American audiences, with capabilities spanning digital, social, and creative. Directly comparable to La Pulga's multicultural marketing service offering.
- Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the US, serving major corporate clients with multicultural marketing. Directly comparable to La Pulga in targeting the Latino consumer with culturally tailored creative and media services.
Broad incumbents
- Univision Communications: Major US Spanish-language broadcast and digital media company reaching the Hispanic market. Comparable to La Pulga as a Spanish-language media and advertising platform targeting US Latino audiences, though operating at vastly greater scale.
Regional players
- SBS (Spanish Broadcasting System): US-based Spanish-language media company operating radio stations and digital properties reaching Hispanic audiences. Comparable to La Pulga as a Spanish-language media platform serving the US Latino market, though with a broadcast rather than community-platform focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Pulga social profiles
Digital presenceLa Pulga financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Pulga leadership team
Management profileNumber of profiles
Profiles5 records
La Pulga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Pulga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Pulga
What does La Pulga do?
La Pulga LLC operates a Spanish-language digital community platform branded as "La Voz Latina" that connects the Latino community across the United States through 100+ online digital communities (Comunidades Digitales). The company generates revenue by providing political campaign advisory and advertising services, government marketing and advertising, and corporate advisory services to clients (such as the Biden campaign, Senator Cortez Masto, and Facebook) seeking to reach Latino audiences, while also facilitating transactions within its digital communities.
Is La Pulga a public or private company?
La Pulga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Pulga founded?
La Pulga was founded in 2014. It employs 11 to 50 people.
Where is La Pulga based?
La Pulga is headquartered in Las Vegas, United States, in the North America region.
How does La Pulga make money?
Four revenue lines are on record. Digital Community Transaction Facilitation is the primary driver. The others are political Campaign Services, government Marketing and Advertising and corporate Marketing Services.
Who are La Pulga's main competitors?
Direct peers on record are Sensis, Dieste, ALMA, Conill, Cultura Collective, Gallegos United, República and Lopez Negrete Communications. Univision Communications is listed as a broad incumbent. SBS (Spanish Broadcasting System) is listed as a regional player.
Does La Pulga have an API?
No public API is recorded for La Pulga.
What industry is La Pulga in?
La Pulga's product category is Hispanic Digital Media Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms. Its NAICS code is 54181 and its SIC code is 7311.