Tech Tree

What Tech Tree does

Tech Tree Sdn Bhd is a Kuala Lumpur-based, full-service digital agency that builds websites, mobile applications, custom enterprise systems, and AI-enabled digital solutions for primarily Malaysian small and medium enterprises, with select mid-market accounts. The company was founded under the name Libero Digital PLT and rebranded in 2022 to Tech Tree Sdn Bhd; it operates from an office in Arcoris Mont Kiara and runs a 1–10 person team led by Chief Executive Director Raymond Ee and Chief Marketing Director KY Ng. Its service portfolio spans website design (Starter RM 12,888, Custom quote-based, eCommerce Store and Emporium tiers at RM 15,888), mobile app development, SEO, SEM subscription services, custom system development (ERP, logistics, manufacturing, IoT dashboards), and a dedicated AI technology division at ai.techtree.my offering chatbots, predictive analytics, BI dashboards, product recommendation engines, and IoT monitoring.

Underlying technology is built primarily on the Laravel web framework, with integration capabilities spanning payment gateways (SenangPay), communications APIs (Vonage, WhatsApp, Facebook Messenger), Google Analytics, and third-party CRM/logistics systems via custom API development. The firm has obtained Google Ads Search and Display certifications and maintains affiliate-style partnerships with SenangPay, Vonage, and Multimedia University (MMU). Customer evidence includes roughly 20 named logos spanning retail (Megahome, Bubble Bee, EzySports, Gaia Pebbles), F&B (Niigata Food, Oleles, Sunshine Kitchen, KF Coffee), manufacturing (Gaia Plas, CKT), finance (Evo Credit), education (Top 100 Legends, Filming Art Academy), healthcare (Healthwise), nonprofit (Yayasan), and technology (Affianze, Eignfinity) — almost all SMBs.

The business model combines one-time project-based fees for website, eCommerce, mobile app, and custom system builds with a smaller recurring subscription layer from SEM Basic (RM 4,588/month) and SEM Premium (RM 10,888/month) tiers. Go-to-market is sales-led and direct: WhatsApp, phone, email, and scheduled meeting CTAs on the website drive lead conversion, supplemented by organic social (Facebook, Instagram, LinkedIn), portfolio showcases, and Google reviews. Revenue is not publicly disclosed; no funding rounds, parent company, or external investors are referenced. Geographic footprint is single-country (Malaysia), with the AI/web platforms positioned as a digital transformation offering into retail, logistics, F&B, and manufacturing verticals.

Name

Tech Tree

Legal name

Tech Tree Sdn Bhd

Website

https://techtree.my

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tech Tree Sdn Bhd is a Kuala Lumpur-based full-service digital agency that builds high-converting websites, mobile apps, custom enterprise systems, and AI-enabled solutions for primarily Malaysian small and medium enterprises, with select mid-market accounts.

Ownership category

akta.pro rank

Product category

Web Design and Digital Agency Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• Web design services
• Digital agency solutions
• Custom software development
• Search engine marketing
• Mobile app development

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: Custom and template-based website design services including corporate websites, eCommerce platforms, and landing pages. Revenue generated through one-time project fees.
2. Mobile Application Development: Custom mobile application development services for iOS and Android platforms.
3. Custom System Development: Tailored software solutions including ERP systems, logistics management, and manufacturing systems. Pricing is quote-based based on specifications.
4. SEM/Google Ads Services: Search engine marketing services with monthly management fees. Offered in Basic (RM 4,588) and Premium (RM 10,888) tiers.
5. Digital Transformation Consultation: Advisory services for businesses undergoing digital transformation, including technology audit and grant application support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Tech Tree is a full-service digital agency based in Kuala Lumpur, Malaysia, specializing in designing and developing high-converting websites for SMEs and enterprises. The company offers website design and development, eCommerce platforms, mobile application development, custom system development, SEO, SEM, and AI-powered digital transformation solutions including IoT dashboards and predictive analytics.

Product overview

Tech Tree is a full-service digital agency based in Kuala Lumpur, Malaysia offering a portfolio of interconnected web design and development services. The core offering is Website Design & Development (Starter and Premium tiers) with add-on modules including eCommerce Development, Mobile Application Development, Customised System Development, SEO, SEM, and AI General Computing (via ai.techtree.my). The AI sub-platform provides specialized capabilities including Customer Service AI (chatbots/avatars), Predictive Analytics, Business Intelligence dashboards, Product Recommendation engines, and IoT Dashboard monitoring. Additional services include Digital Transformation Consultation and IT Services (consultancy, system integration, hardware deployment). The ecosystem connects through API development and third-party integrations (payment gateways, logistics, CRM systems) to deliver comprehensive digital solutions for retail, logistics, F&B, and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Full-service website design and development including template-based Starter packages (RM 12,888) and custom Premium tiers with unlimited revisions, blog support, SEO guarantees, and performance guarantees. Targeted at SMEs and enterprises in Malaysia.
• eCommerce Development Online store development including shopping cart, product management, order portal, payment gateway integration, guest checkout, customer portal, and logistic integration. Store tier supports up to 5 products; Emporium tier supports unlimited products and variations.
• Mobile Application Development Custom mobile application development for iOS and Android platforms, offered as part of the full-service digital agency solutions for businesses needing native or cross-platform apps.
• Customised System Development Tailored software development for unique business requirements including custom-built modules, API development, third-party system integration, workflow automation, and industry-specific digital solutions (ERP, logistics, manufacturing, IoT). Quote-based pricing.
• AI General Computing AI technology services including Customer Service AI (chatbots, digital avatars, multilingual support), Predictive Analytics, Business Intelligence dashboards, and Product Recommendation engines. Targeted at enterprises undergoing digital transformation.
• SEO (Search Engine Optimisation) Search engine optimization service to improve website visibility and ranking on search engine results pages. Included in Premium website packages with a guarantee of at least 75% SEO checkup score.
• SEM (Search Engine Marketing) Google Ads management service with expert strategists based in Mont Kiara. Basic tier (RM 4,588) for SEM-only campaigns; Premium tier (RM 10,888) includes landing page creation and SEO optimization. Offered on a monthly subscription.
• IoT Dashboard Real-time monitoring and smart device management system that tracks machine status, energy use, environmental data, and fleet operations. Applied in manufacturing for production intelligence and predictive maintenance.
• IT Services Comprehensive IT services including digital consultancy, system integrator services (full lifecycle implementation), and hardware supply/deployment covering IoT devices, POS terminals, kiosks, network systems, and servers.
• Digital Transformation Consultation Strategic advisory on digital transformation including technology audit, readiness assessment, and grant application support for tech adoption. Targeted at Malaysian SMEs and enterprises planning modernization projects.

Quantifiable outcome

• Guarantee at least 75% Speed Test Score
• +1 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Multimedia University (MMU)minorStrategic or Co-development PartnerCollaboration with Multimedia University (MMU) including MMU VIP logo affiliation. The partnership appears to involve academic collaboration or student/internship programs, with MMU logos displayed in the certificates section of the website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• NP Digital: NP Digital is a global digital marketing agency offering SEO, SEM, content, and web design services. Its integrated agency model and SMB/mid-market focus make it a comparable peer to Tech Tree's service mix.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, SEM, and custom development to SMB and mid-market clients. It mirrors Tech Tree's integrated agency model and target customer profile.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC/SEO and web design for SMB and mid-market clients. Comparable to Tech Tree in offering SEM and website design as integrated services.

Others

• Toptal: Toptal is a freelance talent marketplace connecting businesses with vetted developers and designers. It competes with Tech Tree for clients who might instead hire remote freelancers for custom web and system development.
• Fiverr: Fiverr is a marketplace for freelance digital services including web design, SEO, and mobile app development. It represents a lower-cost alternative for SMBs evaluating Tech Tree's project-based offerings.

Broad incumbents

• HubSpot: HubSpot provides a CRM and marketing platform with website builder and SEO/SEM tooling, plus an agency partner ecosystem. Its CMS and marketing tools compete with both Tech Tree's web builds and its SEM service offering.
• Web.com: Web.com delivers website design, hosting, and online marketing services to SMBs in North America and beyond. Its bundled agency-style offering overlaps with Tech Tree's full-service digital agency positioning for SMB customers.
• GoDaddy: GoDaddy provides website builder, hosting, domains, and digital marketing services targeting SMBs globally. It competes with Tech Tree for Malaysian SMB customers seeking an end-to-end web presence, though its offering is more productized/DIY.
• Wix: Wix is a leading DIY website builder widely adopted by SMBs. While not a direct agency competitor, Wix's template-and-builder model displaces some demand that Tech Tree addresses with custom website design services.
• Squarespace: Squarespace offers a polished DIY website builder targeting small businesses and creators. It competes with agency-built sites on price and ease, eroding the value proposition of bespoke design at the lower end of Tech Tree's pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mytechtree
• LinkedInlinkedin.com/company/tech-tree-sdn-bhd
• Instagraminstagram.com/mytechtree

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Tree