Fision
Fision Corporation (OTC: FSSN) is a Minneapolis-based cloud SaaS provider of digital asset management, sales enablement, and agile marketing automation for distributed enterprises, with expanded credtech and medtech software lines acquired via Score, Inc. and ASC Soft Dev LLC.
- Company typePublic
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Fision does
Fision Corporation (OTC: FSSN), headquartered in Minneapolis, is a publicly traded cloud-software provider whose core platform, Fision Online, combines Digital Asset Management (DAM), sales enablement, and agile marketing automation on a Microsoft .NET open-source stack. The product is positioned for large, multi-location enterprises that need to deliver localized, brand-compliant marketing collateral (print, digital, email, web) across distributed field teams, dealers, franchisees, and properties. Two granted U.S. patents protect its multi-tenant, multi-tiered architecture, which allows outside agencies and partners to co-create on-brand assets while administrators retain real-time visibility. Marquee enterprise references include InterContinental Hotels Group (4,600+ properties), SAP Ariba, Vitality, a Fortune 500 financial-services firm with 20,000+ advisors, and a Fortune 50 aerospace/building-systems subsidiary. The company runs a direct enterprise sales motion, supplemented by a formal Marketo Launchpoint technology partnership, system-integrator relationships, and a self-service product tier for SMB customers; pricing is not publicly disclosed.
Through three completed acquisitions — Volerro (2017, content collaboration/ReVu.Me), ASC Soft Dev LLC (2021, ambulatory-surgery-center software), and Score, Inc./Scoreinc.com (June 2021, credit-repair CRM) — Fision has expanded its addressable market beyond the original DAM/marketing-automation core into CredTech/fintech and MedTech. The Score deal alone was publicly stated to be expected to more than double FY2021 annual revenues and added a ~100-customer enterprise SaaS base (ScoreCEO) plus the optionality of a forthcoming direct-to-consumer credit app. The company is registered as a U.S. corporation, operates from offices in Minneapolis, Dallas, and Denver, and reported a headcount in the 51–100 range. Leadership transitioned in 2021 — founder/CEO Mike Brown stepped aside in September, John Bode served as Interim CEO, and William Gerhauser was appointed CEO in December; Joshua Carmona (Score founder) serves as COO/CTO.
Fision firmographics
Firmographics- Name
- Fision
- Legal name
- Fision Corporation
- Website
- https://fisiononline.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fision Corporation (OTC: FSSN) is a Minneapolis-based cloud SaaS provider of digital asset management, sales enablement, and agile marketing automation for distributed enterprises, with expanded credtech and medtech software lines acquired via Score, Inc. and ASC Soft Dev LLC.
- Ownership category
- akta.pro rank
Fision industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
- akta.pro secondary industries
- Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Fision is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: Subscription-based cloud software providing digital asset management, sales enablement, and agile marketing technologies. Enterprise users access the platform across more than 20 countries.
- Enterprise Software Solutions: B2B software solutions for credit repair companies through Scoreinc.com subsidiary, providing business management and compliance tools
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fision product offering
Product offeringCore offering
Fision provides a cloud-based Digital Asset Management (DAM), Sales Enablement, and Agile Marketing SaaS platform that simplifies collaboration across global organizations to effectively manage brand and marketing content. Its patented technology enables enterprise users across more than 20 countries to create, distribute, and measure localized, on-brand communications across web, email, social, print, and mobile channels, while also offering acquired products (ScoreCEO credit repair CRM and Volerro content collaboration).
Product overview
Fision offers a unified cloud-based SaaS platform primarily through Fision Online, which combines Digital Asset Management (DAM), Sales Enablement, and Agile Marketing capabilities. The platform operates on a modular architecture where users can access capabilities including digital asset management, print and digital template builders, email marketing automation, brand storefronts, and reporting analytics. Following the 2021 acquisition of Scoreinc.com (including ScoreCEO), Fision expanded into the Credit Repair Business CRM market. The product portfolio also includes Volerro (and its ReVu.Me real-time collaboration app), acquired in 2018, which provides content collaboration capabilities. The combined offering enables distributed marketing teams to organize, customize, distribute, and measure marketing content across web, email, social media, and print channels.
Differentiator
Problem solved
Functional benefit
Brands
- ScoreCEO: Credit Repair Business CRM software-as-a-service platform
- Volerro
- ReVu.Me
Products and services
- Fision Online Cloud-based Digital Asset Management (DAM), Sales Enablement, and Agile Marketing SaaS platform that simplifies collaboration across global organizations to effectively manage brand and marketing content; patented technology enables enterprise users in more than 20 countries to create, distribute, and measure localized, on-brand communications across web, email, social, print, and mobile channels.
- ScoreCEO Credit Repair Business CRM software-as-a-service (SaaS) platform that helps credit repair businesses manage customer relationships from lead-to-customer and provides a world-class dispute process for credit repair organizations; serves approximately 100 U.S. credit repair companies.
- Volerro Wholly-owned subsidiary of Fision that provides a SaaS platform simplifying how enterprise teams create, refine, and distribute content, eliminating content chaos among product, brand, marketing, and creative teams through cloud-based collaboration.
- ReVu.Me Cloud application within Volerro that allows team members to work on the same document in real-time with integrated chat and voice conferencing capabilities.
Quantifiable outcome
- 300% or more increases in revenue within first 12 months for top performing organizations using local marketing automation
- +4 more outcomes
Companies that use Fision
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Fision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Fision partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Scoreinc.comcoreScoreinc.com, creator of ScoreCEO credit repair business CRM software-as-a-service, merged with Fision. Combined product offering provides value-added proposition to enterprise customers. Scoreinc.com provides B2B solutions for approximately 100 U.S. credit repair companies.
- MarketocoreFormal Launchpoint partnership between Fision and Marketo. Fision team helped formalize the partnership and Marketo's Director of Strategic Alliances helped develop the official relationship. Collaboration enables joint customers to develop pipeline and drive revenue through integrated technology solutions.
- VitalitycoreVitality uses Fision platform to empower their entire organization at every level to promote, launch and support personalized co-branded communications with brokers, employers, and members across their wellness program network.
- Fortune 500 Financial Services CompanycoreFortune 500 financial services company with more than 20,000 employees and advisors nationwide using Fision's digital asset management and agile marketing solution.
- Fortune 50 Global Aerospace and Building Systems ProvidercoreSubsidiary of Fortune 50 global provider using Fision for brand management and marketing automation across global operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Fision competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot's Marketing Hub provides marketing automation, email, landing pages, and CRM for distributed marketing teams. It is a broader incumbent that competes with Fision's marketing automation and sales enablement capabilities, especially at the mid-market.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud (including Pardot) offers enterprise marketing automation, email, and asset distribution tools that overlap with Fision's agile marketing and email builder capabilities, particularly through deep CRM integration.
- Adobe Experience Manager (Adobe): Adobe Experience Manager is part of Adobe Experience Cloud and offers enterprise-grade DAM, content management, and digital asset localization. It is the broad incumbent against which Fision competes for large enterprise DAM contracts, with vastly greater scale and integration across Adobe's creative and analytics tools.
Direct peers
- Widen: Widen offers a cloud-based DAM and content management platform used by brand and marketing teams to organize, distribute, and analyze assets. It competes with Fision for enterprise marketing and brand-management budgets.
- Bynder: Bynder is a leading cloud-based Digital Asset Management (DAM) platform focused on marketing teams, brand management, and content workflows. It directly competes with Fision's DAM and distributed-marketing capabilities for mid-market and enterprise buyers in similar verticals.
- Canto: Canto provides digital asset management software focused on brand asset organization, distribution, and usage controls. It targets similar marketing and brand-management buyers as Fision, particularly in mid-market segments.
- Aprimo: Aprimo provides marketing operations and digital asset management software aimed at enterprise marketing teams, with workflow, brand compliance, and distributed-marketing features that overlap directly with Fision Online's value proposition.
Emerging players
- Frontify: Frontify offers a brand asset management and brand guideline platform with cloud-based DAM and templating for distributed teams. It overlaps with Fision's brand-storefront and template-builder features but is more design-system focused.
- Brandfolder (Smartsheet): Brandfolder is a DAM platform acquired by Smartsheet that provides cloud-based asset organization, distribution, and analytics. It targets similar marketing-led DAM buyers as Fision, with growing integration into work management.
- Optimizely (Episerver): Optimizely (formed via the Episerver acquisition) offers content and digital asset management capabilities as part of its digital experience platform, overlapping with Fision's DAM and template-builder features for enterprise content operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fision social profiles
Digital presenceFision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fision leadership team
Management profileNumber of profiles
Profiles5 records
Fision subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fision funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fision M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fision
What does Fision do?
Fision provides a cloud-based Digital Asset Management (DAM), Sales Enablement, and Agile Marketing SaaS platform that simplifies collaboration across global organizations to effectively manage brand and marketing content. Its patented technology enables enterprise users across more than 20 countries to create, distribute, and measure localized, on-brand communications across web, email, social, print, and mobile channels, while also offering acquired products (ScoreCEO credit repair CRM and Volerro content collaboration).
Is Fision a public or private company?
Fision is a public company. It is classified as public and is currently operating.
When was Fision founded?
Fision was founded in 2011. It employs 51 to 100 people.
Where is Fision based?
Fision is headquartered in Minneapolis, United States, in the North America region.
How does Fision make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are enterprise Software Solutions.
Who are Fision's main competitors?
Broad incumbents on record are HubSpot, Salesforce Marketing Cloud Account Engagement (Pardot) and Adobe Experience Manager (Adobe). Direct peers are Widen, Bynder, Canto and Aprimo. Emerging players are Frontify, Brandfolder (Smartsheet) and Optimizely (Episerver).
Does Fision have an API?
No public API is recorded for Fision.
What industry is Fision in?
Fision's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative, with a secondary code of MPAHAGAK, Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs). Its NAICS code is 5132.