HolzLand Klatt
HolzLand Klatt is a third-generation, family-owned wood and building materials distributor in northern Germany, operating three branches in Lübeck, Rostock, and Hamburg plus online shops to serve both professional tradespeople and private DIY consumers with flooring, doors, lumber, and construction materials.
- Company typePrivate
- Founded1931
- HeadquartersLübeck, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What HolzLand Klatt does
HolzLand Klatt (legal entity Friedrich Klatt GmbH) is a third-generation, family-owned wood and building materials distributor headquartered in Lübeck, Germany, founded in 1931. The company operates three physical branches in northern Germany — Lübeck (headquarters with retail and a large showroom), Rostock (professional wholesale location), and Hamburg (branch) — and serves both private consumers undertaking renovation and DIY projects and professional tradespeople including carpenters, roofers, drywall builders, gardeners, and construction companies. Product offering spans flooring (parkett, vinyl, laminate, solid wood, cork), interior and exterior doors, VELUX roof windows, garden products (terrace decking, privacy fencing, carports, garden houses), construction lumber (KVH, leimbinder, Brettsperrholz/CLT), engineered wood panels (OSB, plywood, multiplex), drywall and insulation materials, and facade systems (wood, James Hardie fiber cement, FunderMax HPL). The company also operates three private-label brands — HQ Boden, HQ Garten, and HQ Türen — across flooring, garden, and door categories.
The underlying operating model combines a physical lumber-yard and warehouse infrastructure with two e-commerce storefronts (a consumer online shop and a B2B Profishop portal) and a set of value-added services including a custom wood cutting center, an Abbundzentrum timber fabrication facility, tool and machinery rental, and an own-fleet truck delivery service equipped with crane offloading for heavy and bulky materials. Pricing is not publicly disclosed; consumer prices are inclusive of VAT and sold at point-of-sale or via the online shop, while professional customer pricing is ex-works and quote-based. The company maintains FSC and PEFC Chain of Custody certifications (renewed 2024) and is a member of the HolzLand cooperative network of approximately 150 independent wood dealers across Germany, which provides collective purchasing scale. HolzLand Klatt is privately held with no external funding and reports 51–100 employees.
HolzLand Klatt firmographics
Firmographics- Name
- HolzLand Klatt
- Legal name
- Friedrich Klatt GmbH
- Website
- https://klatt.de
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HolzLand Klatt is a third-generation, family-owned wood and building materials distributor in northern Germany, operating three branches in Lübeck, Rostock, and Hamburg plus online shops to serve both professional tradespeople and private DIY consumers with flooring, doors, lumber, and construction materials.
- Ownership category
- akta.pro rank
HolzLand Klatt industry classification
Industry- Product category
- Wood and Building Materials Distribution
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Roofing, Siding, and Insulation Material Merchant Wholesalers (423330), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)
- akta.pro secondary industries
- Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC), Veneer & Specialty Wood Products Trading (IMAMAIAL)
Keywords
Where HolzLand Klatt is headquartered
LocationHeadquarters
- HQ city
- Lübeck
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
HolzLand Klatt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail and Wholesale Product Sales: Sale of wood and building materials to private consumers and professional tradespeople through physical branches and online storefronts. Revenue is generated through one-time product transactions at retail and wholesale prices, with volume-based pricing for professional customers.
- Professional Customer Services: Value-added services for professional customers including custom wood cutting (Zuschnitt), timber fabrication (Abbundzentrum), machinery rental, logistics and delivery. These services are charged separately and create recurring service revenue.
- Delivery and Logistics Services: Own fleet truck delivery service with crane offloading capabilities for large and heavy materials, charged as an add-on fee to product sales.
- Online Shop Sales: E-commerce revenue through the company's onlineshop.klatt.de platform, allowing 24/7 ordering of the HolzLand Klatt product range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing with VAT included |
| Unit Pricing | Pay-as-you-go | Professional/wholesale pricing ex-works |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
HolzLand Klatt product offering
Product offeringCore offering
HolzLand Klatt distributes wood, engineered timber, floor coverings, doors, windows, garden and outdoor products, drywall materials, and facade systems through three northern German branches (Lübeck, Rostock, Hamburg) and two e-commerce platforms. The company complements its product sales with professional services including custom wood cutting and fabrication (Abbundzentrum), tool and machinery rental, own-fleet delivery with crane offloading, and consultation services for both private consumers and trade professionals.
Product overview
HolzLand Klatt is a third-generation wood and building materials trading company operating three locations in Lübeck, Rostock, and Hamburg. The offering is a broad portfolio of physical wood and construction products organized into categories: (1) Flooring including Parkett, Vinyl/Designboden, Laminat, Massivholzdielen, and Korkböden under the HQ Boden private label brand; (2) Doors comprising Innentüren, Glastüren, Schiebetüren, Lofttüren, Funktionstüren, and Haustüren under the HQ Türen brand; (3) Windows (Velux); (4) Garden products including Terrassendielen Holz, WPC Terrassendielen, Sichtschutzzaun, Carports, and Gartenhäuser under the HQ Garten brand; (5) Construction lumber including KVH, Leimbinder, Brettsperrholz/CLT, Glattkantbretter, Rauspund, and Dachlatten/Kantholz; (6) Engineered wood panels including OSB-Platten, Sperrholz, Multiplexplatten, and Dekorplatten; (7) Drywall and building materials including Gipskartonplatten/Gipsfaserplatten, Dämmstoffe, Ständerwerk, and Luft- & Winddichtheit products; (8) Facade systems including Holzfassade, Faserzementplatten (James Hardie), and Fassadenplatten (Fundermax). The company also offers professional services including tool/machine rental, logistics, cutting services, and an Abbundzentrum (joinery center).
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring products (Parkett, Vinyl/Designboden, Laminat, Massivholzdielen, Korkböden, Fischgrätparkett) Range of hardwood flooring (Parkett, herringbone parquet), modern vinyl and design flooring (including PVC-free variants), laminate, solid wood planks, and sustainable cork flooring sold to private consumers and professional installers; HQ Boden is the company's private label brand for flooring.
- Doors (Innentüren, Glastüren, Schiebetüren, Lofttüren, Funktionstüren, Haustüren) Interior doors in wood veneer, CPL, or white lacquer finishes, glass doors, sliding doors, industrial-style loft doors, specialty functional doors (fire protection, soundproofing), and residential entrance doors in professional trade quality; HQ Türen is the company's private label brand. The company claims the largest door stock in Schleswig-Holstein.
- VELUX Roof Windows Complete range of VELUX roof windows including pivot, top-hung, and escape roof windows sold to consumers and trade professionals in the Lübeck, Rostock, and Hamburg regions.
- Garden and Outdoor Products (Terrassendielen, WPC Terrassendielen, Sichtschutzzaun, Carports, Gartenhäuser, Konstruktionsholz Garten) Wooden terrace decking (including thermal wood), wood-plastic composite (WPC) decking, privacy screening fences, prefabricated carports, roof structures, garden houses, and garden construction timber sold under the HQ Garten private label brand.
- Construction Lumber (KVH, Leimbinder, Brettsperrholz/CLT, Glattkantbretter, Rauspund, Dachlatten, Kantholz) Engineered and solid construction timber products for structural applications including KVH (structural timber), glulam beams (Leimbinder), cross-laminated timber (CLT/Brettsperrholz) for walls/ceilings/roofs, planed rectangular boards, tongue-and-groove boards, and roof battens. Available directly from stock for professional builders.
- Engineered Wood Panels (OSB-Platten, Dekorplatten, Kompaktplatten, Multiplexplatten, Siebdruckplatten, Sperrholz, Tischlerplatte, Edelfurnierte Platten, Arbeitsplatten) Engineered wood products including OSB panels, decorative panels, compact laminates, worktops and window boards, multiplex boards, phenolic resin-coated plywood, plywood, carpenter's boards, and premium veneered panels for construction, furniture-making, and interior applications.
- Drywall and Building Materials (Gipskartonplatten, Gipsfaserplatten, Dämmstoffe, Ständerwerk, Luft- & Winddichtheit Produkte) Drywall construction materials including Fermacell gypsum plasterboards and fiberboards, insulation materials (glass wool, stone wool, hemp, PUR/PIR), metal and wood framing systems, plus air and wind tightness products (vapor barriers, sealing tapes, membranes) for thermal insulation and weatherproofing.
- Facade Cladding Systems (Holzfassade, Faserzementplatten, Fassadenplatten) Facade cladding systems including wood profiles (Thermoholz, Kebony options), James Hardie fiber cement panels and planks (Hardie Planks, Hardie Panels) with 15-year warranty, and FunderMax HPL (High Pressure Laminate) facade panels for weather-resistant exterior cladding.
- Roof Construction Materials (Dachbau) Roof construction materials and components for roofing projects, including associated roof battens and timber from the construction lumber range.
- Wood Protection and Care Products (Osmo Holzschutzlasuren) Wood protection stains and finishes from Osmo for outdoor wood preservation on terraces, facades, and other exterior wood applications.
- Wall and Ceiling Products (Akustikpaneele Holz, Wand & Decke) Wood acoustic panels for sound absorption and wall and ceiling covering materials for interior applications.
- Attic Ladders and Wall Hatches (Bodentreppen & Wandluken) Attic ladders and wall hatches for loft access.
- Custom Wood Cutting and Fabrication Services (Abbundzentrum) In-house sawmill and custom cutting center (Abbundzentrum) for processing timber, CLT, and other wood materials to precise customer specifications for professional tradespeople and construction companies.
- Tool and Machinery Rental Service Rental of professional-grade power tools and machinery for construction and renovation projects, including James Hardie facade cutting equipment (guillotine, Gecko Gauge), for professional tradespeople and DIY consumers.
- Delivery and Logistics Services (with Crane Offloading) Own-fleet truck delivery service with crane offloading capabilities for large and heavy materials (timber, CLT, facade panels) delivered directly to customer sites, charged as an add-on fee to product sales.
- Expert Consultation and Floor Planning Services Expert consultation from trained advisors via phone, in-store, and on-site, plus a PC-based floor planning service providing photorealistic visualizations of flooring installations with material requirements and cost estimates. Includes a contractor referral service (Handwerkervermittlung) connecting customers with installers.
Quantifiable outcome
- Largest door warehouse stock in Schleswig-Holstein
- +1 more outcomes
Companies that use HolzLand Klatt
Customer profileSegments2 records
Ideal customer profiles2 records
HolzLand Klatt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HolzLand Klatt partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HolzLand Cooperative (HolzLand GmbH, Dortmund)coreHolzLand Klatt is a member of the HolzLand cooperative network, a nationwide association of independent wood and building materials traders. The partnership enables bulk purchasing synergies with approximately 150 partner businesses across Germany, providing competitive pricing and a broad product range. The HolzLand brand is also used by the company as part of its trading identity (HolzLand Klatt).
- VELUXminorHolzLand Klatt distributes the complete VELUX roof window product range, offering skylights and roof windows to customers in the Lübeck, Rostock, and Hamburg regions.
- James Hardie Europe GmbHminorHolzLand Klatt is an authorized distributor of James Hardie fiber cement facade products (Hardie Planks, Hardie Panels) and offers related tool rental (guillotine, Gecko Gauge). Products include a 15-year warranty.
- FunderMax GmbHminorHolzLand Klatt distributes FunderMax HPL (High Pressure Laminate) facade panels, which combine high resistance with a range of decorative surfaces for facade applications.
- FermacellminorHolzLand Klatt stocks Fermacell gypsum fiber boards and related products for drywall construction, which are used in their construction material range.
- STEICO SEminorHolzLand Klatt distributes STEICO wood fiber insulation products, offering ecological insulation solutions alongside their construction materials.
- Osmo Holz und Color GmbH & Co. KGminorHolzLand Klatt offers Osmo wood care products (wood protection stains and finishes) as part of their exterior wood product range for terraces and facades.
- Horatec (Möbelteile)minorHolzLand Klatt offers furniture components (Möbelteile) from Horatec as part of their product range for professional and consumer customers.
- Kebony (Norwegian modified wood)minorHolzLand Klatt stocks Kebony modified wood products for facade applications, offering enhanced durability and longevity for exterior wood facades.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HolzLand Klatt competitors and assessment
Company assessmentDirect peers
- MEGA eG: German building materials cooperative serving trade professionals with lumber, panels, drywall, and related categories via a regional branch network. Comparable to Klatt on cooperative-style purchasing, pro-customer orientation, and mix of retail and trade wholesale.
- BAUKING GmbH: German building materials retailer with strong professional/trade customer focus and multi-branch regional footprint. Directly comparable to Klatt on assortment (lumber, drywall, insulation, doors) and customer mix (split between pros and DIY).
- Holzkönig GmbH: Independent German wood and construction-materials distributor with showroom, professional customer services, and value-added cutting. Closest comparable model to Klatt: a regional family-run wood dealer combining retail, trade wholesale, and fabrication services under a similar assortment (lumber, panels, doors, flooring).
Broad incumbents
- Bauhaus GmbH & Co. KG: Large European DIY and building-materials retailer with broad assortments in lumber, panels, flooring, doors, and garden. Overlaps with Klatt on consumer flooring, doors, and garden categories but operates at national/European scale with a different (mainly DIY) customer emphasis.
- Hellweg Die Profi-Baumärkte GmbH & Co. KG: German building-materials retailer positioned toward professional tradespeople (carpenters, builders, gardeners) with assortments in lumber, drywall, insulation, and tools. Closest broad incumbent to Klatt's professional-customer focus, but operating at significantly larger scale.
- OBI Group Holding SE & Co. KGaA: Major German DIY retailer with national footprint carrying lumber, flooring, drywall, and garden categories. Competes with Klatt's consumer side on price, assortment, and convenience, and increasingly on e-commerce.
- toom Baumarkt GmbH (REWE Group): German DIY and building-materials retailer carrying lumber, flooring, doors, drywall, insulation, and garden categories. National footprint competes with Klatt on consumer renovation projects and small-pro volumes.
- Hagebau GmbH & Co. KG: Large German building-materials cooperative of independent retailers with national footprint and broad assortment including lumber, drywall, tools, and garden. Same fundamental model (cooperative + regional trade/DIY mix) as HolzLand Klatt but at materially greater scale and national reach.
- Hornbach Baumarkt AG: Major German/European building-materials and DIY retailer with deep lumber, wood-based panels, doors, and construction assortments. Publicly listed competitor operating a much larger store network and stronger e-commerce platform than Klatt; competes for the same DIY and small-pro customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HolzLand Klatt social profiles
Digital presenceHolzLand Klatt compliance and trust
Trust signalCompliance4 records
HolzLand Klatt financial estimates
Financial estimateRevenue estimate
Valuation estimate
HolzLand Klatt leadership team
Management profileNumber of profiles
Profiles4 records
HolzLand Klatt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HolzLand Klatt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HolzLand Klatt
What does HolzLand Klatt do?
HolzLand Klatt distributes wood, engineered timber, floor coverings, doors, windows, garden and outdoor products, drywall materials, and facade systems through three northern German branches (Lübeck, Rostock, Hamburg) and two e-commerce platforms. The company complements its product sales with professional services including custom wood cutting and fabrication (Abbundzentrum), tool and machinery rental, own-fleet delivery with crane offloading, and consultation services for both private consumers and trade professionals.
Is HolzLand Klatt a public or private company?
HolzLand Klatt is a private company. It is classified as family owned and is currently operating.
When was HolzLand Klatt founded?
HolzLand Klatt was founded in 1931. It employs 51 to 100 people.
Where is HolzLand Klatt based?
HolzLand Klatt is headquartered in Lübeck, Germany, in the Europe region.
How does HolzLand Klatt make money?
Four revenue lines are on record. Retail and Wholesale Product Sales are the primary driver. The others are professional Customer Services, delivery and Logistics Services and online Shop Sales.
Who are HolzLand Klatt's main competitors?
Direct peers on record are MEGA eG, BAUKING GmbH and Holzkönig GmbH. Broad incumbents are Bauhaus GmbH & Co. KG, Hellweg Die Profi-Baumärkte GmbH & Co. KG, OBI Group Holding SE & Co. KGaA, toom Baumarkt GmbH (REWE Group), Hagebau GmbH & Co. KG and Hornbach Baumarkt AG.
Does HolzLand Klatt have an API?
No public API is recorded for HolzLand Klatt.
What industry is HolzLand Klatt in?
HolzLand Klatt's product category is Wood and Building Materials Distribution. Its primary akta.pro industry code is IMAMAIAD, Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT), with a secondary code of IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard). Its NAICS code is 42331 and its SIC code is 5031.