What AVS Systeme does

AVS Systeme AG is a Swiss-headquartered audiovisual systems integrator founded in 1994, operating across the DACH region (Switzerland, Germany, Austria) with offices in Hünenberg, Lausanne, Rotkreuz, Karlsruhe, Hannover, and Vienna. The company designs, plans, implements, and services mission-critical audiovisual infrastructure for control rooms, crisis rooms, security operations centers, police and emergency services, energy grid operators, transportation hubs, healthcare, education, hospitality, and corporate enterprises. Its core proprietary platform is AVS Medusa Core, a modular room control and media management system with four tiers (Single, Connected, Multiplex, Audience) scaling from simple meeting rooms to large auditoriums, augmented by AVSLens (subscription-based mobile video surveillance hosted on ISO 27001 Swiss infrastructure), EDUSo (education media control), Video Analysis (AI-powered object detection), and a wider portfolio of KVM, video wall, digital signage, IPTV, voice, and evacuation products.

The company operates a vendor-independent, consultative sales model with direct field sales engineers across DACH, supported by tier-1 certifications with Barco, Axis, Samsung, Milestone, Shure, Lightware, and VuWall. Revenue is generated through a combination of project-based system integration (hardware, design, implementation), recurring annual licensing for Medusa Core and AVSLens, multi-year maintenance and 24/7 service contracts, and outsourced event/venue media services. The business has completed more than 5,000 projects across its 30-year history and serves high-profile reference customers including Swiss cantonal police forces, Swissgrid, Wiener Netze, Deutsche Bundesbank, Roche Diagnostics, Swisscom, SIX Management, and the Gotthard road and rail tunnels. The group is privately held, with no external investors, and operates through wholly-owned subsidiaries in Germany (AVS Systeme GmbH) and Austria (AVS visual technologies GmbH).

Name

AVS Systeme

Legal name

AVS Systeme AG

Website

https://avs-systeme.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

AVS Systeme AG is a Swiss-headquartered audiovisual systems integrator founded in 1994, designing, installing, and servicing control rooms, video walls, KVM, and Medusa Core room control platforms for police, emergency services, energy, and enterprise customers across the DACH region.

Ownership category

akta.pro rank

Product category

Audiovisual System Integration

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• Audiovisual system integration
• Control room solutions
• Video management software
• Media technology services
• KVM signal distribution

Headquarters

HQ city

Hünenberg

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. System Integration Projects: Custom audiovisual system design, planning, and implementation for control rooms, videowalls, corporate AV, education, and public safety applications. One-time project revenue with lifecycle management.
2. Maintenance and Service: Ongoing maintenance contracts, 24/7 support services, lifecycle management of installed systems, spare parts and service materials. Recurring revenue from installed base.
3. AVSLens Subscription: Monthly or annual subscription model for video management and mobile surveillance. Hardware rental available (AVSLens Mietkamerapool). Servers hosted in Switzerland.
4. Medusa Core Licensing: Annual licensing for Medusa Core room control systems. Controller hardware included in annual license price. Upgrade/downgrade between tiers possible.
5. Event & Media Service / Venue Service: Outsourced audio video system management, technical support, material management, lifecycle management, on-site technical support for events and venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AVS Systeme AG designs, integrates, and maintains professional audiovisual systems for control rooms, command centers, crisis rooms, conference rooms, auditoriums, and surveillance operations. The company sells its own proprietary room-control platform (Medusa Core) and a subscription-based mobile video surveillance service (AVSLens), and combines these with third-party hardware (Barco, Axis, Milestone, Samsung, etc.) to deliver turnkey AV system integration projects. Services span consulting, ergonomic planning, implementation, and 24/7 maintenance across Switzerland, Germany, and Austria.

Product overview

AVS Systeme is an audiovisual system integrator offering a comprehensive portfolio of products and services organized around a modular platform architecture. The core AVS Medusa Core platform provides room control and media management with four scalable packages: Single (6 sources/2 displays), Connected (10 sources/5 displays), Multiplex (50 sources/20 destinations), and Audience (100 sources/40 displays). Supporting this platform are specialized solutions including AVSLens (subscription-based mobile video surveillance), EDUSo (educational media control), Videoanalyse (AI-powered video analytics with object detection), Smartcity, and Security Operation Center (SOC) solutions. The company provides complete lifecycle services including consulting, planning with ergonomic studies, implementation, and 24/7 maintenance/support. AVS serves markets including public safety (police, emergency services), transportation (roads, tunnels), energy/infrastructure, defense/security, hospitality, and corporate enterprises across Switzerland, Germany, and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• AVS Medusa Core: Modular control and room automation system with four variants: Single, Connected, Multiplex, and Audience
• AVSLens
• EDUSo
• AVS Mobile Fallback

Products and services

• AVS Medusa Core Modular proprietary room control and media management platform offering scalability from simple meeting rooms to large auditoriums, with annual licensing that bundles the controller hardware. Available in four operating packages: Single (6 sources / 2 displays), Connected (10 sources / 5 displays with video collaboration), Multiplex (50 sources / 20 destinations with KNX/BACnet/DALI), and Audience (100 sources / 40 displays with professional director mode).
• AVSLens - Mobile Videoüberwachung im Abo Subscription-based centralized video management service for mobile and fixed surveillance, hosted on ISO 27001-certified Swiss servers with redundant power supply. Includes mobile app and workplace access for live and recorded video, rental camera pool, and flexible monthly camera reconfiguration.
• EDUSo - Education Solution Educational media control system that allows instructors to control all teaching media from a centralized touchscreen unit at their desk, designed for classroom environments with no prior AV knowledge required by the user.
• Videoanalyse AI-powered video analysis software offering object and behavior analytics with the unique capability to distinguish living objects from photographs and identify individuals in dense crowds such as demonstrations or fan marches, designed to be added to existing video management platforms.
• Mobile Fallback Mobile voice connectivity solution that integrates mobile phone devices into the existing touchpanel environment of control rooms, with PhoneManager for centralized management of mobile units, ensuring telephone accessibility during network outages.
• Smartcity City management solution aggregating urban applications on a single platform for control room operation and video wall display, combining sensor data with video surveillance and video analysis for automated alerts in traffic, public safety, and municipal operations.
• Security Operation Center (SOC) Integrated control room solution for cyber defense and smart-city operations combining physical or virtualized KVM environments with individual touch controls, laser and LED large-format displays for 24/7 operation with redundant systems.
• Mobile Videoüberwachung (MOP) Autonomous mobile surveillance trailer with 360-degree PTZ camera, IR illumination up to 120 meters, fuel cell and battery power system for up to 4 weeks of autonomous operation, featuring GPS tracking, proximity protection, and email/SMS alerts, available for purchase or rental.
• Krisenraum Crisis room solution for executive leadership teams to assess situations and make critical decisions, providing networked connectivity of all internal and external units with high-availability systems for 24-hour continuous operation.
• Videoeinvernahme Electronic interrogation recording system for reliable documentation of police interviews, featuring a user-friendly input interface for case information and secure server storage within the local network with self-contained installation capability.
• Täterlichtbild Suspect identification photo system with multiple cameras mounted on a heavy-duty frame to capture simultaneous images in different settings (upper body and portrait), supporting forensic identification work with system interfaces for photo transfer to other systems.
• Videoüberwachung Fixed and mobile video surveillance systems for private, traffic, smart-city, and building protection applications, including mobile surveillance trailers combined with flexible analysis tools for law enforcement support.
• Sprachsysteme Voice communication system integrating multiple communication channels (telephone, radio, intercom, mobile) into a single interface with one-touch switching between media on a standard control panel.
• Evakuationsanlagen Voice alarm and evacuation system (Sprachalarmierungsanlage / EVAK) for automatic emergency alerting in public and enclosed spaces, featuring priority override over third-party systems, speech transmission index measurement for intelligibility, and compliance with international standards.
• IPTV Business IPTV solution transforming TVs into multimedia experiences for corporate communications, training, and internal TV channels, delivered in HD over network via the Ocilion IPTV platform with interactive features, EPG, video on demand, and Chromecast integration.
• Videowand Video wall solutions in LED panels, LCD screens, and laser cube technologies for control rooms, cyber defense centers, and advertising applications, providing real-time transmission of computer data, graphics, and video with high brightness and contrast using Barco UniSee and similar displays.
• KVM (KVMA) Keyboard-Video-Mouse solutions (including OpSpace integration) for professional signal routing, real-time signal distribution, signal streaming to multiple locations, and multi-peripheral workstation operation over UGV, fiber optic (LWL), and IP networks.
• Digital Signage Networked audiovisual communication system for digital displays, door signs, advertising, and wayfinding, supporting indoor and outdoor displays, interactive touch and gesture control, and multiple content delivery methods (USB, SOC, CMS), offered as certified partner implementations of Grassfish, Samsung MagicInfo, and SpinetiX.
• Videokonferenz Video conferencing systems including hardware-based solutions (Poly, Cisco, Logitech) and software/cloud platforms (Zoom, Microsoft Teams, Polycom RealPresence, Skype for Business), plus collaboration boards (Samsung Flip, Legamaster, Promethean, Microsoft Surface Hub) for interactive team collaboration.
• Corporate AV Professional audiovisual system integration for meeting rooms, seminar facilities, training rooms, and auditoriums, offering elegant media technology integration in demanding architecture with maximum flexibility and vendor independence.
• Abstimmungssysteme Electronic voting and polling system specifically designed for historical and heritage-protected buildings, transparently displaying proceedings and requests to speak for visitors and council members, used at venues such as the Kantonsratssaal Luzern.
• Hotel TV Hotel entertainment solution delivering TV, movies, and hotel services via IPTV in HD over the network, with a scalable platform that supports additional images, graphics, and integration of subsystems for hotels such as Mandarin Oriental Milan, Säntispark, Pullman, and Intercontinental Davos.
• Leitstelle Control room and dispatch center solutions combining deployment and monitoring solutions with professional display systems and individual control units, featuring network capabilities designed for 24-hour continuous operation.
• Planung & Ergonomie AV planning and ergonomic consulting services covering analysis, preliminary project, construction project, tendering, execution, and completion phases, including ergonomic studies for control room environments to optimize operator comfort in 24/7 shift operations.
• Beratung AV consulting services that develop integrated audiovisual concepts based on customer workflow requirements and daily observations of how teams use spaces.
• Realisierung Implementation services delivered by specialized AVS experts including project managers, technicians, and programmers to deliver audiovisual projects reliably.
• Wartung & Service Maintenance and service offering for AV systems including spare materials and 24/7 support 365 days per year for troubleshooting of installed systems.
• Event & Media Service Venue service managing external audio video systems including setup, installation, technician deployment, spare material management, lifecycle management, and on-site technical support for events and venues, offered as a multi-year managed service.
• AV Speziallösungen Custom audiovisual solutions including intelligent projector redirect systems, integrated audio video installations in ceilings, sideboards, or lecterns, special projections, and positioning elements for historically protected buildings.
• Systemintegration System integration services connecting external systems such as lighting, blinds, or alarms from third-party systems into AVS control rooms with simple user interfaces.

Quantifiable outcome

• 5000+ projects completed
• +2 more outcomes

Named customers38 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature6 records

Partnerships

21 partnerships are on record, tiered certified partner, top level, gold, partner, advocate partner, synergy partner, vip partner, premier partner, active member, platinum partner, system diamond partner and excellent.

• Advanciscertified partnerTechnology or IntegrationCertified system partner. Advancis WinGuard is a manufacturer-neutral integration platform for security, building, and information technology systems managed through a unified user interface.
• Arocom AGtop levelChannel Partner/ Reseller/ DistributorTop Level Status partner. Arocom provides professional audio and video technology from renowned manufacturers with comprehensive support in selection and planning, including tender specifications and training.
• Axis CommunicationsgoldTechnology or IntegrationGold partner status. Axis enables a smarter, more secure world through solutions including access control, intercoms, audio systems, and intelligent analytics. Founded 1984, 4000+ employees in 50+ countries.
• BarcogoldTechnology or IntegrationGold partner status. Leading manufacturer of large-format display solutions, particularly strong in control room technology. Barco UniSee offers systems at attractive conditions. AVS certified for planning and design of control rooms.
• CanonpartnerTechnology or IntegrationCanon provides high-quality imaging for professional AV and video capture. PTZ cameras fulfill diverse requirements with support for auto-tracking, audio-tracking, and hybrid meeting applications.
• Fohhn Audio AGgoldTechnology or IntegrationGold partner status. Fohhn offers custom audio reinforcement solutions developed and manufactured in Germany with 100+ systems for applications from small conference rooms to large halls.
• Fortinetadvocate partnerTechnology or IntegrationAdvocate Partner status. Fortinet is a worldwide leader in cybersecurity solutions protecting organizations from complex threats using AI and machine learning technologies.
• Guntermann & Drunck GmbHpartnerTechnology or IntegrationLeading manufacturer of KVM systems and video processing solutions for security-critical control room applications. G&D systems increase IT infrastructure security while making control room work smarter and more comfortable.
• HP (Poly)synergy partnerTechnology or IntegrationSynergy Partner. HP with over 80 years of innovation provides technology including personal systems, printers, and 3D printing solutions. Poly collaboration solutions for video conferencing.
• IHSEpartnerTechnology or IntegrationWorld-leading developer and manufacturer of advanced KVM products for extending and switching computer signals to make workflows more efficient, increase security, and save costs.
• Lightwarevip partnerTechnology or IntegrationVIP Partner status. Largest European manufacturer in video/audio signal distribution and specialist in USB-C and event technology. Products developed and manufactured in Budapest, Hungary.
• Milestone Systemspremier partnerTechnology or IntegrationPremier Partner status. Leading provider of open platform video management software (VMS) enabling integration with broadest range of cameras and business solutions in the industry.
• MMTS (MultimediaTec Swiss)active memberStrategic or Co-development PartnerActive member. Leading professional association for multimedia electronics industry in Switzerland. Focus on training in three core professions: MultimediaelektronikerIn EFZ, DetailhandelsassistentIn Consumer Electronics EBA, and Detailhandelsfachmann/-frau Consumer Electronics EFZ.
• OcilionpartnerTechnology or IntegrationIPTV specialist offering custom IPTV complete solutions since 2004. Austrian company serves 90+ network operators and 160+ inhouse projects in hotels, enterprises, and healthcare facilities.
• QSC (SDS Professional)partnerChannel Partner/ Reseller/ DistributorSDS Music Factory AG in Winterthur is a leading provider of professional audio, video, control, and IT technology with high-quality system solutions, products, and first-class customer service.
• Samsungplatinum partnerTechnology or IntegrationPlatinum Partner status. Worldwide leader in business mobility and information technology providing digital displays, LED walls, monitors, hospitality TVs, and solid state drives.
• Shuresystem diamond partnerTechnology or IntegrationSystem Diamond Partner. Since 1925, Shure is a worldwide leading manufacturer of high-quality audio equipment including wired and wireless microphones, in-ear monitoring systems, headphones, and conference systems.
• Three10goldTechnology or IntegrationGold partner. Core business was visually elaborate digital productions (robotic, multi-touch applications, keynotes, apps). Since 2017, software modules combined with installation experience marketed as software product.
• VuWallgoldTechnology or IntegrationGold partner. Develops solutions for distributing, managing, and controlling information on video walls in control rooms for operations centers, crisis centers, and control rooms.
• WolfVisionpartnerTechnology or IntegrationVisualizer and Cynap partner. Worldwide leading developer and producer of innovative presentation, web conferencing, collaboration, and visualizer solutions for education, corporate meeting rooms, and courtrooms.
• ZeeVeeexcellentTechnology or IntegrationExcellent status partner. Worldwide leading specialist in AV-over-IP technology specializing in AV infrastructure signal transmission and management with innovative products and technologies.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Extron Electronics: Extron is a US manufacturer of AV signal processing, switching and control products used in control rooms, classrooms and corporate AV — a vendor-aligned competitor that integrators like AVS also resell and integrate.
• Convergint Technologies: Convergint is a large US-headquartered security and AV systems integrator with growing European operations, offering similar design-build-maintain services to enterprise and government clients.
• Milestone Systems: Milestone is a Danish open-platform VMS provider used inside AVS's AVSLens and mobile surveillance deployments; also competes at the platform layer as video management becomes more software-centric.
• Barco: Barco is a Belgian display and visualization leader (UniSee video walls, control-room suites). It is both an AVS Gold technology partner and a competitor in turnkey control-room solutions, supplying large-format displays and increasingly software to the same customers AVS serves.
• Crestron Electronics: Crestron provides AV control and room automation hardware/software that competes with AVS's Medusa Core across corporate, education and government rooms globally, and serves the same enterprise integrator channel.
• AVI-SPL: AVI-SPL is the world's largest AV systems integrator, offering design, deployment and managed services for collaboration, control rooms and enterprise AV — directly comparable to AVS's project + service model, but at much larger scale and global footprint.

Regional players

• Kinly: Kinly is a Norway-headquartered AV integrator operating across Europe with a comparable mix of project integration, managed services and video conferencing deployment — closest geographic and size peer to AVS outside the DACH core.

Direct peers

• IHSE: IHSE is a German manufacturer of KVM extenders and switches for broadcast, control room and command-center environments; competes directly with AVS's KVMA offering on technical capability and partner channels.
• VuWall: VuWall develops video wall management and control-room visualization software — an AVS Gold partner that also competes head-to-head with Medusa Core for AVS's control-room projects.
• Guntermann & Drunck: German KVM and video processing manufacturer used in security-critical control rooms; AVS is a technology partner and the two companies co-sell into the same DACH police, energy and transportation control-room customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AVSGroupAG
• LinkedInlinkedin.com/company/avssystemeag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVS Systeme