What Blump does

Blump is a Brazilian SaaS company that provides a vertically-specialized management platform for bicycle repair shops. The platform integrates workshop/service order management, CRM, scheduling, WhatsApp communications, and Strava activity data into a single unified interface. Its core differentiator is native specialization for bike shops rather than adaptation of generic ERP, spreadsheet, or messaging tools, with features including Strava-based service interval triggers, preventive maintenance calendars, automatic WhatsApp notifications, remote quote approval via phone, and RFM and ABC-curve customer segmentation. The platform consists of a core product (Blump Platform) with four integrated modules covering workshop management, customer experience, CRM and repeat sales, and management KPIs including multi-store and franchise consolidated views.

Blump serves independent bike shops and bicycle retail stores in Brazil currently operating on paper, spreadsheets, and WhatsApp, with 300+ shops on the platform, 227,530 bikes registered, and 392,304 services completed to date. The company generates revenue through a monthly subscription SaaS model with pricing not publicly disclosed; prospects request a free demo, receive a personalized commercial proposal, and complete setup within 1-7 days with human onboarding and training included. Go-to-market is direct inside sales to SMB customers, supplemented by brand-level partnerships with Specialized, Shimano, and Soul Cycles, and technology integrations with 15+ ERPs (Bling, Omie, Conta Azul), POS systems (LightSpeed), e-commerce platforms (Shopify), and the Strava activity platform.

The company is headquartered in Belém, Pará, Brazil, is privately held, has 1-10 employees, and operates a multi-language website (Portuguese, English, Spanish) supporting potential geographic expansion beyond the current Brazilian domestic market. The platform claims customer outcomes of +35% average revenue increase in 6 months, 20 hours per week saved on operational tasks, +70% more repeat business, and -80% fewer forgotten or unfinished services.

Name

Blump

Legal name

Blump Brasil

Website

https://blump.app

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Blump is a Brazilian SaaS company providing an all-in-one management platform built specifically for bicycle repair shops, combining service orders, CRM, scheduling, WhatsApp communications, and Strava activity-based maintenance triggers into a single subscription product serving 300+ SMB bike shops across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Blump operates as a subscription-based SaaS platform for bike shops, with plans that include human onboarding and training. Pricing is not publicly disclosed on the website — prospective customers request a free demo and receive a personalized commercial quote. Setup is promised within 1–7 days with human support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blump is a subscription-based SaaS platform built natively for bicycle repair shops and cycle retailers. It unifies workshop service orders, mechanic assignment, customer CRM, preventive maintenance scheduling, real-time KPI dashboards, WhatsApp-based customer communications, and Strava activity integration into a single interface. The product is sold to SMB bike shops across Brazil with human onboarding, training, and setup completed within one to seven days.

Product overview

Blump is a unified all-in-one software platform built specifically for bike shops across Brazil. The platform consists of a core product (Blump Platform) with four integrated modules: the Workshop Module for service order management, mechanic assignment, and bike history; the Customer Experience Module for WhatsApp notifications, online booking, and quote approvals; the CRM and Repeat Sales Module for customer segmentation and automated maintenance campaigns; and the Management Module for real-time KPIs and multi-store oversight. The modules share a common database and work together to automate the full customer lifecycle from Strava-based service alerts through work order completion and repeat customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Blump Platform All-in-one cloud-based management platform purpose-built for bike shops, consolidating work orders, scheduling, inventory, CRM, finances, WhatsApp notifications, Strava activity integration, and management dashboards into a single subscription SaaS offering for SMB bike shop owners in Brazil.

Quantifiable outcome

• +35% average revenue increase in 6 months for shops on Blump
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Soul CyclesflagshipOthersSoul Cycles is displayed as an official partner alongside Specialized and Shimano in a dedicated partner logo section on blump.app. The nature of the partnership appears to be brand-level endorsement or GTM collaboration to drive adoption among Soul Cycles-affiliated bike shops.
• SpecializedflagshipOthersSpecialized is displayed as an official partner alongside Soul Cycles and Shimano in a dedicated partner logo section on blump.app. Specialized is a major bicycle brand, and the partnership may involve driving Blump adoption among Specialized-authorized dealers and bike shops.
• ShimanoflagshipTechnology or IntegrationShimano is displayed as an official partner alongside Soul Cycles and Specialized in a dedicated partner logo section on blump.app. Shimano is a leading bicycle component manufacturer, suggesting a brand or GTM partnership to promote Blump within Shimano's network of bike shop partners.
• StravacoreTechnology or IntegrationStrava is natively integrated into Blump's platform. The integration tracks how customers ride their bikes (kilometers logged) and automatically flags when service intervals are reached, triggering a maintenance offer to the customer. This is a product-level API integration that directly drives repeat sales — a core differentiator for Blump.
• WhatsAppcoreTechnology or IntegrationWhatsApp is natively integrated as Blump's primary customer communication channel. Blump sends automated status updates, service reminders, quote approvals, and messages directly through WhatsApp, eliminating manual follow-up calls and SMS costs. WhatsApp Business API is the underlying integration.
• BlingcoreTechnology or IntegrationBling is a popular Brazilian ERP system for small businesses. Blump integrates with Bling to sync financial and inventory data so bike shops don't have to re-enter data across systems. The integration allows Blump to sit on top of the shop's existing ERP without replacing it.
• OmiecoreTechnology or IntegrationOmie is a Brazilian cloud ERP platform targeting SMEs. Blump integrates with Omie to sync financial and operational data, allowing bike shops already using Omie to continue with their existing ERP while benefiting from Blump's workshop and CRM capabilities.
• Conta AzulcoreTechnology or IntegrationConta Azul is a Brazilian accounting and financial management software for small businesses. Integration allows Blump to sync financial data with Conta Azul, eliminating double-entry for bike shop owners.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Omie: Omie is a Brazilian cloud ERP for SMEs that Blump integrates with and competes against. It serves the same small Brazilian businesses and could expand into vertical workshop functionality.
• Lightspeed Commerce: Lightspeed is a global POS and retail-management platform that Blump integrates with. It serves overlapping SMB retail customers (including bike retailers) and represents both a complementary integration and a potential adjacent competitor.
• Bling: Bling is a leading Brazilian cloud ERP for small businesses that Blump explicitly integrates with and competes against in its comparison table. It represents both a complementary integration partner and a potential horizontal competitor.

Direct peers

• Shop-Ware: Shop-Ware is an automotive shop management SaaS platform with workflow, customer communication, and digital vehicle inspection features. Comparable to Blump in its focus on digitizing small repair-shop operations through specialized, modern software.
• Tekmetric: Tekmetric is a cloud-based shop management system for auto repair shops, providing work orders, estimates, customer communication, and real-time reporting. Like Blump, it targets SMB repair businesses with a vertical SaaS approach and emphasizes real-time KPIs and customer experience.
• Shopmonkey: Shopmonkey is a vertical SaaS platform built specifically for auto repair shops, offering work orders, customer communication, invoicing, and shop management. It is the closest analog to Blump in the US automotive repair vertical, sharing the same playbook of replacing paper/spreadsheets with a domain-specialized SaaS.

Broad incumbents

• ServiceTitan: ServiceTitan is a large-scale field service management platform for home and commercial service businesses. While broader than Blump's bicycle-shop niche, it addresses the same fundamental problem of digitizing service workflows, scheduling, CRM, and repeat-business automation for SMBs.
• Housecall Pro: Housecall Pro is a field service management SaaS for home service SMBs, with scheduling, CRM, automated customer communications, and invoicing. Comparable to Blump in addressing SMB service businesses with integrated CRM and customer communication workflows.
• Mitchell 1: Mitchell 1 is an established provider of automotive repair information and shop management software for auto repair shops. It represents the incumbent approach Blump's vertical-SaaS model is attempting to disrupt in a parallel (cycling) niche.
• Jobber: Jobber is a field service management SaaS targeting small service businesses, with quoting, scheduling, invoicing, and CRM features. It competes for the same SMB service-operator wallet as Blump, though without Blump's vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blumpapp
• LinkedInlinkedin.com/company/blumpapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blump