Lunds Tivoli

What Lunds Tivoli does

Lunds Tivoli AS is a Norway-based traveling carnival company founded in 1895 by Håkon Lund and headquartered in Ålgård, Norway. The company self-describes as "Norges største tivoli" (Norway's largest carnival) and operates a portfolio of approximately twelve amusement rides spanning toddler-friendly attractions (Tekoppene teacups, Den Sorte Perle fun house, Convoy, Samba Balloon, Kangaroo, Jumbo elephant ride) through to high-thrill experiences (Heroes, Zero Gravity drop tower, Fireball Waltzer), plus themed experiences such as the Go2Gate flight simulator and the New York Grand Central Terminal taxi ride. The business travels to approximately ten festivals and events per season across Southern Norway — including Norway Cup in Oslo, Elvefestivalen in Drammen, Skalldyrfestivalen in Mandal, Festdager Hamar Mart'n in Hamar, Gjøvik-Marken, Dyrskun in Seljord, and Sandefjord — with selected international appearances at UK venues such as Hyde Park Winter Wonderland and Bluewater.

The revenue model is built on per-ride ticket sales (Kr 79 per single ride, 7-ride bundle for Kr 549, 15-ride bundle for Kr 999) supplemented by on-site food and beverage kiosk sales and selected sponsorship income (e.g., Pepsi Max, Hennig-Olsen). Cards are accepted at all kiosks and ticket stations. Distribution is dual-channel: physical on-site sales during events and online advance booking via lundstivoli.com. The business is privately held by the Lund family, currently led by CEO Aasmund Lund and CAO Caroline Birdthistle Lund, with HR & Administration led by Randi Torsvik; the company operates as part of the Lund Gruppen entertainment conglomerate alongside sister operators Kongeparken (theme park) and Skånes Djurpark (Swedish zoo). A characteristic feature of the operating model is the dugnad (volunteer) program, which engages Norwegian associations and sports clubs for ticket-booth and kiosk staffing in exchange for donations totaling hundreds of thousands of kroner annually — providing a low-cost labor model and strong community goodwill. The company employs between 11 and 50 people, has no disclosed revenue or external funding, and operates on a seasonal window across Southern Norway with selective UK expansion.

Name

Lunds Tivoli

Legal name

Lunds Tivoli AS

Website

https://lundstivoli.no

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunds Tivoli AS is Norway's largest traveling carnival, founded in 1895 and based in Ålgård, operating a portfolio of carnival rides across approximately ten Southern Norwegian festivals and select UK events each season, serving families and event organizers through per-ride ticket sales and on-site F&B.

Ownership category

akta.pro rank

Headquarters

HQ city

Ålgård

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Lunds Tivoli generates revenue primarily through ticket sales for rides and attractions. Tickets are sold per ride or in discounted bundles (7 tickets for Kr 549, 15 tickets for Kr 999). Special attractions like Pariserhjulet (Ferris wheel) and Go2Gate have separate pricing at Kr 99 per ride or require 2 tickets.
2. Food and Beverage Sales: Revenue from kiosk sales including snacks, beverages, soft drinks, and treats. The carnival accepts card payments at all kiosks and has a PopItUp kiosk for cash withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lunds Tivoli operates as Norway's largest traveling carnival, deploying a fleet of amusement rides and attractions at approximately 10 festivals, fairs, and events across Southern Norway each season. Revenue is generated primarily through per-ride ticket sales (single ticket at Kr 79, with 7-ride and 15-ride discounted bundles) and food and beverage kiosk sales. The offering ranges from extreme thrill rides for adults to gentle attractions for toddlers, with a dugnad volunteer program supporting Norwegian associations in exchange for staffing.

Product overview

Lunds Tivoli operates as Norway's largest traveling amusement park (tivoli), offering a broad portfolio of carnival rides and attractions. The core offering consists of themed amusement rides ranging from extreme thrill attractions (Heroes, Zero Gravity, Fireball) to family-friendly experiences (Tekoppene, Jumbo, Convoy, Samba Balloon) and children's rides (Kangaroo, Den Sorte Perle). Tickets and ride passes serve as the primary revenue mechanism, with single tickets at 79 Kr and multi-ride discount packages available. The company travels to festivals and events across Southern Norway, with attractions varying by location and available space. The product portfolio is complemented by carnival games, food kiosks, and event organizing partnerships. Notable individual attractions include Go2Gate (flight simulator experience), New York Grand Central Terminal (taxi ride), and Fireball (Waltzer carousel), which represent signature high-capacity rides in the fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Fireball Waltzer-style spinning carousel featuring 10 gondolas that rotate at speeds up to 60 rpm while the floor rotates at approximately 10 rpm; 17-meter diameter with capacity for 1000 riders per hour.
• Go2Gate Adventure-themed flight simulation ride where guests experience being a co-pilot on an airplane, with airport check-in simulation, security screening, gate boarding, and in-flight experience with sound effects, G-forces, and original music.
• New York Grand Central Terminal Yellow cab-themed ride where guests drive New York-style taxis across 220 m2; 18 vehicles, capacity for 36 riders at 12 km/h, manufactured by Gosetto and Bertasoni.
• Heroes High-thrill superhero-themed ride that simulates the sensation of swinging between skyscrapers, marketed as taking a solid grip on the stomach for a kick experience.
• Zero Gravity Drop tower attraction that shoots riders 17 meters into the air before releasing them, delivering strong stomach-drop and thrill sensations for the whole family.
• Jumbo Elephant-themed ride where guests fly sitting on the back of an elephant; maximum height 6.5 meters, seats 2 persons per gondola (1 adult + 1 child), operates at approximately 5 rpm, manufactured by Kolmax Plus.
• Kangaroo Bouncing/jumping ride introduced in 2020 for children with height restrictions of 90cm-140cm, providing a playful jumping experience in saddle-shaped seats.
• Samba Balloon Balloon-themed family carousel introduced in 2020 where children ride in balloon-shaped gondolas; parents ride free when accompanying paying children.
• Tekoppene Teacups spinning ride for young children with 6 cups across 6 meters diameter; each cup accommodates 4 children or 1 adult with 1-2 children; open to riders over 90 cm height.
• Den Sorte Perle Pirate-themed fun house featuring Captain 'Leonora Tyndall's' ship, including rolling barrel experiences and slides from the top deck; for children between 90cm-120cm with adult supervision.
• Convoy Safari-themed car ride through an African savanna setting where children drive their own vehicles encountering giraffes, elephants, and other animal characters; adults ride free with paying children.
• Pariserhjulet Ferris wheel attraction priced at Kr 99 per person per ride or 2 regular tickets; a popular landmark attraction for families at Lunds Tivoli events.
• Ride Ticket (Billett) Single ride ticket priced at Kr 79 per person per ride, with discount bundles of 7 tickets for Kr 549 and 15 tickets for Kr 999; tickets redeemable for rides across the Lunds Tivoli portfolio at festival locations.

Quantifiable outcome

• Supports Norwegian associations with hundreds of thousands of kroner annually through their volunteer (dugnad) program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Skånes DjurparkcoreStrategic or Co-development PartnerSwedish zoo and amusement park partner within the Lund Gruppen umbrella. Håkon and Magnus Lund oversee Skånes Djurpark along with Kongeparken and Lund Gruppen activities.
• KongeparkencoreStrategic or Co-development PartnerTheme park in Rogaland, Norway. Part of the Lund Gruppen entertainment conglomerate. Brothers Håkon and Magnus Lund manage Kongeparken along with Skånes Djurpark and Lund Gruppen.
• Norway CupmajorGTM or Marketing PartnerMajor youth soccer tournament held at Ekebergsletta, Oslo. Lunds Tivoli provides carnival attractions for this flagship youth sports event, appearing from July 25-August 1, 2026.
• Elvefestivalen i DrammenmajorGTM or Marketing PartnerRiver festival in Drammen. Lunds Tivoli appeared at this event from August 14-23, 2026, located at Nedre Strandgate.
• SkalldyrfestivalenminorGTM or Marketing PartnerShellfish festival in Mandal. Partnership for Lunds Tivoli appearance during the festival from August 6-9, 2026.
• Festdager Hamar Mart'nmajorGTM or Marketing PartnerMajor fair/market event in Hamar. Lunds Tivoli appeared from September 24-27, 2026.
• Gjøvik-MarkenminorGTM or Marketing PartnerTraditional market/fair in Gjøvik. Lunds Tivoli appeared September 16-20, 2026.
• Dyrskun i SeljordminorGTM or Marketing PartnerAgricultural show in Seljord. Lunds Tivoli appeared September 11-13, 2026.
• Pepsi MaxminorGTM or Marketing PartnerBeverage brand sponsor of Lunds Tivoli.
• Hennig-OlsenminorGTM or Marketing PartnerNorwegian ice cream brand partner.
• LandstreffminorGTM or Marketing PartnerEvent/location partner listed on Lunds Tivoli website.
• LGAminorGTM or Marketing PartnerEvent partner listed on Lunds Tivoli website.
• JulivinterlandminorGTM or Marketing PartnerWinter/Christmas event partner.
• BluewaterminorGTM or Marketing PartnerUK-based retailer/event partner.
• GlommafestivalenminorGTM or Marketing PartnerFestival partner along the Glomma river.
• StavernfestivalenminorGTM or Marketing PartnerFestival partner in Stavern.
• Kongsberg VinterfestivalminorGTM or Marketing PartnerWinter festival in Kongsberg.
• Hyde Park Winter WonderlandminorGTM or Marketing PartnerUK winter event partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liseberg: Sweden's largest amusement park in Gothenburg, owned by the City of Gothenburg. Comparable as a major Scandinavian amusement park serving the same broader Nordic family entertainment market with a much larger fixed-site operation.
• Efteling: Major Dutch theme park and one of Europe's largest family theme parks. Comparable as a large-scale European family amusement operator with themed rides and attractions targeting similar family demographics.
• Gröna Lund: Historic Stockholm amusement park on Djurgården, operated by Parks & Resorts. A broader Scandinavian amusement park incumbent comparable in scale of ride portfolio and family entertainment positioning.
• Bakken: Denmark's oldest operating amusement park (since 1583), located in Klampenborg. Comparable as a historic Nordic amusement park with a broad ride mix targeting families, offering a regional comparison point.
• Tivoli Gardens: Iconic Copenhagen amusement park and gardens, operated by Tivoli A/S. A broader Scandinavian amusement park incumbent offering a far larger and more diversified ride/entertainment portfolio than Lunds Tivoli's traveling model.
• Legoland Billund: Original Legoland park in Denmark, operated by Merlin Entertainments. Comparable as a major Scandinavian-based family theme park competing for the same Nordic family travel and entertainment spending.

Direct peers

• TusenFryd: Major amusement park near Oslo, Norway's largest fixed-site amusement park, operated by Parques Reunidos. Competes for the same family entertainment spending in the Norwegian market and offers a comparable ride mix from family to thrill attractions.
• Skånes Djurpark: Swedish zoo and amusement park in the Lund Gruppen portfolio, managed alongside Kongeparken. Comparable as a Nordic family entertainment venue with rides and attractions sharing the same group synergies.
• Kongeparken: Sibling amusement park in Rogaland, Norway, operated under the same Lund Gruppen umbrella by brothers Håkon and Magnus Lund. Most directly comparable as a Norwegian family entertainment operator sharing corporate ownership and overlapping customer base.
• Hunderfossen Eventyrpark: Norwegian family theme park near Lillehammer with fairy-tale and adventure theming. Closely comparable to Lunds Tivoli's family-friendly ride portfolio and Norwegian family entertainment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lundstivoli
• LinkedInlinkedin.com/company/lunds-tivoli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunds Tivoli