What NOV' HABITAT does

NOV'HABITAT is a French social housing company (Entreprise Sociale pour l'Habitat / Société Anonyme d'HLM) headquartered in Châlons-en-Champagne and operating across 42 communes in the Marne region. The company manages a portfolio of more than 12,000 residential units — including apartments (T1 to T6), individual houses with gardens, and approximately 1,600 secured parking spaces — as well as 14 medico-social establishments (EHPAD, RPA, Résidences Autonomie, FPHV, Foyers de Vie, Foyers d'Accueil Médicalisés) totalling approximately 750 beds, and a set of commercial premises in Châlons-en-Champagne. Rents range from approximately €150 to €950 per month excluding charges, positioning the offer across affordable, city-centre, individual-house, and standing-residence tiers.

The technology stack is conventional for the sector: a Sopra Steria-built Tenant Extranet portal for rent payment, maintenance requests, and account management; SystemPay for online payments; an online housing-application system with email-alert subscriptions for new listings; and BIM (Building Information Modeling) used in construction design for projects such as Résidence Argonnaise Les Jonquilles. Innovation efforts centre on environmental performance rather than software differentiation — notably the NOVA'SUN solar energy project (presented at Salon de l'Habitat 2026), the La Chaufferie Biomasse wood-gas heating network supplying ~1,000 homes, draining asphalt technology for stormwater-permeable parking, and proprietary construction concepts such as HABIO (Optimised Individual Housing) and BUILDTOG (Building Together, the first deployment of this concept in Champagne-Ardenne).

The business model is recurring rent income from a regulated, long-tenancy social housing book, supplemented by parking, commercial, and medico-social rental streams. Distribution combines direct-to-consumer digital channels (website, Extranet, email alerts) with a physical network of 11 Points of Contact across Châlons-en-Champagne neighbourhoods and 2 Proximity Agencies in Mourmelon-le-Grand and Sainte-Menehould. Capital expenditure is substantial and externally co-financed — most notably the €96 million Verbeau urban renewal programme under the NPNRU with ANRU and Châlons Agglo, plus FEDER-supported operations such as Bords de Moivre (€3.6M, 60 units) and 15 Avenue du 29 août 1944 (€4.2M, 90 units). Governance sits with Director General Alain MARJOLET, with Hélène MONETTI leading commercial management, marketing, and communications.

Name

NOV' HABITAT

Legal name

NOV' HABITAT, Entreprise Sociale pour l'Habitat

Website

https://novhabitat.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NOV'HABITAT is a French social housing company (SA d'HLM) managing more than 12,000 residential units, 1,600 parking spaces, and 14 medico-social establishments across 42 communes in the Marne region, serving individual tenants, seniors, people with disabilities, and local businesses in Châlons-en-Champagne.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (62399), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Social housing
• Affordable rental housing
• Property management
• Medico-social housing
• Public housing services

Headquarters

HQ city

Châlons-en-champagne

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Housing Rent: Monthly rental income from approximately 12,000+ social housing units including apartments, houses, and specialized residences across 42 communes in the Marne region. Rents range from approximately €150 to €950 per month (excluding charges), with additional charges for utilities, heating, and maintenance.
2. Parking Spaces Rental: Revenue from approximately 1,600 secured parking spaces including underground parking, outdoor parking, detached boxes, and attached garages. Prices range from €2 to €48 per month.
3. Commercial Space Rental: Rental income from commercial premises in Châlons-en-Champagne and surrounding areas to support local businesses and economic development. Includes spaces such as Local Porte Sainte Croix, Local Jean Jaurès, Local Emile Schmit, and others.
4. Medico-Social Establishments: Property management of 14 specialized establishments serving seniors and people with disabilities including EHPAD (nursing homes), RPA (senior residences), FPHV (handicapped elderly care homes), and Foyers de vie (living facilities), representing approximately 750 units.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NOV'HABITAT is a French social housing company (Société Anonyme d'HLM / Entreprise Sociale pour l'Habitat) that manages more than 12,000 rental housing units across 42 communes in the Marne region, centered in Châlons-en-Champagne. The portfolio spans apartments (T1 to T6), individual houses with gardens, approximately 1,600 secured parking spaces, commercial premises, and 14 medico-social establishments (EHPAD, RPA, Foyers de vie) totaling around 750 beds for seniors and disabled persons.

Product overview

NOV'HABITAT is a social housing company (Entreprise Sociale pour l'Habitat / SA d'HLM) managing a diverse portfolio of approximately 12,000+ housing units across 42 municipalities in the Marne region, centered in Châlons-en-Champagne. The company offers a unified product portfolio spanning residential housing (apartments from T1 to T6, and individual houses with gardens), commercial spaces, and nearly 1,600 secured parking solutions. Beyond standard housing, NOV'HABITAT operates 14 specialized medico-social establishments including EHPADs, senior residences (RPA), Autonomy Residences, FPHV facilities, and Foyers de Vie/Foyers d'Accueil Médicalisés totaling approximately 750 beds. The company also provides digital services including an online rent payment portal (SystemPay), a resident Extranet for account management and maintenance requests, online housing applications, and email alert subscriptions. NOV'HABITAT distinguishes itself through innovative construction projects including HQE-certified buildings, BBC-certified residences, biomass heating systems, and the pioneering BUILDTOG concept. Recent initiatives include the NOVA'SUN solar project and extensive urban renewal programs like the Verbeau district transformation (€96 million investment).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Apartments (Type 1 to Type 6) Social housing apartments ranging from studios (T1) to 6-room units (T6) rented to individuals and families across 42 municipalities in the Marne region, with rents from €150 to €900 per month excluding charges.
• Individual Houses with Gardens Detached or semi-detached houses with private gardens ranging from type 3 to type 6 in urban and rural areas of the Marne region, with rents from €310 to €950 per month excluding charges.
• Parking and Garage Solutions Approximately 1,600 secured parking spaces including underground parking, outdoor parking, standalone boxes, and attached garages available for rent at €2 to €48 per month.
• Commercial Spaces Commercial premises available for rent in Châlons-en-Champagne and surrounding areas including climate-controlled and PMR-accessible locations, with rents from approximately €328 to €915 per month.
• Medico-Social Establishments (EHPAD, RPA, FPHV, Foyers de vie) 14 specialized establishments providing housing and care for approximately 750 seniors and people with disabilities, including nursing homes (EHPAD), senior residences (RPA), facilities for disabled elderly (FPHV), and living facilities (Foyers de vie).
• Online Rent Payment Service Secure online payment service for rent and charges via SystemPay gateway for existing tenants.
• Online Housing Application Service Digital platform for prospective tenants to submit housing requests online, by email, or by postal mail with streamlined processing.
• Kit Eco Logis (Free Eco Kit) Free eco-friendly home kit distributed to tenants to support energy savings and sustainable living habits.

Quantifiable outcome

• 72% of surveyed clients would recommend NOV'HABITAT to friends or family (2023 satisfaction survey)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ARCA (Agence de l'Eau Seine Normandie)coreStrategic or Co-development Partner · 1 September 2023Collaboration at the 77th Foire Exposition de Châlons to showcase urban renewal and sustainable development projects. Partnership with financial support from Agence Eau Seine Normandie for rehabilitation and deimpermeabilization of parking areas in Vallée Saint-Pierre and Verbeau districts.
• Châlons AgglocoreStrategic or Co-development Partner · 1 September 2023Local government partner in the 96 million euro Verbeau urban renewal project under the Programme National de Renouvellement Urbain (PNRU/NPNRU).
• Agence Nationale de Renouvellement Urbain (ANRU)coreStrategic or Co-development Partner · 1 September 2023National urban renewal agency co-leading the Verbeau district transformation project with NOV'HABITAT and Châlons Agglo.
• CoMAL-SOliHA 51minorStrategic or Co-development Partner · 3 April 2023Partner in triennial tenant satisfaction survey conducted April 3-15, 2023. CoMAL-SOliHA 51 representatives present at three NOV'HABITAT proximity agencies to assist tenants with survey completion.
• Vallée Saint-Pierre and Verbeau Renewal PartnerscoreStrategic or Co-development Partner · 1 January 2017Comprehensive urban renewal program including 1,239 rehabilitated or residentialized housing units, with notable operations like Bords de Moivre (60 units, 3.6M€ with FEDER co-financing) and 15 Avenue du 29 août 1944 (90 units, 4.2M€ with FEDER co-financing).
• Companies in Qualibail® 3 NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of approved companies certified by Qualibail for working with NOV'HABITAT on maintenance and property services. Companies can view current public procurement opportunities and apply.
• SDIS 51 (Service Départemental d'Incendie et de Secours)minorStrategic or Co-development PartnerPartnership with the Marne fire and rescue service, demonstrated at the 77th Foire Exposition de Châlons in the Carrefour des Élus space.
• CCAS de la Ville de Châlons-en-ChampagneminorStrategic or Co-development PartnerPartner in the PROXY program along with Solinnov, focused on supporting vulnerable populations in social housing.
• SolinnovminorStrategic or Co-development PartnerPartner in the PROXY program with CCAS de Châlons-en-Champagne for supporting vulnerable populations in social housing.
• CAF (Caisse d'Allocations Familiales)minorStrategic or Co-development PartnerCAF offices relocated to NOV'HABITAT's La Rochefoucauld residence in city center since March 2018 via a privatized path, improving accessibility for residents.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Batigère: Multi-regional ESH group operating across eastern and northern France. Comparable as a larger ESH peer with similar mix of family housing, senior residences, and urban renewal mandates.
• CDC Habitat: France's largest social housing operator (former SNI, Caisse des Dépôts group). Operates the same SA d'HLM / ESH business model across France; sets national benchmarks for scale, innovation, and public-private social housing partnerships.
• ICF Habitat: National social housing subsidiary of SNCF group (ESH), operating tens of thousands of units. Comparable as a multi-regional ESH with diversified portfolios including urban renewal and employee-related housing.

Direct peers

• Habitat 76: Regional OPH/ESH operating social housing in Seine-Maritime (Normandy). Comparable mid-sized regional operator running urban renewal programs, energy retrofit projects, and senior residences under the same French HLM framework.
• Espacil Habitat: ESH based in Brittany operating affordable rental housing and senior residences. Direct comparable in business model (SA d'HLM), tenant profile, and engagement with sustainable construction innovation.
• LogiOuest: ESH operating in the Pays de la Loire region, providing affordable rental housing and medico-social establishments. Direct comparable on portfolio composition and HLM regulatory positioning.
• Valloire Habitat: Regional ESH in northern France providing social and intermediate rental housing. Comparable mid-sized operator with similar unit counts and product mix.
• Le Foyer Rémois: Regional ESH headquartered in Reims, immediately adjacent to NOV'HABITAT's Marne territory. Operates a comparable social housing portfolio with senior and medico-social facilities; closest geographic and product peer in Champagne-Ardenne.
• Plurial Novilia: Direct regional peer: ESH operating in the Grand Est region (including Marne/Reims area) managing tens of thousands of social housing units, including senior residences. Same regulatory status (SA d'HLM / ESH), same customer base, and direct overlap on urban renewal and innovation programs.
• Maisons & Cités: ESH in Hauts-de-France focused on social housing, including worker housing legacy stock and ongoing renewal programs. Comparable on scale (~15k units), mission, and urban renewal exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOV' HABITAT