Mithai
Mithai operates mithaikolkata.com, a Thai-language free ad-supported movie streaming website that aggregates international films with Thai dubbing and subtitles for Thai-speaking audiences, accessed directly via web browser without registration.
- Company typePrivate
- Founded1955
- HeadquartersKolkata, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mithai does
Mithai operates the website mithaikolkata.com, a free ad-supported online movie streaming platform serving Thai-speaking audiences. The platform aggregates a content library spanning films from 1940 through 2026 across multiple international film industries — Thai, Hollywood/Western, Korean, Chinese, Indian, Japanese, and Hong Kong — organized by genre (action, romance, drama, horror, comedy, etc.), country of origin, and release year. Content is delivered with Thai dubbing (พากย์ไทย), Thai subtitles (ซับไทย), and original soundtrack audio options, with IMDb ratings displayed alongside each title to support user discovery. Streaming quality includes Full HD and 4K options.
The underlying technology is a WordPress CMS-based website with no native mobile application, no public API, no SDK distribution, and no disclosed integrations beyond IMDb rating display. Users access content directly through the website on desktop or mobile browsers without registration, subscription, or payment. The platform is positioned as a free service (รับชมฟรี), with revenue described as advertising-based though no advertising partners, network identifiers, or monetization metrics are disclosed. The site's operational geography is declared as global with content localization focused exclusively on the Thai language, targeting Thai-speaking consumers in Southeast Asia and the Thai diaspora. Note: firmographic metadata describes Mithai as an Indian sweets retailer based in Kolkata founded in 1955 with 51-100 employees; this description is inconsistent with the website's actual content, which is entirely a Thai-language streaming site. The analysis above is grounded in the first-party website evidence.
Mithai firmographics
Firmographics- Name
- Mithai
- Legal name
- mithaikolkata.com
- Website
- https://mithaikolkata.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mithai operates mithaikolkata.com, a Thai-language free ad-supported movie streaming website that aggregates international films with Thai dubbing and subtitles for Thai-speaking audiences, accessed directly via web browser without registration.
- Ownership category
- akta.pro rank
Mithai industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- International/Multilingual Streaming Channels (MPABAHAI)
- akta.pro secondary industry
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Mithai is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Markets served
Mithai business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Advertising Revenue: Platform generates revenue through advertising displayed to users during content consumption. Users access all content free of charge, with advertisements supporting platform operations and content licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with unlimited access to full content library |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mithai product offering
Product offeringCore offering
Mithai operates a free ad-supported online movie and series streaming platform hosted at mithaikolkata.com that aggregates Thai, Western, Korean, Chinese, Indian, Japanese, and Hong Kong films. Content is offered in HD and 4K quality with Thai audio tracks (พากย์ไทย), Thai subtitles (ซับไทย), and original soundtrack options, organized by genre, country of origin, and release year. No registration or subscription is required; users access content directly through the website with revenue generated through advertising.
Product overview
Mithai is a Thai online movie streaming platform that offers free access to a wide catalog of movies and TV series. The platform operates as a single unified streaming service that aggregates content across multiple categories including Thai movies, Korean films, Chinese cinema, Indian Bollywood, and Western/foreign films. Content is organized by genre (Action, Romance, Drama, Horror, Comedy, etc.), country of origin, and release year. The service provides movies in HD and 4K quality with Thai audio tracks (พากย์ไทย) and Thai subtitles (ซับไทย). It positions itself as a free streaming service with no advertisements mentioned, targeting Thai-speaking audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Mithai Movie Streaming Platform A Thai-language ad-supported online streaming platform that aggregates movies and TV series across Thai, Western, Korean, Chinese, Indian, Japanese, and Hong Kong cinema in HD and 4K quality with Thai audio and subtitle tracks. Targeted at Thai-speaking individual consumers who want free streaming without registration or subscription.
Companies that use Mithai
Customer profileSegments1 record
Ideal customer profiles1 record
Mithai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mithai partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Mithai competitors and assessment
Company assessmentBroad incumbents
- Pluto TV: Paramount-owned FAST streaming platform offering free, ad-supported linear channels and on-demand content. Broad incumbent in the free-streaming category Mithai operates in.
- Netflix: Global streaming incumbent that Mithai effectively offers an unlicensed alternative to. The Mithai website even has a 'ดูหนัง NETFLIX' section, underscoring Netflix as the aspirational/competing incumbent in Thai streaming.
- Tubi: Major US-based free ad-supported streaming service owned by Fox. Operates the same AVOD business model at much larger scale; relevant benchmark for free-streaming economics.
Direct peers
- iflix: Southeast Asian streaming service targeting emerging markets with mobile-first free and low-cost tiers. Operates in similar price-sensitive regional streaming dynamics.
- WeTV (Tencent): Asian-content streaming service with strong Thai market presence offering free ad-supported tiers alongside subscription. Comparable on Thai-market streaming with international/local content mix.
- LINE TV: Thai-market streaming service with free ad-supported content, integrated into the LINE messaging ecosystem dominant in Thailand. Comparable Thai-language free streaming destination.
- Viu: Pan-Asian OTT streaming service operating in Thailand and other Southeast Asian markets, with Thai dubbing/subtitling of Korean and other international content — closely aligned with Mithai's localization-led approach.
- iQIYI: Asian-content streaming platform offering free ad-supported tiers alongside subscription, with multi-language localization. Comparable international-content streaming with free tier.
- MONOMAX: Thai licensed free ad-supported streaming platform offering movies and series with Thai localization. Direct comparable operating in the same Thai free-streaming category Mithai targets.
Regional players
- Bilibili: Asian video and streaming platform with strong Asian-content catalog and community-driven discovery. Relevant comparable on Asian-content streaming and ad-supported models in non-Thai markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mithai social profiles
Digital presenceMithai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mithai leadership team
Management profileNumber of profiles
Mithai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mithai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mithai
What does Mithai do?
Mithai operates a free ad-supported online movie and series streaming platform hosted at mithaikolkata.com that aggregates Thai, Western, Korean, Chinese, Indian, Japanese, and Hong Kong films. Content is offered in HD and 4K quality with Thai audio tracks (พากย์ไทย), Thai subtitles (ซับไทย), and original soundtrack options, organized by genre, country of origin, and release year. No registration or subscription is required; users access content directly through the website with revenue generated through advertising.
Is Mithai a public or private company?
Mithai is a private company. It is classified as unknown and is currently operating.
When was Mithai founded?
Mithai was founded in 1955. It employs 51 to 100 people.
Where is Mithai based?
Mithai is headquartered in Kolkata, India, in the Asia region.
How does Mithai make money?
One revenue line is on record: advertising Revenue.
Who are Mithai's main competitors?
Broad incumbents on record are Pluto TV, Netflix and Tubi. Direct peers are iflix, WeTV (Tencent), LINE TV, Viu, iQIYI and MONOMAX. Bilibili is listed as a regional player.
Does Mithai have an API?
No public API is recorded for Mithai.
What industry is Mithai in?
Mithai's product category is Video Streaming. Its primary akta.pro industry code is MPABAHAI, International/Multilingual Streaming Channels, with a secondary code of MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 516210 and its SIC code is 7822.