What HELPO does

HELPO (legally RUMBA ENTERPRISES LIMITED, registered in Gibraltar) is a B2B outsourced customer service provider that delivers 24/7 support to businesses operating mobile applications and websites in the Health & Fitness, Education, Entertainment, and Utilities verticals. Its target customers are mobile app publishers distributing on App Store, Google Play Market, Huawei Art Gallery, and web platforms, where it handles customer requests, troubleshooting, user journey guidance, and feedback collection. The company positions its value proposition around a "human, problem-solving approach" to customer support and the systematic delivery of customer feedback to product teams.

The service is delivered through a network of independent contractors — termed "Eligible Individuals" — who are engaged under per-engagement Quote for Services agreements. There is no proprietary technology platform disclosed; operations appear to run on standard communication channels (email, online chats) coordinated across three shift tiers: Day Shift, Evening Shift, and Night Shift Support, enabling continuous coverage across time zones. The company is GDPR-compliant and implements EU Standard Contractual Clauses for cross-border personal data processing, consistent with handling end-user data from European app publisher clients.

The business model is managed services revenue: HELPO charges clients via per-quote pricing, which can take the form of an hourly rate, a fixed monthly fee, or a fee tied to a quantity of services. Payments to contractors are determined per the same Quote for Services based on the individual's skills, experience, and service complexity. Go-to-market is direct B2B sales to enterprise clients. No funding rounds, customer logos, headcount figures, or revenue figures are disclosed in the available source material.

Name

HELPO

Legal name

RUMBA ENTERPRISES LIMITED

Website

https://helpo.company

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

HELPO is a Gibraltar-based B2B outsourced customer service provider delivering 24/7 support via independent contractors to mobile app publishers in Health & Fitness, Education, Entertainment, and Utilities. Services are priced per quote across day, evening, and night shifts.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced Customer Service Fees: HELPO generates revenue by providing outsourced customer service solutions to B2B clients. Payment structures include: (i) hourly service rates, (ii) fixed monthly fees, or (iii) fees for certain quantities of services. The company operates through independent contractors who are paid for services delivered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HELPO provides outsourced customer service solutions to businesses in the B2B segment, with a particular focus on mobile app publishers across Health & Fitness, Education, Entertainment, and Utilities verticals. Service is delivered through a network of independent contractors organized into Day, Evening, and Night shifts to ensure 24/7 coverage via email and online chat channels.

Product overview

HELPO provides outsourced customer service solutions for the B2B segment, operating as a contractor network (RUMBA ENTERPRISES LIMITED) that connects businesses with freelance support specialists. The service operates across multiple shifts (Day, Evening, Night) to deliver 24/7 customer support coverage. The company focuses on serving mobile and web products in Health & Fitness and Edutainment categories. Their model uses contractors (Eligible Individuals) who work remotely to handle customer inquiries, technical support, and feedback collection through various channels including email and online chats. Support for their clients' products (mobile apps on App Store, Google Play Market, Huawei Art Gallery, and web platforms) is delivered through shift-based service tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Shift Support
• Evening Shift Support

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Transcom: Global CX solutions provider with customer support, sales, and technical assistance services across multiple verticals. Comparable BPO model to HELPO but with global delivery footprint and deeper enterprise relationships.
• Teleperformance: Global leader in outsourced customer experience management with hundreds of thousands of agents across dozens of countries. Competes with HELPO for enterprise BPO contracts but operates at vastly larger scale with proprietary technology, omnichannel capabilities, and a broader vertical footprint.
• Foundever (formerly Sitel Group): Large CX outsourcing provider serving digital-native and enterprise clients with omnichannel customer support. Directly comparable business model to HELPO but with global delivery footprint, proprietary MAX platform, and established enterprise client base.
• Concentrix: Major publicly-traded CX/BPO provider offering customer support, trust & safety, and tech-enabled services across multiple verticals including tech and digital platforms. Overlaps with HELPO on mobile/digital product support but at enterprise scale with AI-enhanced offerings.
• TTEC Holdings: Public customer experience technology and services company providing digital customer support, AI, and CX consulting. Overlaps with HELPO on B2B outsourced support for digital products but operates at much larger scale with proprietary technology.

Regional players

• Simply Contact: Eastern European-based outsourced customer support provider with strong EU data residency positioning and multilingual coverage. Competes with HELPO for European app publisher clients, particularly those needing GDPR-aligned EU delivery.

Direct peers

• ModSquad: Outsourced digital customer engagement provider serving tech, social media, gaming, and mobile app clients with community moderation, customer support, and trust & safety services. Highly comparable model targeting the same digital-native client base as HELPO.
• SupportYourApp: Outsourced customer support provider specializing specifically in SaaS, software, and mobile app publishers — nearly identical ICP to HELPO. Offers 24/7 coverage with vetted support specialists and represents the closest niche competitor in the mobile app support category.
• Helpware: Outsourced customer support and back-office services provider with delivery centers across multiple regions offering 24/7 coverage. Targets similar SMB and mid-market digital clients with flexible engagement models comparable to HELPO's contractor-based approach.

Emerging players

• Arise (a Concentrix Company): Work-from-home customer support platform connecting independent agents with enterprise clients. Highly comparable to HELPO's contractor-based, remote-first model but with established enterprise clients and broader service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks4 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELPO