Multivirt

What Multivirt does

Multivirt (Multivirt India Pvt Ltd), founded in 1995 and headquartered in New Delhi, is a system integrator and in-house software product company serving the broadcast, cable TV, OTT/IPTV, digital signage, and distance education industries. Its technology backbone is the patented OOHMP (Out Of Home Media Platform) cloud + local-controller architecture and the MV software family — MV Playout (up to 12 SD / 6 HD channels from a single machine), MV Transcoder (GPU-accelerated, scaling to 70 SD / 30 HD profiles), MV Orpheus Compliance Logger, MV IP Multiviewer, MV Capture, MV UDP Distributor, and the MV HLS Packager with Widevine and Sigma DRM. The product suite is anchored by two granted patents — a 2009 Digital Signage patent and a broadband-based TV distribution patent — plus AI capabilities spanning multilingual transcription, music/ad detection, video fingerprinting, and browser-based AI editing (axledit) and MAM (axle.ai), integrated with strategic partners Intel, Microsoft, Magicsoft, VIZRT, VSN, Metus, and AWS.

The company monetizes across five streams: hardware sales (encoders, decoders, DEXIN Edge QAM, IRDs, set-top boxes, backpack transmitters), perpetual software licensing (quote-based, with free demo licenses), turnkey system integration and on-site engineering services (global delivery), SMS/CAS reseller partnerships, and managed IPTV/Cloud playout services. Go-to-market is predominantly direct enterprise field sales with quote-based pricing, supported by a website lead-capture funnel, free demo licenses, downloadable brochures, partner co-marketing, and SEO/content marketing. Customer concentration is broad across marquee Indian broadcasters (Zee Network, Aaj Tak, NDTV, CNBC TV18, Doordarshan, Star Sports, India TV), cable MSOs/LCOs (SITI Cable, DEN, Hathway, Dish TV), government and PSU accounts (Army HQ, DRDO, ONGC, BHEL), education institutes (IIT Delhi, IIT Kanpur, Amity), and select international clients (Visnet Brazil, Pelmorex Canada, PAP Poland, New-Media USA) — complemented by two adjacent operating subsidiaries (MultiVirt Digital Arts and Multivirt Technologies) and an active global on-site engineering team.

Name

Multivirt

Legal name

Multivirt India Pvt Ltd.

Website

https://multivirt.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Multivirt is a New Delhi-headquartered, founder-led system integrator and software product company, established in 1995, providing end-to-end broadcast, cable TV, OTT/IPTV, digital signage, and distance education solutions to Indian and international enterprises.

Ownership category

akta.pro rank

Product category

Broadcast & Media Technology Solutions

NAICS

Computer Systems Design and Related Services (5415), Software Publishers (5132)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ)

akta.pro secondary industry

Remote Patient Monitoring Device Connectivity & Data Ingestion (IoT gateways) (HLALAKAF)

Keywords

• Broadcast software
• Playout automation
• Digital signage
• Cable TV equipment
• OTT streaming solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sells broadcast and cable-TV hardware — H.264/H.265 encoders (MV-1U4C04, MV-1U4S01, MV-M4S01, MV-MC4CH02, MV-MC4CH02-WB, MV-MC4H01, MV-MC5CH02), HDMI+VGA decoders (MV-M4H01-D), DEXIN Edge QAM / mux-scrambling-modulation modules, IRD integrated receiver-decoders, encodulators, set-top boxes (DVB-C, DVB-S2, IPTV Android Box), LIVE+ GoBox and LiveShell backpack transmitters.
2. Software Licensing (One-time / Perpetual): Sells perpetual licenses for proprietary software products — MV Playout, MV Transcoder, MV Orpheus Compliance Logger, MV Capture, MV IP Multiviewer, MV UDP Distributor, HLS Packager, VAAD, BrahmNAAD, ShankhNAAD, OOHMP Museum, OOHMP-DS, OOHMP Shikshak, and AI Video Intelligence. Free demo licenses available; pricing is quote-based.
3. System Integration & Turnkey Project Execution: End-to-end broadcast, cable TV, OTT and digital signage integration projects — consultancy, studio infrastructure, ingest-to-playout, automation, post-production, equipment rental, on-site engineering support and worldwide shipping. Systems team travels globally for installation and training.
4. CAS / SMS Reseller Partnership: Resells subscriber management and conditional access systems (SMS & CAS) through partner companies worldwide, recommending solutions based on subscriber base and budget.
5. Managed IPTV / Web TV Service Infrastructure: Provides hosted CMS and playout-as-a-service for Web TV (push-TV) deployments — CMS hosted in data center or on-premise pushes content to MSO playout servers; OOHMP IPTV platform sold as complete software package to ISPs and hospitality operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Multivirt is a system integrator and in-house software/hardware product company for the broadcast, cable TV, OTT/IPTV, education, government and digital-signage industries, founded in 1995. Its core offering is an end-to-end media-technology stack built around the patented OOHMP (Out-Of-Home Media Platform) cloud-and-local-controller architecture and the proprietary MV software suite (MV Playout, MV Transcoder, MV Orpheus Compliance Logger, MV IP Multiviewer, MV Capture, MV HLS Packager, MV UDP Distributor, VAAD), complemented by BrahmNAAD/ShankhNAAD news aggregation and distribution automation, AI Video Intelligence, and complementary broadcast hardware (H.264/H.265 encoders, decoders, DEXIN Edge QAM, IRDs, set-top boxes).

Product overview

Multivirt is a system integrator and software product company (since 1995) for broadcast, cable TV, and OTT/streaming in India, offering a portfolio built around three pillars: (1) a core media software suite led by MV Playout Software, MV Transcoder, MV IP Multiviewer, MV Orpheus Compliance Logger, MV Capture, MV HLS Packager, MV UDP Distributor, and the VAAD Video Asset Management platform; (2) the OOHMP (Out-Of-Home Media Platform) family of vertical solutions — OOHMP-DS Digital Signage, OOHMP Shikshak for distance education, OOHMP MOM (Wi-Fi Entertainment / Media On Move), OOHMP Muse-Em for museums, the OOHMP Museum QR-Code guide, and the OOHMP IPTV end-to-end platform — together with Web TV (Cloud Playout); and (3) AI-driven and operational products — Video Intelligence (AI transcription/music/ad detection), axledit and axle.ai (browser-based AI editing and MAM with AWS integration), Content Detection with Fingerprinting, the Transport Stream Splicer for ad insertion, BrahmNAAD newsroom automation, ShankhNAAD aggregation/distribution, FNNLive Mobile News Gathering, and Virtual Soft Headend. The offering is complemented by hardware (video encoders/decoders, HD Encodulator, DEXIN Edge QAM, IRD, Set Top Boxes, and Backpack/Beltpack bonded-cellular newsgathering units) and integration services for broadcast studios, Cable-TV headends, and OTT/IPTV deployments.

Differentiator

Problem solved

Functional benefit

Brands

• OOHMP (Out Of Home Media Platform): Patented cloud-based digital signage and out-of-home media platform architecture powering digital signage, IPTV, distance education, Wi-Fi entertainment and related solutions.
• BrahmNAAD
• ShankhNAAD
• VAAD
• MV Orpheus / MV Logger
• MV Capture
• MV Playout
• MV Transcoder
• MV IP Multiviewer
• MV-UDP-Distribution
• MV Packager
• FNNLive
• OOHMP-MOM (Media On Move)
• Playout Muse-Em
• axledit
• axle.ai

Products and services

• MV Playout Software Channel playout automation software for 24x7 broadcast, cable TV and OTT, supporting up to 12 SD / 6 HD channels from a single machine with HLS, RTMP, UDP, SRT, YouTube, DeckLink and Intensity inputs/outputs, logo/ticker/bug insertion, 5 simultaneous output streams and YouTube/Facebook live streaming.
• MV Transcoder Software Customisable 24x7 video transcoder supporting mpeg2/mpeg4/H.264/H.265 with GPU acceleration (Intel Quick Sync, NVIDIA), logo insertion, CBR/VBR control, HLS chunk size tuning, auto-restart on stream loss and scalable SD/HD channel counts (up to 70 SD / 30 HD on a high-spec PC).
• MV IP Multiviewer IP multiviewer software that displays 4/6/8/12/16 simultaneous channels with audio bars on a single video wall, supporting UDP, RTP, RTMP, HLS inputs (including SPTS/MPTS UDP), optional UDP/RTMP IP mosaic output, automatic red on video loss, and remote monitoring from desktop or mobile.
• MV Orpheus Compliance Video Logger Continuous multichannel compliance video logger recording 50+ IP streams (UDP, RTMP, SRT, HLS) and baseband CVBS/HDMI/SDI inputs with MPEG2/h.264/HEVC codecs, multi-resolution, multi-bitrate, auto-purge, browser-based search with cut/crop, SCTE 35 extraction, captioning, and remote monitoring dashboard.
• MV Capture Multichannel IP video stream recorder capturing simultaneously from UDP, RTMP, HLS, SRT, YouTube, Facebook or DeckLink cards to .avi/.mp4/.mov/.mxf/.mkv, with logo, timestamp and text overlay, configurable codec/bitrate/resolution (H.264, H.265, MPEG2), and automatic clip cutting at set intervals.
• MV HLS Packager Standards-compliant HLS packager with Widevine and Sigma multi-DRM support, middleware-agnostic on-premise scalable architecture, Windows GUI, and easy integration with MV Transcoder for IPTV and OTT platforms.
• MV UDP Distributor Two-part architecture (Distribution Server + Client) that distributes multicast UDP MPTS/SPTS streams over Internet and Wi-Fi between MSO transmit ends and LCO receive ends, supporting encrypted or clean feeds and serving as fiber-cut failover or point-to-point wireless transport using Ligowave/Cambium links.
• VAAD Video Asset Management Software Browser-based video asset aggregation, indexing and retrieval software for MSOs, IPTV, OTT and social-media producers with multi-format support (.flv, .mp4, .mpg, .wmv, .mxf), thumbnails, customizable metadata fields, user rights, in-browser mp4 preview and a 3rd-party API.
• Web TV / Cloud Playout Patented push-TV Web TV platform combining a central CMS with playout controllers at MSO/LCO sites that pull content from a playlist, switch to live feeds on demand, and operate over LAN, Wi-Fi, Wi-MAX, 3G/4G — enabling distributed cable-channel networks on broadband without satellite licenses.
• OOHMP Digital Signage (OOHMP-DS) Patented cloud-based digital signage platform with local DS-Controllers (AM10/AM20/AM30/LM40/LM50/M60 models) connected over 2G/3G/4G/Wi-Fi/MPLS/LAN, supporting videos, images, animations, text, widgets, live TV integration, RSS feeds, instant flash alerts, playback logs, multi-screen layouts, content auto-synchronization and SD/HD/UHD/4K indoor/outdoor operation.
• OOHMP Shikshak (Distance Education) Distance education platform for live and recorded lectures across classrooms using DS-Controller set-top boxes and central CMS, including lecture studio setup with chroma mixing, moderator/question workflows, ticker and logo overlays, classroom layout customization and centralized health/hardware monitoring.
• OOHMP Media On Move (MOM) — Wi-Fi Entertainment Patented BYOD Wi-Fi entertainment and infotainment ecosystem for moving transit (buses, trains, ferries, taxis, airplanes) and static venues (museums, hospitals, railway stations, airports), combining a local server with high-performance Wi-Fi to deliver content via iOS/Android apps or mobile browser, with seat-back and 15" berth display options.
• OOHMP Muse-Em (Multilingual Museum Theater Playout) Multilingual video playout system for museum theaters, videowalls, projection screens, monuments and galleries, configuring up to 8 video channels and 16 languages per channel on a single system, syncing audio to visitors' smartphones to minimize ambient noise and integrating with existing audiovisual systems.
• OOHMP Museum (QR-Code Visitor Guide) BYOD QR-code-based visitor guide for museums, monuments, historical structures, landmarks, galleries and zoos, combining a dedicated local Wi-Fi network with content servers that distribute multilingual multimedia content to visitors' smartphones via QR scanning.
• OOHMP IPTV End-to-end IPTV platform with CMS/SMS, UDP/RTP/HLS/HDS encoders, streaming software, advertisement insertion, food/shopping app integration, personal messaging, alarms/reminders, multi-screen support, MV IP Multiviewer integration, and integration with payment gateways and existing billing systems (XML/CSV logs).
• FNNLive Mobile News Gathering Smartphone-based mobile news gathering solution with an Android app (FNNLive) enabling field reporters to live-stream and upload broadcast-quality video from 3G/4G connections, featuring dynamic adaptive encoding based on bandwidth, broadcast-quality recording, video request notifications and integration with broadcaster news studios.
• BrahmNAAD Newsroom Automation Unified news aggregation and ingest-to-playout workflow automation for news and infotainment channels, integrated with Metus Ingest and Magicsoft Playout/CG, with role-based user rights for administrators, reporters, ingest manager, input approver, moderators, producers, script editors, VT editors, teleprompter editor, CG manager and rundown manager.
• ShankhNAAD Aggregation and Distribution Unified single-server aggregation and distribution workflow automation for news agencies and media houses that traditionally use FTP/CD/DVD/pen-drive workflows, with role-based content handling for stringers, reporters, moderators, scriptwriters and distributors, slug-based organization, and manual/semi-automatic/automatic distribution.
• Video Intelligence (AI Transcription and Media Monitoring) AI-led smart transcription and summarization platform providing multilingual transcription, episode-wise detection and categorization, music and advertisement detection (label, singer, composer, slot timing) and integration with MV Logger for keyword search, piracy detection and as-run-log verification.
• axledit (Browser-Based AI Editing) Browser-based video editing tool supporting cloud and in-prem deployments, with smooth instant file preview, secure project sharing, activity reporting, AI-based clip detection to reduce turnaround time, support for existing craft editing workflows and integration with major MAMs.
• axle.ai (AI-Powered MAM) Affordable, modular AI-powered media asset management platform available on-prem, cloud or hybrid, with on-prem AI, AI-based video search, browser-based UI/dashboard, support for existing TV workflows and AWS integration.
• Transport Stream Splicer (IP Video Ad Insertion) IP video ad-insertion solution supporting frame-accurate or GOP-boundary splicing and 4K/HEVC splicing, with integrated ad server, multi-channel splicing on generic enterprise IT hardware, integrated SCTE 35 decoding and 2022-7 seamless protection input.
• Content Detection with Fingerprinting Video content detection and duplication search solution that detects unauthorized usage of broadcast/video content, monitors broadcast contracts and identifies modified versions (scale, flip, resize, crop) of registered videos and static images to save disk space and reduce cloud storage costs.
• Virtual Soft Headend Software-only headend that replaces traditional hardware QAM setups and eliminates the need for set-top boxes and televisions, cross-platform compatible (Mac, Windows, Linux, Android, iOS) with built-in multiviewer, mobile monitoring, location-free operation and bundled MV Transcoder, MV Media Server, OOHMP IPTV CMS and HDMI/SDI RTMP encoders.
• MV Video Encoders (MV-1U4C04, MV-1U4S01, MV-M4S01, MV-MC4CH02, MV-MC4CH02-WB, MV-MC4H01, MV-MC5CH02) Range of hardware encoders covering CVBS SD, SDI HD, HDMI+CVBS HD, HDMI HD, H.265 HD, and battery+WIFI HDMI HD variants, supporting HTTP/RTSP/RTP/TCP/RTMP/FLV/UDP/ONVIF/HLS protocols with MP3/AAC/G.711 audio, dual-stream H.264/H.265 encoding and adjustable bitrate for cable TV, OTT and YouTube workflows.
• MV HDMI+VGA HD Decoder (MV-M4H01-D) Single-channel HD HDMI and VGA HD decoder supporting AAC/MP3 audio formats and RTSP/HTTP/UDP/RTMP/HLS/RTP protocols, paired with Multivirt's encoder portfolio for cable TV and OTT headends.
• HD Encodulator Professional Video/Audio encoder with integrated DTV broadcasting modulator combining AV compression and digital modulation, supporting MPEG-2/H.264 video and MP1L2/AC3/AAC/HE-AAC audio with HDMI, HD-SDI, component and analog inputs and ASI/Ethernet/RF outputs.
• DEXIN Edge QAM (IP Mux-Scrambling-Modulation Module) DVB-C modulating all-in-one device combining 8 multiplexing, 8 scrambling and 8 QAM modules per daughter card, supporting up to 256 IP MPTS/SPTS inputs per card with MPEG2/MPEG-4 re-multiplexing, MPTS/SPTS multiplexing, PID filtering and PSI/SI editing for digital cable headends.
• Integrated Receiver Decoder (IRD) 1U integrated receiver decoder combining demodulation (DVB-C, T/T2, S/S2 optional), de-scrambler and multiplexing, with 4 tuner inputs, 1 ASI input, 4 IP inputs, 4 CAMs/CIs, 48 SPTS and 4 MPTS outputs over UDP/RTP/RTSP and PID mapping up to 128 per input.
• Set Top Box (DVB-C / DVB-S2 / IPTV Android) Set-top box units for DVB-C, DVB-S2 and IPTV Android deployments supporting MPEG-2 SD, MPEG-4 SD and MPEG-4 HD decoding for cable TV, DTH and IPTV operators.
• RealTime 3D Virtual Studio System Real-time 3D virtual studio system with intuitive decision-making, lock options to minimize operational errors, customizable GUI menus and minimal output quality degradation for broadcast production.
• Backpack / Beltpack Network Bonding Solutions (LIVE+ GoBox, LiveShell) Portable bonded-cellular, Wi-Fi and portable-satellite mobile transmitters (Backpack and Beltpack form factors) for high-quality live video streaming to TV or social media from virtually anywhere, paired with Multivirt's paired streaming server for automatic storage.
• SMS and CAS (Subscriber Management and Conditional Access) Partnered subscriber management and conditional access (SMS & CAS) solutions for cable TV MSOs/LCOs offering CableCARD marrying/pairing, Pay-Per-View management, addressable equipment control, self-provisioning/self-help, remote service control and web/phone customer access.
• Localized Ad Replacement Location-based advertisement and program replacement solution enabling national and regional content management from a single location, using Web TV playout infrastructure to switch context between regional and national feeds for cost-efficient dual-channel operations.
• Digital Notice Board Centrally managed digital notice board solution with cloud-managed CMS and indoor/outdoor DS-Controller devices, supporting videos, photos, clocks, news tickers, weather and live event streaming for offices, government and education institutions.
• Broadcast System Integration & Turnkey Project Execution End-to-end broadcast, cable TV, OTT and digital signage integration services — consultancy, studio infrastructure, ingest-to-playout, automation, post-production, equipment rental, on-site engineering support and worldwide shipping — delivered by Multivirt's systems team that travels globally for installation and training.

Quantifiable outcome

• Up to 12 SD or 6 HD playout channels from a single machine
• +8 more outcomes

Named customers60 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature18 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• IntelflagshipTechnology or IntegrationIntel is a core technology partner — Multivirt's products and Intel NUC solutions are tightly integrated. Multivirt promotes Intel NUCs (Celeron through Core i7) as the deployment hardware for MOM (Media on Move), 4K digital signage, live education, museum/QR-code infotainment and streaming playout. MV Playout, MV Transcoder, MV Orpheus Logger and other products rely on Intel Core i5/i7/i9, Xeon and Intel Quick Sync GPU acceleration.
• MicrosoftcoreTechnology or IntegrationMicrosoft Windows (10, 11 Pro, Server 2016/2019) is the primary operating system for Multivirt's MV software suite (Playout, Transcoder, Logger, Capture, HLS Packager, VAAD) and OOHMP CMS; IIS is used as the web server for VAAD and CMS products.
• HPcoreTechnology or IntegrationHP is a technology and hardware partner used in Multivirt's broadcast and storage deployments; appears as a partner logo on multivirt.com/partners.html.
• DellcoreTechnology or IntegrationDell server / workstation hardware used as deployment platform for Multivirt products; appears as a partner logo on multivirt.com/partners.html.
• AdobecoreTechnology or IntegrationAdobe Creative Cloud (After Effects, 3D animation, compositing software) is part of Multivirt's broadcast graphics and post-production stack; Adobe is referenced as a partner on the Partners page.
• AutodeskcoreTechnology or IntegrationAutodesk 3DS Max and Maya are part of Multivirt's broadcast graphics, character animation and visual-effects toolkit; listed as a partner on multivirt.com/partners.html.
• VIZRTflagshipStrategic or Co-development PartnerVIZRT is a strategic broadcast-graphics partner — Multivirt supplies VIZRT real-time 3D graphics, studio automation, sports analysis and asset management tools as part of its CG Systems and broadcast integration offering.
• VSNflagshipStrategic or Co-development PartnerVSN is a strategic partner for live event production and playout automation — Multivirt delivers VSN's automation solutions (PAM/MAM/BPM modules, MCR automation) for news, sports and live-event broadcast.
• MagicsoftflagshipStrategic or Co-development PartnerMagicsoft is a key strategic partner — Multivirt integrates Magicsoft's GPU-based playout and CG (Easy OnAir CG) with its BrahmNAAD news-automation workflow for end-to-end news broadcast.
• AvidcoreTechnology or IntegrationAvid Media Composer is supplied as part of Multivirt's post-production / non-linear editing stack; Avid is listed as a partner on multivirt.com/partners.html.
• Dexing (DEXIN)coreOEM/ Whitelabel/ Licensing PartnerDEXIN is an OEM hardware partner — Multivirt supplies DEXIN IP Mux-Scrambling-Modulation all-in-one devices as its Edge QAM / headend product line, supporting up to 256 IP MPTS/SPTS inputs per card.
• Metus (Ingest)coreStrategic or Co-development PartnerMetus Ingest is integrated with Multivirt's BrahmNAAD news-automation workflow — "Integrated with Metus Ingest and Magicsoft Playout and CG it provides automation at every step of news workflow."
• SMS/CAS Partner Vendors (worldwide)coreChannel Partner/ Reseller/ DistributorMultivirt partners with companies around the world to deliver subscriber management and conditional access solutions; products are recommended based on the subscriber base and budget of clients.
• axle.aicoreTechnology or IntegrationMultivirt offers axle.ai as its on-prem, cloud or hybrid AI-powered media-asset-management platform with browser-based UI, AI video search, AWS integration and support for existing TV workflows.
• Widevine DRMcoreTechnology or IntegrationMultivirt's HLS Packager integrates Widevine DRM for secure content delivery to IPTV/OTT platforms.
• Sigma DRMcoreTechnology or IntegrationMultivirt's HLS Packager also supports Sigma DRM alongside Widevine for multi-DRM deployment.
• YouTube (Google)coreTechnology or IntegrationMultivirt integrates YouTube LIVE as both an input and output of its playout and live-streaming workflows (FNNLive mobile app also publishes to YouTube); supports YouTube API-based auto-upload of program clips and ad-replacement for live streams.
• Carrier Wi-Fi Summit (Canada)minorGTM or Marketing PartnerMultivirt presented / showcased OOHMP-DS at the Carrier Wi-Fi Summit in Canada, listed as a digital-signage success story.
• Dejero (LIVE+ GoBox) and LiveShellcoreOEM/ Whitelabel/ Licensing PartnerMultivirt distributes Dejero LIVE+ GoBox bonded-cellular mobile transmitters and LiveShell direct-broadcast devices as part of its news-gathering / backpack solution portfolio.
• Blackmagic Design, Yuan, Magewell, AVerMedia, AV Matrix, DekteccoreOEM/ Whitelabel/ Licensing PartnerSupported I/O cards for MV Orpheus Compliance Logger include Blackmagic Design Intensity / Decklink, Yuan, Magewell, AV Matrix, AVerMedia, and Dektec ASI cards — Multivirt certifies and resells these capture cards as part of its multichannel recording solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Evertz Microsystems: Canadian-headquartered broadcast and media infrastructure vendor offering routing, playout, multiviewer, IP transport and compression. Evertz's IP multiviewer, playout automation and compliance logging directly overlap with MV IP Multiviewer, MV Playout and MV Orpheus Logger products.
• Imagine Communications: US-based broadcast infrastructure vendor with playout automation, master control, advertising management and IP transport solutions. Overlaps with Multivirt's MV Playout, ad insertion (SCTE 35) and UDP distribution products for mid-market broadcasters and MSOs.
• Grass Valley: Belden-owned global broadcast technology vendor offering end-to-end live production, playout, newsroom and media workflow solutions. Larger-scale competitor to Multivirt's system-integration projects, automation and playout products for major Indian and international broadcasters.
• Harmonic Inc. Global leader in video delivery infrastructure for broadcast, cable and OTT. Competes with Multivirt in cable TV headends (Edge QAM, encoders, IRD), OTT/IPTV transcoding and packaging, but at much larger scale and with a global sales footprint across Tier-1 MSOs and broadcasters.
• VIZRT Group (Vizrt): Strategic broadcast-graphics and studio-automation partner of Multivirt, but also a competitor in real-time 3D graphics, virtual studios, newsroom automation and asset management. Overlaps with Multivirt's CG Systems, BraahmNAAD newsroom, virtual studios and VAAD offerings for larger broadcaster accounts.

Direct peers

• TAG Video Systems: Israel-based vendor specializing in IP multiviewer, probing and monitoring for broadcast and OTT workflows. Direct competitor to Multivirt's MV IP Multiviewer and MV Orpheus compliance logger products, particularly for IP-based monitoring deployments.
• Cinegy: Germany-based developer of software-defined broadcast workflow tools including newsroom, playout, MAM, transcoding and IP multiviewer. Software-only architecture competes head-to-head with Multivirt's MV Playout, VAAD, MV Transcoder and Multiviewer offerings, particularly for IP-native broadcasters.
• Magicsoft: India-based broadcast graphics and playout software vendor whose Easy OnAir CG and playout products are tightly integrated with Multivirt's BraahmNAAD newsroom automation. Directly competes on playout automation, graphics and channel-in-a-box capabilities for the same Indian broadcaster and MSO customer base.
• Planetcast Media Services: India-based media services and technology company providing playout, content delivery, OTT and content management solutions. Competes directly with Multivirt in Indian MSO headend design, playout, OTT and content distribution for cable TV operators.

Emerging players

• axle.ai: AI-powered media asset management platform that Multivirt resells and integrates under the 'axledit' brand. Partial overlap with Multivirt's VAAD and MV Capture offerings for AI-driven video search and MAM, with axle.ai maintaining its own direct sales motion to media companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/multivirt
• LinkedInlinkedin.com/company/multivirt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multivirt