Think Kindness

What Think Kindness does

Think Kindness is a 501(c)(3) nonprofit organization (legally One Million AOK, EIN 27-0856047) founded in 2008-2009 and headquartered at 316 California Ave, Reno, Nevada. The organization delivers inspirational school assemblies, educator professional development, structured kindness challenges, and global humanitarian mission trips to inspire measurable acts of kindness in schools and communities. Core offerings include the school assembly program (serving elementary, middle, and high schools), the Own Your 4 Walls educator keynote built on the Kindness By Design neuroscience-informed framework, the 15 Days of Kindness Challenge school program, and recurring mission trips to Tanzania and Costa Rica focused on shoe distribution, vision care (via the Global Vision 2020 partnership using the USee Vision Kit), and orphanage support. The organization also launched SchoolCulture.org in 2024 as a school accreditation program. Content and programs are delivered through a small core team (1-10 employees) plus a roster of four named speakers and 425+ global volunteers.

The organization's revenue model is multi-stream: tax-deductible donations from individuals, corporations, and foundations (the primary funding source for a 501(c)(3) entity), fee-based speaking engagements booked through an exclusive partnership with Top Youth Speakers, and per-participant mission trip fees ($2,300-$2,700 for Costa Rica, $3,200-$3,500 for Tanzania, inclusive of airfare, lodging, meals, and excursions). Go-to-market is event-driven: inspirational assemblies and keynote speeches drive school adoption, while community-led global mission trips generate volunteer ambassadors who return home to evangelize the program. Technology plays a supporting role through the thinkkindness.org website (donation processing, trip booking), ChatBot-powered customer service, and social media channels across Instagram, Twitter/X, Facebook, and YouTube; there is no proprietary AI or platform technology. Scale metrics include 1,283+ schools served as of March 2024, 1.5 million youth reached through the educator program, 46+ global mission trips completed since 2009, 300,000 pairs of shoes distributed, and 3.1 million documented acts of kindness.

Name

Think Kindness

Legal name

One Million AOK

Website

https://thinkkindness.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Kindness is a 501(c)(3) nonprofit that delivers inspirational school assemblies, educator keynotes, and global humanitarian mission trips to inspire measurable acts of kindness across U.S. schools and underserved communities in Tanzania and Costa Rica.

Ownership category

akta.pro rank

Product category

Youth Development and Educational Speaking Services

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Volunteerism, Service-Learning & Community Service (EDALAHAG), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)

Keywords

• School kindness assemblies
• Social-emotional learning
• Educator professional development
• Global volunteer missions
• School culture programs

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Charitable Contributions: As a tax-exempt 501(c)(3) non-profit organization (EIN 27-0856047), Think Kindness relies primarily on donations from individuals, corporations, and foundations. The organization encourages donations through its website to support school programs and global projects.
2. Speaking Engagement Fees: The organization generates revenue through school assembly fees, educator keynote presentations, and corporate keynote speeches. Bookings are managed through Top Youth Speakers.
3. Global Mission Trip Fees: Volunteers pay for participation in global mission trips to Tanzania and Costa Rica. Costa Rica trips cost $2,300-2,700 per person including airfare, lodging, transportation, meals, and excursions. Tanzania trips cost $3,200-3,500 per person. Deposits of $500-$1,000 hold spots with final payment due 30 days before departure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Think Kindness is a 501(c)(3) nonprofit that delivers inspirational school assembly programs featuring dynamic speakers, educator professional development keynotes built on the Kindness By Design framework, structured 15 Days of Kindness challenges, and global volunteer mission trips to Tanzania and Costa Rica. The organization also operates SchoolCulture.org, a school kindness accreditation program recognizing schools that foster kindness, empathy, compassion, and community.

Product overview

Think Kindness is a 501(c)(3) non-profit organization offering a portfolio of kindness-focused programs for schools and communities. The core offerings include school assembly programs featuring inspirational speakers, the 'Own Your 4 Walls' professional development keynote for educators, the 15 Days of Kindness Challenge for schools, and global mission trips to Tanzania and Costa Rica. The organization also operates SchoolCulture.org, a school accreditation program recognizing institutions that foster kindness and empathy. The programs are designed to create measurable acts of kindness that ripple outward to transform communities.

Differentiator

Problem solved

Functional benefit

Products and services

• School Assembly Programs Inspirational school assembly presentations delivered by dynamic speakers to spark measurable kindness movements in schools across the United States, serving elementary schools, middle/high schools, educators, and corporate audiences.
• Own Your 4 Walls Educator Keynote Professional development keynote program for educators built on the research-backed Kindness By Design framework, providing practical neuroscience-based tools to engineer classroom environments where every student can function at their highest capacity.
• 15 Days of Kindness Challenge Structured 15-day school program that challenges students and staff to document and perform acts of kindness, transforming school culture through measurable kindness initiatives such as Kindness Walls.
• Global Mission Trips International volunteer mission trip packages to Tanzania and Costa Rica supporting orphanages, vision care delivery, shoe distribution, and community development projects for individual paying volunteers.
• SchoolCulture.org Kindness School Accreditation School accreditation program operated through SchoolCulture.org that recognizes and celebrates institutions fostering Kindness, Empathy, Compassion, and Community through six key pillars, designed to inspire a new generation of empathetic leaders.

Quantifiable outcome

• Bullying incidents decreased by 32% almost immediately at Carson Valley Middle School
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Global Vision 2020coreStrategic or Co-development Partner · 1 January 2025Think Kindness partnered with Global Vision 2020, founded by retired U.S. Marine Kevin White, to address uncorrected refractive error affecting over 160 million people globally. Using the innovative USee Vision Kit, trained volunteers provide prescription eyeglasses in remote locations within minutes. Think Kindness has distributed over 200 pairs of glasses through this partnership in Tanzania and Costa Rica, with local teams now continuing the work independently.
• Beyond The Known Costa RicacoreStrategic or Co-development Partner · 1 January 2025Think Kindness partnered with Beyond The Known Costa Rica to execute 2025 vision care and feeding center missions. The partnership enabled visits to three churches and feeding centers where hundreds of people received vision screenings and glasses, along with 2,200 meals distributed.
• Top Youth SpeakerscoreChannel Partner/ Reseller/ DistributorTop Youth Speakers serves as the primary booking channel for Think Kindness speaking engagements. The partnership enables school assemblies, educator keynotes, and corporate speaking bookings through their professional speaker network at (800) 799-1460.
• Hogarcito Children's HomecoreStrategic or Co-development PartnerHogarcito Children's Home in Costa Rica serves 18-25 orphans at a time with 50% government funding and 50% from private donors. Think Kindness has funded a comprehensive renovation of the home and conducts regular volunteer trips. Hogarcito handles both local and international adoptions.
• Amani Children's HomecoreStrategic or Co-development PartnerAmani Children's Home in Tanzania operates on an American Foster Care-inspired model, taking in street children and working to educate them and reunite them with families. With 60-80 children at any given time and a system encompassing over 500 children, the home is primarily donor-funded with a $900K annual budget. Think Kindness has partnered for 15 years providing shoes, classrooms, soccer fields, and vision care.
• Msandaka School for the DeafminorStrategic or Co-development PartnerMsandaka School for the Deaf in Moshi, Tanzania is one of only three schools in Tanzania for deaf students, housing 85 students for 10 months each year. Think Kindness provides partial support alongside government funding and has installed Solar Power & Battery Back-Up.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Great Kindness Challenge: Nonprofit that runs a structured, school-wide kindness challenge each year and reaches over a million students. Highly comparable as a peer kindness-education program targeting the same elementary and middle-school market.
• WE Movement (WE Charity): Youth-driven service-learning organization running global volunteer trips, school campaigns, and kindness/civic-action programs — comparable in pairing school-based programs with paid global mission experiences.
• Rachel's Challenge: School-based nonprofit that delivers kindness, compassion, and anti-bullying assembly programs to K-12 schools across the U.S. — the closest direct comparable to Think Kindness in audience, format, and mission.
• Random Acts of Kindness Foundation: 501(c)(3) foundation dedicated to inspiring kindness through schools, workplaces, and communities via free curricula, lesson plans, and resources — directly overlapping Think Kindness' kindness-education mission.

Emerging players

• Born This Way Foundation: Foundation co-founded by Lady Gaga focused on youth mental health, kindness, and peer support; comparable in targeting youth kindness and well-being, but operating with broader pop-culture reach and less school-assembly focus.
• STOMP Out Bullying: National bullying-prevention nonprofit offering school assemblies, student-led campaigns, and educator resources — comparable in targeting the same K-12 audience with kindness / anti-bullying programming.
• Sandy Hook Promise: School-based violence prevention and mental-health nonprofit with paid school programs reaching thousands of U.S. schools — comparable in operating SEL-adjacent programming through K-12 school channels.
• PACER's National Bullying Prevention Center: National nonprofit providing bullying-prevention resources, toolkits, and school programs — overlapping with Think Kindness' anti-bullying value proposition, though more resource- and curriculum-based than assembly-led.

Broad incumbents

• DoSomething.org: Larger youth-volunteerism nonprofit running national campaigns and volunteer mobilization — comparable in mobilizing young people around kindness/causes, but at a much larger scale and with broader cause portfolio.

Regional players

• Beyond Differences: Youth-focused nonprofit that runs school kindness and inclusion programs, including No One Eats Alone — comparable in mission and school-district GTM, though more regionally concentrated than Think Kindness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thinkkindness
• YouTubeyoutube.com/tkblogs
• Facebookfacebook.com/thinkkindness
• LinkedInlinkedin.com/company/think-kindness
• Instagraminstagram.com/thinkkindness

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Kindness