friendship.is

Name

friendship.is

Legal name

friendship.is GmbH

Website

https://friendship.is

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services and Content Production: Project-based creative services including brand development, image film production, magazine design, podcast production, and content marketing for tourism destinations. Revenue is generated through client projects rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

friendship.is is a Vienna-based creative agency that produces brand and content campaigns for tourism destinations. Core deliverables include image films, brand magazines, podcasts, culinary publications, and integrated digital campaigns tailored for Alpine tourism boards and destination marketing organizations.

Product overview

friendship.is is a creative content agency specializing in tourism and destination marketing for Alpine regions. The company produces a portfolio of content products including magazines, image films, podcasts, publications, and digital content for clients such as Niederösterreich Werbung, Kitzbühel Tourismus, Lech Zürs, and Best of the Alps. The offerings are individual creative projects rather than a unified software platform, with services spanning editorial content, design, video production, and strategic consulting for tourism marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bergerlebnis Niederösterreich publication Brand publication project developed for Niederösterreich Werbung to promote Lower Austria as a tourism destination through editorial storytelling.
• Wald und Welt Podcast Branded podcast series produced for Bregenzerwald Tourismus to showcase the Bregenzerwald region's nature, culture, and tourism experiences through audio storytelling.
• Es ist Zeit Image Film Cinematic image film produced for Kitzbühel Tourismus to promote the destination brand and drive visitor engagement.
• Die weite Land-Küche Culinary brand publication that showcases regional cuisine and food culture as part of destination storytelling for tourism clients.
• Zeit Raum Magazine Brand magazine produced for Lech Zürs am Arlberg to deliver seasonal editorial content and reinforce the destination's premium positioning.
• Best of the Alps campaign Cross-destination campaign content developed for the Best of the Alps consortium, unifying brand storytelling across multiple premium Alpine destinations.

Quantifiable outcome

• Award-winning tourism film recognized internationally with Golden Dolphin from Cannes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Super BfG (Super – BFG)coreStrategic or Co-development PartnerLong-standing partnership with Bregenzerwälder design studio Super BfG for graphic design and visual identity work. Collaborated on multiple projects including Bergerlebnis Niederösterreich, Die weite Land-Küche, and Best of the Alps. Super BfG handled the design execution while friendship.is provided concept and content.
• Nina KeinrathminorOthersPhotographer credited for behind-the-scenes and campaign imagery for Kitzbühel projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kempertrautmann: Hamburg creative studio specializing in brand work, content, and campaigns for premium clients; similar boutique scale and creative-led approach to friendship.is.
• Kolle Rebbe: Hamburg-based independent creative agency of similar size and premium positioning, frequently producing brand content, films, and editorial work for premium European clients—a close analogue in business model and craft.
• Strichpunkt: Stuttgart-based brand and design agency of comparable scale, producing editorial, motion, and brand content for premium clients with a similar craft-forward positioning.
• Grabarz & Partner: Hamburg-based independent creative agency producing brand campaigns, films, and content for premium German and European clients—comparable boutique scale and storytelling orientation.
• Meiré und Meiré: Small-to-mid-sized Cologne-based creative agency with a similar premium, design-led positioning for select German-speaking brand clients, comparable in scale and craft orientation to friendship.is.

Broad incumbents

• Serviceplan Group: Europe's largest owner-managed agency group with broad capabilities spanning creative, content, and media; competes for premium destination and tourism marketing briefs across the DACH region.
• Jung von Matt: Large, award-led German creative network with a track record of premium tourism and destination marketing campaigns; a much larger incumbent operating in the same creative-tourism space.
• Scholz & Friends: Major Hamburg-based creative agency group with deep experience across brand, content, and film production for German-speaking premium and tourism-adjacent clients.

Emerging players

• Territory: Hamburg-based content and brand experience agency specializing in editorial, film, and content marketing—overlapping with friendship.is's content production capabilities for premium German-speaking clients.

Regional players

• KOMMA: Austrian creative and brand agency operating in the same Vienna-based and DACH creative ecosystem as friendship.is, addressing overlapping premium and tourism-adjacent clients in the region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/friendshipisontheway
• Instagraminstagram.com/friendship.is.ontheway
• LinkedInlinkedin.com/company/friendship-is

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about friendship.is