Mary Group
Mary Group is a privately held French automotive retailer operating 87 multi-brand dealerships across Normandy and Hauts-de-France, distributing 14 new vehicle brands and 33+ used vehicle brands, plus motorcycles, bicycles, parts, and after-sales services through subsidiaries Mary Automobiles, Mary Moto, Mary Cycles, MDPR, AMC, and Prepacar.
- Company typePrivate
- Founded1996
- HeadquartersGlos, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Mary Group firmographics
Firmographics- Name
- Mary Group
- Legal name
- Mary
- Website
- https://groupemary.fr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mary Group is a privately held French automotive retailer operating 87 multi-brand dealerships across Normandy and Hauts-de-France, distributing 14 new vehicle brands and 33+ used vehicle brands, plus motorcycles, bicycles, parts, and after-sales services through subsidiaries Mary Automobiles, Mary Moto, Mary Cycles, MDPR, AMC, and Prepacar.
- Ownership category
- akta.pro rank
Mary Group industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Mary Group is headquartered
LocationHeadquarters
- HQ city
- Glos
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mary Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- New vehicle sales: Sales of new vehicles from 14 automotive brands (Peugeot, Citroën, Renault, Dacia, DS, Opel, Hyundai, Volvo, MG Motor, Land Rover, Alpine, Ineos Grenadier, Isuzu, Suzuki) through 87 concessions.
- Used vehicle sales: Sales of reconditioned used vehicles with 10-year warranty options, across 33+ brands.
- After-sales services and maintenance: Vehicle maintenance, repair, bodywork (Mary Carrosserie), tire services, windshield replacement, battery testing, air conditioning maintenance, and oil changes performed at company workshops.
- Auto parts sales: Sale of automotive spare parts and components through dedicated parts operations.
- Vehicle rental: Short and medium-term vehicle and utility rental services, including Citroën AMI electric vehicle rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oil change service starting from €149 |
| Unit Pricing | Pay-as-you-go | Tire promotions with brand discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mary Group product offering
Product offeringCore offering
Mary Group, through Mary Automobiles, sells new and used vehicles across 14 and 33+ brands respectively via 87 concessions in Normandy and Hauts-de-France. It provides the full after-sales chain — bodywork, mechanical workshops, wheel restoration, tires, windshields, parts, and express maintenance — together with short/medium-term rentals (including Citroën AMI), vehicle financing, and a professional fleet solution (Mobilités Pro).
Product overview
Mary Automobiles operates as a multi-brand automotive dealership platform with a unified architecture combining vehicle sales, after-sales services, and rental solutions. The core offering consists of new vehicle sales across 14 brands and used vehicle sales across 33 brands, supported by a network of 87 concessions. After-sales services are organized as integrated modules including bodywork (Mary Carrosserie), mechanical workshops (Mary Atelier), wheel services (Mary Jantes), tire services (Pneumatiques), parts supply (Pièces Détachées), windshield services (Pare-brise), and express service (Service Rapide). Rental operations are handled through Mary Location offering short/medium-term vehicle hire including electric options like the Citroën AMI. Financing services complement the sales offerings. The 30th anniversary celebration in 2026 marks the group's presence since 1996.
Differentiator
Problem solved
Functional benefit
Brands
- Mary Moto: Motorcycle dealership and services under the Mary Group umbrella
- Mary Cycles
- MDPR
- Prepacar
- AMC
- API Pièces
Products and services
- Mary Automobiles — New vehicles (Véhicules neufs) Multi-brand new vehicle sales offering 14 marques (Peugeot, Citroën, Renault, Dacia, DS, Opel, Hyundai, Volvo, MG Motor, Land Rover, Alpine, Ineos Grenadier, Isuzu, Suzuki) through 87 concessions in Normandy and Hauts-de-France for individual and professional buyers.
- Mary Automobiles — Used vehicles (Véhicules d'occasion) Certified used and demonstration vehicle sales spanning 33+ marques with multi-point inspections, reconditioning options, and 10-year warranty on selected stock, sold through 87 regional concessions.
- Mary Carrosserie Bodywork and collision repair services for all vehicle brands, performed at company-owned bodywork shops.
- Mary Atelier Mechanical workshop providing maintenance and repair services for all vehicle marques at the group's locations.
- Mary Jantes (My Jantes) Wheel and rim repair services including alloy-wheel restoration and refinishing.
- Service Rapide Express maintenance and repair services for fast vehicle servicing, including promotional offers on oil changes starting from €149.
- Pneumatiques Tire sales and fitting service offering multi-brand tires including promotional Goodyear and Michelin discounts.
- Pièces Détachées Supply of original and aftermarket replacement parts for vehicle maintenance and repair.
- Pare-brise Windshield replacement and repair services performed at Mary Automobiles locations.
- Mary Location Short- and medium-term vehicle and utility rental services, including Citroën AMI electric-vehicle rental.
- Financement Vehicle financing solutions including leasing options for new and used vehicles purchased from the network.
- Mobilités Pro Fleet and business-vehicle solutions for professional customers, including commercial vans and corporate mobility packages.
- Mary Moto (motorcycle distribution) Wholly-owned Mary Group subsidiary distributing motorcycle brands via mary-moto.fr alongside the automotive dealership network.
- Mary Cycles (bicycle distribution) Wholly-owned Mary Group subsidiary distributing bicycle brands via mary-cycles.fr.
Companies that use Mary Group
Customer profileSegments1 record
Ideal customer profiles2 records
Mary Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mary Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- PeugeotcorePeugeot brand new vehicle sales through 87 Mary Automobiles concessions. One of 14 automotive brands distributed by the dealership network.
- CitroëncoreCitroën brand new vehicle sales and Citroën AMI electric vehicle rental services through Mary Automobiles network.
- RenaultcoreRenault brand new vehicle sales through 87 Mary Automobiles concessions.
- DaciacoreDacia brand new vehicle sales through the dealership network.
- DScoreDS brand new vehicle sales including DS N°4 model through the dealership network.
- OpelcoreOpel brand new vehicle sales through the dealership network including Grandland model.
- HyundaicoreHyundai brand new vehicle sales through the dealership network including Ioniq 9 and i20 models.
- VolvocoreVolvo brand new vehicle sales through the dealership network including EX30 model.
- MG MotorcoreMG Motor brand new vehicle sales through the dealership network including MGS5 EV model.
- Land RovercoreLand Rover brand new vehicle sales through the dealership network.
- AlpinecoreAlpine brand new vehicle sales through the dealership network including A390 model.
- Ineos GrenadiercoreIneos Grenadier brand new vehicle sales through the dealership network.
- IsuzucoreIsuzu brand new vehicle sales through the dealership network.
- SuzukicoreSuzuki brand new vehicle sales through the dealership network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mary Group competitors and assessment
Company assessmentDirect peers
- Groupe Jean Rouyer: Independent French automotive dealer group with multi-brand concessions and full after-sales capabilities. Comparable in size, regional focus, and multi-brand sales model to Mary Group.
- Groupe Bernard: French multi-brand automotive dealer group with significant regional presence, offering new vehicles, after-sales, and bodywork. Highly comparable to Mary Group in scale, multi-brand strategy, and vertical service integration.
- Car Avenue: French multi-brand automotive dealership group offering new vehicles, used vehicles, and after-sales services across regional networks. Direct comparable in business model and service breadth.
- Groupe Chopard: Major French multi-brand automotive dealership group operating across multiple regions with new/used vehicle sales, after-sales services, and parts distribution. Direct comparable to Mary Group in business model, scale, and customer segment.
- Hess Automobile: French multi-brand automotive dealer group with concessions across multiple regions, offering new and used vehicle sales plus after-sales services. Comparable to Mary Group in dealership model, scale, and brand mix.
- Groupe Parot: French automotive distribution group operating multi-brand dealerships for passenger and commercial vehicles with after-sales services. Comparable in multi-brand distribution and geographic reach across France.
- Gueudet Group: Diversified French automotive group with multi-brand dealerships, parts distribution, and after-sales operations. Comparable vertical integration and parts/retail model to Mary Group's AMC and API Pièces operations.
- GCA Group (Groupe Charles André): One of the largest French automotive distribution groups, distributing multiple brands through a nationwide dealership network with full after-sales services. Closest direct peer to Mary Group in terms of multi-brand retail format and service breadth.
- BymyCar: French multi-brand automotive retail group with dealership network and after-sales services. Direct competitor in the same multi-brand dealership format serving French consumers.
Broad incumbents
- Renault Group (Retail Division): OEM-controlled retail network for Renault, Dacia, Alpine, and other affiliated brands. While not a direct independent dealer peer, its owned-dealership strategy and agency-model pilots directly affect Mary Group's economics as a Renault/Dacia/Alpine franchisee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mary Group social profiles
Digital presenceMary Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mary Group leadership team
Management profileNumber of profiles
Profiles1 record
Mary Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Mary Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mary Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mary Group
What does Mary Group do?
Mary Group, through Mary Automobiles, sells new and used vehicles across 14 and 33+ brands respectively via 87 concessions in Normandy and Hauts-de-France. It provides the full after-sales chain — bodywork, mechanical workshops, wheel restoration, tires, windshields, parts, and express maintenance — together with short/medium-term rentals (including Citroën AMI), vehicle financing, and a professional fleet solution (Mobilités Pro).
Is Mary Group a public or private company?
Mary Group is a private company. It is classified as family owned and is currently operating.
When was Mary Group founded?
Mary Group was founded in 1996. It employs 1,001 to 5,000 people.
Where is Mary Group based?
Mary Group is headquartered in Glos, France, in the Europe region.
How does Mary Group make money?
Five revenue lines are on record. New vehicle sales are the primary driver. The others are used vehicle sales, after-sales services and maintenance, auto parts sales and vehicle rental.
Who are Mary Group's main competitors?
Direct peers on record are Groupe Jean Rouyer, Groupe Bernard, Car Avenue, Groupe Chopard, Hess Automobile, Groupe Parot, Gueudet Group, GCA Group (Groupe Charles André) and BymyCar. Renault Group (Retail Division) is listed as a broad incumbent.
Does Mary Group have an API?
No public API is recorded for Mary Group.
What industry is Mary Group in?
Mary Group's product category is Automotive Retail. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 42312 and its SIC code is 5010.