Augusta Winery

What Augusta Winery does

Augusta Winery is a privately held, small-batch winery founded in 1988 and located in Augusta, Missouri, within the Augusta American Viticultural Area (AVA) — the first federally recognized wine region in the United States, established on June 20, 1980, eight months before Napa Valley. The winery produces a portfolio of award-winning wines from French-American hybrid grape varieties and Missouri-native grapes, including Norton (Missouri's official state grape), Chambourcin, Chardonel, Seyval Blanc, Vidal Blanc, Vignoles, Traminette, and Cabernet Franc, alongside dessert and specialty offerings such as Icewine, Vintage Port, and Fine Old Tawny. Winemaking is traditional and terroir-driven, leveraging the Augusta AVA's Hayne Silt-Loam soils and natural geographic protection, with selective use of American and French oak barrel aging.

The company sells through a direct-to-consumer model anchored by a single tasting room at 5601 High St, Augusta, MO (open daily 11am-5pm) and an e-commerce storefront powered by Vinoshipper that ships to approximately 35 US states. It also operates a Wine Club with quarterly allocations of two bottles at a 20% member discount, priced at $18-$35 per bottle value, providing recurring subscription revenue. Wholesale distribution is handled through three regional partners — Breakthru Beverage Missouri (St. Louis metro), Donnewald Distributing Co, and Grey Eagle Distributors (both Illinois) — to reach restaurants and retail accounts. Customer segments include individual wine enthusiasts, groups and event planners, wine club members, and wholesale buyers, with experiential marketing (live weekend music April-October, the Augusta Wine & Jazz Festival, and multi-winery collaborative events) driving tasting-room traffic.

Augusta Winery has been owned or controlled since 2021 by the Hoffmann Family of Companies following a publicized investment by Jerri & David Hoffmann intended to develop Augusta as an international wine destination. Day-to-day operations are led by General Manager Tom Fuchs, with a small team including Head Winemaker Colin Pennington, Vineyard Operations Manager Paul Hopen, and Cellar Master James Hogan. The business remains small (1-10 employees) and has not disclosed financial results, funding rounds, or external capital raises. Revenue mechanics are diversified across transaction-based tasting room and bottle sales, subscription wine club allocations, wholesale distribution, and private event rentals, with no public pricing changes or enterprise customer concentration identified in the source data.

Name

Augusta Winery

Legal name

Augusta Winery

Website

https://augustawinery.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Augusta Winery is a privately held small-batch winery founded in 1988 in America's first American Viticultural Area (AVA) in Augusta, Missouri. It produces award-winning wines from French-American hybrid and Missouri-native grapes, distributing through a tasting room, e-commerce, wine club, and regional wholesalers.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Small-batch wine production
• Estate-grown wines
• Wine tasting experiences
• Wine club subscriptions
• American Viticultural Area

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tasting Room Sales: On-site wine tastings including Core Tasting ($10 for 4 wines or $15 with keepsake glass) and Premium Tasting ($20 for 4 premium wines). Also serves wine by the glass and bottle on-site.
2. Direct Bottle Sales: Retail sales of wines online and at the winery. Prices range from $13.96 for value wines to $55.84 for premium Norton Reserve. Ships to multiple US states.
3. Wine Club Membership: Quarterly wine allocations with 2 bottles per quarter at 20% off retail pricing. Includes complimentary tastings for member and guest, exclusive discounts (20% off bottles, 5% additional off cases), and access to member-only events and wines. Priced between $18-$35 per bottle value.
4. Wholesale Distribution: Bulk sales to restaurants and retailers through distribution partners Breakthru Beverage Missouri, Donnewald Distributing Co, and Grey Eagle Distributors.
5. Private Events: Private after-hours wine tasting experiences for up to 10 guests, valued at $250, available as event rental or auction item.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Augusta Winery produces and sells small-batch estate wines from its vineyards in America's first American Viticultural Area (Augusta, Missouri), including dry and dessert reds, whites, a rose, blends, and fruit wines. Complementing wine production, the winery operates an on-site tasting room offering Core, Premium, and Private tasting flights, runs a Wine Club with quarterly allocations and member-only benefits, distributes through regional wholesale partners, and sells directly online to consumers in approximately 35 US states.

Product overview

Augusta Winery is a small-batch winery operating in America's first American Viticultural Area (AVA) since 1988. The winery offers a portfolio of estate wines including dry and sweet white wines (Chardonel, Barrel Ferment Chardonel, Seyval Blanc, Vidal Blanc, Traminette, Vignoles, Reserve Vignoles, Dry Muscat), red wines (Norton, Norton Reserve, Chambourcin, Barrel Select Chambourcin, Cabernet Franc), rose wines (La Fleur Sauvage), blends (Alluvium), dessert wines (Icewine, Vintage Port, Fine Old Tawny, River Valley White, River Valley Blush, River Valley Red), and fruit wines (Blackberry, Raspberry). The winery provides wine tasting experiences (Core Tasting, Premium Tasting, Private Tasting), Wine Club membership with quarterly allocations, and operates a Wine & Beer Garden with live music events. Online sales are facilitated through Vinoshipper e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Norton Dry red wine made from the Norton (Cynthiana) grape - Missouri's state grape; deep burgundy with a bouquet of raspberry and black cherry, hints of cigar, full body of cassis and black cherry, similar to Cabernet with Zinfandel spiciness.
• Chambourcin Dry red wine made from the Chambourcin French-American hybrid grape; deep burgundy with berry fruit, cassis, plum and licorice aromas, full body, spicy and earthy finish.
• Norton Reserve Limited selection of the finest Norton, from the best vineyard blocks and finest oak barrels, expressing true Norton character with powerful fruit intensity and big, silky tannins; priced at $55.84 (Norton Reserve 2020).
• Barrel Select Chambourcin Premium Chambourcin selected from barrels exhibiting the most distinguished aromatics and flavor profile; balanced, rich in color and structure with bold complexity and fine texture; priced at $37.23 (2019 vintage).
• Cabernet Franc Dry red wine from the difficult-to-grow Cabernet Franc grape; semi-full body with black cherry, tobacco, spice and herb bouquet, similar to Pinot Noir; aged in American oak for 2 years; priced at $36.29 (2021).
• Chardonel Dry white wine with bouquet of apple, pear and fig with hint of lemon; aged in stainless steel tanks for crisp acidity and refreshing finish; pairs well with seafood or chicken.
• Barrel Ferment Chardonel Dry white wine fermented and aged in French oak barrels; bouquet of apple, pear, fig with flavors of citrus, toasty oak, fresh baked bread and hints of butterscotch; priced at $26.06 (2023); Gold medal winner at Dan Berger's International Wine Competition (2016 vintage).
• Seyval Blanc Semi-dry white wine with crisp acidity elevating bouquet and taste of tropical fruits and citrus; perfect as aperitif or paired with grilled chicken and spicy foods.
• Vidal Blanc Dry white wine with light straw color and toasty floral bouquet; intense body with tightly knit fruits and spicy finish; comparable to Sauvignon Blanc and Italian Pinot Grigio.
• Vignoles Semi-sweet white wine made from the Vignoles grape; light golden color with pineapple and tropical fruit bouquet; fresh and crisp body with slightly sweet finish; priced at $13.96 on sale (2022).
• Reserve Vignoles Dry wine from Vignoles grapes grown in Augusta with crisp acidity and fragrance of pineapple, wild strawberries and kaffir lime zest; excellent as aperitif; priced at $21.40 (2024).
• Traminette Dry white wine with pale straw color and lychee, white peach, citrus and honeysuckle bouquet; persistent and refreshing finish with hint of spiciness; priced at $17.68 (2024).
• Dry Muscat Fragrant dry wine with exotic aromas of tropical fruit, rose petals, orange blossoms, jasmine and freshly cut white peaches; similar in style to NZ Sauvignon Blanc; priced at $19.54 (2024).
• La Fleur Sauvage Dry rose wine with raspberry, cranberry and mulberry bouquets; fresh crisp body with smooth refreshing finish; excellent with all types of food.
• Alluvium Semi-dry medium-bodied red blend of Cynthiana, Chambourcin and St. Vincent grapes; ruby color with crisp fruity bouquet and hints of cranberry and cherry; priced at $17.68.
• Icewine Rare dessert wine produced in limited quantities with highly concentrated flavors of peach, apricot, pineapple, pear and honey; excellent with dessert or as dessert itself; priced at $30.71 per 375mL (2021).
• Vintage Port Sweet red after-dinner wine made from Chambourcin and Norton grapes blended with Brandy; deep burgundy with rich fruit bouquet, full body with very long satisfying finish; priced at $32.57 (2018).
• Fine Old Tawny Port-style wine aged 5 years in barrel; blend of specially selected grapes with soaring bouquet of roasted nuts, dried fruit, butterscotch and nutmeg; priced at $37.23; available to Wine Club members only.
• River Valley White Sweet white dessert wine made from a blend of white grapes; rich tropical fruit and citrus bouquet with hints of apricot and peach; comparable to a German Auslese; priced at $16.75.
• River Valley Blush Sweet blush wine with crisp acidity and rich fruit bouquet and taste; perfect as aperitif or paired with cold chicken or turkey; priced at $16.75.
• River Valley Red Sweet red dessert wine made from Chambourcin and St. Vincent grapes; fresh berry, jammy fruits and red cherry bouquet; comparable to sweet Concord; priced at $16.75.
• Blackberry Semi-sweet fruit wine; deep ruby color with bouquet and flavor of fresh blackberries and long slightly sweet finish; priced at $13.96 on sale.
• Raspberry Semi-sweet fruit wine made 100% from raspberries; beautiful ruby red color with fresh raspberry bouquet, crisp body and lingering finish.
• Sampler Pack Holiday wine sampler pack including 6 bottles of best-selling, award-winning wines (Norton, Vidal Blanc, Seyval Blanc, Alluvium, Icewine, Vintage Port); priced at $99.98.
• Core Tasting On-site curated tasting of 4 award-winning Augusta Winery wines for $10 per person ($15 with a keepsake logo glass).
• Premium Tasting On-site tasting of 4 premium, limited-production Augusta Winery wines for $20 per person.
• Private After-Hours Tasting Experience Intimate after-hours private tasting for up to 10 guests including a guided overview of the region's winemaking history, in-depth wine discussion, and locally sourced cheese and sausage platter; valued at $250.
• Wine Club Membership Quarterly subscription delivering 2 bottles per quarter (winemaker's choice, valued $18-$35 per bottle) at 20% off retail; includes complimentary tastings for member and guest, 20% off bottles and merchandise, an extra 5% off case purchases, access to member-only events, and exclusive member-only wines such as Fine Old Tawny.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Breakthru Beverage MissouricoreChannel Partner/ Reseller/ DistributorPrimary wholesale distribution partner for Missouri, covering the St. Louis metro area. Located at 6701 Southwest Ave, St. Louis, MO 63143. Handles placement of Augusta wines in restaurants, bars, and retail locations throughout the region.
• Donnewald Distributing CocoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for Illinois market. Located at 2100 Samuel W Andrews Dr, Greenville, IL 62246. Extends Augusta Winery's reach into the Illinois market.
• Grey Eagle DistributorscoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for Illinois market. Located at 1 Busch Boulevard, Belleville, IL 62223. Provides additional distribution coverage in the Illinois region.
• VinoshippercoreTechnology or IntegrationE-commerce platform partner powering the Augusta Winery online store and member login portal. Provides secure wine shipping capabilities across 35+ US states with age verification and temperature consideration for shipments.
• Montelle WineryminorStrategic or Co-development PartnerCollaborative partner in multi-winery events including Summer's Last Blast and other 4-winery promotions. Part of the Augusta Wine Country collective driving regional tourism.
• Balducci VineyardsminorStrategic or Co-development PartnerCollaborative partner in multi-winery events including Summer's Last Blast and other 4-winery promotions. Part of the Augusta Wine Country collective driving regional tourism.
• Mount Pleasant EstatesminorStrategic or Co-development PartnerCollaborative partner in multi-winery events including Summer's Last Blast and other 4-winery promotions. Part of the Augusta Wine Country collective driving regional tourism.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mount Pleasant Estates: Historic Augusta AVA winery participating in the same 4-winery collaborative events and 'Augusta Wine Country' collective. Directly comparable as a co-located small-batch producer serving identical tasting-room and DTC customers in Augusta, MO.
• Balducci Vineyards: Augusta AVA collaborative partner in multi-winery promotions. Competes for the same tasting-room traffic, club sign-ups, and event hosting dollars within walking distance of Augusta Winery.
• St. James Winery: One of the largest Missouri producers with tasting rooms, wines clubs, and broad DTC distribution. Overlaps directly with Augusta Winery on hybrid-grape wine categories and Missouri-tourism tasting-room economics.
• Stone Hill Winery: Long-established Missouri winery (Hermann) known for small-batch production, multiple wine styles, an on-site tasting room, and wine club. Directly comparable in scale, vintage heritage, and direct-to-consumer focus.
• Montelle Winery: Neighbor Augusta AVA winery and collaborative event partner (Summer's Last Blast, Wicked Wine Hop). Operates a comparable tasting-room, live-music and wine-club model against the same St. Louis metro tourist base.
• Les Bourgeois Winery: Missouri River-region winery operating a tasting room, vineyard, and event venue with live music. Comparable on small-batch craft production and Midwest-tourism tasting-room model.

Others

• Vinoshipper: E-commerce and DTC-shipping technology partner used by Augusta Winery for online store, wine-club login, and 35-state shipping compliance. Functionally an enabling technology peer (supplier-of-services) rather than a competitor.

Broad incumbents

• Chateau Ste. Michelle: Washington state's largest winery with broad distribution, wine-club membership, and tasting-room destination programming. Comparable as a broad incumbent operating tasting rooms and wine clubs at scale and pricing in regional US wine tourism markets.
• Willamette Valley Vineyards: Publicly traded Oregon AVA-anchored winery combining small-batch estate wine production with tasting rooms, wine clubs, and DTC e-commerce. Comparable operating model across tasting room, wine club, and DTC channels.
• Biltmore Estate Wine Company: Large-scale estate winery operated as part of a destination hospitality business, combining small-batch wine production with tasting room, events, and direct shipping. Relevant benchmark for AVA-tied destination wine tourism at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AugustaWinery
• YouTubeyoutube.com/@AugustaWineCompany
• Facebookfacebook.com/AugustaWinery
• Instagraminstagram.com/augustawinery
• TikToktiktok.com/@augusta.winery
• LinkedInlinkedin.com/company/augusta-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Winery