What Hln Marketing does

HLN Marketing is a privately held, founder-led strategic marketing and advertising agency founded in 1999 and headquartered in Douglasville, Georgia, operating under multiple DBAs including HLN Global and Healthy Living Nation. The firm serves three principal markets: corporations (corporate wellness programs), mental health organizations and providers (Cultural Connectedness consulting), and non-profit organizations (sustainability and brand-building advisory), with additional outreach to educational institutions around youth mental health. Its core intellectual property is the Cultural Connectedness Model, a four-pillar framework (Cultural Research, Awareness & Normalization, Strategic Retooling including Technology, Spirituality and Mindfulness, and Community Outreach) designed to address mental health access and outcomes for culturally and linguistically diverse (CALD) populations, alongside the youth-centric Stomp The Stigma advocacy initiative and the Strategic Connectedness brand strategy framework built on three 'human sustainability' pillars (soul, health, economics).

The company generates revenue through three streams: (1) professional services consulting for strategic marketing, Cultural Connectedness, and non-profit sustainability engagements on a quote-based enterprise model; (2) a subscription property, Harmony Wellness Angels, where 'Angels' (employees or investors) invest $40/month to fund a program that delivers $100 in holistic wellness services to participants and their families, targeting stress reduction and trauma recovery (PTSD, depression); and (3) project-based brand and strategy work for enterprise clients. Go-to-market is sales-led and consultative, relying on direct enterprise outreach and a 'Request a Proposal' website CTA, with geographic concentration in the Southeast US.

HLN Marketing is led by Chief Strategist Mark E. Lawrence (Wharton and Cornell) and describes its team as PhD-level experts and social innovators focused on youth mental health and suicide prevention. The firm has earned Georgia State Congressional Recognition for mental health advocacy and reports 25+ years of operating history. It is privately held with no disclosed institutional investors, no public listing, no funding rounds, and no headcount or revenue figures in the source data.

Name

Hln Marketing

Legal name

HLN Marketing

Website

https://hlnglobal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

HLN Marketing is a privately held, founder-led strategic marketing agency in Douglasville, GA that provides consulting, proprietary mental health frameworks, and a subscription wellness program to corporations, non-profits, mental health providers, and educational institutions in the Southeast US.

Ownership category

akta.pro rank

Headquarters

HQ city

Douglasville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Marketing Consulting Services: HLN Marketing provides strategic marketing services to corporations, non-profits, and mental health organizations. Revenue is generated through consulting engagements, marketing strategy development, and brand-building services for enterprise clients.
2. Corporate Wellness Programs: Harmony Wellness Angels program generates subscription revenue at $40/month per participating 'Angel' (employee). Employers/investors fund the program while employees receive $100 in wellness services for themselves and families. Uses 50+ holistic wellness services targeting employee stress reduction and trauma recovery.
3. Non-Profit Advisory Services: Guides non-profits to 'profitably build brands' using cutting-edge technology and sustainable methodologies. Revenue likely derived from strategic consulting engagements with foundations and non-profit organizations seeking to build sustainable business models alongside their social missions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HLN Marketing is a strategic marketing agency that delivers consulting, brand-building, and corporate wellness services to corporations, non-profits, mental health organizations, and educational institutions. Its core offerings include strategic marketing consulting, the Cultural Connectedness Model for mental health providers, the Harmony Wellness Angels subscription wellness program, and non-profit sustainability advisory services targeting organizations seeking to reduce grant dependency.

Product overview

HLN Marketing is a strategic marketing and mental health advocacy organization that operates across three core areas: Corporate Wellness, Education, and Community. The company offers a portfolio including the Cultural Connectedness Model for suicide prevention and mental health management, the Stomp The Stigma youth mental health initiative, and Harmony Wellness Angels holistic wellness services. Their strategic approach centers on 'Strategic Connectedness' leveraging three HUMAN SUSTAINABILITY pillars (soul, health, and economics) to build brand loyalty. Additionally, they provide non-profit sustainability consulting services. Led by Mark E. Lawrence, an award-winning chief strategist and Wharton/Cornell graduate, the 25-year-old agency combines marketing expertise with mental health advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony Wellness Angels: A property of HLN Marketing providing 50+ holistic wellness services to reduce stress among employees and trauma disorder survivors, with Angels investing $40/month to fund the program and receiving $100 in wellness services.
• Cultural Connectedness Model

Products and services

• Stomp The Stigma

Quantifiable outcome

• Better health outcomes for CALD consumers, caregivers and families
• +7 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Harmony Wellness AngelscoreOthersHarmony Wellness Angels is a property of HLN Marketing that uses 50+ holistic wellness services to reduce stress among employees and trauma disorder survivors (PTSD, depression, etc.) in local treatment centers. This subsidiary property extends HLN Marketing's capabilities into the corporate wellness and trauma recovery market segment, operating with a unique subscription model where 'Angels' invest $40/month and receive $100 in wellness services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Virgin Pulse: Enterprise corporate wellness vendor serving large employers—comparable buyer segment and value proposition to HLN's corporate wellness subscription program.
• Limeade: Established corporate wellness platform selling to enterprise employers—overlaps directly with HLN's Harmony Wellness Angels employee wellness offering at the buyer level.
• Publicis Groupe: Global communications holding company with purpose, PR, and healthcare practices that compete for the same corporate wellness, non-profit, and healthcare marketing budgets as HLN.

Direct peers

• Edelman: Global public relations and advertising firm with a dedicated purpose and social impact practice that serves corporate, non-profit, and healthcare clients—directly comparable to HLN Marketing's strategic marketing mission across these same buyer segments.
• MullenLowe: Global creative network with a 'hyper-bundled' purpose and social impact practice, serving corporate and non-profit clients with strategic marketing—directly analogous to HLN's agency model.
• Ogilvy: Global advertising agency network with significant purpose-driven, behavior-change, and social impact capabilities—comparable to HLN's brand-building and advocacy campaign work for mission-aligned clients.
• 72andSunny: Global creative agency known for purpose-driven brand work and culture-shaping campaigns—comparable to HLN's Strategic Connectedness brand strategy and Stomp The Stigma advocacy approach.

Emerging players

• DiMassimo Goldstein (DiGo): Independent purpose-driven creative agency with a 'Brand as Force for Good' positioning—comparable in scale and mission orientation to HLN Marketing.
• Mekanism: Independent creative agency with a strong 'Mekanism for Good' purpose practice—comparable in size and mission orientation to HLN Marketing's purpose-led agency positioning.
• Purpose: Purpose-driven communications and campaign agency (now part of Publicis) focused on social movements and behavior change—directly comparable to HLN's youth mental health and cultural advocacy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hln-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hln Marketing