Miha

What Miha does

MIHA株式会社 (MIHA, Inc.) is a Tokyo-based influencer marketing agency operating as a joint venture between Rakuten Group, Inc. and 株式会社Award, the organizer of GirlsAward, Japan's largest fashion event. Founded March 15, 2017, the company is headquartered at Rakuten Crimson House in Setagaya, Tokyo, with a regional office in Seoul (MIHA Korea). The company positions itself as an "Influencer Technology Company" that connects enterprise advertisers with a network of YouTube-centric creators and influencers for brand sponsorship campaigns, primarily serving Japanese and Korean advertisers.

MIHA's offering is structured around four service lines: Production Business, which manages a roster of 14+ Alliance Creators including celebrities, former idol group members, and lifestyle YouTubers; Agency Business, which provides casting, sponsor matching, and free legal and compliance video review under Japanese advertising law; Data Business, which recommends influencers based on Rakuten's e-commerce purchase data and Rakuten WEB search keyword data; and Global Business, which extends these services internationally through MIHA Korea. The underlying technology stack is built on privileged access to Rakuten's proprietary data assets spanning 70+ services and 100M+ members, providing data-driven creator selection and effectiveness measurement. Notable differentiators include effectiveness-based casting (selection by performance metrics rather than follower counts), in-house compliance review, and original analytics reporting.

The company operates a B2B, sales-led go-to-market model with quote-based pricing and multi-year contracts. Enterprise clients include eBay Japan (Qoo10), Rakuten Group (Rakuten Mobile and the Rakuma second-hand marketplace), AMORE PACIFIC, I-ne (BOTANIST), Ya-man, Seeds Lab, PRESIST, and ZEESEA, with concentration in beauty, skincare, and e-commerce verticals. MIHA generates revenue through agency fees earned by matching creators with advertisers and managing sponsorship deals; creators are sourced separately through a dedicated creator entry page. The company is led by Representative Director and President 田中利昌 (Toshimasa Tanaka).

Name

Miha

Legal name

MIHA株式会社

Website

https://miha.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

MIHA株式会社 is a Tokyo-based influencer marketing agency and Rakuten Group joint venture that connects enterprise advertisers—primarily in beauty and e-commerce—with a managed network of YouTube creators, leveraging Rakuten's purchase and search data for creator selection.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Representatives (541840), Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Influencer marketing services
• Creator network management
• Data-driven advertising
• Brand sponsorship campaigns
• YouTube content production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Agency Services: MIHA connects brands with influencers for promotional campaigns, earning agency fees from matching creators with advertisers and managing sponsorship deals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MIHA is an influencer marketing agency that connects enterprise advertisers and sponsors with a network of YouTubers, celebrities, and social media personalities (Alliance Creators). The agency provides casting, sponsor matching, compliance review under Japanese advertising law, and performance analytics powered by Rakuten Group's e-commerce purchase data and web search keyword data. It serves brand-side clients in Japan and Korea seeking data-driven influencer campaigns, while also managing creators directly under its Production Business.

Product overview

MIHA operates as an Influencer Technology Company offering four integrated service lines: Production Business manages a network of Alliance Creators (primarily female YouTubers and social media influencers); Agency Business provides casting, sponsor matching, and video compliance review services; Data Business leverages Rakuten's e-commerce purchase data and search keyword data for influencer recommendations; and Global Business extends these services internationally through MIHA Korea. The company serves both advertising brands seeking influencer marketing solutions and individual creators seeking content production support and brand partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Business (Alliance Creators) A YouTube-centric creator production business managing the Alliance Creators network, including celebrities, former idol group members, and social media personalities. Connects creators with brand sponsorships and manages their content production activities under MIHA's management.
• Agency Business Influencer marketing agency service offering casting, sponsor matching, video compliance review based on Japanese law, and original data analytics reports. Leverages Rakuten's data infrastructure for performance analysis and campaign measurement.
• Data Business Data-driven influencer recommendation service powered by Rakuten's e-commerce purchase data and Rakuten WEB search keyword data, identifying optimal influencers for marketing campaigns based on actual consumer behavior.
• Global Business (MIHA Korea) International expansion service operated through MIHA Korea office in Seoul, providing Japanese influencer network access and data-driven marketing services to Korean market advertisers and brands.

Quantifiable outcome

• Access to 70+ Rakuten services and 100 million+ members for campaign targeting

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Rakuten Group (楽天グループ)flagshipStrategic or Co-development Partner · 15 March 2017Rakuten Group is the parent company and joint venture partner of MIHA. As a global internet company, Rakuten provides access to its e-commerce platform data (70+ services, 100M+ members) for data-driven influencer marketing analysis and campaign optimization.
• 株式会社Award (GirlsAward)coreStrategic or Co-development PartnerCo-owner of MIHA alongside Rakuten Group. Operates GirlsAward, Japan's largest fashion event, providing MIHA with industry connections and access to fashion/beauty influencer talent and brand partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BitStar: Japan-based creator economy company operating a talent management agency, influencer marketing platform, and creator support services. Competes head-to-head with MIHA on enterprise influencer casting and campaign execution in Japan.
• Kiii: Japanese influencer marketing agency offering casting, campaign planning, and analytics for brand clients, with a notable roster of female creators. Directly comparable to MIHA in Agency Business and creator network positioning.
• Takumi: Japan-origin global influencer marketing platform connecting brands with vetted creators across multiple markets with measurement tooling. Comparable as a data- and analytics-oriented influencer agency operating in the same Japanese enterprise customer base as MIHA.
• Geek Pictures: Japanese creator production and management company known for YouTubers and short-video creators, providing content production support alongside brand deal sourcing. Comparable to MIHA's Production Business for YouTube-centric creators.
• VAZ: Japanese influencer management and marketing agency focused on YouTubers and TikTokers, with both exclusive creator management and brand matchmaking services. Closely overlaps with MIHA's Alliance Creator and Agency Business model.
• Find Inc. Japan-based influencer marketing agency with proprietary matching technology and analytics, operating a large creator network for brand campaigns. Comparable to MIHA's data-driven agency and platform approach.
• UUUM: Japan's largest YouTuber management company and MCN, signing and managing hundreds of creators and brokering brand sponsorships. Directly comparable to MIHA in YouTube-centric talent management and agency services for the Japanese market.

Others

• Rakuten Group: Controlling parent of MIHA and a global internet conglomerate spanning e-commerce, fintech, mobile, and content. While not a direct competitor, Rakuten is the strategic enabler of MIHA's data advantage and an internal client for its creator services, making it materially relevant context for any comparison.

Regional players

• Studio X+U: Korean influencer management and marketing agency working with K-pop and beauty/lifestyle creators on brand partnerships. Comparable as a regional peer through MIHA Korea and adjacent in target advertiser verticals like beauty.
• Awesome Lab: Korean influencer marketing agency focused on beauty and lifestyle creators, offering campaign management and analytics. Relevant regional peer to MIHA Korea given shared Korea-based brand demand for Japanese creator reach.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miha