Batch Winery
Batch Winery is a privately-held, family-operated destination vineyard on Waiheke Island, New Zealand, producing approximately 30,000 bottles annually of estate-grown Thomas wines and operating an on-site restaurant, cellar door, and wedding and corporate event venue business serving tourists, couples, and corporate groups.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Batch Winery does
Batch Winery is a privately-held, family-operated destination vineyard and integrated hospitality business on Waiheke Island, New Zealand, founded in 2009 by the Thomas family. The estate comprises a 2.5-hectare Thomas Estate Vineyard at 200 meters elevation — the highest on the island — producing approximately 30,000 bottles annually of Thomas-branded wines including Chardonnay, Syrah, Merlot/Petit Verdot/Malbec blends, Field Blend Rosé, and Sparkling Cuvée Rosé. Winemaking occurs on-site in a gravity-fed facility equipped with stainless steel fermentation tanks, French oak barrels for 12–18 month aging of reds and Chardonnays, two Charmat tanks (making it the only sparkling producer on Waiheke Island), and one of only two on-island bottling systems capable of processing up to 1,300 bottles per hour.
The business operates a vertically integrated revenue model combining direct-to-consumer wine sales (cellar door and online shop with NZ-only delivery), an on-site restaurant serving seasonal locally-sourced cuisine paired with estate wines (open 7 days), Sunday-only high tea during cooler months, and dedicated wedding and corporate event venue hire across three spaces (The Lawn, The Greenhouse & Terrace, The Pavilion) accommodating up to 150 seated or 300 cocktail-style guests. Supporting offerings include e-gift vouchers and a subscription-based Legacy Wine Club with recurring six-month billing.
Commercial reach is structured around a hybrid segmentation approach targeting destination weddings, corporate groups, wine enthusiasts, and Waiheke Island tourists arriving via ferry from Auckland. Marketing relies on Instagram, Facebook, blog content, SEO, email newsletters, wine tour operator partnerships (Waiheke Wine Tours, Ananda Tours, Explorer hop-on hop-off bus), and promotional campaigns including $5,000 wedding and end-of-year corporate function prizes. Stripe processes online payments; NowBookIt handles restaurant and tasting bookings. Distribution is exclusively domestic through cellar door and online; international delivery is currently suspended. Legal entity is Batch Winery Management Limited (NZ company number 2320021), operating under Alcohol License No. 007/OFF/9076/2023 valid through 25 March 2029.
Batch Winery firmographics
Firmographics- Name
- Batch Winery
- Legal name
- Batch Winery Management Limited
- Website
- https://batchwinery.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Batch Winery is a privately-held, family-operated destination vineyard on Waiheke Island, New Zealand, producing approximately 30,000 bottles annually of estate-grown Thomas wines and operating an on-site restaurant, cellar door, and wedding and corporate event venue business serving tourists, couples, and corporate groups.
- Ownership category
- akta.pro rank
Batch Winery industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Batch Winery is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Batch Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- On-site Restaurant and Dining: Restaurant serving seasonal, locally sourced cuisine paired with estate wines. Open 7 days a week from 11am-4pm. Dine-in experiences with panoramic vineyard views.
- Wine Sales (Cellar Door and Online Shop): Direct sales of Thomas wines including Thomas Estate and Thomas Legacy ranges. Wines include Chardonnay, Syrah, Merlot/Petit Verdot/Malbec blend, Rosé, and Sparkling Cuvée Rosé. Online shop delivers within New Zealand only.
- Wedding Venue Hire and Events: Wedding ceremonies and receptions hosted across three venue spaces (Lawn & Outdoor Bar, Greenhouse & Terrace, The Pavilion). Corporate events, private celebrations, and functions. Custom food and wine packages tailored to event requirements.
- High Tea Service: High Tea experience available Sundays only during cooler months (May-September) at $40 per person. Includes sweet and savoury selections paired with Thomas wines.
- Batch Winery Legacy Wine Club: Subscription-based wine club with automatic credit card charging every six months and automatic shipping after each purchase. Members can opt out at any time up to the month before shipping.
- Gift Cards/Vouchers: E-gift vouchers valid for 12 months, redeemable for experiences, dining, and wine purchases at Batch Winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | High Tea at $40 per person |
| Unit Pricing | Pay-as-you-go | Thomas wine prices range from $39 to $80 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Batch Winery product offering
Product offeringCore offering
Batch Winery is a destination vineyard and winery on Waiheke Island producing approximately 30,000 bottles per year of estate-grown Thomas wines (Chardonnay, Syrah, Merlot/Petit Verdot/Malbec blends, Rosé, and Sparkling Cuvée Rosé). The winery operates a fully integrated grape-to-bottle production facility and complements its wine portfolio with an on-site restaurant, cellar door tastings, seasonal High Tea service, and event venue hire for weddings and corporate functions across three distinct spaces.
Product overview
Batch Winery is a destination vineyard and winery on Waiheke Island, New Zealand, producing approximately 30,000 bottles annually of small-batch Thomas wines. The business operates as a unified hospitality destination combining wine production (Thomas Estate, Thomas Legacy, and Thomas Sparkling tiers), onsite restaurant dining, cellar door tastings, High Tea experiences, and event venue hire. The Thomas wine portfolio spans Chardonnay, Syrah, Bordeaux-style blends, and sparkling rosé, all grown, produced, and bottled on the estate. Event services include wedding packages (Lawn & Outdoor Bar ceremony, Greenhouse & Terrace reception, Pavilion dance floor) and corporate function packages, with the venue accommodating up to 300 guests for exclusive hire. Supporting offerings include gift cards, a legacy wine club, and promotional contests such as $5,000 wedding credits.
Differentiator
Problem solved
Functional benefit
Brands
- Thomas: Handcrafted wines produced on the Waiheke Island estate, including Thomas Estate and Thomas Legacy ranges. Varietals include Chardonnay, Syrah, Merlot/Petit Verdot/Malbec blends, Rosé, and Sparkling Cuvée Rosé.
Products and services
- Thomas Estate Wines The estate-tier wine collection produced from grapes grown on the Thomas Estate Vineyard on Waiheke Island. Includes Chardonnay, Syrah, Merlot/Petit Verdot/Malbec Bordeaux Blend, and Field Blend Rosé, all barrel-aged and bottled on-site at the gravity-fed winery.
- Thomas Legacy Wines The premium tier wine collection featuring limited-production Chardonnays and Syrahs inspired by classic French regional styles, with extended aging potential and higher price point ($80 NZD).
- Thomas Sparkling Cuvée Rosé A sparkling rosé produced using Charmat tanks, one of the few sparkling wines made on Waiheke Island, featuring pronounced aromas of red berry fruits with orange peel and elderflower notes ($65 NZD).
- Restaurant Dining An on-site restaurant offering seasonal, locally-inspired cuisine designed to pair with Batch Winery wines, featuring panoramic vineyard and ocean views from the island's peak location. Open 7 days a week from 11am–4pm.
- Cellar Door Tastings Wine tasting experiences at the cellar door where visitors can sample the Thomas wine collection, located within the winery surrounded by oak barrels and vineyard vistas.
- High Tea A curated Sunday afternoon experience featuring sweet and savoury selections paired with Thomas wines, available during cooler months (May–September) at $40 NZD per person.
- Wedding Packages Full wedding celebration packages including exclusive venue access, ceremony and reception spaces (The Lawn, Greenhouse & Terrace, The Pavilion), dining, and Thomas wine pairing, with capacity up to 110 seated guests and 300 cocktail-style.
- Corporate Events & Functions Flexible event spaces for corporate functions including Christmas parties, team-building events, and conferences, with catering packages featuring locally-inspired menus and award-winning wines for groups of 10–100+ guests.
- Gift Cards E-gift vouchers valid for 12 months, offering access to the Batch Winery experience including dining, wine tastings, and events at Waiheke's highest vineyard.
- Batch Winery Legacy Wine Club Subscription-based wine club with automatic credit card charging every six months and automatic shipping after each purchase. Members can opt out at any time up to the month before shipping.
Quantifiable outcome
- Waiheke Island's highest vineyard at 200 meters elevation
- +7 more outcomes
Companies that use Batch Winery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Batch Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Batch Winery partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Fullers360corePrimary ferry operator servicing the Auckland to Waiheke Island route (40-minute crossing). Partnered for corporate promotions offering ferry travel as prizes in end-of-year function competitions. Regular sailings from downtown Auckland to Matiatia Wharf.
- Sealink FerryminorVehicle ferry operator servicing Kennedy Point terminal, enabling visitors to bring vehicles to Waiheke Island. Alternative passenger service from Downtown and Half Moon Bay.
- EcoZip AdventurescoreAward-winning zipline operator on Waiheke Island. Partnered for corporate end-of-year function promotions offering combined EcoZip experience and Batch Winery lunch as prize package worth up to $5,000 including ferry travel and on-island transfers.
- Heli Me (Helicopter Transfers)minorHelicopter transfer operator offering 12-minute scenic flights from Auckland City to Batch Winery. Recommended transport option for special occasions.
- Heletranz (Helicopter Services)minorHelicopter services provider for transfers to Waiheke Island, offering an alternative to ferry for visitors seeking faster or more scenic arrival.
- Waiheke Wings (Fixed-Wing Aircraft)minorIsland's only dedicated aeroplane operator offering scenic transfers and 'fly and dine' packages landing at Waiheke Airfield, a 3-minute stroll from the cellar door.
- Waiheke Wine TourscoreWaiheke Island wine tour operator that includes Batch Winery as a featured stop on their tour itineraries, bringing groups of wine enthusiasts directly to the cellar door.
- The Wine Tasting CompanyminorWine tour operator offering guided wine tasting experiences on Waiheke Island, featuring Batch Winery as one of the destination wineries.
- Waiheke Island Wine ToursminorWine tour operator providing group tours of Waiheke Island wineries, with Batch Winery included in their itinerary.
- Ananda ToursminorTour company offering unique trips around Waiheke Island's best spots, including Batch Winery as a stop.
- Wai Not (Taxi Service)minorLocal Waiheke taxi service recommended for guests needing transport from ferry terminals to Batch Winery.
- Waiheke Five-O (Taxi Service)minorLocal taxi operator recommended for transport to and from Batch Winery on Waiheke Island.
- Wai Cabs (Taxi Service)minorLocal taxi service for Waiheke Island transport, recommended for guests visiting Batch Winery.
- Waiheke Island TaxisminorLocal taxi operator for Waiheke Island, providing transport options to Batch Winery from ferry terminals.
- Waiheke Explorer Hop-On Hop-Off BuscoreBatch Winery is a designated stop on this daily tour bus route, making it accessible for tourists exploring multiple wineries without private transport.
- Heke Bus (Private Shuttle)minorPrivate shuttle operator offering tailored transport solutions for events and winery visits on Waiheke Island.
- Terra & TideminorPrivate shuttle operator offering bespoke transport solutions for celebrations and group winery visits on Waiheke Island.
- Wildflower WaihekeminorFlorist providing wedding floral arrangements for Batch Winery weddings, as seen in the Emma & Levi wedding showcase.
- StripecorePayment processing provider used for secure credit card transactions on the Batch Winery e-commerce website, encrypting and processing all online wine purchase transactions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Batch Winery competitors and assessment
Company assessmentDirect peers
- Cable Bay Vineyards: Waiheke Island winery with cellar door, restaurant, and wedding venue. Direct competitor for tourist footfall and event bookings on the same ferry-served island with comparable premium DTC model.
- Mudbrick Vineyard & Restaurant: Waiheke Island destination winery combining vineyard, cellar door, restaurant, and wedding/event venue. Most directly comparable peer: same island, same multi-revenue model (wine + hospitality + weddings), and overlapping high-end positioning.
- Man O' War Vineyards: Large Waiheke Island estate producing multiple varietals across multiple sites. Comparable as a Waiheke producer competing for premium DTC, restaurant, and wine tourism share, though at larger scale.
- Tantalus Estate (Ernie Els Wines): Waiheke Island destination winery with cellar door, restaurant, and elevated wine portfolio. Competes for similar premium wine tourist and wedding segments on the same island.
- Stonyridge Vineyard: Iconic Waiheke Island premium winery, primarily focused on Bordeaux-style red wines. Comparable as a destination Waiheke producer competing for the same high-end DTC and tourism customers.
Regional players
- Awaroa Wines: Waiheke Island family-owned boutique winery. Comparable as a small-batch Waiheke estate with cellar door and DTC focus competing in the same island terroir category.
- Goldie Estate: Waiheke Island winery owned by Foley Family Wines. Comparable as a Waiheke-based boutique producer with cellar door and DTC channels, though operating with the backing of a larger wine group.
Broad incumbents
- Cloudy Bay Vineyards: Iconic Marlborough NZ winery (now LVMH-owned) producing premium Sauvignon Blanc and other varietals globally. Comparable as a critically-validated NZ premium wine brand, though operates globally rather than as a single destination estate.
- Saint Clair Family Estate: Major Marlborough-based NZ winery with broad varietal range and international distribution. Comparable as a premium NZ wine producer, but with a wholesale/export model rather than Batch's hospitality-anchored DTC model.
- Villa Maria Estate: Largest NZ wine producer with broad multi-region portfolio and significant export distribution. Comparable as a premium NZ wine brand but operates at substantially larger scale and through wholesale rather than DTC-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Batch Winery social profiles
Digital presenceBatch Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batch Winery leadership team
Management profileNumber of profiles
Batch Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batch Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batch Winery
What does Batch Winery do?
Batch Winery is a destination vineyard and winery on Waiheke Island producing approximately 30,000 bottles per year of estate-grown Thomas wines (Chardonnay, Syrah, Merlot/Petit Verdot/Malbec blends, Rosé, and Sparkling Cuvée Rosé). The winery operates a fully integrated grape-to-bottle production facility and complements its wine portfolio with an on-site restaurant, cellar door tastings, seasonal High Tea service, and event venue hire for weddings and corporate functions across three distinct spaces.
Is Batch Winery a public or private company?
Batch Winery is a private company. It is classified as family owned and is currently operating.
When was Batch Winery founded?
Batch Winery was founded in 2009. It employs 1 to 10 people.
Where is Batch Winery based?
Batch Winery is headquartered in Auckland, New Zealand, in the Oceania region.
How does Batch Winery make money?
Six revenue lines are on record. On-site Restaurant and Dining is the primary driver. The others are wine Sales (Cellar Door and Online Shop), wedding Venue Hire and Events, high Tea Service, batch Winery Legacy Wine Club and gift Cards/Vouchers.
Who are Batch Winery's main competitors?
Direct peers on record are Cable Bay Vineyards, Mudbrick Vineyard & Restaurant, Man O' War Vineyards, Tantalus Estate (Ernie Els Wines) and Stonyridge Vineyard. Regional players are Awaroa Wines and Goldie Estate. Broad incumbents are Cloudy Bay Vineyards, Saint Clair Family Estate and Villa Maria Estate.
Does Batch Winery have an API?
No public API is recorded for Batch Winery.
What industry is Batch Winery in?
Batch Winery's product category is Boutique Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.