What Procure does

Procure (legally 'Procure Tomorrow') is a vertically-specialized concierge advisory firm that helps medical professionals—physicians, surgeons, residents, nurses, therapists, and medical practice staff—build wealth through real estate and integrated financial services. Founded in 2019/2020 by a practicing orthopedic surgeon (Gaurav Khanna, MD) and an experienced real estate broker (Ed Kaminsky, 37+ years, $2B+ in career sales), the firm is headquartered in Hermosa Beach, California, and operates nationwide in the United States. Its offering is structured around three integrated service pillars: real estate transactions (powered by the in-house Kaminsky Real Estate Group, a top-100 Wall Street Journal-ranked team with $300M+ in yearly sales), financial wellness planning delivered through a curated network of vetted financial advisors and wealth managers, and full-service relocation management covering moving, legal, financing, and staffing coordination.

The company's economic model is service-based with no proprietary technology platform. Revenue is generated primarily through real estate transaction commissions (operated under the eXp Realty of California brokerage license, DRE #01878277) and fees from connecting medical professionals with vetted financial advisors, CPAs, and legal specialists. Pricing is quote-based and tailored to individual client needs, with no publicly disclosed fee schedule. Marketing is concentrated on the procuretomorrow.com website positioned as a content and lead-capture storefront, supplemented by direct outreach via phone and email. The proprietary 'Procure' brand is a registered trademark, and the firm emphasizes lifetime post-transaction support and concierge-level service availability as core differentiators.

Go-to-market is sales-led and relationship-driven, built on founder credibility within the medical community and the affiliated real estate team's national brand recognition. The firm targets a single, tightly defined vertical—medical professionals with demanding schedules and unique financial risk profiles—through direct outreach and personalized consultations. While Procure itself is a small firm (11-50 employees), its partnership model with Kaminsky Real Estate Group, eXp Realty, and a network of financial, legal, and relocation partners allows it to deliver a full-stack service offering without building internal capacity in each domain. The company is privately held by its co-founders, has not raised institutional funding, and operates as a closely-held advisory firm rather than a venture-backed growth entity.

Name

Procure

Legal name

Procure Tomorrow

Website

https://procuretomorrow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Procure (Procure Tomorrow) is a concierge real estate, financial wellness, and relocation advisory firm serving medical professionals nationwide, built around an in-house top-100 real estate team and a vetted partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Revenue generated from facilitating real estate transactions (buying, selling, renting) for medical professionals. The company earns commissions on residential and commercial property transactions through their network of real estate advisors.
2. Financial Advisory Services: Fees from connecting medical professionals with vetted financial advisors, wealth managers, CPAs, and investment advisors for personalized financial planning and investment strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Procure is a concierge real estate, financial wellness, and relocation advisory firm exclusively serving medical professionals. Its core offering combines residential and commercial real estate brokerage (buying, selling, renting, investment) executed by the in-house Kaminsky Real Estate Group with personalized financial planning through a vetted network of advisors, plus end-to-end relocation management (moving, financing, legal structuring, temporary accommodation). Services are bundled under a single relationship designed around physicians' schedules, with lifetime post-transaction support.

Product overview

Procure is a doctor-designed, concierge-level real estate and financial wellness firm specifically serving medical professionals. The company operates as a unified service offering with three integrated pillars: Real Estate Transactions (powered by the Kaminsky Real Estate Group sub-brand), Financial Wellness Planning, and Relocation Services. These services work together to provide holistic support—from property transactions and investment planning to complete relocation management—tailored to the unique schedules and financial needs of physicians and medical staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Transactions Concierge-level real estate services for medical professionals covering buying, selling, and renting residential and commercial properties, supported by the Kaminsky Real Estate Group team; investment-property acquisition and management; tax-minimization strategies including 1031 exchanges; LLC and legal structure setup for investment properties.
• Financial Wellness Planning Personalized financial planning and investment advisory for medical professionals, delivered through a network of vetted financial planners, wealth managers, CPAs, and investment advisors; builds diversified, robust investment strategies that account for the client's career stage, schedule, and risk tolerance and are updated when those components change.
• Relocation Services End-to-end relocation management for medical professionals, including professional moving, packing, estate sales, car and pet transportation, utilities transfer, change-of-address services, financing via preferred lenders and private equity firms, and legal structuring (trust & probate, tax law, tax-deferred exchanges, LLC formation, holding title); available 24/7 to accommodate medical schedules.
• Kaminsky Real Estate Group (in-house real estate advisory team / sub-brand) The dedicated brokerage arm led by Ed Kaminsky that executes Procure's real estate transactions; recognized as a top-100 U.S. real estate team per The Wall Street Journal with over $300M in yearly sales volume and 37+ years of expertise across residential and commercial properties.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Kaminsky Real Estate GroupcoreStrategic or Co-development PartnerKaminsky Real Estate Group serves as Procure's in-house real estate advisory team. Recognized as one of the top 100 real estate teams in the nation by The Wall Street Journal with over $300M in yearly sales and 37+ years of expertise. Ed Kaminsky, the founder, co-founded Procure to assist medical professionals with their unique real estate needs.
• eXp Realty of CaliforniacoreChannel Partner/ Reseller/ DistributorProcure operates under eXp Realty of California's brokerage license (DRE #01878277) for real estate transactions. The company displays the eXp Realty branding alongside their own brand identity.
• Nationwide Moving PartnerssupportingOthersProcure maintains an exclusive network of nationwide moving partners offering services including professional moving, packing services, estate sales, car transportation, pet transportation, utilities transfer, and change of address services for relocating clients.
• Financial Advisors and Wealth Managers NetworkcoreStrategic or Co-development PartnerProcure has assembled a network of the nation's top financial planners and investment advisors committed to clients' future security. These vetted partners assist in curating diverse, robust investment strategies tailored to individual goals, schedules, and risk tolerance.
• Legal Advisors (Tax, Trust, Estate)supportingStrategic or Co-development PartnerThrough relationships with top lawyers, Procure recommends legal advisors with expertise in trust & probate, tax law, tax-deferred exchanges, LLC formation, holding title, and 1031 exchanges for real estate investment structuring.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker: Legacy national residential real estate brand with established agent networks across U.S. metros. Comparable as a broad-based competitor for physician relocations into suburban and mid-tier markets.
• Compass: Large national residential real estate brokerage with a tech-enabled platform and concierge agent model. Comparable as a scaled, brand-led competitor competing for premium medical-professional and high-income buyers and sellers.
• Sotheby's International Realty: Luxury-focused global residential brokerage. Comparable in serving affluent clientele seeking premium real estate advisory, particularly physician buyers moving into luxury markets.

Direct peers

• eXp Realty: National cloud-based real estate brokerage under whose license Procure operates real estate transactions (DRE #01878277). Most direct peer because Procure's entire real estate revenue stream runs through eXp's brokerage infrastructure and economics.
• SportStar Relocation: Founded by Ed Kaminsky to help professional athletes relocate when drafted or traded. Direct precedent for the same concierge, niche-vertical relocation-and-real-estate model now applied to medical professionals at Procure.

Emerging players

• Boldin (formerly NewRetirement): Financial planning software focused on retirement and wealth-building scenarios for individuals. Comparable as a self-serve planning tool that competes with the bespoke financial roadmap service Procure offers via its partner network.
• Wealth Enhancement Group: Independent wealth management firm serving high-net-worth individuals including professionals. Comparable as an adjacent financial advisory provider that could compete with or partner into Procure's financial wellness pillar.
• Facet Wealth: Tech-enabled financial advisory firm offering flat-fee planning for professionals. Comparable as a modern, digitally delivered alternative to the in-person financial planning network Procure curates for physicians.
• Side: Tech-enabled brokerage platform that powers boutique real estate teams with back-office, branding, and transaction infrastructure. Comparable as an alternative model that enables top-producing teams to scale without owning their own brokerage.

Others

• RealTrends: Industry research and rankings firm whose RealTrends/Wall Street Journal rankings cite Kaminsky Real Estate Group among top teams. Ecosystem participant that confers the brand recognition Procure leverages in marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procuretomorrow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procure