Novalux
Novalux is a Colombian home lighting and electrical products retailer in Bogotá, serving residential homeowners and interior designers through e-commerce and a physical showroom, offering lamps, smart-home automation, electrical components, and interior decor products.
- Company typePrivate
- Founded1982
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Novalux does
Novalux is a Colombian home lighting and electrical products retailer headquartered in Bogotá, founded in 1982 and operating as a privately held company with 11-50 employees. The business supplies and installs residential lighting, electrical components, smart-home automation devices, and home decoration products, distributing through both an e-commerce platform at novalux.co (with cart, wishlist, and account functionality) and a single physical showroom in the 7 de agosto neighborhood of Bogotá at Cra. 25 #67-56 Piso 2. The catalog of approximately 55 SKUs spans ceiling, hanging, table, and LED string lamps under multi-line brands (Ikelite Moderna and Vintage, Designers Lighting, General Lighting), the proprietary PLURA SMART line of WiFi-enabled smart switches/dimmers and commutators, electrical accessories (double American outlets, coaxial jacks, push buttons), and broader interior-decoration categories including wallpapers, blinds, curtains, and flooring/wall surfaces.
The revenue model is direct-to-consumer transactional unit-pricing denominated in Colombian Pesos, with products ranging from approximately COP $18,500 (~$5 USD) at the budget end to COP $291,100 (~$70 USD) at the premium end. Customer acquisition relies on Instagram for top-of-funnel awareness, WhatsApp for mid-funnel direct engagement (via the published 3157806830 line plus a wa.me link), and an email newsletter for new-collection and promotional communication. The primary customer segment is residential homeowners undertaking lighting, electrical, or interior-decoration projects, with a secondary segment of interior designers and decorators sourcing fixtures for client installations. Select flagship ceiling lamps feature augmented reality product visualization to support online purchase decisions.
Strategically, the company's recent product surface has broadened from lighting into home automation and interior decoration, but its operating geography remains domestic to Colombia with no disclosed external funding, no institutional investors, no parent company, no subsidiaries, no M&A activity, and no documented partnerships. No revenue, headcount trend, or ownership structure is publicly disclosed, leaving material data gaps around scale and financial trajectory.
Novalux firmographics
Firmographics- Name
- Novalux
- Legal name
- Novalux
- Website
- https://novalux.co
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novalux is a Colombian home lighting and electrical products retailer in Bogotá, serving residential homeowners and interior designers through e-commerce and a physical showroom, offering lamps, smart-home automation, electrical components, and interior decor products.
- Ownership category
- akta.pro rank
Novalux industry classification
Industry- Product category
- Home Lighting & Electrical Retail
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
- akta.pro secondary industries
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Smart Lighting & Dimming Control Installation (HSAHADAB), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), Pendant & Island Lighting Installation (HSAOAFAG)
Keywords
Where Novalux is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Novalux business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time sales of lighting products (lamps, smart switches, electrical components, wallpapers, blinds, flooring) through e-commerce and physical store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Novalux product offering
Product offeringCore offering
Novalux is a Colombian retailer and installer that supplies home lighting fixtures (lamps), electrical components (switches, outlets, coaxial jacks), smart home automation devices (WiFi dimmers, smart commutators), and home décor products (wallpapers, blinds, flooring). The company sells these products through combined online and physical retail channels, with installation services available for lighting and electrical installations.
Product overview
Novalux is a Colombian home lighting and electrical products retailer offering an integrated product portfolio focused on home illumination, electrical components, and smart home solutions. The core offering includes Lamparas (lamps) under brands like Ikelite (Moderna/Vintage lines), Designers Lighting, and General Lighting, spanning ceiling lamps (Lampara Elipse, EOS, Mini EOS), hanging lamps, table lamps, and LED string lights. The company has expanded into smart home/domotics with the LINEA PLURA SMART DE VETO featuring WiFi smart dimmers and intelligent commutators. Additional product lines include interior decoration (Papel de Colgadura wallpapers, Pisos y Paredes flooring/walls), window treatments (Persianas y Cortinas), and electrical components (Toma Coaxial outlets, TomaCorriente outlets, Conmutador switches). The e-commerce platform enables online purchasing of these integrated home solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Lampara Elipse Ceiling lamp from Novalux's lighting catalog, sold to residential customers for home lighting installations.
- Lampara EOS Ceiling lamp from Novalux's lighting catalog, sold to residential customers for home lighting installations.
- Lampara Mini EOS Compact ceiling lamp from Novalux's lighting catalog, sold to residential customers for smaller-space or accent lighting installations.
- LAMPARA COLGANTE MARRON Brown-finish hanging lamp from Novalux's lighting catalog, sold to residential customers for pendant-style interior lighting.
- IKELITE Lamp Series Lamp series from Novalux's lighting catalog, sold to residential customers for home or accent lighting installations.
- EXTENSION DE TECHO 10 LUCES Ten-light LED ceiling string fixture from Novalux's lighting catalog, sold to residential customers for decorative ceiling lighting.
- LINEA PLURA SMART DE VETO Smart switch product line from Novalux, sold to residential customers and installers for home automation switch installations.
- Dimmer Inteligente WiFi WiFi-enabled smart dimmer from Novalux's smart home automation catalog, sold to residential customers for app-controlled lighting dimming.
- Conmutador Inteligente Smart commutator (switch) from Novalux's smart home automation catalog, sold to residential customers for app-controlled lighting switching.
- TomaCorriente Doble Americano Double American-standard electrical outlet from Novalux's electrical components catalog, sold to residential customers and installers.
- Toma Coaxial Coaxial outlet from Novalux's electrical components catalog, sold to residential customers for TV or data cabling installations.
- Papel de Colgadura Wallpaper line from Novalux's home décor catalog, sold to residential customers for interior wall finishing.
- Persianas y Cortinas Blinds and curtains from Novalux's home décor catalog, sold to residential customers for window finishing.
- Pisos y Paredes Flooring and wall finishing products from Novalux's home décor catalog, sold to residential customers for interior renovation projects.
- Installation Services On-site installation services for lighting fixtures, electrical components, and smart home automation products purchased from Novalux, provided to residential customers in Bogotá.
Companies that use Novalux
Customer profileSegments2 records
Ideal customer profiles2 records
Novalux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Novalux partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Novalux competitors and assessment
Company assessmentDirect peers
- YLighting: Online specialty lighting retailer with deep assortment of designer fixtures. Shares Novalux's e-commerce-led approach and emphasis on designer/decorative lighting brands.
- Lumens: Online-first specialty retailer of modern lighting fixtures and home decor. Comparable to Novalux in its focus on premium designer lighting SKUs and curated category positioning.
- Lamps Plus: US-based specialty lighting retailer combining physical showrooms with a strong e-commerce platform. Closely aligned to Novalux's omnichannel lighting retail model across ceiling, table, hanging, and smart lamps.
Regional players
- Easy Colombia: Major Colombian home improvement retailer owned by Cencosud. Sells lighting, electrical accessories, and home decor through physical stores and e-commerce, directly competing with Novalux in the Bogotá market.
- Homecenter (Sodimac Colombia): The dominant Colombian home improvement and lighting retailer, part of the Falabella/Sodimac group. Operates a national chain selling lamps, switches, electrical components, and home decor — directly overlapping Novalux's product mix and target customer within the same geography.
- Constructor Eléctrico: Colombian electrical components retailer specializing in switches, outlets, and lighting accessories. Directly comparable in product mix (electrical components) and Colombian market focus.
Broad incumbents
- IKEA: Global home furnishings retailer with a substantial lighting and smart home category. Broader portfolio than Novalux, but overlaps significantly in residential lighting fixtures, switches, and room-design bundles.
- Legrand: Global specialist in electrical and digital building infrastructure, including switches, dimmers, and smart lighting controls. Overlaps with Novalux's switch/outlet catalog and is a likely upstream brand supplier in the category.
Emerging players
- Sonoff (ITEAD): Manufacturer of affordable WiFi smart switches, dimmers, and home automation modules. Competes with Novalux's PLURA SMART in the same smart controls category at lower price points.
- Shelly (Shelly Group): Smart home automation company specializing in WiFi smart switches, dimmers, and relays. Directly comparable to Novalux's PLURA SMART line in product type and target use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Novalux social profiles
Digital presenceNovalux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novalux leadership team
Management profileNumber of profiles
Novalux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novalux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novalux
What does Novalux do?
Novalux is a Colombian retailer and installer that supplies home lighting fixtures (lamps), electrical components (switches, outlets, coaxial jacks), smart home automation devices (WiFi dimmers, smart commutators), and home décor products (wallpapers, blinds, flooring). The company sells these products through combined online and physical retail channels, with installation services available for lighting and electrical installations.
Is Novalux a public or private company?
Novalux is a private company. It is classified as unknown and is currently operating.
When was Novalux founded?
Novalux was founded in 1982. It employs 11 to 50 people.
Where is Novalux based?
Novalux is headquartered in Bogotá, Colombia, in the Latin America region.
How does Novalux make money?
One revenue line is on record: product Sales.
Who are Novalux's main competitors?
Direct peers on record are YLighting, Lumens and Lamps Plus. Regional players are Easy Colombia, Homecenter (Sodimac Colombia) and Constructor Eléctrico. Broad incumbents are IKEA and Legrand. Emerging players are Sonoff (ITEAD) and Shelly (Shelly Group).
Does Novalux have an API?
No public API is recorded for Novalux.
What industry is Novalux in?
Novalux's product category is Home Lighting & Electrical Retail. Its primary akta.pro industry code is CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs), with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 335131 and its SIC code is 3640.