What Hubox does

Hubox is a Brazilian digital marketing agency founded in 2016 and headquartered in Curitiba, Paraná, with a secondary office in São Paulo. Operating as a "Digital First Agency," it combines the technical capabilities of a software factory with the creativity of a marketing agency, and is registered under the legal entity HUBOX MARKETING LTDA. The firm primarily serves medium-to-large Brazilian enterprises across diverse verticals including logistics, energy, retail, beauty, education, trade associations, and beverages, with named clients such as Coca-Cola, Intelbras, Grupo Boticário, Rumo, Brado, Fundação Copel, Festval, and JValério.

The company delivers services across four core lines: (1) Marketing Digital — social media management, paid advertising (Google Ads, Facebook Ads, programmatic), SEO, and content marketing; (2) BOXY — a proprietary digital communication planning methodology with packaged variants for different client profiles (House, Startup, PME, Campaigns, Public Figure, Custom), grounded in design thinking, agile execution, and collaborative workflows; (3) UX Studio — UX research, design thinking, usability testing, and development of websites, applications, and digital systems using React Native and WordPress; and (4) LGPD Compliance — consulting, workshops, data flow evaluation, and documentation for Brazil's General Data Protection Law, delivered in partnership with digital law specialist Laura Carvalhal. The HX Project sub-brand handles complex and international digital projects, including mobile applications. Business Intelligence is positioned as the firm's foundational methodology, tying all marketing activities to measurable KPIs and continuous optimization.

Hubox operates on a project-based, quote-driven professional services model, acquiring enterprise clients through direct sales, case-study marketing, and direct engagement channels (website, phone, WhatsApp, email). The firm is privately held, founder-owned, with co-founder André de Oliveira referenced in public materials, and has not raised external capital. Marketing channels include content, organic social, paid search and social, programmatic, SEO, email, an annual academic event (Future with UFPR), and a video/case-study portfolio. The team size is approximately 30 professionals spanning PR, design, journalism, social media, copywriting, planning, client service, HR, online media, development, and business development.

Name

Hubox

Legal name

HUBOX MARKETING LTDA

Website

https://hubox.online

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubox is a Brazilian digital marketing agency founded in 2016, headquartered in Curitiba with a São Paulo office, serving medium-to-large Brazilian enterprises with digital marketing, BOXY strategic planning, UX/web development, and LGPD compliance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing including social media management, paid media (Google Ads, Facebook Ads, programmatic), SEO, content marketing, and performance optimization with continuous measurement and BI-driven optimization
2. UX Studio and Web Development: UX consulting, design thinking workshops, user research, usability testing, wireframing, prototyping, and development of websites, portals, applications, and web systems
3. BOXY Planning Methodology: Digital communication planning methodology with variants for different client needs: House (companies with internal teams), Startup (agile/flexible needs), PME (small/medium businesses), Campaigns (focused campaign impact), Public Figure (politicians, influencers), and Custom (large enterprises)
4. LGPD Compliance Consulting: LGPD adequacy and compliance services including complete consulting, Immersion Day workshops, area integration, multidisciplinary methodology, and deliverables including data flow evaluation and documentation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Hubox is a Brazilian digital first agency that delivers digital marketing (social media management, paid advertising, SEO, content marketing), UX design and web/app development, digital strategic planning via its proprietary BOXY methodology, and LGPD data protection compliance consulting. The firm serves medium and large Brazilian enterprises with a Business Intelligence-driven approach focused on measurable, data-led results.

Product overview

Hubox is a Digital First Agency that combines a software factory's technical knowledge with marketing agency creativity to deliver digital marketing, UX design, and strategic planning services. The core offerings include Marketing Digital (social media, paid ads, SEO), BOXY (planning methodology with variants for different business sizes), UX Studio (website/app development), Manutenção de Sites (site maintenance), and LGPD consulting services. HX Project handles specialized development projects including international app launches.

Differentiator

Problem solved

Functional benefit

Brands

• BOXY: A digital communication planning methodology designed for the specific needs and moments of each client, based on advanced work techniques and project management.
• HX Project
• UX Studio

Products and services

• Marketing Digital

Quantifiable outcome

• Fundação Copel: 47% email open rate (vs 14% market average) and 3% click rate (vs 0.5% market average)
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UFPR (Universidade Federal do Paraná)coreStrategic or Co-development Partner · 1 January 2019Academic partnership for the Future event, which brings together business and academic competencies to discuss Design and Business Intelligence. Partnership includes co-development of a book on Design and BI, research collaborations, student mentorship, and the Design Culture Symposium. Professor Dr. Aguinaldo Santos noted a long-term partnership horizon of 6-10 years.
• Laura Carvalhal (Digital Law Specialist)coreStrategic or Co-development PartnerPartnership with lawyer Laura Cristina de Quadros Carvalhal, Master in Law from UFSC, specialist in Digital Law and Compliance, certified DPO (Data Protection Officer), to provide LGPD compliance services. This partnership combines Hubox's digital expertise with legal expertise to help businesses achieve LGPD compliance.
• Machine ADSminorStrategic or Co-development PartnerCo-speaker at the Future event alongside Hubox and UFPR, contributing to discussions on Business Intelligence and Design topics.
• PromopluscoreGTM or Marketing PartnerPartnership for Coca-Cola Christmas app launch campaign, where Hubox produced and broadcast digital ads in partnership with Promoplus for the campaign's media execution.
• ASID (Ação Social para Igualdade das Diferenças)minorOthersSocial initiative partnership with ASID Brasil, a national reference in inclusion of people with disabilities. Hubox actively contributes to the organization which invests in projects with companies and institutions to integrate individuals into society.
• SEBRAE/PRminorStrategic or Co-development PartnerPartnership with SEBRAE/PR for hackathon development as part of the Enescopar event, developing innovation initiatives for entrepreneurs.
• Remix (Agência)minorGTM or Marketing PartnerPartner agency for Rumo ao Natal project (Maria Fumaça locomotive Christmas event), with Remix handling event management and Hubox managing digital presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Isobar: Global digital experience agency within Dentsu providing strategy, creative, technology, and media services. Comparable to Hubox in its full-stack digital offering and BI-led campaign optimization, but operating across global enterprise clients rather than Brazil-only.
• Huge: Global digital experience agency delivering brand strategy, UX design, and technology services for enterprise clients. Comparable to Hubox's UX Studio sub-brand and integrated software-plus-creative positioning, but with a multinational client base and far larger headcount.
• R/GA: Global digital experience and innovation agency offering brand design, marketing, and technology services to enterprise clients worldwide. Comparable to Hubox in its 'digital first' positioning and integration of creative with software engineering, but at substantially larger global scale.

Direct peers

• Rock Content: Brazilian digital content marketing and inbound agency offering content production, SEO, and demand generation services to enterprise clients. Directly comparable to Hubox in serving Brazilian mid-market and enterprise marketing teams with measurable performance outcomes.
• WMcCann: One of Brazil's leading full-service advertising agencies under the McCann Worldgroup network, offering integrated digital and creative campaigns for major Brazilian enterprise brands. Competes with Hubox for the same Coca-Cola-tier enterprise marketing budgets but at significantly larger scale.
• DPZ&T: Long-established Brazilian advertising agency combining creative, media, and digital capabilities for major national advertisers. Competes with Hubox across the integrated digital campaign and brand-building engagements Hubox delivers for clients like Coca-Cola and Grupo Boticário.
• Africa Creative: Brazilian creative and digital agency known for high-profile brand campaigns across multiple consumer verticals. Comparable to Hubox in its blend of creativity and data-led execution serving Brazilian enterprises, but with substantially larger scale and brand-recognition footprint.

Emerging players

• Resultados Digitais (RD Station): Brazilian marketing and sales platform company offering RD Station marketing automation SaaS plus a partner agency network. Comparable to Hubox in serving Brazilian SMB and enterprise marketing teams with measurable inbound marketing outcomes, but with a software-led rather than services-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChFPfpeCPrv1I5PWia_WmRw/featured
• Facebookfacebook.com/hubox.online
• LinkedInlinkedin.com/company/hub-intelig%C3%AAncia-e-marketing-digital
• Instagraminstagram.com/hubox.online
• Xx.com/huboxonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubox